MailerLite vs Buttondown

Mailchimp

Brevo

Constant Contact

ActiveCampaign

beehiiv

Compare MailerLite and Buttondown based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Management

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

List Management

Location Tracking

Mailing List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multivariate Testing

Newsletter Management

Personalization

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Sales Analytics

Scheduling

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Spam Blocker

Subscription Management

Tagging

Team Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Website Management

Website Publishing Options

Workflow Management

WYSIWYG Editor

MailerLite

Web-based

iPad

iPhone

Field Manager

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.

owner

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.

Life Coach & Trainer

It is amazing and really helpful that they allow free users access to their email automation feature.

Proprietor

Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Co-Founder 

Easy to set up, good design and templates options, easy to set up automations, good analytics. Very good value for money.

Online Media Manager

What I liked the most about mailerlite was the ease of use of this program and the clarity of its design. An additional plus is the free account for up to 1000 subscribers.

Owner

If you do not know what you are doing they have a great help section video tutorials and an online class that will help you. All of these training options are extremely well done.

What I REALLY appreciate is that although I am [currently] a free user, the customer service staff cares to help me. That is pretty sensational in my books.

Marketing Specialist

What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Consultant

MailerLite is the most straightforward email software I've used (and I've tried a few!). With ever increasing and fabulous functions, to a true WYSIWYG interface, it's all just a dream.

Special Projects Coordinator

We are excited to really get this moving with multiple campaigns and sends. We believe our membership will enjoy the new look and the ease of sending / receiving.

Director

It is the most cost effective email software I found with extensive research and it works perfectly. Whatever you think you want it to do, it already does.

I like that my email marketing automation is easy to create, schedule and deliver at a price point suitable for bloggers not yet making a profit.

Blogger 

I currently use this Budget friendly software to send email weekly to my subscribers. It’s super easy to use and it’s also user-friendly when designing a newsletter.

Author

In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Coach

I host an online event every other month and I'm loving how easy it was to do everything, from setting the group, automation, and the integration to ClickFunnels was a breeze.

Development Coordinator

I feel their actual DIRECTIONS and tutorials are poor. It's their staff that makes the magic happen.

Business Coach & Consultant

Good Service Wish It Would Integrate With More Things.

MailerLite screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

beehiiv is a newsletter platform that provides creators with tools available in email, helping newsletters scale and monetize. beehiiv's editing and design tools, along with its suite of growth and monetization features, enable users to build and launch iconic media brands without any coding.

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Some were built for large corporations that spent all day adjusting templates and workflow automations because they were so powerful and intricate. Buttondown is a product that lets users send beautiful, high-quality newsletters directly from their inbox.


Preview Functionality

Buttondown

Theatre maker

I love the simplicity of it and the clarity of the interface, but my absolute favorite thing is how responsive and helpful they are when reached out to.

Also, the few questions I had, [sensitive content hidden] was super responsive in answering and helping out.

Writer

Terrific product, ethical and responsive management. The ethical alternative to substac.

Towering Figure

The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched.

Plus the notification emails are fun. Sensitive content hidden] clearly has a sense of humor and pours his being into the efforts.

My experience has been great; it's like a breath of fresh air compared to most of the bloated, overpriced email products out there, and there are no ethical qualms either.

The customer service is excellent and Justin is always adding new stuff to the product; he's very transparent about future plans and his organization and attention to detail is impressive.

Buttondown is easy to get started with and supports the integrations an author needs to be a successful indie publisher.

Artist

The customer response time for getting questions answered is SUPER fast and I love that adjustments are always being made.

Easy to use and definitely better costing. We moved to buttondown after our website guys recommended them.

Freelance Illustrator and Comic Artist

I deeply appreciate [sensitive content hidden] responsiveness to the community for requests, and I'm excited to see how Buttondown continues to grow.

Easy to use interface, focused on what really matters, making it easy to understand how to use it.

Founder

Seamless integration with domain was very useful also.

Self Employed

Buttondown is an easy to use newsletter platform that packs a lot of features into a simple user interface. Anyone can learn to use it, though it's best for users with some amount of tech-savvy.

Owner, Engineer

With the current feature set, I'd have to set up separate emails manually for those "ignored" emails from before I used the service.

The UI is buggy enough that it seriously detracts from my overall experience.

Wedding Celebrant

The lower level price points don’t have much flexibility for a small to medium list size.

This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the next reader's end.

MailerLite vs Buttondown Comparison (2026)

MailerLite

Buttondown

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives