MailerLite vs SMORE

Mailchimp

Constant Contact

ActiveCampaign

Marsello

emfluence Marketing Platform

charles

Compare MailerLite and SMORE based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Management

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

List Management

Location Tracking

Mailing List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multivariate Testing

Newsletter Management

Personalization

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Sales Analytics

Scheduling

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Spam Blocker

Subscription Management

Tagging

Team Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Website Management

Website Publishing Options

Workflow Management

WYSIWYG Editor

MailerLite

Web-based

iPad

iPhone

Field Manager

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.

owner

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.

Life Coach & Trainer

It is amazing and really helpful that they allow free users access to their email automation feature.

Proprietor

Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Co-Founder 

Easy to set up, good design and templates options, easy to set up automations, good analytics. Very good value for money.

Online Media Manager

What I liked the most about mailerlite was the ease of use of this program and the clarity of its design. An additional plus is the free account for up to 1000 subscribers.

Owner

If you do not know what you are doing they have a great help section video tutorials and an online class that will help you. All of these training options are extremely well done.

What I REALLY appreciate is that although I am [currently] a free user, the customer service staff cares to help me. That is pretty sensational in my books.

Marketing Specialist

What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.

Consultant

MailerLite is the most straightforward email software I've used (and I've tried a few!). With ever increasing and fabulous functions, to a true WYSIWYG interface, it's all just a dream.

Special Projects Coordinator

We are excited to really get this moving with multiple campaigns and sends. We believe our membership will enjoy the new look and the ease of sending / receiving.

Director

It is the most cost effective email software I found with extensive research and it works perfectly. Whatever you think you want it to do, it already does.

I like that my email marketing automation is easy to create, schedule and deliver at a price point suitable for bloggers not yet making a profit.

Blogger 

I currently use this Budget friendly software to send email weekly to my subscribers. It’s super easy to use and it’s also user-friendly when designing a newsletter.

Author

In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Coach

I host an online event every other month and I'm loving how easy it was to do everything, from setting the group, automation, and the integration to ClickFunnels was a breeze.

Development Coordinator

I feel their actual DIRECTIONS and tutorials are poor. It's their staff that makes the magic happen.

Business Coach & Consultant

Good Service Wish It Would Integrate With More Things.

MailerLite screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Increase customer retention with an omnichannel loyalty platform that plugs into all your sales channels. Connect your POS & eCommerce apps and run a world-class loyalty program right out of the box, then harness your loyalty data to send targeted marketing campaigns that drive sales.

A scalable marketing automation platform for email, landing pages, forms, and social scheduling—built with CRM integrations, open API access, real-time analytics, and enterprise-grade security for data-driven marketing teams.

Smore is an online platform designed to streamline the creation and distribution of digital newsletters.

Multi-Channel Marketing

SMORE

Teacher

You don't need any artistic ability to use this program because they have ready-made templates available of that is what you prefer or designing them yourself. Although designing them can be fun).

Executive Director

Overall I have loved using SMORE and my customers have really enjoyed getting the newsletters from our school with such ease.

Independent Contractor

I love designing my communication in it - layouts are eyecatching and draw the reader in. I also love the tracking benefits to see who is actually engaging in the content.

Instructional Technologist

This is one product that is worth the price. I love that the design process is simple and there are so many options for multimedia integration.

teacher

This time, the very misleading remove button attached to a photo deleted the entire newsletter not just the photo that the remove/X is attached to. This has happened to my entire team at some point.

The ease of use with Smore makes my monthly newsletters amazing.

It is not just that I have enjoyed (and still enjoy) using the software, but it is also the feedback I get. Using Smore has been a change-maker indeed.

I like that it is easy to use. It has basic e-newsletter capabilities is all that we really need and serves our purpose.

Administration

Overall, I have been dissatisfied. Recent updates have made it so that I constantly have to verify usage if I switch between working at home and work.

It led to awkward page breaks that were not easily remedied as there was no easy way to see where they would fall.

I decided to upgrade my account and pay for the premium features in Smore. It is well worth the cost.

The cost may look intimidating when first looked at but users will find that at less than $80.00 yearly for the service, you are paying a minimal cost per month.

MailerLite vs SMORE Comparison (2026)

MailerLite

SMORE

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives