GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Marketo Engage vs ActiveCampaign Comparison (2026)
Add to Compare
Compare similar apps
Brevo
4.6
MailerLite
4.7
Good recommendations?
Marketo Engage
4.3
(716)5
324
4
300
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
716
5
4
3
2
1
324
300
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this app4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this appPros
“Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts.”
ET
Edward T.
Founder and Marketing Strategist
“Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints.”
Yolandi E.
Manager
“the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way.”
LB
Logan B.
Owner
Pros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review10 days ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Publishing
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- KPI Monitoring
- Kanban Board
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-step Planning
- Multi-user Account
- Multimedia Support
- Multiple Scoring Models
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Revenue Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Publishing
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Backlink Monitoring
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import & Export Tools
- Data Import/Export
- Data Quality Management
- Data Recovery
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Design Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Experience Management
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- KPI Monitoring
- Kanban Board
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-step Planning
- Multi-user Account
- Multimedia Support
- Multiple Scoring Models
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Revenue Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
Integrations
- Total integrations115
- 123FormBuilder
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- Azuqua
- Bedrock Data
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Box
- Brainshark
- Braze
- Buildium
- Built.io Flow
- Bynder
- CAKE POS
- CTM
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Close
- Cloudbeds
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Delphi AI
- Digistore24
- Direct Mail Manager
- DiscoverOrg
- Divi
- Drift
- Easypromos
- Elementor
- Eventbrite
- Facebook Business Suite
- FeedOtter
- Fireflies
- Fiverr
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoDaddy Website Builder
- GoTo Webinar
- Google Ads
- Google Workspace
- Gravity Forms
- Highrise
- Highspot by Seismic
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Jotform
- JustCall
- Justuno
- Kajabi
- Kapost
- Kissmetrics
- Kit
- Klarna
- Klips
- Kommo
- Landingi
- Lattice Engines
- LeadGnome
- Leadpages
- Leadspace
- LearnDash
- Looker
- ManyChat
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- Notion
- ON24
- Oktopost
- Omniconvert
- OnceHub
- OnePageCRM
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- PandaDoc
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Plug&Pay
- Poptin
- Postmark
- Practice Better
- Precision Events
- Privy
- Proposify
- QuickBooks Online
- QuickTapSurvey
- Quotient
- RGE Studio
- Radius
- RegFox
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- SamCart
- Scoop.it
- Segment
- Shopify
- Shopify Plus
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Squarespace
- Stova
- Stripe
- Subsplash
- SurveyMonkey
- Systeme.io
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- VideoAsk
- Vidyard
- Virto Commerce
- WPForms
- Webdam
- Webex Suite
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- Zendesk Sell
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- uStudio
- Total integrations91
- 123FormBuilder
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- Azuqua
- Bedrock Data
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Box
- Brainshark
- Braze
- Buildium
- Built.io Flow
- Bynder
- CAKE POS
- CTM
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Close
- Cloudbeds
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Delphi AI
- Digistore24
- Direct Mail Manager
- DiscoverOrg
- Divi
- Drift
- Easypromos
- Elementor
- Eventbrite
- Facebook Business Suite
- FeedOtter
- Fireflies
- Fiverr
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoDaddy Website Builder
- GoTo Webinar
- Google Ads
- Google Workspace
- Gravity Forms
- Highrise
- Highspot by Seismic
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Jotform
- JustCall
- Justuno
- Kajabi
- Kapost
- Kissmetrics
- Kit
- Klarna
- Klips
- Kommo
- Landingi
- Lattice Engines
- LeadGnome
- Leadpages
- Leadspace
- LearnDash
- Looker
- ManyChat
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- Notion
- ON24
- Oktopost
- Omniconvert
- OnceHub
- OnePageCRM
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- PandaDoc
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Plug&Pay
- Poptin
- Postmark
- Practice Better
- Precision Events
- Privy
- Proposify
- QuickBooks Online
- QuickTapSurvey
- Quotient
- RGE Studio
- Radius
- RegFox
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- SamCart
- Scoop.it
- Segment
- Shopify
- Shopify Plus
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Squarespace
- Stova
- Stripe
- Subsplash
- SurveyMonkey
- Systeme.io
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Totango
- Tray.io
- Trello
- Twilio
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- VideoAsk
- Vidyard
- Virto Commerce
- WPForms
- Webdam
- Webex Suite
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- Zendesk Sell
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- uStudio
Alternatives
Explore similar apps
