MailerLite vs Universe

Mailchimp

Constant Contact

ActiveCampaign

Bïrch

EXADS

Yarnit

Compare MailerLite and Universe based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Gmail

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

A/B Testing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Management

Conversion Tracking

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

List Management

Location Tracking

Mailing List Management

Marketing Automation

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multivariate Testing

Newsletter Management

Personalization

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Responsive Web Design

ROI Tracking

Sales Analytics

Scheduling

Search Marketing

Segmentation

SEO Management

Social Marketing

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Tagging

Team Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Website Management

Website Publishing Options

Workflow Management

WYSIWYG Editor

Reviews for MailerLite come from a wide variety of industries, including marketing and advertising (10% of reviewers), health, wellness and fitness (8%), and writing and editing (8%). The most frequent use case for MailerLite cited by reviewers is email marketing (81% of reviewers).

Users and use cases

Most users consider MailerLite to offer strong value for money, especially praising its generous free plan and affordable upgrades. Most reviewers appreciate the transparent pricing, but some users say recent price increases and subscriber limits reduce accessibility for growing lists.

Value for money

The MailerLite integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.8 out of 5 for its integration with MailerLite), Zapier (an integration product, 4.8), and WooCommerce (an eCommerce product, 4.6).

Integrations

MailerLite is an email marketing program offering key features such as email campaign management, marketing automation, mobile optimization, and list management, among others.

MailerLite

Web-based

iPhone

iPad

Free Plan

Growing Business

Advanced

Operations

I have it linked to my store, for sales, linked to a landing page to capture emails, and the auto sequence works great.

Deliverability has also been solid, and the platform includes extras like landing pages, popups, and even a website builder without needing additional tools.

Especilist in Institutional Culture

It has some usefull social media management and help with that with some tools that join your campaigns and others landing pages with your own followers from your social media channels.

Founder

Although essential, a few years ago they updated their software significantly from Mailerlite Classic to the newer Mailerlite, but users who had emails/automations in Mailerlite Classic could not transfer most of their work across, so had to redo it manually in the newer system.

The features (landing pages x10, email automations and HTML editors) and support for the cost is fantastic compared to other, better known competitors.

director

You have an automation that uses the email you made in the campaigns. But all future edits you wanted to do in that automation, it needs to be done in automation and not in the saved copy you made earlier.. wot?

Owner

After my automation triggered their algorithm, they banned my account, despite the fact that I followed all their terms of use. When I reached out to customer support, I got a generic, copy-paste response, and they never replied to my follow-up.

I pay the same rate as someone emailing their list daily or weekly, but only keep in touch maybe once per quarter unless I'm launching something.

Founder, Publisher, and Chief Editor

I liked everything least. But *LEAST* of the least I liked how they took away the "free 1,000 subscribers" tier which we—a NONPROFIT publisher—needed to thrive (for God's sake, we send a total of 2,500 emails PER YEAR), without warning and without a transition plan of any kind.

Manager

MailerLite’s intuitive interface, robust customization, powerful automation, affordable pricing, and detailed analytics make it a top choice for businesses seeking an effective and user-friendly email marketing solution.

UI UX designer

The interface is clean, the navigation is intuitive, and the workflow feels well-designed from a UX perspective.

Founder and CEO

initial setup was a bit clunky but i guess that was not a mailerlite problem but more of a domain (DNX) setting issue

Also, the emails are responsive on every device, I can track clicks as I send the emails over and update the subscriber base via CSV

Admin

The drag-and-drop editor makes it quick to design professional campaigns, and the automation tools are powerful yet simple to set up.

Head of Marketing

Clean UX/UI design, sufficient formatting options for newsletters, easy email automation and group segmentation.

Owner and Lead Designer

MailerLite has been a great addition to my tech stack for managing my e-mail marketing for launches and campaigns.  

Later, when preparing to send the next batch (~500 emails), our account was terminated for an alleged Terms of Service violation.

The drag-and-drop editor is intuitive and allows for customization of templates to fit my brand's aesthetic.

Mailerlite becaome my choice because of how simple it was to set up automations, how it was designed to scale with my paying subscriber list, and how easy it was to implement.

Author

Then, when I got really good at it, I started using it to do PA work for other authors to handle their Newsletters on their accounts(still do this now) and I love how fun it is to play with new design ideas.

The emial management and email templates are very easy to use, and have strong power to reach more peoplo and make grow your audience and database that is crucial for those who want to earn money with - for example - courses, webinars, mentoring and so one.

The one issue I am having is that when creating tailored emails with html they is often an issue in preparing the content.

Community Manager

You can build beautiful campaigns, segment your list, and run automations without needing a full tech team.

Social Media Manager

MailerLite support is very quick to respond because they respond not beyond 12 hours by mail whether you are a free or business plan user.

Communications Consultant

The platform is simple but effective, and the interface is much cleaner than other similar tools( i.e. Smore, Constant Contact)

owner, designer, webdeveloper

Sometimes it shows UK-based customers (with UK domain emails) as USA-based and that is confusing and makes me doubt the data.

Marketing Consultant

I also like the easy site builder which allows me to create landing pages and automations fast for my audience.

Président

After checking that everything on my end was indeed complying with their policies and with GDPR : I emailed them inquiring for explanations and proving that I complied.

The templates can get some upgrading to give businesses options to build templates with more text.

The only negative is that I don't seem to be able to end another automation from an automation, like "in automation B, add action to end automation A". Or maybe it's possible, but I haven't figured out how.

Mailerlite is a wonderful place to send emails to my lists and make forms and pop-ups.  

MailerLite has proven sufficient for us with getting out our weekly newsletters, building a mailing list, and doing so at a competitive price.

It is really easy to create emails and contact forms in this tool. When they decided that it is no longer free for under 1000 contacts, they gave an offer for 30% off.

Co-creator

It appears to have the features that I need for a small subscriber base (180) and no budget (I run a non-profit website).

The popup builders are versatile and simple to set up. And the templates are broadly varied enough to suit pretty much any marketing campaigns you'd need for any business.

President

The learning curve is steep and the end result takes me 3x - 4x the amount of time it took me on Constant Contact to do the exact same thing.  

Mailer

I’ve set up automated emails based on what my subscribers do (like clicking on a link), and it’s helped keep my audience engaged.

Digital Marketing Specialist

Reporting is a bit basic if you need deep insights into what subscribers are doing beyond opens and clicks.

Executive VA

MailerLite offers a clean, intuitive interface and robust automation features that make email marketing efficient and easy to manage.

The landing pages are easy to create, and they offer a ton of templates, so you don't have to create something from nothing. When you integrate MailerLite with other programs it is easy to do.

The drag-and-drop editor allows me to quickly design professional emails without any technical expertise.

Its great, i can manage to send my Campaings easy and have forms to get suscribers in wordpress.

Membership Director

You can't copy paste text with multiple new lines without making some trouble.

Head honcho

I’ve been surprised at how robust the system is - Email templates, reporting, grouping, social media.

A bit confusing when some emails need to be deleted manually if you have multiple lists.

The drag-and-drop editor is intuitive, and customer support is fast and effective when support is needed.

Whe I did run inot a probelm I couldn't resolve, the cutomer service came to the rescue in a timely fashion. When all is said and done what MailerLIte provides will be worth the money.

Marketing manager.

It has limited templates. although it offers templates, the selection isn’t as large compared to some other email marketing tools.

From recipients: no spam complaints, no abusive response, normal engagement .

Baby Sleep Coach

The other thing that is annoying is that you can't add emoji directly when writing content.

MailerLite vs Universe Comparison (2026)

MailerLite

Universe

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives