LeadSquared vs Substrata Q

Salesforce Sales Cloud

Zoho CRM

HubSpot CRM

Gong.io

ExecVision

Chorus

Compare LeadSquared and Substrata Q based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads in one place. The cloud-based solution is designed for enterprises & SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics & more.

A/B Testing

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Activity Tracking

Admissions Management

Alerts/Notifications

Alumni Management

Application Management

Appointment Management

Appointment Scheduling

Automated Scheduling

Automatic Call Distribution

Autoresponders

Calendar Sync

Calendar/Reminder System

Call Center Management

Call Disposition

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scripting

Call Tracking Metrics

Call Transcription

Call Transfer

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

Candidate Management

Channel Management

Chat/Messaging

Chatbot

Claims Management

Click Tracking

Client Management

Client Portal

Commenting/Notes

Commission Management

Communication Management

Community Management

Computer Telephony Integration

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Dispatch Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Electronic Payments

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

EMR/EHR

Engagement Tracking

Enrollments/Onboarding

Event Calendar

Event Triggered Actions

Fee Management

Field Sales Management

For ABA Industry

For Financial Institutions

For Healthcare

For Higher Education

For Insurance Industry

For iPad Devices

For Real Estate

For Sales Teams/Organizations

For Small Businesses

For Startups

Forecasting

Forms Management

HIPAA Compliant

Home Health Care Management

LeadSquared

Android

Web-based

Windows

iPad

iPhone

Manager Inside Sales- Business Developement

I recommend LS for any start up, mid size enterprise or a high scale enterprise, trust me on this looks like words of ease in praising the apps, But in fact it is a True Value Addition.

Vice President - Operations

Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.

Category Head

Marketing automation (including auto responders, website widgets etc) and lead insights all at a good price. Customer Service is great and very responsive.

Assistant General Manager

Easy to navigate, user friendly interface, very good tool for marketing automation. Create list on various parameters is a very useful feature.

Administrative Assistant - Admissions

It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Email Marketing Manager

The sales dashboard is easy to create and excellent to pull reports. It is a cutting-adge tool that supports every type of technology integration.

Report and CRM Analyst 

This product is easy to use and sales and marketing team and see their activities, tasks,notes in one place. They have good features like lead scoring, engagement, website  tacking and many more.

Technical Consultant 

The thing I liked with Leadsquared is it has each and every feature to capture and manage leads. It seamlessly integrate with other tools.

Business Development Executive

Customer service is also worth commenting upon since the escalations were taken priority and resolved in the committed timeline.

Marketing Automation Specialist

Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

Owner

Some features are missing at the time of this review but not going to mention them as I know they are in the pipeline.

Sales Manager

The features like nudges, WhatsApp integration, a Sales mailing campaign, good support of graphics, lead management.

Director of Marketing

Our partnership began in November 2023. We have built a beautiful system to meet our Admissions Teams' needs.

Marketing Manager

Integration with other MIS softwares is a bit of a pain. Emailer campaign setup could be a little easier.

The customer care team is very fast in responding to customer queries.

Senior Process Associate

We were looking for a cost effective CRM tool which could support our business process and Leadsquared was exactly like that.

Manager Business Development

Sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up.

It is very difficult to work with constant number of contacts in big organization.

LeadSquared screenshot: Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.

LeadSquared screenshot: Understand your prospects, build lasting relationships & increase your ROI

LeadSquared screenshot: Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.

LeadSquared screenshot: Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.

LeadSquared screenshot: Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

Large Enterprises

Mid Size Business

Small Business

Gong.io is a revenue intelligence platform that enables stakeholders to centralize all revenue workflows, providing actionable insights and streamlining processes with purpose-built AI. Gong's capabilities include Gong Forecast, which enhances revenue operating rhythm with increased customer data to drive forecast accuracy and actionable insights across the organization.

Chorus is the leader in conversation intelligence and an integral part of ZoomInfo’s (NASDAQ: ZI) leading modern go-to-market software. Chorus’ Conversation Intelligence Platform identifies and helps revenue teams replicate the performance of top-performing reps by analyzing their sales meetings.

ExecVision is a conversation intelligence platform built on a simple, almost inarguable premise: Insights mined from customer interactions are exponentially more valuable when you can translate them into performance improvements in your sales, support, and success teams.

Q is a powerful email intelligence solution for B2B dealmakers. It relies on a cutting-edge social signal processing AI to analyze implicit meaning (subtext), true sentiment and power dynamics.

Conversation Intelligence

Deal Management

Opportunity Management

Performance Management

Performance Metrics

Pipeline Management

Real-Time Data

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Sales Onboarding & Training

Sales Reports

Sales Trend Analysis

Training Management

Workflow Management

Substrata Q

Software Engineer

It gives our team more confidence when engaging with prospects and really helps refine how we approach different personalities and situations. Solid tool for modern sales teams.

Sales representative

Substrata's saving me time and helping me close more deals. It's like having a personal assistant who helps me perfect my emails and get more meetings on the calendar.

Senior Sales Executive

We've found it to be more effective than other solutions like Gong. Overall, Substrata is helping us close more deals and improve our sales strategy.

Super easy to use and highly effective. It helps you get more deals, as well as improve your communication with clients, prospects, and teammates.

Sales

Substrata has been a great investment for my business. It helps me stay on top of my sales pipeline and make data-driven decisions.

Account Executive

Them email integration is my favorite and currently most-used feature. The ability to have recommendations on how to message and reply to prospects at critical stages of the sales cycle is a must.

Customer support

The support team has also been awesome, providing helpful assistance whenever I needed it.

business development manager

Customer support is excellent. Superb experience so far.

Customer Service Representative

Substrata has really improved our initial integration experience. It’s easy to use and helps us prepare for meetings.

Workspace Specialist

We have found it very useful for instructing, as it allows us to easily examine important details from customer requirements perspective.

Bookkeeper

Substrata helps us understand non-verbal and verbal cues through deep analysis. This insight enables us to make informed decisions and navigate negotiations effectively.

Support Enginner

Its strong features and user-friendly UI let me spot and seize new chances while also pointing out areas that need refinement.

Suporte

Sometimes the sheer volume of data accessible can be confusing, making it difficult to sort through.

LeadSquared vs Substrata Q Comparison (2026)

LeadSquared vs Substrata Q Comparison (2026)

LeadSquared

Substrata Q

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives