This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Marketo Engage

Marketing automation for digital marketers

see alternatives

Marketo Engage Pricing, Features, Reviews and Alternatives

Marketo Engage product overview

Price starts from

$

895

What is Marketo Engage?

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Key benefits of using Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Phone Support
    Email/Help Desk
    Knowledge Base
    Chat
    24/7 (Live rep)

    Training options

    In Person
    Webinars
    Live Online
    Videos
    Documentation

    Marketo Engage pricing information

    Value for money

    3.8

    /5

    593

    Price starts from

    $

    895

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Marketo Engage features

    Functionality

    4.2

    /5

    593
    Total Features77 15 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Functionality contenders

    Marketo Engage users reviews

    Overall rating

    4.2

    /5

    593

    Positive reviews

    86%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.03/10
    Rating distribution

    5

    4

    3

    2

    1

    256

    254

    70

    8

    5

    Pros
    Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

    LC

    Louis C.

    Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

    AR

    Anonymous Reviewer

    Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

    MD Masoom R.

    Cons
    With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

    Dylan C.

    Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

    PR

    Praveen R.

    Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

    LB

    Lew B.

    Overall rating contenders

    Overall Rating

    Marketo Marketing Automation Review

    Reviewed 5 months ago

    Transcript

    Ramin S.: Hi, my name is Ramin. I'm an enterprise marketing manager, and I give Marketo Engage a four...

    Dylan C.

    Digital Marketing Manager

    Computer Software, 51-200 employees

    Review source

    Overall Rating

    Great marketing automation software that can integrate with anything

    Reviewed 4 months ago

    Transcript

    Dylan C.: My name is Dylan. I'm a Demand Gen Manager, and I rate Marketo Engage a four out of five. For...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed 2 years ago

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Can't go wrong with the best MAP - but you need to spend time getting it how you like it

    Reviewed a year ago

    I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

    Pros

    What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

    Cons

    If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    One of the best Marketing Automation Tool!

    Reviewed 2 months ago

    Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it!

    Pros

    Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities.

    Cons

    Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Pros and Cons

    Reviewed 6 years ago
    Pros

    Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

    Cons

    Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Flexible and Adaptable, Best for Technical Users

    Reviewed 2 years ago

    The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

    Pros

    The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

    Cons

    There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

    Marketo Engage FAQs and common questions

    Marketo Engage has the following pricing plans:
    Starting from: $895.00
    Free Trial: Available


    Marketo Engage has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Marketo Engage supports the following languages:
    French, English, German, Japanese


    Marketo Engage supports the following devices:
    Android, iPhone, iPad


    Yes, Marketo Engage has an API available for use.


    Marketo Engage integrates with the following applications:
    Tray.io, InsightSquared, InsideView, CAKE, Allocadia, Mintigo, EverString, CallRail, Quotient, Skyword, Ceros, Cisco Webex, Azuqua, Zoho CRM, Insightly, FullContact, UserVoice, Direct Mail Manager, SAP CRM, 123FormBuilder, Jitterbit, Calendly, Qualtrics CoreXM, Veelo, Leadspace, InterCall, Aventri, Zapier, ON24, Easypromos, FeedOtter, Picreel, Sprinklr, Bedrock Data, Instapage, Oracle CRM On Demand, Tealium IQ, Gmail, Segment, BriteVerify, Klips, Unbounce, Highspot, Datanyze, Trello, Box, Poptin, uStudio, Pipedrive, Movable Ink, Uberflip, Omniconvert, NetSuite, Bounce Exchange, Infor Birst, atEvent, SlideShare, Drift, PathFactory, Smartling, Stripe, LeadGnome, VisitorTrack, Salesforce Sales Cloud, DataHero, Integrate Events, Folloze, SugarCRM, Close, Wistia, QuickTapSurvey, Slack, GetSiteControl, Cvent, Optimizely, Typeform, Oktopost, Scoop.it, Built.io Flow, Bynder, Salesbox, Neustar UltraDNS, Pipeliner CRM, Webdam, Zendesk Sell, Brainshark, GoToWebinar, Eventbrite, Virto Commerce, Mintent, Justuno, Mixpanel, Skilljar, Kissmetrics, Highrise CRM, KnowledgeTree, Velocify, Gainsight CS, Influitive, Localytics, SurveyMonkey, Outgrow, Privy, Kapost, Curata, Bizible, SnapApp, OptinMonster, Yesware, Call Loop, Infer, Twilio, Lattice, Jifflenow, Vidyard, Cirrus Insight, Radius, Datameer, AdRoll, Parseur, Usermind, New Relic One, Smartsheet, Onstream Webinars, Totango, PieSync, Contentful, Microsoft Excel


    Marketo Engage offers the following support options:
    FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat, 24/7 (Live rep)

    Related categories