Marketo Engage Pricing, Features, Reviews & Comparison of Alternatives

Marketo Engage

Marketing automation for digital marketers

4.22/5 (585 reviews)

Marketo Engage overview

What is Marketo Engage?

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.
www.marketo.com

Pricing

Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, French, German, Japanese
Marketo Engage screenshot: Email marketingWhy Marketo?Marketo Engage screenshot: Lead nurturingMarketo Engage screenshot: Lead scoringMarketo Engage screenshot: Landing page creationMarketo Engage screenshot: Sales insightMarketo Engage screenshot: Marketo Moments app - email trackingMarketo Engage screenshot: Marketo Moments app - scheduled emailsMarketo Engage screenshot: Marketo Moments app - lead reporting

Marketo Engage reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.2
  3.8
  3.9
MD Masoom Raza

Indeed a Best-in-Class Marketing Automation Software

Used daily for 2+ years
Reviewed 2019-07-03
Review Source: Capterra

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Ruth Baucom

Customizable to Your Business

Used daily for 2+ years
Reviewed 2020-06-18
Review Source: Capterra

Pros
Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons
You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Imad Farid

Great for all businesses

Used daily for 2+ years
Reviewed 2020-09-27
Review Source: Capterra

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pros
Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons
You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Edward Unthank

Pros and Cons

Reviewed 2015-11-12
Review Source: Software Advice

Pros
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Cameron Evans

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Used daily for 2+ years
Reviewed 2020-07-28
Review Source: Capterra

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros
What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons
If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Marketo Engage pricing

Pricing options
Subscription
Free trial
View Pricing Plans

Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Adobe for for more pricing information.

A discount is available for non-profit organizations.

Marketo Engage features

API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

Automatic Notifications (230 other apps)
Content Management (300 other apps)
Customizable Branding (309 other apps)
Monitoring (263 other apps)
Real Time Analytics (262 other apps)
Template Management (216 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Marketo Engage

Key features of Marketo Engage

  • Marketing automation
  • Inbound marketing
  • Event marketing
  • Social marketing
  • Sales insights
  • Marketing budgeting
  • Revenue modeler
  • Anonymous retargeting
  • Opportunity influence modeler
  • Success path analyzer
  • Sales intelligence
  • Progressive profiling
  • Retargeting
  • Predictive content
  • Push notifications
  • Business analysis
  • Marketing calendar
  • Campaign planning
  • Campaign segmentation
  • Conversion tracking
  • Custom forms
  • Customizable reporting
  • Customizable email & landing page templates
  • Data import
  • Data mapping
  • Data visualization
  • Email tracking
  • Mobile integration
  • Multi-channel management
  • Pipeline management
  • Real time data
  • Real time notifications
  • SEO management
  • Social media integration
  • Third party integration
  • Visitor tracking
  • Website integration
  • Workflow engine
  • Activity dashboard
  • Multi-campaign
  • Advertising management
  • Prioritizing
  • Customer segmentation
  • Visual analytics
  • Program & campaign analysis
  • Conversion rate optimization
  • Data import/export
  • Drag & drop
  • Custom landing pages
  • Demographic data
  • Social network marketing
  • Event triggered actions
  • A/B testing
  • Drip email marketing
  • Email templates
  • Landing page templates
  • Location tracking
  • Multi-channel marketing
  • Scheduled emails
  • SMS marketing
  • Social advertising
  • Web forms
  • ROI analytics
  • Event triggered email
  • Email delivery tracking
  • Campaign dashboards & reports
  • Lead segmentation
  • Click-through tracking
  • Reporting & analytics
  • Email preview functionality
  • Campaign management
  • Campaign performance reports
  • Lead management
  • Collaboration tools
  • Customer engagement engine
  • Behavior tracking
  • Customer experience management
  • Email marketing
  • Lead nurturing
  • Visitor targeting
  • Campaign scheduling
  • Email nurturing
View All Features

Benefits

Marketing automation: create, automate, and measure campaign effectiveness across channels.

Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

Social: integrate social media platforms to find new leads and turn them into loyal customers.

Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.