Marketo Pricing, Features, Reviews & Comparison of Alternatives

Marketo Reviews


Marketing Automation Software: Easy. Powerful. Complete.

4.2/5 (254 reviews)
164,958     139,819

Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketo Reviews (254)

Most positive review

 Love to use it

Marketo is excellent. This software allows you to manage leads and work with your sales team. The interface is easy to use and has enabled us to much more easily create landing pages and email campaigns. Love to use it.

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Reviewed 21st of January, 2016 by

Most critical review

 Clunky with Poor Customer Support

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account Clunky interface. My company used Marketo across a small team for about 2 years. Implementation and training were lacking, which contributed to a lot of our problems. Designing emails and ...

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Reviewed 15th of August, 2016 by Therapy Marketing Manager

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Marketo Category Leaders


#7 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Marketo Screenshots (5)

Marketo screenshot: Sales InsightMarketo screenshot: Landing Page CreationMarketo screenshot: Lead ScoringMarketo screenshot: Lead NurturingMarketo screenshot: Email Marketing


Intended Users
Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Windows Phone, Mobile Web App
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, French, German
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Marketo Pricing

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

discount for non-profits

Competitors Pricing

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)


Starting from: $44.00/month
Pricing model: Freemium, Subscription
Free Trial: Available


Starting from: $600.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

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Key Features of Marketo

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing


Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Alternatives to Marketo


Who is Marketo For?

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