LeadSquared Pricing, Features, Reviews & Comparison of Alternatives


Marketing automation and sales execution platform

4.2/5 (54 reviews)

LeadSquared overview

What is LeadSquared?

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

LeadSquared screenshot: Land more Leads, close more deals from anywhere, anytime[Customer Testimonial] How Acko Increased Insurance Sales by 40% with LeadSquaredLeadSquared screenshot: Run drip marketing that leaves a lasting impressionLeadSquared screenshot: Push leads down the conversion path with the right message at the right timeLeadSquared screenshot: Monitor all calls, emails and chat interactions leads have with the businessLeadSquared screenshot: Give sales and marketing teams all the insights they needLeadSquared screenshot: Simple mobile CRM to run entire field sales operationsLeadSquared screenshot: Stay put in buyers' minds with mobile-friendly emails and newslettersLeadSquared screenshot: View lead profiles including all historical contactLeadSquared screenshot: View lead and task activity from the dashboard on the mobile appLeadSquared screenshot: Filter and search leads to find those most relevant to the businessLeadSquared screenshot: Lead profiles can be accessed using the mobile appsLeadSquared screenshot: Navigate tasks on-the-go with the Android and iOS appsLeadSquared screenshot: Track leads with geographic maps and GPSLeadSquared screenshot: Locate and contact leads using geolocation

LeadSquared reviews

Value for money
Ease of use
Customer support
Rahul Verma

Very Useful Software for Sales Field

Used daily for 1-2 years
Reviewed 2016-07-04
Review Source: GetApp

I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc. Export import feature of the LSQ to help generate more defined reports in excel format. E-mail campaign report helps to target the audience based on open and click rate of the mailer. Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

Third party integration with LSQ takes time.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Pankaj Singh Shah

Marketing Automation tool for SMBs

Used daily for 1-2 years
Reviewed 2020-06-09
Review Source: Capterra

Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

Very easy to use. Administration can be done without any coding hardcore skills. Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding. Support is great. The customer care team is very fast in responding to customer queries.

Third-party tool integration sometimes feels limited. When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited. for SMBs leadsquared is sufficient.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Long Implementation and Setup Process, Poor Support

Used daily for 1-2 years
Reviewed 2019-05-09
Review Source: Capterra

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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MD Masoom Raza

Best Marketing Automation and CRM Software

Used daily for 2+ years
Reviewed 2019-07-17
Review Source: Capterra

My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Jagriti Dwivedi

Brilliant tool for Lead Automation - helping Marketing and Campaigns

Reviewed 2015-12-14
Review Source: GetApp

I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

1. Can be used even by Junior staff with minimal training - very intuitive product. 2. Has all the features that help us in our sales/marketing automation. 3. Landing page feature helps us creating mini sites and getting effective metrics. 4. Strong reliable support. 5. Good pricing options - value for money! I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

Granularity of access for lists for campaigns can be improved.

Rating breakdown

Value for money
Ease of use
Customer support

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LeadSquared pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free 15-day trial, no credit card required.

Sales + Mobile CRM Plans:

LITE at $25 per user / month (billed annually)
PRO at $50 per user / month (billed annually)
SUPER at $100 per user / month (billed annually)

Marketing Automation Plans:

ESSENTIAL at $150 per month (billed annually)
BASIC at $400 per month (billed annually)
STANDARD at $1200 per month (billed annually)
ENTERPRISE at $2500 per month (billed annually)

LeadSquared features

A/B Testing
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Segmentation
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Social Media Integration
Third Party Integration

Campaign Management (365 other apps)
Content Management (277 other apps)
Customizable Branding (285 other apps)
Monitoring (255 other apps)
Multi-Channel Marketing (247 other apps)
Real Time Analytics (251 other apps)
Reporting & Statistics (363 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for LeadSquared

Key features of LeadSquared

  • Works seamlessly with Olark and Zopim
  • Lead capture automation
  • Lead nurturing
  • Lead management
  • Organize & manage sales processes
  • Marketing analytics
  • Marketing automation
  • Sales CRM
  • "What If" scenarios
  • Activity tracking
  • Auto-responders
  • Automatic notifications
  • Automatic reminders
  • Campaign segmentation
  • Configurable workflow
  • Conversion tracking
  • CRM integration
  • Customizable templates
  • Email integration
  • Track opens and clicks with in depth email campaign reports
  • Lead capture
  • Lead distribution
  • Lead generation
  • Lead scoring & intelligence
  • Microsoft Outlook integration
  • Mobile integration
  • Conversion prediction
  • Real time notifications
  • Real time reporting
  • Rules-based workflow
  • Sales reporting
  • Sales tracking
  • SMS integration
  • Capture leads directly from Facebook lead ads & Twitter
  • Task planning
  • Task scheduling
  • Third party integration
  • Tracking features
  • Visitor tracking
  • Workflow management
  • Activity dashboard
  • Prioritizing
  • Web analytics
  • Campaign analysis
  • Conversion optimised landing pages
  • Alerts / escalation
  • Lead import / export
  • Drag & drop interface
  • Custom landing pages
  • Mailing list management & segmentation
  • Event triggered actions
  • Split test in automation
  • API
  • Chat
  • Drip email marketing
  • Landing page templates
  • Lead assignment
  • SMS marketing
  • Web forms
  • WYSIWYG editor
  • Automate lead distribution
  • Sales automation
  • Dashboard creation
  • Market segmentation
  • Source analytics
  • Widgets
  • Campaign performance reports
  • Task management
  • Lead management
  • Follow-up scheduling
  • Engagement analytics & index
  • Email marketing
  • Conditional logic
View All Features


Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.