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Marketo Engage Pricing, Features, Reviews and Alternatives

Marketo Engage product overview

Price starts from

895

What is Marketo Engage?

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Key benefits of using Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Phone Support
    Email/Help Desk
    Knowledge Base
    Chat
    24/7 (Live rep)

    Training options

    In Person
    Webinars
    Live Online
    Videos
    Documentation

    Marketo Engage pricing information

    Value for money

    3.8

    /5

    615

    Starting from

    895

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Marketo Engage features

    Functionality

    4.3

    /5

    615

    Total features

    101

    22 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    Reporting & Statistics
    API
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Marketo Engage users reviews

    Overall Rating

    4.2

    /5

    615

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.03/10
    Rating distribution

    5

    4

    3

    2

    1

    271

    258

    73

    8

    5

    Pros
    Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
    Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
    Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
    Cons
    Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
    With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
    Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
    Overall Rating

    Marketo Marketing Automation Review

    Reviewed a year ago

    Transcript

    Ramin S.: Hi, my name is Ramin. I'm an enterprise marketing manager, and I give Marketo Engage a four...

    AvatarImg
    AvatarImg

    Dylan C.

    Digital Marketing Manager

    Information Technology and Services, 51-200 employees

    Review source

    Overall Rating

    Great marketing automation software that can integrate with anything

    Reviewed a year ago

    Transcript

    Dylan C.: My name is Dylan. I'm a Demand Gen Manager, and I rate Marketo Engage a four out of five. For...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed 3 years ago

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    OMG! Best Software for Email Automation

    Reviewed 14 days ago

    My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

    Pros

    One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

    Cons

    Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Marketo Engage: Beyond Automation all purpose marketing automation tool

    Reviewed 2 months ago
    Pros

    Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool.

    Cons

    This tool is little challenging for the new user. Customising report should be more flexible. Numerous report are not useful.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    I think it's a tool that has enough features to power marketing activities.

    Reviewed 3 months ago

    It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

    Pros

    Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

    Cons

    When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Great for all businesses

    Reviewed 2 years ago

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

    Pros

    Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

    Cons

    You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

    Marketo Engage FAQs and common questions

    Q. What type of pricing plans does Marketo Engage offer?

    Marketo Engage has the following pricing plans:
    Starting from: $895.00


    Q. Who are the typical users of Marketo Engage?

    Marketo Engage has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Marketo Engage support?

    Marketo Engage supports the following languages:
    English, French, German, Japanese


    Q. Does Marketo Engage support mobile devices?

    Marketo Engage supports the following devices:
    Android, iPad, iPhone


    Q. Does Marketo Engage offer an API?

    Yes, Marketo Engage has an API available for use.


    Q. What other apps does Marketo Engage integrate with?

    Marketo Engage integrates with the following applications:
    Tray.io, InsightSquared, InsideView, CAKE POS, Allocadia, Mintigo, CallRail, Quotient, Skyword, Ceros, Webex, Azuqua, Zoho CRM, Insightly, FullContact, UserVoice, Direct Mail Manager, SAP Customer Experience, 123FormBuilder, Jitterbit, Calendly, Qualtrics CoreXM, Veelo, Leadspace, Conference Call, Aventri, Zapier, ON24, Easypromos, FeedOtter, Picreel, Sprinklr, Bedrock Data, Instapage, Oracle CRM On Demand, Tealium Customer Data Hub, Gmail, Segment, Klipfolio, Unbounce, Highspot, Datanyze, Trello, Box, Poptin, uStudio, Pipedrive, Movable Ink, Uberflip, Omniconvert, NetSuite, Wunderkind, Infor OS, atEvent, SlideShare, Drift, PathFactory, Smartling, Stripe, LeadGnome, Salesforce Sales Cloud, DataHero, Precision Events, Folloze, SugarCRM, Close, Wistia, QuickTapSurvey, Slack, GetSiteControl, Cvent Event Management, Optimizely, Typeform, Oktopost, Scoop.it, Built.io Flow, Bynder, SalesBox, Neustar UltraDNS, Pipeliner CRM, Webdam, Zendesk Sell, Brainshark, GoTo Webinar, Eventbrite, Virto Commerce, Mintent, Justuno, Mixpanel, Skilljar Customer Education, Kissmetrics, Highrise, KnowledgeTree, Velocify, Gainsight CS, Influitive, SurveyMonkey, Outgrow, Privy, Kapost, Curata, Bizible, SnapApp, OptinMonster, Yesware, Call Loop, Infer, Twilio, Lattice Engines, Jifflenow, Vidyard, Cirrus Insight, Radius, Datameer, AdRoll, Parseur, Usermind, New Relic, Smartsheet, Onstream Webinars, Totango, Operations Hub, Contentful, Microsoft Excel


    Q. What level of support does Marketo Engage offer?

    Marketo Engage offers the following support options:
    FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat, 24/7 (Live rep)

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