Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content. No regrets. It's perfect for teams that are just starting out.
Pros
Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to. Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand. Autopilot has done an amazing job of making the building of the workflows collaborative as well. Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later.
The email, CRM, Slack integrations are all easy to set up and use as well.
Cons
I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform. Building and editing an individual email is simple enough, but managing the full list can be tricky.
The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful. It's easy to trust that they will continue to improve this.
Rating breakdown
Likelihood to recommend: 9/10
Autopilot is a great solution if you're looking for something to automate a sequence of emails. I wouldn't consider it a replacement for full-fledged marketing automation software... yet, but it's a fantastic tool for email automation. Just keep in mind that there are a few hiccups that you'll potentially need to navigate such as email SpamAssassin errors (always use mail-tester.com to check your emails) and CRM sync issues.
Pros
It seems to me that Autopilot does only one thing - but it does that one thing REALLY well. I tested Autopilot briefly for a few weeks as an alternative to the drip program functionality in our Marketing Automation software. I was extremely impressed with how easy it is to build a drip program (called a "Journey" within Autopilot), as well as with the breadth of logic and functionality offered. Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards.
I really like that Autopilot offers in-app chat support, and that you generally don't need to wait longer than 5 minutes to get someone to help you out.
Cons
During the few weeks I tested Autopilot, I found a few issues that prevented me from really continuing to use the software for my use-case. The integration with Salesforce was clunky and un-intuitive, and most concerningly, it seemed that when the platform saw leads that already existed in Salesforce, it would stop them from progressing through the drip program. This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.
Another concern we had was that after testing the emails I had configured using mail-tester.com, there was an error identified that could only be resolved by getting a dedicated IP address - something which adds a significant additional monthly cost to the cost of the program.
Rating breakdown
Likelihood to recommend: 9/10
Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great.
Pros
I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs.
Cons
I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good.
Rating breakdown
Likelihood to recommend: 7/10
Pros
I love Autopilot journeys and campaigns. I like the way how you onboard new users. I like your newsletters "in the loop" which was stopped now but hope to see it coming on my mailbox back again. The idea of helping users to develop in order to develop yourself in wonderful. I love your templates that are very customer-oriented and give ideas on how to use Autopilot more.
Cons
None. Just looking for features in Actions in Campaigns like resend to not opened etc.
Rating breakdown
Likelihood to recommend: 10/10
Pros
Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.
Cons
It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.
Rating breakdown
Likelihood to recommend: 10/10
Only pay for the contacts in your database. Autopilot offers three support plans, Silver, Gold and Platinum.
Silver:
$49 a month
2,000 contacts included
Unlimited emails
Access to help and support when you need it
24 hour live chat
Support tickets
Online training
Knowledge base
Gold
$149 a month
5,000 contacts included
Unlimited emails
Access to help and support when you need it
24 hour live chat
Support tickets
Online training
Knowledge base
Platinum
$249 a month
10,000 contacts included
Unlimited emails
Access to help and support when you need it
24 hour live chat
Support tickets
Online training
Knowledge base
Somewhere between basic email software and high-end automation solutions sits Autopilot, a multi-channel marketing application that levels the playing field for businesses that are interested in automated marketing, customer relationship management, customer acquisition, and growth in their bottom lines.
Autopilot is a web-based solution with flexible features, designed for companies of all sizes and industries. In addition to creating multi-channel marketing journeys, organizations are able to use Autopilot to capture leads from forms, personalize and automate their emails, view visitor events in real-time, groom their marketing databases, and achieve a high return on investments (ROI) with valuable insights and reporting tools.
Autopilot is a multi-channel marketing solution that was designed to fill the gap between basic email software and high-end automation solutions. The application provides a way for organizations of all sizes to automate and track marketing activities across both online and offline channels. Users can map every touch point throughout the customer lifecycle. They can also organize and segment their contacts in one place and integrate Autopilot with the systems they already use, including Salesfoce, Twilio, and Lob, among other third-party services.
Autopilot is significantly easier to use than the high-end automation solutions that tech elites are accustomed to, and it is flexible enough that any organization can take advantage of its automated marketing features with minimal setup. Autopilot also provides a way for businesses to seamlessly nurture leads beyond email and gain insights through analytics. Built-in integrations to marketing, CRM, and business intelligence tools provide a way for marketers to track client journeys with email, mobile, and direct mail.
With multi-channel marketing journeys, Autopilot users can send the right messages to the right recipients at the precise moments when recipients are likely to be receptive to those messages. Businesses are able to automate their marketing, send personalized messages, and build workflows and processes in Salesforce.
Journeys are where your automated marketing program begins. To create and publish your first Journey, use Autopilot’s drag-and-drop Journey canvas. With Autopilot, you have the option of designing a program from scratch or selecting a program from the Guide Book, which is a collection of best practice programs.
Autopilot’s Universal Form Capture capabilities enable users to capture lead data from any website, blog, or app. This means that Autopilot users don’t have to worry about rebuilding landing pages or content before they can begin capturing lead data with the service.
To begin capturing submissions from the existing forms and landing pages on your website, add Autopilot’s tracking code. Once you’ve setup the tracking code, you can create a new Journey and drag the Form Submitted trigger onto your canvas. From that point, Autopilot’s wizard will track new forms and funnel the submissions into your contact database.
Guides are best practice Journey templates, and they help users quickly get started using Autopilot. Guides are built from tried-and-true marketing automation best practices, and they enable anyone to take advantage of years of marketing experience and research.
Autopilot’s Guide Book comes with tips and tricks for automated marketing. Search through existing Guides by keyword or make a Guide of your own from scratch. Selecting “Use Guide” will add the best practice Shapes and configurations to your Journey canvas. You can continue to make customizations by selecting the “Add Shapes” icon at any point along the way.
Businesses that use Autopilot are able to personalize and automate their marketing emails. Autopilot helps organizations improve email performance by sending follow-up messages at optimal times. Advanced features make it possible for businesses to personalize the messages that Autopilot with dynamic text in the subject lines and body content.
To avoid straying too far from the look and feel of your typical company emails, upload branded HTML templates into Autopilot. You can import an HTML template or make your HTML email editable. If your goal is to make your automated email appear as personal as possible, you’ll want to add dynamic text into the content that you’re sending. First names, email addresses, and even birthdates can be pulled from your contact records automatically.
The best way for an Autopilot user to measure the effectiveness of his or her new automated marketing program by using the application’s Insights and Reporting tools. With these tools, businesses can visualize revenue impacts, view trends, and view summaries of user and email performance data.
Autopilot provides you with data in real-time, which means you can immediately detect when changes to your marketing program are having an impact on the activity on your website. Reports can be filtered by date range. Or, you can filter reports by Journeys or individual email touch points.
Autopilot integrates with the best-of-breed apps that marketers already use. Deep third-party integrations make Autopilot a suitable application for businesses of all sizes and industries, regardless of the marketing and CRM systems they currently use.
A few of the most popular applications that Autopilot integrates with include Salesforce, Segment, Lob, and Twilio.
Autopilot offers subscription-based pricing that scales as businesses grow. Businesses only pay for what they need and unlimited emails are included at every pricing level, regardless of how much they pay each month. Autopilot does not charge any setup fees.
There are three pricing plans available. The Silver Plan costs $49 per month for up to 2,000 contacts, and includes unlimited email sends, multi-channel journeys (email, SMS, in-app messaging, postcards), reporting, segmentation, and integrations with Slack and Zapier. The Gold Plan costs $149 per month for up to 5,000 contacts, and includes Salesforce CRM integration, Segment.com integration, access to Autopilot’s API, A/B split testing, and access to in-app journey reviews. The Platinum Plan costs $249 per month for up to 10,000 contacts. Businesses with more than 1 million contacts should contact Autopilot directly for custom pricing information.
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