Autopilot Pricing, Features, Reviews & Comparison of Alternatives


Marketing automation software made visual.

4.66/5 (87 reviews)

Autopilot overview

Through an intuitive user interface, you can map every touchpoint of the customer journey simply by dragging, dropping and connecting. You can also access Autopilot’s guides, which are pre-made customer journeys built with marketing best practices refined over the years. There are guides for everything from simple newsletter sends to nurturing a lead during a free trial, and more are always being added.

Autopilot lets you trigger marketing activities based on user behavior and events, such as updating your contact list and sending a personalized email once a form has been submitted, allowing you to nurture your customers and leads with the right message, at the right time, on the right channel. It’s a systematic approach to turning your leads into high-paying customers.

Autopilot also integrates with Salesforce CRM and other third party apps like Zapier, Slack, Segment and Twilio to consolidate all your contact information, marketing automation and data in one system while giving you the freedom to continue using the best-of-breed apps you already use and love.

Using Autopilot’s unique tracking code and universal form capture capabilities, you can capture data from any website, blog, or app and track the actions of both your contacts and anonymous website visitors in real time, such as when someone opens an email or visits a page. Autopilot comes with advanced insights and analytics including built-in lead-to-close reporting which gives you a visual understanding of your marketing funnel at all times.


Starting from
Pricing options
Value for money
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Business size



United States, Australia, Canada, Europe, Germany, United Kingdom

Supported languages

Autopilot screenshot: Simple and visual drag and drop customer journeysAutopilot + LessonlyAutopilot screenshot: Organize all of your customer information in one placeAutopilot screenshot: Hundreds of built in templates to get you startedAutopilot screenshot: Predictive Insights and AnalyticsAutopilot screenshot: Drag and drop email builderAutopilot + Kindly Care

Autopilot reviews

Value for money
Ease of use
Customer support
Garrett Genest

A Great Alternative to Full-Fledged Automation Software

Used daily for free trial
Reviewed 2018-10-13
Review Source: Capterra

Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use to check your emails) and CRM sync issues.

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Aaron Frick

Improving on improvement

Used daily for 1-2 years
Reviewed 2017-10-10
Review Source: Software Advice

The cost per additional mobile app user is a bit annoying, but when we run the numbers, it still makes it a good investment to have most of our employees on the app.

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Jamie McDermott

Marketing Automation on Steroids

Used daily for 2+ years
Reviewed 2018-03-21
Review Source: GetApp

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

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Ben Baily

A great way to manage email campaigns.

Used daily for less than 6 months
Reviewed 2019-04-28
Review Source: Capterra

Autopilot is our email campagin management platform. It's really quite nice.

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Jeffrey Wohlschlegel

Incredible Value. Make use of the templates. Explore the possibilities.

Reviewed 2016-03-22
Review Source: GetApp

As a founder of a software startup, our team needed a solution to routinely engage our users/customers with information to help them with their on-boarding experience. Autopilot was the perfect fit! We had a lot of fun building the journeys and experimenting with what worked (and didn't work) for our team. Their templates gave us some great starting points, and helped us to open up our minds with ways to engage with our users in ways that we hadn't thought of. Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time. Overall, we are very satisfied with Autopilot!

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Autopilot pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Only pay for the contacts in your database. Autopilot offers three support plans, Silver, Gold and Platinum.


Access to help and support when you need it. Free PLAN INCLUDES:
24 hour live chat
Support tickets
Online training
Knowledge base


Priority support with expert reviews and training.
$99 / mo
Priority support
Journey reviews
Group training with product expert


Dedicated account management
for larger organizations.
$899 / mo
Dedicated account manager with phone support
On-demand training for your team
1:1 strategy sessions
Annual account reviews

Autopilot features

A/B Testing
Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Third Party Integration

Activity Dashboard (241 other apps)
Content Management (201 other apps)
Customizable Branding (198 other apps)
Data Import/Export (163 other apps)
Monitoring (198 other apps)
Real Time Data (156 other apps)
Reporting & Statistics (229 other apps)
Social Media Integration (243 other apps)
Social Network Marketing (153 other apps)
Tagging (151 other apps)

Category Leaders ranking


#24 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Autopilot also features in these categories:

GetApp Analysis

Somewhere between basic email software and high-end automation solutions sits Autopilot, a multi-channel marketing application that levels the playing field for businesses that are interested in automated marketing, customer relationship management, customer acquisition, and growth in their bottom lines.

Autopilot is a web-based solution with flexible features, designed for companies of all sizes and industries. In addition to creating multi-channel marketing journeys, organizations are able to use Autopilot to capture leads from forms, personalize and automate their emails, view visitor events in real-time, groom their marketing databases, and achieve a high return on investments (ROI) with valuable insights and reporting tools.

What is Autopilot?

Autopilot is a multi-channel marketing solution that was designed to fill the gap between basic email software and high-end automation solutions. The application provides a way for organizations of all sizes to automate and track marketing activities across both online and offline channels. Users can map every touch point throughout the customer lifecycle. They can also organize and segment their contacts in one place and integrate Autopilot with the systems they already use, including Salesfoce, Twilio, and Lob, among other third-party services.

Autopilot is significantly easier to use than the high-end automation solutions that tech elites are accustomed to, and it is flexible enough that any organization can take advantage of its automated marketing features with minimal setup. Autopilot also provides a way for businesses to seamlessly nurture leads beyond email and gain insights through analytics. Built-in integrations to marketing, CRM, and business intelligence tools provide a way for marketers to track client journeys with email, mobile, and direct mail.

Who is Autopilot for?

  • Experience level: All levels
  • Industry: All industries
  • Business size: All business sizes
  • Departments/roles: Marketers, sales, and customer success managers
  • Budget/point: Flexible subscription-based pricing that scales
  • Example customers: Nokia, Microsoft, SendHub

Main features

Multi-channel Marketing Journeys

With multi-channel marketing journeys, Autopilot users can send the right messages to the right recipients at the precise moments when recipients are likely to be receptive to those messages. Businesses are able to automate their marketing, send personalized messages, and build workflows and processes in Salesforce.

Journeys are where your automated marketing program begins. To create and publish your first Journey, use Autopilot’s drag-and-drop Journey canvas. With Autopilot, you have the option of designing a program from scratch or selecting a program from the Guide Book, which is a collection of best practice programs.

Lead Capturing

Autopilot’s Universal Form Capture capabilities enable users to capture lead data from any website, blog, or app. This means that Autopilot users don’t have to worry about rebuilding landing pages or content before they can begin capturing lead data with the service.

To begin capturing submissions from the existing forms and landing pages on your website, add Autopilot’s tracking code. Once you’ve setup the tracking code, you can create a new Journey and drag the Form Submitted trigger onto your canvas. From that point, Autopilot’s wizard will track new forms and funnel the submissions into your contact database.


Guides are best practice Journey templates, and they help users quickly get started using Autopilot. Guides are built from tried-and-true marketing automation best practices, and they enable anyone to take advantage of years of marketing experience and research.

Autopilot’s Guide Book comes with tips and tricks for automated marketing. Search through existing Guides by keyword or make a Guide of your own from scratch. Selecting “Use Guide” will add the best practice Shapes and configurations to your Journey canvas. You can continue to make customizations by selecting the “Add Shapes” icon at any point along the way.

Automated Emails

Businesses that use Autopilot are able to personalize and automate their marketing emails. Autopilot helps organizations improve email performance by sending follow-up messages at optimal times. Advanced features make it possible for businesses to personalize the messages that Autopilot with dynamic text in the subject lines and body content.

To avoid straying too far from the look and feel of your typical company emails, upload branded HTML templates into Autopilot. You can import an HTML template or make your HTML email editable. If your goal is to make your automated email appear as personal as possible, you’ll want to add dynamic text into the content that you’re sending. First names, email addresses, and even birthdates can be pulled from your contact records automatically.

Insights & Reporting

The best way for an Autopilot user to measure the effectiveness of his or her new automated marketing program by using the application’s Insights and Reporting tools. With these tools, businesses can visualize revenue impacts, view trends, and view summaries of user and email performance data.

Autopilot provides you with data in real-time, which means you can immediately detect when changes to your marketing program are having an impact on the activity on your website. Reports can be filtered by date range. Or, you can filter reports by Journeys or individual email touch points.


Autopilot integrates with the best-of-breed apps that marketers already use. Deep third-party integrations make Autopilot a suitable application for businesses of all sizes and industries, regardless of the marketing and CRM systems they currently use.

A few of the most popular applications that Autopilot integrates with include Salesforce, Segment, Lob, and Twilio.


Autopilot offers subscription-based pricing that scales as businesses grow. Businesses only pay for what they need and unlimited emails are included at every pricing level, regardless of how much they pay each month. Autopilot does not charge any setup fees.

There are two pricing plans available. The Base Plan costs $20 per month if paid annually (or $25 if paid monthly) for up to 1,000 contacts, and includes unlimited email sends, multi-channel journeys (email, SMS, in-app messaging, postcards), reporting, segmentation, and integrations with Slack and Zapier. The Business Plan costs up per month if paid annually (or $50 if paid monthly) for up to 1,000 contacts, and includes Salesforce CRM integration, integration, access to Autopilot’s API, A/B split testing, and access to in-app journey reviews. Businesses with more than 1 million contacts should contact Autopilot directly for custom pricing information.

Bottom line

  • Helps companies automate marketing and nurture leads
  • Popular with marketers, sales, and customer success managers
  • Incorporates personalized offline and mobile touchpoints
  • Integrated with best-of-breed technologies
  • Flexible subscription-based pricing

Additional information for Autopilot

Key features of Autopilot

  • Dynamic text personalization
  • WYSIWYG email editor
  • Conversion optimization tools
  • Contact database
  • Conversion tracking
  • CRM integration
  • Ready-to-use best practice lead nurture guide templates
  • Unlimited emails
  • Universal form capture
  • Lead capture
  • Multi-channel: email, SMS, in-app messaging, direct mail
  • Progress tracking
  • Real time journey analytics
  • SMS integration
  • Built-in integrations with best of breed technologies
  • Static and dynamic smart list segmentation
  • Drag & drop interface
  • Journey goal setting & progress tracking
  • Action-based trigger automation
  • A/B testing
  • API
  • Unlimited custom fields
  • Drip email marketing
  • Email templates
  • Web forms
  • HTML email editor
  • Advanced email analytics
  • Dynamic workflow
  • Delivery tracking
  • Click-through tracking
  • Unsubscribe database
  • Performance reports
  • Contact management
  • Engagement analytics
  • Lead nurturing
View All Features


Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

Multi-channel marketing: Autopilot lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

Best practice guides: Autopilot’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

Built-in integrations: Autopilot partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

Universal tracking: Autopilot enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

Advanced insights and reporting: Autopilot’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.