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Marketo Engage Logo
Marketo Engage

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Marketing automation for digital marketers

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Marketo Engage Pricing, Features, Reviews and Alternatives

Marketo Engage product overview

What is Marketo Engage?

Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Key benefits of using Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    Phone Support
    Email/Help Desk
    Knowledge Base
    Chat
    24/7 (Live rep)

    Training options

    In Person
    Webinars
    Live Online
    Videos
    Documentation

    Marketo Engage features

    Functionality

    4.3

    /5

    705

    Total features

    164

    21 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    Third-Party Integrations
    API
    Campaign Management
    Reporting & Statistics
    Data Import/Export
    Customizable Branding

    Marketo Engage users reviews

    Overall Rating

    4.3

    /5

    705

    Positive reviews

    87

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.05/10
    Rating distribution

    5

    4

    3

    2

    1

    320

    294

    78

    8

    5

    Pros
    Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
    Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
    Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
    Cons
    Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
    With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
    Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

    Marketo Engage FAQs

    Q. Who are the typical users of Marketo Engage?

    Marketo Engage has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Marketo Engage support?

    Marketo Engage supports the following languages:
    English, French, German, Japanese


    Q. Does Marketo Engage support mobile devices?

    Marketo Engage supports the following devices:
    Android, iPad, iPhone


    Q. Does Marketo Engage offer an API?

    Yes, Marketo Engage has an API available for use.


    Q. What other apps does Marketo Engage integrate with?

    Marketo Engage integrates with the following applications:
    Tray.io, InsightSquared, InsideView, CAKE POS, Allocadia, Mintigo, CallRail, Quotient, Skyword, Ceros, Webex, Azuqua, Zoho CRM, Insightly, FullContact, UserVoice, Direct Mail Manager, SAP Customer Experience, 123FormBuilder, Jitterbit, Calendly, Strategy & Research, Leadspace, Conference Call, Stova, Zapier, ON24, Easypromos, FeedOtter, Picreel, Sprinklr, Bedrock Data, Instapage, Oracle CRM On Demand, Tealium Customer Data Hub, Gmail, Segment, Klipfolio, Unbounce, Highspot, Datanyze, Trello, Box, Poptin, uStudio, Pipedrive, Movable Ink, Uberflip, Omniconvert, NetSuite, Wunderkind, Infor OS, atEvent, SlideShare, Drift, PathFactory, Smartling, Stripe, LeadGnome, Salesforce Sales Cloud, DataHero, Precision Events, Folloze, SugarCRM, Close, Wistia, QuickTapSurvey, Slack, Getsitecontrol, Cvent Event Management, Typeform, Oktopost, Scoop.it, Built.io Flow, Bynder, SalesBox, Neustar UltraDNS, Pipeliner CRM, Webdam, Zendesk Sell, Brainshark, GoTo Webinar, Eventbrite, Virto Commerce, Mintent, Justuno, Mixpanel, Skilljar Customer Education, Kissmetrics, Highrise, Velocify, Gainsight CS, Influitive, SurveyMonkey, Outgrow, Privy, Kapost, Curata, Bizible, SnapApp, OptinMonster, Yesware, Call Loop, Infer, Twilio, Lattice Engines, Jifflenow, Vidyard, Cirrus Insight, Radius, Datameer, AdRoll, Parseur, Usermind, New Relic, Smartsheet, Onstream Webinars, Totango, Operations Hub, Contentful, Microsoft Excel


    Q. What level of support does Marketo Engage offer?

    Marketo Engage offers the following support options:
    FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat, 24/7 (Live rep)

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