Marketo  

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Marketo

Marketing Automation Software: Easy. Powerful. Complete.

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Marketo Overview

Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketo GetRank

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#2 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Marketo Screenshots (5)

Specifications

Intended Users
Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Android, iPhone-iPad, Mac, Windows, Web-based, Windows Phone, Mobile Web App
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, French, German
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
Certifications
CAN-SPAM, Safe Harbor, SAS-70

Marketo Pricing

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

discount for non-profits

Competitors Pricing

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, Subscription

Autopilot

Starting from: $4.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

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  • · Real-time sales alerts
  • · Email Marketing tools and advanced reporting
  • · Landing Pages and Forms
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  • · WYSIWYG Email Templating
  • · WYSIWYG Web Form Builder
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Key Features of Marketo

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing

Benefits

Our marketing automation solutions help you generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Most Marketo customers start with email marketing with basic drip nurturing and simple scoring, and then move on to more sophisticated lead scoring and nurturing campaigns that help turbo boost your lead generation efforts. Marketo is the only solution that starts you up quickly and easily with the basics, while still giving you room to develop your marketing strategies as your business grows.

Marketing automation minimizes the busy work so you can focus on the creativity and quality of your messaging and offers, and lets you produce campaigns like a marketing department ten times your size. The result? More interest, more leads, and more revenue.

Alternatives to Marketo

Salesforce Marketing Cloud
  • · Intuitive interface
  • · API support
  • · Drag-and-drop segmentation
  • · 1:1 content personalization
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Autopilot
  • · Easy-to-use drag and drop interface
  • · Bulk data import and export
  • · Multi-channel lead nurturing: email, SMS, direct mail
  • · Action-based trigger automation
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SendinBlue Email
  • · Responsive Email Design Tools
  • · Import Your Own HTML Design
  • · Email & Phone Customer Support
  • · Excellent Deliverability
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Videos

Marketo User Reviews

Comprehensive, easy to use all-in-one marketing automation solution

23rd of May, 2013 13:20

Nick Farley
We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars!

Great Marketing Automation Tool

19th of March, 2013 13:26

Julie
Marketo is a great tool to create both basic and very sophisticated programs and campaigns. One feature that I simply adore is the ability to have a separate marketing database from my SFDC database. I find Markto a very user-friendly tool, however if you encounter any difficulties they can be easily solved thanks to amazing and very professional customer support. Overall, this is a great solution and I highly recommend it.

Great Product

17th of February, 2013 13:26

A_Berner
I do not have experience with other platforms, however I do not feel like changing from Marketo and I strongly recommend it as a marketing automation platform. But be warned, it is a great service only if you learn to use it properly. But if you do , be ready for great benefits. Using it is getting more and more exciting as you learn new features and ways to simplify processes and generate faster and better results. Instead of pushing unqualified leads to sales, you can nurture them through Marketo. When the prospect is ready (based on their online behavior) you can engage sales. I love this tool.

Positive Experience

14th of January, 2013 13:26

Carl
Before using Marketo we have been using another tool, that we thought works OK. We had no idea how wrong were we. Moving to Marketo was kind of a revelation and made us realize what marketing automation is really about. With Marketo you can create a marketing campaign and launch it in a day. It allows you to build dynamic emails and targeted landing pages with ease. I believe it is the best option for marketing automation.

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Frequently used together

FAQs for Marketo

Below are some frequently asked questions for Marketo.

Q. What are the main features of Marketo?

Marketo offers the following features:

  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages and Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • Marketo LaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing

Q. How much does Marketo cost?

We have the following pricing information for Marketo:

Starting from: $1195.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Q. Who are the typical users of Marketo?

Marketo has the following typical customers:

Large Enterprises, Mid Size Business, Non Profits, Small Business

Q. What languages does Marketo support?

Marketo supports the following languages:

English, French, German

Q. What type of pricing plans does Marketo offer?

Marketo has the following pricing plans:

Free Trial, Subscription

Q. Does Marketo support mobile devices?

Marketo supports the following devices:

Android, iPhone-iPad, Windows Phone, Mobile Web App

Q. Does Marketo offer an API?

Yes, Marketo has an API available for use.

Q. What other apps does Marketo integrate with?

Marketo integrates with the following applications:

Microsoft Dynamics CRM , Salesforce, SAP, Siebel/Oracle, SugarCRM

Q. What level of support does Marketo offer?

Marketo offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials


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