MailerLite Pricing, Features, Reviews & Comparison of Alternatives


Email marketing software for smart business

4.42/5 (224 reviews)

MailerLite overview

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page creation, popup management, and more. The cloud-based system allows businesses to create branded email marketing content using text, images, links, video, HTML, and more. MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.

Forget complex settings. MailerLite's user-friendly software allows users to quickly create and share beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and so much more without any technical knowledge.

MailerLite offers a range of integrations for ecommerce, CRM, popups, landing pages, and signup forms, including tools such as Shopify, WooCommerce, WordPress, ProductDyno, Zapier, and more.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Finnish, French, Polish, Portuguese and 4 other languages, Russian, Spanish, Swedish, Ukrainian
MailerLite screenshot: Live stats overview exampleEasily Create and Send Beautiful Newsletters - MailerLiteMailerLite screenshot: Drag and Drop editorMailerLite screenshotMailerLite screenshotMailerLite screenshot

MailerLite reviews

Value for money
Ease of use
Customer support
Abigail Nwaocha

Great for creating email newsletters and shareable pdf brochures

Used monthly for 2+ years
Reviewed 2018-12-22
Review Source: Capterra

Mailerlite is a Godsent, I think the export to PDF has a lot of potential. There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite. I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp. The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website. - Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block - Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

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Shayne Holloway

Every Start-Up's Sidekick!

Used weekly for less than 6 months
Reviewed 2019-04-07
Review Source: Capterra

I am a Marketing Specialist by profession and software/tools like this make my job so much easier, for which I am very grateful! I recently stumbled upon MailerLite when I was building my E-Commerce website. Previously, I used to use MailChimp (Also a great tool and I currently use it only at work). Mailerlite seamlessly integrated with my Shopify Store and gave me so much power over my marketing strategies. In my opinion, it's the best E-mail Automation tool out there, with much more options and customizations that can help you craft powerful newsletters, landing pages, etc.1) Highly Optimized And Responsive: MailerLite helps me to design and create newsletters that look amazing on desktops, tablets, and mobiles. 2) Design Capabilities: It's safe to say that the design capabilities that MailerLite gives you are far better than any other similar product in its segment. What I mean to say is, the "little things" that MailerLite allows you to do can add significant value to the way you market! For example, there are a number of templates that can enable you to have "buttons" attached to an image (Perfect CTA's by the way). Also, there are several heading options for my newsletters where I can have my company name and logo or either one at the beginning of them. These, of course, are just a few examples I could think of straight off the bat. 3) Easy Integration: Connection my domain with MailerLite was a lot easier than I expected - with a swift and seamless integration process. 4) No Learning Curve Required: MailerLite is incredibly simple to use and it won't take you long to get the hang of it. 5) Affordability: The title of my review says it all! MailerLite is a blessing for startups on a budget who don't have money to throw around. There are 5 different pricing models that include one "freemium" version as well. However, if you are using it for business purposes, I suggest you use their starter plan that will unlock all features and allow you to send unlimited emails. Remember, looking professional is key!

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Austin Anderson

Great Mailing System - Highly Recommend

Used daily for 6-12 months
Reviewed 2017-03-22
Review Source: Capterra

Mailerlite was my first choice originally because they have a free limit. Most other services require monthly payments right from the start, so my expectations were low. However, I've been using them for my website and I have nothing to say BUT AWESOME! There interface is clean. The ability to integrate the different services directly into the website (popups, pop unders, direct mailing software) is simply the best. I've used a few different ones prior to mailerlite (just the trials), and all of them were more complicated. Only one negative: If you're a time-sensitive person, the website can be slow. You have to go through a bunch of buttons to change the format of all of your popups and such. However, it gives you amazing control over everything so the wait is well worth it in my opinion. As for the mailing lists, they are super simple to use and keep track of. It's easy to design each mail to your specification, and even select time-sensitive ones (one email a week after they sign up originally, for example). So it makes it easy to just setup one-time and not really worry about it except for your own personal emails you send sporadically for the mailing list. For example, I have mine setup to send an intro email, followup email the next day, then a list of best articles one week after initial signup. It does all this automatically so I don't have too. And i've tested it - it works great. It also looks fantastic when you put the work in. You can view my popup and my sidebar mailing opt-in form here: As you can/could see - it's super sleek and can be negotiated to match anything to your design. In short, highly recommend. If you're looking for a place to start - don't even think about other options. Stick with mailerlite. You won't regret it!Easy to use Great customer support Tons of options Easy to manage mailing list Ability to setup intermittent emails

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Teya Bozhilova

A Mailing Service that makes their competitors look dated

Used weekly for 2+ years
Reviewed 2018-12-26
Review Source: Capterra

I will continue using MailerLite. They leave competitors like ChailChimp in the past.I love MailerLite and I use it for years for my company's newsletters. They are easy to use and offer any feature that you might need at far better price than their competitors. The pricing of MailerLite is probably the best in the field. It allows you to send unlimited emails to your list. You pay per subscriber, not per email, which is quite convinient for companies with 5000+ subscribers. Another thing that I like is their current design layout, dozens of premade templates for the holidays and how easy it is to setup everything by yourself without having to read complex guides.

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User-friendly, surprisingly affordable, and powerful autoresponder

Used daily for 1-2 years
Reviewed 2018-04-19
Review Source: Capterra

Free up to 1000 subscribers. You don't have to pay them anything if you are just beginning to build your list.MailerLite is one of the best and easy-to-use email autoresponder out there. What I like most about MailerLite is its novice-friendly features and easy-to-use interface. It allows even new users like me who don't have the required technical skills to send beautiful and elegant emails to my subscribers. But for me, the best feature of MailerLite is it's totally free for the first 1,000 subscribers. So if you have a pretty small subscriber list, then you don't have to pay anything but still, you can use all the necessary functionalities. The Customer Service is also helpful and responsive with their 'Chat Features'

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MailerLite pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails. 

MailerLite features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

Customizable Branding (191 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)

Category Leaders ranking


#20 in Email Marketing

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

MailerLite also features in these categories:

Additional information for MailerLite

Key features of MailerLite

  • Custom HTML editor
  • Safe and fast mail servers
  • Personalized emails
  • Drag & drop editor
  • HTLML5 technology
  • Activity tracking
  • Rich text editor
  • Customizable templates
  • Landing pages
  • Email templates
  • Social media integration
  • Activity dashboard
  • Built-in photo editing feature
  • Email autoresponders
  • Campaign segmentation
  • Contact database
  • Contact history
  • Customer analysis
  • Custom fields
  • Custom forms
  • eCommerce integration
  • Email archiving
  • Email tracking
  • Email integration
  • Mobile integration
  • Multiple user accounts
  • Progress reports
  • Progress tracking
  • Real time analytics
  • Real time monitoring
  • Real time data
  • Real time updates
  • Real time reporting
  • Subscription services
  • Video support
  • Website integration
  • Design management
  • Multi-campaign
  • Lessons learned
  • Click-through tracking
  • User activity monitoring
  • Custom landing pages
  • Customer loyalty
  • Graphical data presentation
  • Multi-location
  • Custom user interface
  • Customer segmentation
  • File management
  • Free newsletter design templates
  • File manager
  • Popups
  • Unsubscribe page builder
  • Click maps
  • RSS campaigns
  • Auto resend
  • User permissions
  • Build mail lists
  • Campaign analysis & reporting
  • Lead capture
  • Lead generation
  • A/B split testing
  • Email marketing
  • Delivery tracking
  • Market segmentation
  • Engagement analytics
  • Third party integrations
  • CRM integration
  • Bounce tracking
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Contact management
  • Drip email marketing
  • Geolocation
  • Mailing list management
  • Performance reports
  • Scheduled emails
  • Template management
  • Embeddable web forms
  • Data import / export
  • Reporting & statistics
  • Subscriber management
  • Newsletter management
  • Forms management
  • Permission management
View All Features


MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

Benefit from a range of integrations such as SquareSpace, MailMunch, SumoMe, Zapier, Facebook, and many others will ease email marketing experience and allow businesses to quickly grow their email list.

Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.