MailerLite vs Google Ads

Mailchimp

Constant Contact

ActiveCampaign

AdRoll

Taboola

Microsoft Advertising

Compare MailerLite and Google Ads based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Management

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

List Management

Location Tracking

Mailing List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multivariate Testing

Newsletter Management

Personalization

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Sales Analytics

Scheduling

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Spam Blocker

Subscription Management

Tagging

Team Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Website Management

Website Publishing Options

Workflow Management

WYSIWYG Editor

MailerLite

Web-based

iPad

iPhone

Field Manager

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.

owner

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.

Life Coach & Trainer

It is amazing and really helpful that they allow free users access to their email automation feature.

Proprietor

Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Co-Founder 

Easy to set up, good design and templates options, easy to set up automations, good analytics. Very good value for money.

Online Media Manager

What I liked the most about mailerlite was the ease of use of this program and the clarity of its design. An additional plus is the free account for up to 1000 subscribers.

Owner

If you do not know what you are doing they have a great help section video tutorials and an online class that will help you. All of these training options are extremely well done.

What I REALLY appreciate is that although I am [currently] a free user, the customer service staff cares to help me. That is pretty sensational in my books.

Marketing Specialist

What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Consultant

MailerLite is the most straightforward email software I've used (and I've tried a few!). With ever increasing and fabulous functions, to a true WYSIWYG interface, it's all just a dream.

Special Projects Coordinator

We are excited to really get this moving with multiple campaigns and sends. We believe our membership will enjoy the new look and the ease of sending / receiving.

Director

It is the most cost effective email software I found with extensive research and it works perfectly. Whatever you think you want it to do, it already does.

I like that my email marketing automation is easy to create, schedule and deliver at a price point suitable for bloggers not yet making a profit.

Blogger 

I currently use this Budget friendly software to send email weekly to my subscribers. It’s super easy to use and it’s also user-friendly when designing a newsletter.

Author

In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Coach

I host an online event every other month and I'm loving how easy it was to do everything, from setting the group, automation, and the integration to ClickFunnels was a breeze.

Development Coordinator

I feel their actual DIRECTIONS and tutorials are poor. It's their staff that makes the magic happen.

Business Coach & Consultant

Good Service Wish It Would Integrate With More Things.

MailerLite screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Advertising Management

Budget Control

For PPC Campaigns

Geotargeting

Google Ads

Android

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

MailerLite vs Google Ads Comparison (2026)

MailerLite

Google Ads

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives