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Mailchimp vs Leadpages Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Take control of your marketing with Leadpages website builder, landing page creator, pop-up maker, and more: Fast, reliable,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

27

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,468

4,711

994

153

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

182

57

10

3

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Pros

I recommend leadpages to my clients. The platform has been so helpful in helping me gain new clients, I don’t see myself working with a different platform.

EL

Elyssa L.

My experience with Leadpages has been excellent. The Customer Service is extremely responsive and in-depth, so help is there when I need it.

CH

Cher H.

I love how I can customize everything, and it looks beautiful on every kind of device. I also have all the integrations I need.

CC

Cindy C.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

Cons

It's hard to make any major changes in the layout or user experience. The worst is their support.

Roopesh S.

Our homepage is suffering from poor whatever coding. It is static and full of bugs.

DH

Daniela H.

They didn't even notify me (or email me) that I was getting charged.

NM

Nick M.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review13 days ago

Key features

  • Total features140
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking Tools
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features36
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking Tools
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1448
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations83
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great option for free email marketing service

Reviewed 3 years ago

My overall experience has been great. However, for those with a larger mailing list and who want more automation in their email marketing, MailChimp is not the best option.

Pros

Mailchimp is a great option for someone who is not technically savvy and/or for someone who wants a good email marketing system for free or for a low price. The platform is easy to learn, intuitive, and they are consistently looking for ways to improve the features and functionality. Mailchimp offers drag and drop design options and several templates that are well-designed.

Cons

They have the option of creating landing pages but this feature, at this time, is not up to par with a Leadpages or building your own landing page. Also, the options for automating your emails is not very robust.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Review

Reviewed 3 years ago

Satisfactory. It does it job and it's simple to use. I use it just to collect leads and it is compatible with all my other services. The standard level is completely FREE so no complaints!

Pros

It's FREE! It standard, FREE service is good enough for a start-up company and almost any 3rd party software I use (i.e. Intercom, TypeForm, Leadpages, etc.) have great integrations with them. It's the biggest reason why I use them - it's a simple and secure lead collection software well integrated with other services.

Cons

The email campaign builder is not that great. I use another service for that but I think they should provide better templates when users are building their email campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Leadpages logo

Leadpages

Create landing pages without a standalone website

Reviewed 3 years ago

While Leadpages is not as flexibility in its depth as I would personally like, many of my small business clients love it because it has a fairly simple learning curve (especially if they have a webmaster or developer to handle the site/domain integrations). It does integrate with major email marketing platforms and it's pretty much a no-brainer if you need a quick opt-in or webinar registration page. Would love to see great flexibility in styling for the price.

Pros

Leadpages is great for creating simple landing pages on the fly. Leadpages has most of the major integrations you'd seek - WordPress, Mailchimp, etc.

Cons

The offered templates are too few and your landing page will be reminiscient of every other Leadpages landing page in use (there are many). Not enough flexibility in editing of page styles. Pricing is slightly higher than I would expect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Leadpages logo

Leadpages

Leadpages helps me gain new clients!

Reviewed a year ago

I recommend leadpages to my clients! The platform has been so helpful in helping me gain new clients, I don’t see myself working with a different platform.

Pros

I am able to integrate it with my email service, the price was at a very great point for me, and it is very easy to use!

Cons

I cannot really think of any cons right now. I did have a few questions about integrating it with mailchimp, but I was able to work around that with support‘s help.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Leadpages logo

Leadpages

Leadpages is one of the easiest to get up and run quickly

Reviewed 3 years ago
Pros

I like MailChimp but I'm not a huge fan of its form builder and this is where LeadPages comes in handy. You can customise the form to reflect your brand; it comes loaded with a multitude of templates and advanced features, and it integrates well with MailChimp. Besides, LeadPages makes it so easy to set up a landing page, you can literally do it in minutes, so you can check the performance of various designs in real time.

Cons

It's a really good staple product in the marketing toolbox. The lower pricing tier didn't have split testing and the price difference to the next tier that included it was somewhat steep for our budget at that time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Leadpages logo

Leadpages

Loving Lead Pages’ Ease of Use

Reviewed a year ago

Overall, the best is the customer support. Initially I had some issues with a domain name and integrations, but the support team was INCREDIBLY helpful. Then I had some issues with billing and, while the outcome wasn’t ideal, they were still kind and helpful in getting it sorted out.

Pros

I LOVE the layouts!!! It’s pretty much done-for-you and then you customize it. I also like the feedback on if the page you’re developing is strong or weak and what needs to be fixed to make it stronger. I love how professional it makes everything look too!!

Cons

Some of the integration between GoDaddy and Mailchimp was frustrating at first. But I’m not exactly “techy” so I’m sure it is much easier for others. Can’t think of anything else I dislike.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Leadpages logo

Leadpages

Easy to Use Software to Generate Leads

Reviewed a year ago

Overall leadpages has helped me grow my email subscriber list by making it easy to attach free downloads and other lead magnets to my pages.

Pros

The main reason I use Leadpages is to capture email leads. I love how easy the design interface is to use. I designed an e-mail newsletter opt-in with a lead magnet. I was easily able to attach my PDF free download and integrate it to Mailchimp.

Cons

I wish it was easy to integrate software like Calendly, for appointment scheduling lead pages. I also wish it was easier to resize and move the content blocks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Leadpages logo

Leadpages

Leadpages Review

Reviewed 3 years ago

I am satisfied and would recommend it to anyone looking for a simple way to get a landing page, full website or a way to collect quality leads. As the name suggests, it is a great resource to build site pages, promote it in Facebook and other social media and collect quality leads while tracking analytics for each page.

Pros

It is absolutely clean, beautiful and easy to use (if you are not working with WordPress). I like the drag and drop feature and how fast you can update your pages. I use it with WordPress but it took some time to get used to with that. They've recently added a top bar feature so make announcements on any page and you can integrate the pages with 3rd party apps like MailChimp! Lead generation is simple and you can redirect users after signing up to any page you like. The way you use their software is only limited by your creativity and imagination. I use it not only as a landing page but I host my entire site on it as well!

Cons

The software is not perfect. I use a separate messenger service called 'Intercom' that breaks whenever I click on a button generated by Leadpages - those two services are not compatible. I reached out to customer support but they had no solution for it. Also, the options you have to build your page is limited - for example, you can't include slides and the html widget is not perfect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Leadpages logo

Leadpages

Poor support and difficult to use

Reviewed 3 years ago
Pros

I like the overall appearance of the leadpages. I like that it can be used with facebook but have not tried this part of the software.

Cons

I've been paying these guys per month for several years now for just one leadpage. I never call their support center. I called to inquire about sales but had to leave a vmail and the response I received came to my email below... "Phone support is currently only available to Advanced Subscribers, as we just don't have the staffing power to provide it to everyone. More about support options here:...