Marketing 360 vs CDK Global

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Compare Marketing 360 and CDK Global based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

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2-Way Messaging

A/B Testing

Access Controls/Permissions

Accounting

Accounting Integration

ACH Payment Processing

Activity Dashboard

Activity Tracking

Advertising Management

Alerts/Notifications

Appointment Management

Appointment Scheduling

Approval Process Control

Archiving & Retention

Attendance Tracking

Audience Targeting

Audio File Management

Audit Management

Automated Publishing

Automated Responses

Automated Scheduling

Automatic Re-ordering

Autoresponders

Auto Update

Backlink Monitoring

Barcode/Ticket Scanning

Behavioral Targeting

Behavior Analytics

Behavior Tracking

Billing & Invoicing

Billing Portal

Booking Management

Booth Rental Management

Brand Tracking

Built-in Accounting

Buy Here, Pay Here

Calendar Management

Calendar Sync

Call Reminders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Cash Management

Catalog Management

Channel Management

Click Tracking

Client Database

Client Management

Client Portal

Client Profiles

Collaboration Tools

Commenting/Notes

Commission Management

Communication Management

Competitive Analysis

Compliance Management

Confirmations/Reminders

Contact Database

Contact Management

Content Library

Content Management

Content Publishing Options

Contingency Billing

Contract/License Management

Conversion Rate Optimization

Conversion Tracking

Credit Card Processing

Customer Accounts

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Management

Customer Portal

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Invoices

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Data Visualization

Debit/Credit Card Processing

Design Management

Discount Management

Display Ad Management

Document Classification

Document Management

Document Storage

Some reviewers appreciate the flexible, cost-effective plans and transparent pricing, which they say suit various business sizes. However, some users report confusing pricing, escalating costs, and frustration with bundled features they do not use.

Value for money

Reviews for Marketing 360 come from a wide variety of industries, including construction (9% of reviewers), retail (9%), and health, wellness and fitness (7%). The most frequent use case for Marketing 360 cited by reviewers is social media marketing (52% of reviewers).

Marketing 360

Web-based

iPhone

iPad

Android

management

I liked having many marketing tools all in one place, which made it easier to manage things like social media, websites, email campaigns, and advertising without switching between different platforms.

software testing

You get CRM, website management, social media scheduling, analytics, and campaign tracking without needing separate software.

Project Manager

I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging.

Its customer relationship management (CRM) integration and marketing automation capabilities make it a powerful tool for managing customer relationships effectively.

Owner

He wanted me to build a page for people from out of state to fly in and work with me when they couldn't even do the local ads correctly.

However, I would appreciate improvements in mobile optimization, customer support options, and pricing. Despite some areas of improvement, Marketing 360 remains a reliable choice for comprehensive marketing automation.

Second, the customer support options are limited, with only email and online ticket submission for resolving issues.

It makes things easier by combining websites, social media, email marketing, and advertising into one system.

Digital Marketing Manager

Some features feel limited compared to specialized tools, and advanced customization options can be restrictive.

Marketing 360 provides an all-in-one solution for managing marketing, CRM, website design, and analytics, which simplifies business operations.

I told them at the beginning I need at least 30 leads a week and between the 3 main Ad places I couldn't even get 10 leads a week.

It can also be more expensive than using separate, simpler tools, which might not be ideal for small businesses with tight budgets.

Senior Marketing Officer

The cost of acquiring the platform can be expensive and confusing for new users. When you add a service, the price goes up.

They have a slick salesman up front to make you feel good but once you get turned over to the fulfillment team it turned into a crap show.

Some parts of the platform may seem complicated if you only need a few basic marketing tools.

teacher

What I liked most about this platform is its customization capacity and the ease of use, integrating all the marketing and management tools in one place has greatly simplified the daily operation of my business.

owner

My overall experience and marketing 360 I feel like was great as far as customer service, but I did not sign up due to the fact that it was above my knee

Pricing may feel high for smaller businesses that do not use all features.

Customer support is responsive and helpful, making onboarding and issue resolution easier.

I think it's a good product just maybe better suited for companies with a very large staffing I'd say.

Come to find out someone forgot to hit a button so the ad wouldn't go out that far.

He uploaded my contacts for me because I was having technical difficulty.

Their main purpose was to run Google and Facebook ads.

Head Operations and Sales

It is a reliable email marketing tool that allows me to send automated email campaigns.

It is easy to use and well supported, though some advanced features and reporting could be more flexible.

Lead Officer

I like it's ability to manage social media, analytics automation and customer relationships effectively

Marketing and Digital Communication Specialist

The landing page builder is rather more simple and less graphic compared to other specific pages, builder programs.

School owner

This program enabled me to save time through tools, analytics and reporting data to measure campaign effectiveness, and enable data-driven decision making.

Education technology specialist

The advantages of the Marketing 360 application help me to target what the audience wants effectively in order to achieve many arguments, and the advantages of the application are endless, as it is a unique application that suits everyone

My overall experience with Marketing 360 has been positive, despite the few drawbacks and difficulties mentioned above.

Director Of Marketing And Advertising

I enjoy working here because of the positive business culture that is conveyed by every member of the team, the expertise available to assist me in setting up my marketing, and the additional software tools provided to aid in my time management.

One weekend I got 40 leads in 3 days so you think ok maybe we have something.

Nursing

This can affect the ability to assess the effectiveness of campaigns, effectively managing the platform may require significant time and resources, which can be a concern for small businesses or those with a limited number of marketing staff, Compatibility issues with existing systems or tools when integrating marketing 360 affecting workflow, complexity for basic needs.

The price point, the services, the support.

They don’t do anything and the responsible person usually calls with news about what happened all month and getting ready for the ads that were never done.  

Marketing Operations Manager

What stands out to me is its adaptability, Whether you need a robust CRM, a content management platform, or a comprehensive digital marketing suite, Marketing 360 can be tailored to meet those needs.

Personal Trainer

This is a community of people sticking together and unfortunately, I was scammed under 24 hour notice I asked for a refund.

The utility of the Marketing 360 software has been to make our campaign management much more efficient.

Manager

The learning curve on it is a lot, but if you have the time to sit through it and get it down, you will not be disappointed.

they built me a site, did some ads, the ads had a 0% ROI while the site they are now shutting down and forcing me to pay another 3000 to transfer it!

manager

They hired nice people that will bend over backwards to make you sign up. Once you sign up, they will hand you ove to another team and from there it is fraud

I paid over $20,000 for a website redo that was sloppy and full of typos etc.

I also loved that the platform offered a wide range of business management and marketing tools, allowing me to have everything I needed in one place.

Office Manager

Not as slick as some of the competitors, not always as intuitive to use but it was still fairly easy to navigate.

It automates marketing programs in real-time.

Verkaufsberater leichte Nutzfahrxeuge VW 

I easily manage all my socials from a single platform which saves me a lot of headache of moving from one social to another, saves time too.

Marketing 360 vs CDK Global Comparison (2026)

Marketing 360

CDK Global

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives