Mailshake vs EmailOctopus

Mailchimp

HubSpot Marketing Hub

Constant Contact

MailerLite

lemlist

Smartlead

Compare Mailshake and EmailOctopus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Smartlead is a cold email outreach tool that includes unlimited mailboxes, an automated email warmup, a multi-channel setup, and management of the revenue cycle. Key features include email warmups, personalization, mailbox rotation, integrations, lead-driven subsequences, automated replies, and a white-label option, all designed to enhance cold email campaigns, boost productivity, and ensure scalability.

Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

A/B Testing

Campaign Management

CAN-SPAM Compliance

Click Tracking

Customizable Fields

Data Import/Export

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Templates

Event Triggered Actions

List Management

Mobile Optimization

Monitoring

Multi-Channel Campaigns

Personalization

Prospecting Tools

Reporting/Analytics

Team Management

Template Management

Third-Party Integrations

WYSIWYG Editor

Mailshake

Web-based

Program Director

Having used other software for cold-emailing that was cumbersome, MailShake is a breeze. It is extremely important, however, to note that the onboarding/customer service is outstanding as well.

VP of Marketing & International Business Development

There are helpful blog posts and other resources with great suggestions for making outbound sales emails successful.

Director of Marketing

Using this tool too many times had caused my email to be flagged for spam. What's worse, is it flagged my domain, and impacted many levels of the business.

Owner

It's the ease of use and interface that allows for me to schedule very complex communication rules without many clicks. Mailshake has many small features that were surprisingly amazing.

Marketing Manager

I love their Drip campaigns functionality. Love the Zapier integration as it allows me to connect Google sheets with Mailshake.

Partnerships Lead

Mailshake is a great tool to use for outreach email campaigns. It's very easy to set up and deploy campaigns.

Freelancer

Great features, ease of use, easy to set up. Just buy it and you can get going in a few minutes.

Very simple interface, but still has plenty of useful features. And if you have any questions they will help you out quick.

SEO Specialist

Mailshake is so far the best tool for email outreach. Most importantly its price is reasonable for small-medium business.

My overall experience with Mailshake has been great, I use it on a monthly basis to run outreach email campaigns.

SEO Consultant

I didn't use the tool for at least two months and asked if it would be possible to refund me the money they recently charged for this month January which wasn't possible.

The Spiritual Love Coach and Healer

There are some really handy integrations that make using it even easier. There are helpful videos to help you learn how to use the program.

The video training needs to be updated to match the current platform. IT was a little frustrating to watch videos that didn't match up.

Founder

Overall really happy to have joined Mailshake.

Financial Advisor

The biggest thing is their support. The customer service rep has been really helpful in getting my campaigns going and now I feel way more knowledgeable about email marketing because of her.

It is pretty straightforward & easy to set things up even though you are not a very techie person. Overall, it's an 'okay' piece of software, not an 'amazing' one.

Marketing & Social Media

Definitely worth the money from my marketing budget every month.

The data and email metrics are fairly limited.

Mailshake screenshot

Freelancers

Mid Size Business

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Dashboard

Activity Tracking

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Scheduling

Campaign Segmentation

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Forms

Customizable Templates

Customization

Drag & Drop

Email Sequences

Email Tracking

Engagement Tracking

GDPR Compliance

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Live Chat

Marketing Automation

Newsletter Management

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Visual Analytics

Web Forms

Workflow Management

EmailOctopus

owner

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

Author

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Mailshake vs EmailOctopus Comparison (2026)

Mailshake

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives