This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

All categories

Mailchimp vs Pure360 Comparison

Add to Compare
Compare Similar Apps
Agile CRM
Bitrix24
Salesforce Marketing Cloud
HubSpot Marketing Hub
GetResponse
Wrike

Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

An all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,347

4,645

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

5

4

3

2

1

24

16

2

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

Their Customer Support is the main reason why I use Pure360. They are so quick to help, really friendly, and go out of their way to provide excellent customer service - everytime.
Really appreciate the support we had during the implementation of GDPR, the team were fantastic. Our b2b results are improving, so is our understanding of customers.
Their account management is proactive and on the money. I would recommend these guys if you are looking to invest in a quality email marketing campaign tool.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

Sometimes the testing feature can take a long time to come through and during time-precious times this can be frustrating.
The support and maintenance was not carried out so our email delivery reputation suffered heavily and never really recovered while using Pure.
Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features139
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SMS Marketing Managment
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Third Party Integrations
  • Timer
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features96
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • SMS Marketing Managment
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Third Party Integrations
  • Timer
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1335
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Mailchimp vs. Pure360

See how Mailchimp and Pure360 stack up against each other by comparing features, pricing, ratings, integrations, security & more.