Mailchimp vs SMTP2GO

Brevo

ActiveCampaign

MailerLite

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

The Email Marketing Platform That Does It All!!!

Mailchimp's customer support is slow to respond to tickets, and the prices are much higher for large businesses.

Founder

In addition, it has 24/7 customer service support. Plus, it has automated message that reduces marketing efforts.

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Abandoned Cart Saver

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Publishing

Automated Responses

Automated Scheduling

Autoresponders

Behavioral Analytics

Behavioral Targeting

Behavior Analytics

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Content Analytics

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Analysis Tools

Data Import/Export

Data Synchronization

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

eCommerce Management

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Reminders

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Filtering

For Insurance Industry

For iPad Devices

Form Builder

For Small Businesses

For Startups

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Segmentation

List Management

Live Chat

Location Tracking

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mobile Optimization

Mobile Survey

Monitoring

Multi-Account Management

Reviews for Mailchimp come from a wide variety of industries, including marketing and advertising (11% of reviewers), information technology and services (7%), and computer software (6%). The most frequent use case for Mailchimp cited by reviewers is email marketing (83% of reviewers).

Users and use cases

Reviewers indicate that Mailchimp’s free plan is appealing for small businesses, and they appreciate the ability to test core features without upfront costs. Some users report that pricing increases quickly as contact lists grow, and they find the structure confusing. Reviewers feel that essential features require paid upgrades, and some users say other platforms offer better value at lower prices.

Value for money

The Mailchimp integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.7 out of 5 for its integration with Mailchimp), Shopify (an eCommerce product, 4.5), and WooCommerce (an eCommerce product, 4.4).

Integrations

Mailchimp is an email marketing program offering key features such as email campaign management, contact database, reporting/analytics, and mobile optimization, among others.

Mailchimp

Web-based

Windows

iPhone

iPad

Android

Constant Contact

HubSpot Marketing Hub

SendGrid

GetResponse

Emma by Marigold

Moosend

Drip

Keap

MailUp

AWeber

iContact

Campaign Monitor by Marigold

Omnisend

Zoho Campaigns

Klaviyo

HubSpot CRM

Free

Essentials

Standard

Premium

Cumbersome security protocols

42% of reviewers feel negative about Mailchimp’s security and access control. Users report that two-factor authentication and strict permission requirements can be inconvenient, especially for teams. Reviewers mention difficulties with importing lists, re-adding unsubscribed contacts, and managing user roles. Some users express concerns about data privacy, especially regarding compliance with international regulations. They say account lockouts and complex password requirements can disrupt workflow and make onboarding new users challenging.

Challenging user interface navigation

37% of reviewers feel negative about Mailchimp’s navigation and interface. Users report that frequent updates change menu locations and dashboard layouts, making it hard to find features. Reviewers mention a steep learning curve for new or infrequent users, with important functions buried in sub-menus. They say the interface can feel cluttered and unintuitive, requiring extra clicks to access basic tasks. Some users find tutorials necessary to understand navigation, and note that changes disrupt established workflows.

Deliverability and spam concerns

81% of reviewers feel negative about Mailchimp’s spam and deliverability issues. Users report frequent problems with emails landing in spam or promotions folders, even for opt-in lists. Reviewers indicate that account suspensions can occur due to spam complaints or high bounce rates, sometimes without clear explanations. They find it challenging to avoid spam filters, and mention that shared IP addresses can affect sender reputation. Some users say these issues hinder reaching their audience and create frustration with list management and campaign reliability.

Complex and costly list handling

Graphic designer

There is non enough customizing available for the list, I can only use 5 exception that are not enough when you have a large database and you need to target specific country in the same list

The other black point could be price if you have a big list (or even worse if any of your customers are in many list because then its counted as many times as lists its included).

41% of reviewers feel negative about Mailchimp’s list management features. Users find managing lists, segments, and tags confusing and time-consuming. Reviewers indicate that duplicate contacts across lists can inflate costs, and merging or segmenting lists lacks flexibility. They report difficulties with importing, updating, and cleaning lists, especially for larger databases. Some users say the pricing model penalizes organizations with overlapping lists, and advanced segmentation options are limited compared to other platforms.

Limited editing flexibility

53% of reviewers feel negative about Mailchimp’s image and text editing tools. Users say the editor is restrictive, making it difficult to customize layouts, resize images, or adjust formatting as desired. Reviewers report challenges with maintaining consistent formatting, especially when copying and pasting text or working across devices. They find the image handling clunky, with issues in uploading, resizing, and positioning graphics. Some users mention that advanced customization often requires external tools or manual workarounds.

Effortless email design tools

System Administrator

The drag-and-drop email builder simplifies the process of creating visually appealing campaigns, while the automation features empower us to engage with our audience seamlessly.

Marketer

One of the standout features for me is the drag-and-drop editor, which allows for easy and visually appealing email creation without the need for extensive design skills.

91% of reviewers feel positive about Mailchimp’s drag and drop functionality. Users think the intuitive editor makes it easy to create visually appealing emails without design expertise. Reviewers appreciate being able to quickly customize templates, add images, and rearrange content blocks with minimal effort. They find the interface user-friendly, allowing both beginners and experienced marketers to build professional campaigns efficiently. Some reviewers say the drag and drop feature saves time and reduces the need for coding, making collaboration and template replication straightforward for teams.

Efficient client engagement platform

Business Manager

MailChimp allows me to keep in touch with my leads, prospect clients, and new clients, so I can make them come back to my shop.

94% of reviewers feel positive about Mailchimp’s client communication capabilities. Users report the platform makes it easy to keep clients informed, send updates, and manage feedback. Reviewers appreciate features like list segmentation, scheduling, and analytics for tracking engagement. They say Mailchimp helps maintain regular contact with clients, automate communications, and personalize messages. Some users find the integration with other platforms and the ability to manage large databases particularly useful for both small and large organizations.

Versatile template customization

Analista de Recursos Humanos

What I like the most about this program is the diversity of templates it has, in my case this facilitates the creative and design process since I have a wide range of possibilities to express the idea I want to convey in the mail.

88% of reviewers feel positive about Mailchimp’s email templates. Users say the platform offers a wide variety of pre-designed templates that are easy to customize for different campaigns. Reviewers find it helpful to save and reuse templates, add branding elements, and personalize content. They appreciate being able to preview emails on multiple devices and export HTML when needed. Some users mention that the templates save time and allow even those without design skills to create professional-looking emails.

Founder and CEO

The automation feature of mailchimp eliminates the need to send a welcome email after each subscription to our service and most importantly, mailchimp also prevents most of our emails from going into spam folders.

Visa Consulting Specialist

I prefer creating clean email templates and updating them in advance that ensures that the clients are kept informed even during the peak times of consultations.

Marketing Manager

At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting.

Marketing

Mailchimp makes email makreting so easy, it has a drag/drop style editing style, with a template library for paid accounts and integration with many other platforms, like Canva, Splose etc. Free plan can be used, as long as your mail list is smaller, otherwise you require paid apps with additional features

Operations Manager

Mailchimp charges double or more for contacts if the same email address is added to more than one list, and it still counts cleaned contacts toward your total even though you can no longer send to them which is a huge complaint of mine.

Design Lead

Very flexible Email marketing and campaign monitoring software that allows easy sales operation management and to generate leads and coordination across marketing teams is incredible.

Sr. Communications Consultant

It helps users build their audience base/contact list, and it doesn’t require the sender to have to know the ins and outs of HTML coding, which can be complicated for some.

Graphic Designer

Honestly, the biggest draw for me is the pure "plug-and-play" nature of the platform; I can jump into the drag-and-drop editor and have a professional-looking newsletter ready to send in under twenty minutes.

Community Affairs Consultant

One downside of Mailchimp is that the number of contacts per email list is limited by the tier you pay for. If you want more advanced email metric data, you will have to pay for a higher tier of Mailchimp.

Talent Attraction Specialist

We least enjoy being unable to access any deleted templates. Since Mailchimp allows us to store many templates and files, and several users in one account, it would be helpful to access any accidentally deleted files.

Youth Worker

Its simplicity allows for a speedy and professional look, while maintaining an accessible price point for those requiring, while ensuring highest standard for GDPR

Consultant

I’ve used Mailchimp in many ways, not only for sending campaigns but also to integrate it with external systems like our management software and website.

Conference Coordinator

The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences.

That said, the cost can add up quickly, especially as your audience grows or if you need access to more advanced features. Despite the higher pricing, the convenience, reliability, and range of tools make it a solid choice for businesses looking for an all-in-one email marketing solution.

Website Owner

What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code.

Legal Assistant

Certain advanced features—such as more complex customer journeys, detailed segmentation, or customization—aren’t as accessible on basic plans.

Mailchimp vs SMTP2GO Comparison (2026)

Mailchimp vs SMTP2GO Comparison (2026)

Mailchimp

SMTP2GO

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives