MailerLite Pricing, Features, Reviews & Comparison of Alternatives


Email marketing software for smart business

4.46/5 (165 reviews)

MailerLite overview

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page creation, popup management, and more. The cloud-based system allows businesses to create branded email marketing content using text, images, links, video, HTML, and more. MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.

Forget complex settings. MailerLite's user-friendly software allows users to quickly create and share beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and so much more without any technical knowledge.

MailerLite offers a range of integrations for ecommerce, CRM, popups, landing pages, and signup forms, including tools such as Shopify, WooCommerce, WordPress, ProductDyno, Zapier, and more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Finnish, French, Polish, Portuguese and 4 other languages, Russian, Spanish, Swedish, Ukrainian
MailerLite screenshot: Drag and drop editorEasily Create and Send Beautiful Newsletters - MailerLiteMailerLite screenshot: Live stats overview exampleMailerLite screenshot: Landing pageMailerLite screenshot: WebformsMailerLite screenshot: AutomationMailerLite screenshot: Popup example

MailerLite reviews

Value for money
Ease of use
Customer support
Amir S

My Horrifying experience with MailerLite

Reviewed 2016-08-03
Review Source: GetApp

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!You would get a Cheap service

Read the full review

Austin Anderson

Great Mailing System - Highly Recommend

Used daily for 6-12 months
Reviewed 2017-03-22
Review Source: Capterra

Mailerlite was my first choice originally because they have a free limit. Most other services require monthly payments right from the start, so my expectations were low. However, I've been using them for my website and I have nothing to say BUT AWESOME! There interface is clean. The ability to integrate the different services directly into the website (popups, pop unders, direct mailing software) is simply the best. I've used a few different ones prior to mailerlite (just the trials), and all of them were more complicated. Only one negative: If you're a time-sensitive person, the website can be slow. You have to go through a bunch of buttons to change the format of all of your popups and such. However, it gives you amazing control over everything so the wait is well worth it in my opinion. As for the mailing lists, they are super simple to use and keep track of. It's easy to design each mail to your specification, and even select time-sensitive ones (one email a week after they sign up originally, for example). So it makes it easy to just setup one-time and not really worry about it except for your own personal emails you send sporadically for the mailing list. For example, I have mine setup to send an intro email, followup email the next day, then a list of best articles one week after initial signup. It does all this automatically so I don't have too. And i've tested it - it works great. It also looks fantastic when you put the work in. You can view my popup and my sidebar mailing opt-in form here: As you can/could see - it's super sleek and can be negotiated to match anything to your design. In short, highly recommend. If you're looking for a place to start - don't even think about other options. Stick with mailerlite. You won't regret it!Easy to use Great customer support Tons of options Easy to manage mailing list Ability to setup intermittent emails

Read the full review

Robert Stanciulescu

take care with mailerlite

Reviewed 2014-09-02
Review Source: GetApp

Take care with mailerlite, they want to pay them in advance and after 3 ,4 month they change the rule. I work with them i pay them 1000 $ in advance and after 4 months my email campaign do not go into clinet inbox. i have every month problem with them: in one month do not work unsubscribe system, in one month do not split correct in groups and in the last period they do not deliver email to inbox. i create different email address n different public email services and i put in the list o and the email do not arrive in inbox (they change the algorithm, because in first 2-3 month do not have this problem). based on that after 5 months i told them that i do not want to use their service and i want money back for the period that i do not use it, and they told me that they do not refund money (when i discuss with them before to pay them they told me that they will give me money back if i do not not have spam more than 0,1%, if they do not block my account and other rules and i respect all that rules). They consider 100.000 emails plan only unique email, so if you add email and people unsubscribe you cannot add other subscribers ,so in few months you pay for 100.000 subscribers and will have only 85.000, but you pay all year for 100.000. they change the rule after i pay, after 2, 3 months. I use this kind of service for long time but mailer lite is the worst and unprofessional service that i use. If you want to work with them be careful with them because it is not trustful. They take you money and after 6 month, this is my case, they will told you "we re sorry that you are not satisfy by our service but we will not refund your money". If you choose them you will loose money, so choose carefully. small price

Read the full review


User-friendly, surprisingly affordable, and powerful autoresponder

Used daily for 1-2 years
Reviewed 2018-04-19
Review Source: Capterra

Free up to 1000 subscribers. You don't have to pay them anything if you are just beginning to build your list.MailerLite is one of the best and easy-to-use email autoresponder out there. What I like most about MailerLite is its novice-friendly features and easy-to-use interface. It allows even new users like me who don't have the required technical skills to send beautiful and elegant emails to my subscribers. But for me, the best feature of MailerLite is it's totally free for the first 1,000 subscribers. So if you have a pretty small subscriber list, then you don't have to pay anything but still, you can use all the necessary functionalities. The Customer Service is also helpful and responsive with their 'Chat Features'

Read the full review

George Oliveira

Great and Simple Email marketing platform with all the features you'll ever need

Used daily for 1-2 years
Reviewed 2018-03-27
Review Source: Capterra

Increased my list count and user subscription properly segmented users and increased customer response with easy to use email designer.I like the simplicity of the user dashboard and the practicality of its flow. The reporting is awesome the A/B split testing is thorough and simple to include in any campaign and covering the subject line, email content, etc... Automation and workflow features, although very advanced are practical and powerful. The forms contain all you need, from pop-up forms, landing page forms, etc..all with settings that go from click to pop-up, exit intent, time-on-site, and many other event triggers.

Read the full review

MailerLite pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Forever free plan for up to 1000 subscribers, with unlimited emails. 

$10/month for 1001-2500 subscribers and unlimited emails. 

$20/month for 2,501-5,000 subscribers and unlimited emails. 

$35/month for 5,001-10,000 subscribers and unlimited emails. 

$50/month for 10,001-15,000 subscribers and unlimited emails. 

MailerLite features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

Customizable Branding (174 other apps)
Monitoring (169 other apps)
Multi-Channel Marketing (145 other apps)
Social Network Marketing (134 other apps)
Tagging (138 other apps)

Category Leaders ranking


#16 in Email Marketing

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

MailerLite also features in these categories:

Additional information for MailerLite

Key features of MailerLite

  • Custom HTML editor
  • Safe and fast mail servers
  • Personalized emails
  • Drag & drop editor
  • HTLML5 technology
  • Activity tracking
  • Rich text editor
  • Customizable templates
  • Landing pages
  • Email templates
  • Social media integration
  • Activity dashboard
  • Built-in photo editing feature
  • Email autoresponders
  • Campaign segmentation
  • Contact database
  • Contact history
  • Customer analysis
  • Custom fields
  • Custom forms
  • eCommerce integration
  • Email archiving
  • Email tracking
  • Email integration
  • Mobile integration
  • Multiple user accounts
  • Progress reports
  • Progress tracking
  • Real time analytics
  • Real time monitoring
  • Real time data
  • Real time updates
  • Real time reporting
  • Subscription services
  • Video support
  • Website integration
  • Design management
  • Multi-campaign
  • Lessons learned
  • Click-through tracking
  • User activity monitoring
  • Custom landing pages
  • Customer loyalty
  • Graphical data presentation
  • Multi-location
  • Custom user interface
  • Customer segmentation
  • File management
  • Free newsletter design templates
  • File manager
  • Popups
  • Unsubscribe page builder
  • Click maps
  • RSS campaigns
  • Auto resend
  • User permissions
  • Build mail lists
  • Campaign analysis & reporting
  • Lead capture
  • Lead generation
  • A/B split testing
  • Email marketing
  • Delivery tracking
  • Market segmentation
  • Engagement analytics
  • Third party integrations
  • CRM integration
  • Bounce tracking
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Contact management
  • Drip email marketing
  • Geolocation
  • Mailing list management
  • Performance reports
  • Scheduled emails
  • Template management
  • Embeddable web forms
  • Data import / export
  • Reporting & statistics
  • Subscriber management
  • Newsletter management
  • Forms management
  • Permission management
View All Features


MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

Benefit from a range of integrations such as SquareSpace, MailMunch, SumoMe, Zapier, Facebook, and many others will ease email marketing experience and allow businesses to quickly grow their email list.

Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.