MailerLite Pricing, Features, Reviews & Comparison of Alternatives

MailerLite

Email marketing software for smart business

4.46/5 (289 reviews)

MailerLite overview

What is MailerLite?

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Their integration list is always growing with the most popular software tools including WordPress, Zapier, Shopify, PayPal, ProductDyno and WooCommerce.
www.mailerlite.com

Pricing

Starting from
$10
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Finnish, French, Polish, Portuguese and 4 other languages, Russian, Spanish, Swedish, Ukrainian
MailerLite screenshot: Live stats overview exampleEasily Create and Send Beautiful Newsletters - MailerLiteMailerLite screenshot: Drag and Drop editorMailerLite screenshotMailerLite screenshotMailerLite screenshot

MailerLite reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.3
  4.5
  4.3
Heather Jo Flores

No ESP is perfect, but MailerLite comes the closest

Used daily for 1-2 years
Reviewed 2020-03-27
Review Source: Capterra

Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros
The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons
Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jayraj Patel

Chose it over Mailchimp and I couldn't be happier.

Used daily for less than 6 months
Reviewed 2019-09-24
Review Source: Capterra

Amazing. I expect to keep using it and recommending the same to anyone who's starting off with email marketing and is cost-conscious.

Pros
It's user interface is highly interactive. Any amateur can learn how to design interactive email templates and landing pages, how to create/segment their lists and how to gather statistics. They keep doing seminars from time to time and their blog is really helpful to make sure you're following the best practices. MailerLite can handle all your functions smoothly and the best thing is - it'll charge you way lesser than any of the other software's out there (taking a dig at MailChimp particularly).

Cons
As I'm scaling up, I'm realizing that I have to use some external 3rd party software to handle advanced functions. If you wish to use email marketing primarily (and not as a support function), MailerLite's email testing platform is basic and while I bugged customer support constantly for answers on how to better authenticate my domain settings, I've been failing to get any productive response that can help me. I don't know whether any other software's gives a full suite of features but I'm sure that I would expect it from the one I'm using.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Amir S

My Horrifying experience with MailerLite

Reviewed 2016-08-03
Review Source: GetApp

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros
You would get a Cheap service

Cons
You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Traver Freeman

A great mailing software for business newsletters and automation

Used weekly for 2+ years
Reviewed 2020-04-11
Review Source: Capterra

My overall experience has been pretty great. I have two mailing lists for two different business ventures. One with 700 people on my list, and one with 7,000. MailerLite works fantastic whether you're on the free or paid plan. The only difference is (for how I use it), you can't use automated sequences on the free plan. I have very few complaints about the software.

Pros
I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.

Cons
Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Karen O'Connor

An excellent, affordable email service

Used weekly for 1-2 years
Reviewed 2020-05-07
Review Source: Capterra

Amazing! I love Mailerlite. They are user friendly, affordable, and smash many of their competitors out of the water. They are also innovating and adding new things all the time.

Pros
Mailerlite has been great at setting up automation systems to send out emails to new customers. There are handy drag and drop features and a ton of free online tutorials to guide you through different uses of Mailerlite. The customer support is great. They are prompt to answer queries through their online chat.

Cons
It takes time to get used to the email template creation features. But it's a small complaint and more about the user wanting to know it all now!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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MailerLite pricing

Starting from
$10
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails. 

MailerLite features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Multi-Channel Marketing (241 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for MailerLite

Key features of MailerLite

  • A/B split testing
  • Activity dashboard
  • Activity tracking
  • Auto resend
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing feature
  • CRM integration
  • Campaign analysis & reporting
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click maps
  • Click-through tracking
  • Contact database
  • Contact history
  • Contact management
  • Custom HTML editor
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Custom user interface
  • Customer analysis
  • Customer loyalty
  • Customer segmentation
  • Customizable templates
  • Data import / export
  • Delivery tracking
  • Design management
  • Drag & drop editor
  • Drip email marketing
  • Email archiving
  • Email autoresponders
  • Email integration
  • Email marketing
  • Email templates
  • Email tracking
  • Embeddable web forms
  • Engagement analytics
  • File management
  • File manager
  • Forms management
  • Free newsletter design templates
  • Geolocation
  • Graphical data presentation
  • HTLML5 technology
  • Landing pages
  • Lead capture
  • Lead generation
  • Lessons learned
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Multi-campaign
  • Multi-location
  • Multiple user accounts
  • Newsletter management
  • Performance reports
  • Permission management
  • Personalized emails
  • Popups
  • Progress reports
  • Progress tracking
  • RSS campaigns
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Rich text editor
  • Safe and fast mail servers
  • Scheduled emails
  • Social media integration
  • Subscriber management
  • Subscription services
  • Template management
  • Third party integrations
  • Unsubscribe page builder
  • User activity monitoring
  • User permissions
  • Video support
  • Website integration
  • eCommerce integration
View All Features

Benefits

MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.