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Buttondown

Newsletter software built for people like you.

Last updated: March 2025

see alternatives

Table of Contents

Buttondown - 2025 Pricing, Features, Reviews & Alternatives

What is Buttondown?

Buttondown is a product that lets users send beautiful, high-quality newsletters directly from their inbox. It gives businesses a customizable landing page and signup flow to keep all of their valuable leads, who have decided to give their email addresses in exchange for what could be an amazing experience, involved and informed about upcoming offers and products of value.

Benefits of using Buttondown

- Let your emails live on the web in a beautiful online archive

- Set your emails to go out at any date and time you choose

- Host your newsletter's subscription page & archives on a domain of your own

- Buttondown is GDPR-compliant — and then some. I don't collect any data about you (or your subscribers), and Buttondown is the only newsletter provider that starts with analytics turned off by default

- Buttondown uses the best of Markdown (plus things like embedded Tweets and photos) so you can write quickly and efficiently without worrying about clumsy email markup or WYSIWYGs

- Set tags on your emails & subscribers in order to segment & specialize your audience

- Attach files like PDFs or CSVs to your emails to send to your subscribers

- Set metadata on your subscribers to allow rich customization & personalization of your emails

- Buttondown makes it easy to survey your audience and get feedback

- Everything you can do on Buttondown's interface, you can also do with our REST-ful API

- Buttondown provides you with the analytics you need to understand your audience and grow your newsletter

- Buttondown makes it easy and painless for you to get paid for your newsletters. Want to have a free tier? That's possible, too!

- Buttondown integrates with the tools you already use, like Zapier, Slack, and more.

- Buttondown provides you with the tools you need to automate your newsletter, whether it's sending a welcome email or a weekly digest.

Starting from

Per month

Alternatives with better value for money

Buttondown's key features

Most critical features, based on insights from Buttondown users:

Email Campaign Management

4.8

(49)

Mobile Optimization

4.7

(51)

CAN-SPAM Compliance

4.7

(31)

Engagement Tracking

4.5

(36)

Contact Management

4.5

(29)

Campaign Scheduling

4.8

(31)

All Buttondown features

Features rating:

4.6

(100)

Activity Dashboard

4.5

(2)

API

5.0

(2)

List Management

4.7

(23)

Landing Pages/Web Forms

4.4

(15)

Personalization

4.1

(18)

Campaign Analytics

4.4

(20)

Reporting/Analytics

4.4

(17)

Third-Party Integrations

4.3

(4)

Click Tracking

4.0

(3)

Customizable CTAs

4.0

(3)

HTML Editor

4.0

(2)

Event Triggered Actions

5.0

(2)

Email Tracking

(0)

Dynamic Content

(0)

GDPR Compliance

(0)

Drip Campaigns

(0)

Image Library

(0)

Customizable Fields

(0)

Lead Capture

(0)

Customizable Branding

(0)

Customer Surveys

(0)

Preview Functionality

(0)

Real-Time Analytics

5.0

(2)

Customer Segmentation

5.0

(1)

Autoresponders

(0)

WYSIWYG Editor

(0)

Buttondown alternatives

Buttondown

4.8

(100)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.6

Customer Support

4.9

Brevo

4.6

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

HubSpot Marketing Hub

4.5

(6.1K)

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Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Buttondown pricing

Starting from

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

User opinions about Buttondown price and value

Value for money rating:

4.6

Of 31 reviews that provide robust commentary on Buttondown's price and value, 84% mention it in a positive light.

Most users consider Buttondown to offer excellent value for money. They appreciate the generous free tier, which includes advanced features like custom domains and unlimited customer service. Some users say the pricing is reasonable and competitive, especially compared to larger competitors, and they find the customization options and ease of use to be well worth the cost. Reviewers indicate that the paid tiers are fairly priced and provide good functionality for growing needs. However, some users report that the pricing structure can be limiting for managing multiple newsletters or small to medium list sizes, and they find the subscriber limit on the free plan restrictive.

Check .

To see what individual users think of Buttondown's cost and value, check out the review excerpts below.

“The free tier is quite generous as it has no time limit and includes advanced features like custom domains.”

Kevin Chen

Self Employed

“I've played (briefly) with a lot of the main contenders, such as MailChimp, and for solid, basic email handling at a reasonable price, Buttondown is a clear winner.”

Thom Hogan

owner

“the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small audience.”

Matt Turner

writer

Buttondown integrations (20)

Integrations rated by users

We looked through 100 user reviews, to identify which products are mentioned as Buttondown integrations, and what is the users perception.

Zapier

Integration rating: 4.7 (3)

Stripe

Integration rating: 5.0 (2)

WordPress

Integration rating: 5.0 (1)

Stripe Billing

Integration rating: 5.0 (1)

Squarespace

Integration rating: 3.0 (1)

Other top integrations

Buttondown support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

FAQs/Forum

Knowledge Base

Training options

Live Online

Documentation

Buttondown reviews

Overall rating

4.8

100

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.04/10

Rating distribution

Pros

“I love the simplicity of it and the clarity of the interface, but my absolute favorite thing is how responsive and helpful they are when reached out to.”

Gael D.

Theatre maker

“Also, the few questions I had, [sensitive content hidden] was super responsive in answering and helping out.”

Geoffrey A.

Proprietor

“Terrific product, ethical and responsive management. The ethical alternative to substac.”

Maria F.

Writer

Cons

“With the current feature set, I'd have to set up separate emails manually for those "ignored" emails from before I used the service.”

Scott K.

Owner, Engineer

“The UI is buggy enough that it seriously detracts from my overall experience.”

Jesse E.

Owner

“The lower level price points don’t have much flexibility for a small to medium list size.”

Josh W.

Wedding Celebrant

Read all reviews

Buttondown FAQs

Q. What type of pricing plans does Buttondown offer?

Buttondown has the following pricing plans:
Starting from: $9.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

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Q. Who are the typical users of Buttondown?

Buttondown has the following typical customers:
Freelancers, Small Business

Q. What languages does Buttondown support?

Buttondown supports the following languages:
English

Q. Does Buttondown offer an API?

Yes, Buttondown has an API available for use.

Q. What other apps does Buttondown integrate with?

Buttondown integrates with the following applications:
Webflow, Fathom, Zapier, Transistor, Twitter/X, Stripe Issuing, Squarespace, Shopify POS, Memberful, Stripe Billing, Weebly, TikTok, Simplecast, Instagram, Framer, Carrd, Blogger

Q. What level of support does Buttondown offer?

Buttondown offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base