MailerLite Pricing, Features, Reviews & Alternatives

MailerLite

Email marketing software for smart business

4.55/5 (403 reviews)

MailerLite overview

What is MailerLite?

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.


Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.
www.mailerlite.com

Pricing

Starting from
$10/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

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MailerLite screenshot: Landing page editorEasily Create and Send Beautiful Newsletters - MailerLiteMailerLite screenshot: Drag and Drop editorMailerLite screenshot: Pop-up templates examplesMailerLite screenshot: Live stats overview exampleMailerLite screenshot: E-commerce automation MailerLite screenshot: Social media blocks in newsletter editorMailerLite screenshot: Pop-up editorMailerLite screenshot: Survey newsletter
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MailerLite user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.4
  4.5
  4.5
Heather Jo F.

No ESP is perfect, but MailerLite comes the closest

Used daily for 1-2 years
Reviewed 2020-03-27
Review Source: Capterra

Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

Pros
The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

Cons
Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

Response from MailerLite


Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

Irene

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Great landing pages

Used occasionally for 2+ years
Reviewed 2021-04-24
Review Source: Capterra

MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice sign-up forms. It is amazing and really helpful that they allow free users access to their email automation feature.

Pros
Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Cons
Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Response from MailerLite


Hi there, thank you for leaving a review for us. Such a lovely business idea you have.

We genuinely appreciate you giving us the feedback of some of our users not having a website - this is something I will make sure to add to our feedback data.

Have a good one!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Amir S.

My Horrifying experience with MailerLite

Reviewed 2016-08-03
Review Source: GetApp

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros
You would get a Cheap service

Cons
You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Sue F.

Customer Support Second to None

Used daily for free trial
Reviewed 2021-03-24
Review Source: Capterra

I am setting up a mailing list from scratch and I have found the functionality to be great. The couple of times I have found the help files to be less than helpful, someone has responded to my feedback and answered my queries and made the functionality very clear. Wonderful to know that someone actually reads (and responds) to feedback, rather than it going into a black hole.

Pros
As a brand new user, I am finding Mailerlite very easy to use, with almost all the functionality I need so far. I have asked a couple of questions where I do not understand the functionality and my questions have been answered very quickly! The automation is very intuitive and easy to set up.

Cons
I wanted to create a dropdown with 12 options (for months), but found the limit was 10 options. Small issue, but a bit of a hindrance.

Response from MailerLite


Hi Sue, amazing to have you with us - was really curious about your Vintage shop, you should pass by the site, so I can have a look. I'm a sucker for a good find.

If you have any further questions, you know where to find our amazing support team.

- Lay

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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James S.

Really Solid Software and Customer Service

Used daily for 2+ years
Reviewed 2021-01-06
Review Source: Capterra

Love it. Will be hard to ever leave.

Pros
Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons
I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Response from MailerLite


Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!

- Lay

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

MailerLite pricing

Starting from
$10/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails. 

MailerLite features

API
Activity Dashboard
Alerts/Notifications
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Performance Metrics
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Template Management
Third Party Integrations

Analytics/ROI Tracking (385 other apps)
Multi-Channel Marketing (393 other apps)
Search/Filter (431 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for MailerLite

Key features of MailerLite

  • A/B split testing
  • Activity dashboard
  • Activity tracking
  • Auto resend
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing feature
  • CRM integration
  • Campaign analysis & reporting
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click maps
  • Click-through tracking
  • Contact database
  • Contact history
  • Contact management
  • Custom HTML editor
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Custom user interface
  • Customer analysis
  • Customer loyalty
  • Customer segmentation
  • Customizable templates
  • Data import / export
  • Delivery tracking
  • Design management
  • Drag & drop editor
  • Drip email marketing
  • Email archiving
  • Email autoresponders
  • Email integration
  • Email marketing
  • Email templates
  • Email tracking
  • Embeddable web forms
  • Engagement analytics
  • File management
  • File manager
  • Forms management
  • Free newsletter design templates
  • Geolocation
  • Graphical data presentation
  • HTLML5 technology
  • Landing pages
  • Lead capture
  • Lead generation
  • Lessons learned
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Multi-campaign
  • Multi-location
  • Multiple user accounts
  • Newsletter management
  • Performance reports
  • Permission management
  • Personalized emails
  • Popups
  • Progress reports
  • Progress tracking
  • RSS campaigns
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Rich text editor
  • Safe and fast mail servers
  • Scheduled emails
  • Social media integration
  • Subscriber management
  • Subscription services
  • Template management
  • Third party integrations
  • Unsubscribe page builder
  • User activity monitoring
  • User permissions
  • Video support
  • Website integration
  • eCommerce integration
View All Features

Benefits

MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.