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Marketo Engage
Marketing automation for digital marketers
Last updated: January 2025
Table of Contents
Marketo Engage - 2025 Pricing, Features, Reviews & Alternatives
Starting from
No pricing info
Marketo Engage’s pros and cons based on 712 verified reviews
To identify what users like and dislike about Marketo Engage, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.
Active and supportive community
100% of reviewers feel positive about Marketo’s user community. Reviewers appreciate the active and supportive community, which provides extensive resources, best practices, and troubleshooting advice. They find the community helpful for solving various 'how-to' questions and value the regular events, user groups, and forum posts that keep them connected and informed.
Effective engagement programs
100% of reviewers feel positive about Marketo’s engagement strategies. Users think the platform’s engagement programs are effective for nurturing leads through personalized customer journeys. They find the tracking of engagement programs at each stage impressive and appreciate the dynamic segmentation and tailored communications that enhance engagement and conversion rates.
See related user reviews
Spencer Petty
Manager, Supplier Operations
Advanced customer engagement
100% of reviewers feel positive about Marketo’s customer engagement capabilities. Reviewers highlight the platform’s advanced segmentation and personalization features, which allow them to target messages based on demographics, behaviors, and interests. They also value the numerous integrations that provide a unified marketing ecosystem and the ability to track digital footprints and customer journeys.
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Aubrey Uyleman
Director -Client Advocate
Comprehensive marketing tools
97% of reviewers feel positive about Marketo’s marketing strategies. Users appreciate the robust personalization features and deep integration with other systems, which help improve engagement, generate leads, and measure campaign success. They also find the account-based marketing solutions and comprehensive analytics valuable for optimizing marketing efforts and understanding customer interactions.
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Robust lead management
92% of reviewers feel positive about Marketo’s lead management capabilities. Reviewers indicate that the platform offers extensive functionality for managing leads, including lead scoring, nurturing, and lifecycle tracking. They find the integration with CRM systems beneficial for analyzing ROI and appreciate the automation features that streamline marketing processes and improve lead conversion rates.
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Corey Bethel
Associate Digital Marketing Manager
Inconsistent performance
88% of reviewers feel negative about Marketo’s performance issues. Users report frequent glitches, slow loading times, and system freezes, which can be frustrating and disruptive. They mention that updates and backend processing changes often result in inconsistent performance, affecting the efficiency of smart lists and campaigns.
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Taylor Mansinne
Marketing Operations Manager
Prohibitive Pricing for Small Businesses
63% of reviewers feel negative about Marketo Engage's value for money/pricing. Reviewers indicate that the software's ability to automate processes and consolidate costs adds value. Some users report that the high price is justified by revenue enhancement. However, some reviewers find the pricing structure a major drawback. They feel the high cost and lack of a free trial are prohibitive. Users think the overall cost of entry is steep and not competitive. Some reviewers feel the pricing model could be more economical and accessible.
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Slow and unhelpful support
49% of reviewers feel negative about Marketo’s support. Some users report that support is difficult to reach and slow to respond, often taking days to resolve issues. They also mention that the quality of support has declined, with some finding the answers provided to be generic and unhelpful, leading to frustration.
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Limited reporting capabilities
47% of reviewers feel negative about Marketo’s reporting features. Users find the basic reporting options insufficient and the advanced reporting module expensive. They mention that the reporting interface is not intuitive, making it difficult to extract useful insights and requiring additional software for comprehensive analysis.
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Challenging learning curve
44% of reviewers feel negative about Marketo’s learning and training requirements. Users say the platform’s wide range of features can be overwhelming for newcomers, requiring significant training to use proficiently. They find the training expensive and not very helpful, and the user interface difficult to navigate without prior instruction.
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Marketo Engage's key features
Most critical features, based on insights from Marketo Engage users:
All Marketo Engage features
Features rating:
Marketo Engage awards
Marketo Engage alternatives
Marketo Engage
Starting from
No pricing info
Brevo
Starting from
9
Per month
Constant Contact
Starting from
12
Per month
HubSpot Marketing Hub
Starting from
20
Per month
Marketo Engage integrations (515)
Integrations rated by users
We looked through 712 user reviews, to identify which products are mentioned as Marketo Engage integrations, and what is the users perception.
“Sales having access to prospects full activity history is crucial. We also need to be able to market to leads based on SFDC lead status changes and events.”
“Our student data is stored in our salesforce CRM. Conversion is automatic on a 5-10 minute interval. ”
Anonymous Reviewer
Integrator / COO
“Marketos native prebuilt integration with Twilio allows us to send 1:1 sms messages (with contact permission at optin) and is a very affordable and economical way to include text marketing into our marketing automations for things like meeting reminders and including an additional channel into our campaigns has greatly increased our conversions”
“We use twilio for sms, which works. Capturing responses isn’t supported much natively by Marketo and will require a 3rd party application to send back if you are looking for 2-way sms. ”
Ed Sterling
CVO
“This is one of the integrations we're least happy with, but more because we aren't thrilled with GTW than a problem with the integration itself. It seems to work pretty well.”
Anonymous Reviewer
Integrator / COO
“Unbounce has a seamless integration allowing us to use their true drag and drop landing page builder and not have to worry about any cs coding and it's an elegant solution to launch landing pages for lead generation using Marketo.”
Ed Sterling
CVO
“I would like a mechanism that can be exported in a batch during service, including programs and forms that are no longer needed, and content such as LPs and emails.”
Ana Alvarado
Security Architecture Discipline leader
“Integrating Marketo Engage Software with the Oracle Data Management Platform is important because it enables marketers to better understand their customers and prospects, create more relevant campaigns, and deliver personal experiences at scale. By integrating the two systems, marketers can access a unified customer profile to better target and segment audiences, leverage predictive analytics to identify customer preferences and gain a complete view of customer interactions. This helps marketers create campaigns that are more tailored to the individual and increase customer engagement, conversion, and loyalty.”
Devendra Kumar Sonwani
Manager
“Segment is our data backbone. All of our systems need to be able to receive data from and send data to Segment for sharing and synchronization our infrastructure. We use Hevo to pull Marketo records directly into our data warehouse, but being able to send updates and records to other systems is a key part of our integration strategy.”
Anonymous Reviewer
Integrator / COO
“Hevo is what connects Marketo to our data warehouse. Being able to pull data in for modeling with other sources it what allows to report on ROI, attribution, best path customer journey, predictive lead scoring, and so much more. ”
Anonymous Reviewer
Integrator / COO
Marketo Engage support options
Typical customers
Platforms supported
Support options
Training options
Marketo Engage reviews
Overall rating
4.3
/5
712
Positive reviews
87
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.03/10
322
297
79
9
5
MD Masoom R.
Sr. Executive Sales and Research
Dylan C.
Marketing Manager
Marketo Engage FAQs
Marketo Engage has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Marketo Engage support?
Marketo Engage supports the following languages:
French, English, German, Japanese
Q. Does Marketo Engage support mobile devices?
Marketo Engage supports the following devices:
Android, iPad, iPhone
Q. Does Marketo Engage offer an API?
Yes, Marketo Engage has an API available for use.
Q. What other apps does Marketo Engage integrate with?
Marketo Engage integrates with the following applications:
DiscoverOrg, Tray.io, InsightSquared, InsideView, CAKE POS, Allocadia, Mintigo, CallRail, Quotient, Skyword, Ceros, Webex Suite, Azuqua, Zoho CRM, Insightly, FullContact, UserVoice, Direct Mail Manager, SAP Customer Experience, 123FormBuilder, Jitterbit, Calendly, XM for Strategy & Research, Leadspace, Conference Call, Stova, Zapier, ON24, Easypromos, FeedOtter, Picreel, Sprinklr, Bedrock Data, Instapage, Oracle CRM On Demand, Tealium Customer Data Hub, Gmail, Segment, Klips, Unbounce, Highspot, Datanyze, Trello, Box, Poptin, uStudio, Pipedrive, Movable Ink, Uberflip, Omniconvert, NetSuite, Wunderkind, Infor OS, atEvent, SlideShare, Drift, PathFactory, Smartling, Stripe, LeadGnome, Salesforce Sales Cloud, DataHero, Precision Events, Folloze, SugarCRM, Close, Wistia, QuickTapSurvey, Slack, Getsitecontrol, Cvent Event Management, Typeform, Oktopost, Scoop.it, Built.io Flow, Bynder, SalesBox, Neustar UltraDNS, Pipeliner CRM, Webdam, Zendesk Sell, Brainshark, GoTo Webinar, Eventbrite, Virto Commerce, Mintent, Justuno, Mixpanel, Skilljar Customer Education, Kissmetrics, Highrise, Velocify, Gainsight CS, Influitive, SurveyMonkey, Outgrow, Privy, Kapost, Curata, Bizible, SnapApp, OptinMonster, Yesware, Call Loop, Infer, Twilio, Lattice Engines, Jifflenow, Vidyard, Cirrus Insight, Radius, Datameer, AdRoll, Parseur, New Relic, Smartsheet, Onstream Webinars, Totango, Operations Hub, Contentful, Microsoft Excel
Q. What level of support does Marketo Engage offer?
Marketo Engage offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat, 24/7 (Live rep)
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