Marketo Pricing, Features, Reviews & Comparison of Alternatives

Marketo Reviews

Marketo

Marketing Automation Software: Easy. Powerful. Complete.

4.23/5 (13 reviews)   Write a review
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Who is Marketo For?


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Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketo Category Leaders

Reviews
Integrations
Mobile
Media
Security

#4 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Marketo Screenshots (5)

Marketo screenshot: Sales InsightMarketo screenshot: Landing Page CreationMarketo screenshot: Lead ScoringMarketo screenshot: Lead NurturingMarketo screenshot: Email Marketing

Specifications

Intended Users
Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Windows Phone, Mobile Web App
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, French, German
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Marketo Pricing

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

discount for non-profits

Competitors Pricing

ActiveCampaign

Starting from: $9.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)

HubSpot

Starting from: $200.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

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Infusionsoft
  • · CRM
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Autopilot
  • · Multi-channel: email, SMS, in-app messaging, direct mail
  • · Action-based trigger automation
  • · Built-in integrations with best of breed technologies
  • · Unlimited emails
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Key Features of Marketo

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing

Benefits

Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Alternatives to Marketo

ActiveCampaign
  • · Send newsletters
  • · Marketing automation
  • · CRM & Sales automation
  • · Smart auto responders
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SendinBlue Email
  • · Responsive Email Design Tools
  • · Import Your Own HTML Design
  • · Email & Phone Customer Support
  • · Excellent Deliverability
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HubSpot
  • · Business blogging
  • · Social media management
  • · Lead management
  • · Create landing pages
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Videos

Marketo Reviews & Ratings

User ratings

(7)
(2)
(4)
(0)
(0)

Rating summary

Overall rating
Ease of use
Value for money
Customer support

Love to use it

Verified Reviewer  21st of January

Miguel Harari, Founder at Neblab
Marketo is excellent. This software allows you to manage leads and work with your sales team. The interface is easy to use and has enabled us to much more easily create landing pages and email campaigns. Love to use it.

Pros: seemless integrations user interface

Cons: smart lists are difficult to upload

Rating breakdown
Ease of use
Value for money
Customer support

Great tool for Marketing automation for larger companies

Verified Reviewer  23rd of December, 2015

Max Francisco, LATAM Marketing Programs Manager at Rackspace, the #1 managed cloud company
Great tool for marketing automation and pretty much is one of the tools that are helping define the standard in this market. It is a great tool with lots of possibilities but it's not easy to use and ramping up can take some time. That is expected though from such a type of tool.

Pros: Many possibilities when it comes to emailing, profiling and working with lists, integration with SFDC and other CRM systems. Landing pages also offer great possibility.

Cons: Because of its nature, it can take time to ramp up and caution is recommended before giving licenses away at the company. Training is necessary and a strategy for the companys marketing execution.

Rating breakdown
Ease of use
Value for money
Customer support

Full Power Marketing Automation

Verified Reviewer  21st of December, 2015

Reto Stoeckli, Project Manager bei Tocco AG
With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)

Pros: Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

Cons: If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

Rating breakdown
Ease of use
Value for money
Customer support

Powerful beast

Verified Reviewer  17th of December, 2015

Joe Walton, Email Marketing Executive
Been using Marketo for close to a year, and in this time have gone from complete novice to Marketo geek. It is packed with functionality, which is often underused because it has been set up wrongly, or you've never learnt how to use it. There is LOADS of help on their site, including how-to docs and a very active, helpful community. Make sure to get set up by experts, and USE THE DOCS to learn.

Pros: - Very powerful - so, so much more than an email marketing platform. - When set up properly, reporting becomes tonnes easier. - Becomes a crucial backbone for growing a marketing department. - Great support docs and superb community.

Cons: - Time consuming and confusing at times. - We've had a fair few bugs. - Very expensive.

Rating breakdown
Ease of use
Value for money
Customer support

Almost impossible to integrate with Salesforce

Verified Reviewer  30th of September, 2015

Trisha Milan, Salesforce Administrator
If you don't know anything about Marketo, you better hire a consultant to set it up. And get a good consultant. Setup is time consuming, configuration is frustrating and we still can't get it to work the way we want it to

Pros: Cool features, sales insight is a good addition.

Cons: Hard to install and configure

Rating breakdown
Ease of use
Value for money
Customer support

Comprehensive, easy to use all-in-one marketing automation solution

23rd of May, 2013

Nick Farley
We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars!

Pros: seamless Salesforce integration

Cons: reporting latency issues

Great Marketing Automation Tool

19th of March, 2013

Julie
Marketo is a great tool to create both basic and very sophisticated programs and campaigns. One feature that I simply adore is the ability to have a separate marketing database from my SFDC database. I find Markto a very user-friendly tool, however if you encounter any difficulties they can be easily solved thanks to amazing and very professional customer support. Overall, this is a great solution and I highly recommend it.

Pros: Over the top customer support

Cons: Can't think of any

Great Product

17th of February, 2013

A_Berner
I do not have experience with other platforms, however I do not feel like changing from Marketo and I strongly recommend it as a marketing automation platform. But be warned, it is a great service only if you learn to use it properly. But if you do , be ready for great benefits. Using it is getting more and more exciting as you learn new features and ways to simplify processes and generate faster and better results. Instead of pushing unqualified leads to sales, you can nurture them through Marketo. When the prospect is ready (based on their online behavior) you can engage sales. I love this tool.

Pros: Marketo is constantly improving as they add new features

Cons: Getting started with Marketo can be a little hard

Positive Experience

14th of January, 2013

Carl
Before using Marketo we have been using another tool, that we thought works OK. We had no idea how wrong were we. Moving to Marketo was kind of a revelation and made us realize what marketing automation is really about. With Marketo you can create a marketing campaign and launch it in a day. It allows you to build dynamic emails and targeted landing pages with ease. I believe it is the best option for marketing automation.

Pros: Allows you to build dynamic emails and targeted landing pages

Verified Reviewer  14th of April

Christine Moldovan, Digital Communications

Rating breakdown
Ease of use
Value for money
Customer support

Articles

21 Apr 2016
Oracle is a popular name in business software, but for small and midsized businesses, many of its solutions are unaffordable or impractical. Take Oracle Eloqua– the marketing automation solution starts at a hefty $2000 a month for just 10 users, and wh
03 Nov 2014
We all need options in our lives so today we are checking out alternatives to the big guys of marketing automation that can work for small and mid-sized businesses. There is no universal fit for all, businesses, companies and freelancers have very diffe
20 Aug 2013
Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social. The evolving paradigm has also led to a change in the type and nature o
12 Jun 2013
If you want to improve your entire sales, marketing and customer service cycle and save both time and money then you’ve probably looked into various forms of marketing automation software.  Founded in 2006, Marketo seeks to simplify, streamline, automat
24 May 2013
There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but recently this phrase is on everyone’s lips. If we search for it in Google Trends, it is clear that in the last months it has really gained in popular

Frequently used together

FAQs for Marketo

Below are some frequently asked questions for Marketo.

Q. What are the main features of Marketo?

Marketo offers the following features:

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing

Q. What type of pricing plans does Marketo offer?

Marketo has the following pricing plans:

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Q. Who are the typical users of Marketo?

Marketo has the following typical customers:

Large Enterprises, Mid Size Business, Non Profits, Small Business

Q. What languages does Marketo support?

Marketo supports the following languages:

English, French, German

Q. What type of pricing plans does Marketo offer?

Marketo has the following pricing plans:

Free Trial, Subscription

Q. Does Marketo support mobile devices?

Marketo supports the following devices:

Mac, Windows, Web-based

Q. Does Marketo offer an API?

Yes, Marketo has an API available for use.

Q. What other apps does Marketo integrate with?

Marketo integrates with the following applications:

SugarCRM, Microsoft Dynamics CRM , Siebel/Oracle, Salesforce, SAP

Q. What level of support does Marketo offer?

Marketo offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials


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