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LeadSquared Logo
LeadSquared
4.3
(154)

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Marketing automation and sales execution platform

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(19)

LeadSquared Pricing, Features, Reviews and Alternatives

LeadSquared product overview

Price starts from

25

/user

Per month

What is LeadSquared?

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

Key benefits of using LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Chat
    Email/Help Desk
    Phone Support
    Knowledge Base
    24/7 (Live rep)

    Training options

    In Person
    Videos
    Webinars
    Live Online
    Documentation

    LeadSquared pricing information

    Value for money

    4.2

    /5

    154

    Starting from

    25

    /user

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    LeadSquared features

    Functionality

    4.3

    /5

    154

    Total features

    174

    35 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Third Party Integrations
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Templates

    LeadSquared users reviews

    Overall Rating

    4.3

    /5

    154

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.23/10
    Rating distribution

    5

    4

    3

    2

    1

    77

    58

    14

    1

    4

    Pros
    I recommend LS for any start up, mid size enterprise or a high scale enterprise, trust me on this looks like words of ease in praising the apps, But in fact it is a True Value Addition.
    My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial.
    Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.
    Cons
    Some features are missing at the time of this review but not going to mention them as I know they are in the pipeline.
    Integration with other MIS softwares is a bit of a pain. Emailer campaign setup could be a little easier.
    Sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up.

    Overall rating contenders

    JD
    AvatarImg

    Jagriti D.

    Staffing and Recruiting, 51-200 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Brilliant tool for Lead Automation - helping Marketing and Campaigns

    Reviewed 8 years ago

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

    Pros

    1. Can be used even by Junior staff with minimal training - very intuitive product. 2. Has all the features that help us in our sales/marketing automation. 3. Landing page feature helps us creating mini sites and getting effective metrics. 4. Strong reliable support. 5. Good pricing options - value for money! I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

    Cons

    Granularity of access for lists for campaigns can be improved.

    Vendor response

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at support@leadsquared.com. Best regards, Team LeadSquared.

    AvatarImg
    AvatarImg

    MD Masoom R.

    Information Technology and Services, 501-1,000 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Best Marketing Automation and CRM Software

    Reviewed 4 years ago

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

    Pros

    I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

    Cons

    There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

    Vendor response

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at support@leadsquared.com. Best regards, Team LeadSquared.

    KP
    AvatarImg

    Karan P.

    Computer Networking, 201-500 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    A one-stop solution for our sales team!

    Reviewed a year ago

    LeadSqaured is not yet at the level of the established CRMs but it is a great mid-tier CRM tool.

    Pros

    After implementing LeadSquared, our lead management process is streamlined and the communication with prospects/customers is effective. The dashboards are pretty great and can generate customized reports. Cost-effective for the offerings provided, simple to use and integrations make this perfect for our business. Turnaround time was reduced drastically & lead management was much easier.

    Cons

    Adopting LeadSquared took a little longer than expected, the onboarding experience can be made a little more user-friendly. Updates should be synced in real-time, we experienced some delays with key feature requests.

    Vendor response

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at support@leadsquared.com. Best regards, Team LeadSquared.

    RR
    AvatarImg

    Rajneesh R.

    E-Learning, 51-200 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Review by an Admin for Sales CRM, Marketing Automation

    Reviewed 7 months ago

    Overall, my experience is great with Leadsqaured so far and it's helping me in optimizing my daily process and operations.

    Pros

    1. Marketing Automation2. The process designer3. Activity Reports 4. The smart views for more efficiency5. The daily reports

    Cons

    1. More Marketing solutions can be built into the CRM2. The dashboards are very limited for the use cases. Must have more options

    VH
    AvatarImg

    Venkat H.

    Information Technology and Services, 201-500 employees

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution

    Reviewed 8 years ago

    We have been using LeadSquared for about 2 years now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good and has been evolving continuously to give us more features and options. My teams love the ease of use, the design and the continuously evolving new features. The customer support has been exceptional. The LeadSquared team has heard and responded...

    Pros

    1) Excellent set of features and continuously evolving 2) Simple and Extremely user friendly Interface 3) Powerful and extremely useful dashboards 4) Quality of support 5) Excellent Up time record without any problems

    Cons

    1) We would love to replace our CRM completely but there are a few things that LeadSquared misses for our needs. But we believe that these features are scheduled in the roadmap. So, its just a matter of time.

    Vendor response

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at support@leadsquared.com. Best regards, Team LeadSquared.

    LeadSquared FAQs

    Q. What type of pricing plans does LeadSquared offer?

    LeadSquared has the following pricing plans:
    Starting from: $25.00/month
    Pricing model: Subscription


    Q. Who are the typical users of LeadSquared?

    LeadSquared has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business

    See alternatives

    Q. What languages does LeadSquared support?

    LeadSquared supports the following languages:
    English, Hindi, Indonesian, Vietnamese

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    Q. Does LeadSquared support mobile devices?

    LeadSquared supports the following devices:
    Android, iPad, iPhone

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    Q. Does LeadSquared offer an API?

    Yes, LeadSquared has an API available for use.

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    Q. What other apps does LeadSquared integrate with?

    LeadSquared integrates with the following applications:
    CallRail, Microsoft Outlook, Adobe Commerce, Google Analytics 360, Zapier, Instapage, Gmail, Unbounce, Acuity Scheduling, WordPress, Freshdesk, Twitter/X, Ameyo, Salesforce Sales Cloud, LiveChat, GoTo Webinar, Meta for Business, Olark, BigCommerce, Shopify, Zendesk Suite

    See alternatives

    Q. What level of support does LeadSquared offer?

    LeadSquared offers the following support options:
    FAQs/Forum, Chat, Email/Help Desk, Phone Support, Knowledge Base, 24/7 (Live rep)

    See alternatives

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