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Ortto

4.6
(107)

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The unified customer journey platform for online business.

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(76)

Ortto Pricing, Features, Reviews and Alternatives

Ortto FAQs

Q. What type of pricing plans does Ortto offer?

Ortto has the following pricing plans:
Starting from: $29.00/month
Pricing model: Free, Subscription
Free Trial: Available

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Q. Who are the typical users of Ortto?

Ortto has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

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Q. What languages does Ortto support?

Ortto supports the following languages:
English

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Q. Does Ortto offer an API?

Yes, Ortto has an API available for use.

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Q. What other apps does Ortto integrate with?

Ortto integrates with the following applications:
WooCommerce, Lob, Calendly, PrestaShop, Zapier, Recurly, Instapage, Segment, Pipedrive, Stripe, Salesforce Sales Cloud, SendGrid, Slack, Typeform, Google Ads, LiveChat, Meta for Business, Gorgias, Twilio, BigCommerce, Shopify, Zendesk Suite

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Q. What level of support does Ortto offer?

Ortto offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat

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Ortto product overview

Price starts from

29

Per month

Flat Rate

What is Ortto?

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Key benefits of using Ortto

  • Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

  • Multi-channel marketing: Ortto lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

  • Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

  • Best practice guides: Ortto’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

  • Built-in integrations: Ortto partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

  • Universal tracking: Ortto enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

  • Advanced insights and reporting: Ortto’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Live Online
    Videos
    Documentation
    Webinars

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    Starting from

    29

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range

    Starting from

    16

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Ortto pricing information

    Value for money

    4.4

    /5

    107

    Starting from

    29

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Ortto features

    Functionality

    4.3

    /5

    107

    Total features

    131

    16 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Campaign Analytics

    Functionality contenders

    Ortto users reviews

    Overall Rating

    4.6

    /5

    107

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.66/10
    Rating distribution

    5

    4

    3

    2

    1

    76

    21

    7

    2

    1

    Pros
    Excellent, their customer service provides just that. They are knowledgeable and very responsive.
    The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.
    Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.
    Cons
    To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating.
    The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value.
    This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.

    Overall rating contenders

    AvatarImg
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    Ratko I.

    Used monthly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A great tool for personalising communications with customers through emails and SMS.

    Reviewed 5 years ago

    Onboarded more than 100 users for a client. Created clients out of inquiries.

    Pros

    Easy to setup first for simple campaigns. Reporting is quite powerful and easy to use. Integrates with a few powerful apps (Slack, Segment, Instapage). Ability to create powerful campaigns with a lot of triggers and actions (no limit)

    Cons

    Price is too high. A bit more complex than what you can find in guides - you need to talk to support to fully understand it. Some things need to be sorted through support. Can't change account name or invoice details.

    JM
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    Jamie M.

    Information Technology and Services, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Marketing Automation on Steroids

    Reviewed 5 years ago
    Pros

    Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

    Cons

    It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

    AK
    AvatarImg

    Alex K.

    Media Production, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

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    Good in theory but not a solid longterm solution

    Reviewed 3 years ago

    We used Autopilot for two+ years and now we're looking to move it off.

    Pros

    Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

    Cons

    The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

    AR
    AvatarImg

    Verified reviewer

    Higher Education, 11-50 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    A Huge Breath of Fresh Air

    Reviewed 4 years ago

    Autopilot allows us affordable access to tremendous marketing automation potential from one-off email bursts to complicated journeys that follow our prospects through the entire funnel. After more than a year of searching for a program that could integrate with our website, Facebook, Salesforce and Twilio and do so affordably, Autopilot has been an unbelievable value. The program has occasional rough edges, especially in terms of designing and editing audience segments for journeys, and producing emails, but it's the best combination of ease-of-use, breadth of capabilities and affordability I've found in this space. Would strongly recommend to cash-strapped small organizations with a limited contact base.

    Pros

    Affordability for a small contact list Ease of use Visual Journey Builder Salesforce integration Features for price

    Cons

    Limits in contact segmentation Limits in triggers for actions Email editing suite can be a little basic

    AD
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    Adrian D.

    Marketing and Advertising, 1-10 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great Value For Money

    Reviewed 4 years ago
    Pros

    I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

    Cons

    I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

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