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Marketo Engage vs Ortto Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Sign up for free

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

635

5

4

3

2

1

284

264

74

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

107

5

4

3

2

1

76

21

7

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Excellent, their customer service provides just that. They are knowledgeable and very responsive.
The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.
Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating.
The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value.
This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.
  • Vendor responds to reviews
  • Last review19 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features101
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features131
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Audience Targeting
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations498
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations66
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

EM
AvatarImg

Emily M.

51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ortto logo

Ortto

The best inexpensive marketing automation solution.

Reviewed 5 years ago
Pros

Autopilot is incredibly inexpensive for the functionality. I would recommend Autopilot for anyone who is new to marketing automation and isn't ready to explore enterprise solutions like Hubspot or Marketo. - Tons of integration possibilities with Zapier - Inexpensive - Clear, intuitive workflow building - Efficient customer support - Chat functionality at no extra cost

Cons

- While the feature set is SO VAST for the price, experienced marketers may find it limited - Lack of customization of email templates (you can only customize things to a point unless you know HTML)

AR
AvatarImg

Verified reviewer

Oil & Energy, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Ortto logo

Ortto

Great Tool For Those Looking For Ultimate Flexibility

Reviewed 4 years ago

We have integrated every data point from our site to custom Autoplit fields and then uses custom segments and journeys to automate our email sequences, Google ad Audiences, and Hubspot lead assignment. The price is great for small companies looking for flexibility without having to dish out the money for Pardot etc..

Pros

If your creative and are or have access to developers you can make Autopilot handle just about anything you want. Unlike Pardot, Marketo and other marketing automation systems, Autopilot has allowed me to create, send, and sync customer data across platforms. If it exists you can connect and send data to it - just maybe not right out of the box.

Cons

Where Autopilot excels at creating amazing journeys and automation, its reporting and contact management isn't quite as robust.

AR
AvatarImg

Verified reviewer

Market Research, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Ortto logo

Ortto

Carry out email automation

Reviewed 3 years ago

Autopilot is used in the Marketing department to carry out email automation for our clients. It allows us to have an overview of the basic performance of our campaigns by email. Autopilot is a great tool for email marketing automation. I think the ideal scenario is for small and medium businesses with growing marketing teams, especially since their cost becomes much more accessible than applications like Marketo.

Pros

Autopilot has a large number of email templates that allow us to track the embedded link of our committed users. In addition, Autopilot allows the Marketing team to create a coherent funnel, with intelligent and easy-to-use segments. Another thing is that it is able to cover a large number of tasks, such as sending email newsletters and creating an advanced link based on various factors, such as default fields, potential customer owners, rules, among others. Another thing is Autopilot support, which offers an in-app chat service within the same application, so we can usually get in touch with them in just a few minutes.

Cons

There is much to be desired from the Autopilot WYSIWYG editor, which I hope can be improved with the next updates. Some actions related to APIs are very limited, so it would be good if they could provide a little more freedom. In addition, Autopilot allows very few integrations, and it would be excellent to work together with other marketing automation software to work faster.

AvatarImg
AvatarImg

Jeffrey W.

Computer Software, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Ortto logo

Ortto

Incredible Value. Make use of the templates. Explore the possibilities.

Reviewed 7 years ago

As a founder of a software startup, our team needed a solution to routinely engage our users/customers with information to help them with their on-boarding experience. Autopilot was the perfect fit! We had a lot of fun building the journeys and experimenting with what worked (and didn't work) for our team. Their templates gave us some great starting points, and helped us to open up our minds with ways to engage with our users in ways that we hadn't thought of. Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time. Overall, we are very satisfied with Autopilot!

Pros

- Slack Integration - Segment Integration - Easy to build complex logic, visually - Dashboard to keep track of latest events - Many journey and email templates to get you started - Built-in email open/link tracking is helpful to find your engaged users - Good support - Great blog with ideas of how others use Autopilot - They are continuing to develop cool new features - User idea voting for features not yet developed

Cons

- Ability to access email / Slack templates seems inefficient (need to dig into the journey to find them) - With all of the capabilities that Autopilot offers, you can easily have your custom contact lists get out of hand - remember to KISS so that others on your team can pick up where you left off