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Ortto

Build journeys that drive revenue.

Last updated: November 2024

Table of Contents

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Ortto - 2025 Pricing, Features, Reviews & Alternatives

What is Ortto?

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Benefits of using Ortto

Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

Multi-channel marketing: Ortto lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

Best practice guides: Ortto’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

Built-in integrations: Ortto partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

Universal tracking: Ortto enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

Advanced insights and reporting: Ortto’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.

Starting from

509

Per month

Alternatives with better value for money

Ortto's key features

Most critical features, based on insights from Ortto users:

Email Marketing

5.0

(3)

Campaign Management

4.0

(4)

Data Import/Export

5.0

(2)

Template Management

3.5

(2)

A/B Testing

1.0

(1)

Mobile Optimization

4.8

(4)

All Ortto features

Features rating:

4.4

(112)

Multi-Channel Communication

5.0

(1)

Contact Management

5.0

(1)

Multivariate Testing

1.0

(1)

Marketing Automation

4.7

(3)

List Management

4.7

(3)

Drip Campaigns

2.0

(1)

Dynamic Content

4.0

(1)

Email Campaign Management

5.0

(3)

Customer Database

5.0

(1)

Lead Qualification

2.0

(1)

Customizable Reports

(0)

Customer Segmentation

5.0

(1)

Event Triggered Actions

5.0

(1)

API

5.0

(1)

Customizable Fields

5.0

(2)

Customizable CTAs

4.0

(1)

Lead Generation

5.0

(1)

Personalization

(0)

Real-Time Analytics

(0)

Performance Metrics

(0)

Multiple Data Sources

(0)

Multi-Channel Marketing

(0)

WYSIWYG Editor

(0)

Multi-Channel Attribution

(0)

Multi-Campaign

(0)

Match & Merge

(0)

Marketing Calendar

(0)

Lead Verification/Validation

(0)

Lead Segmentation

(0)

Lead Nurturing

(0)

Lead Management

(0)

Lead Distribution

(0)

Lead Capture

5.0

(1)

Landing Pages/Web Forms

(0)

Keyword Tracking

(0)

Widgets

(0)

Website Visitor Tracking

(0)

Website Analytics

(0)

Web Forms

(0)

Visualization

(0)

Visual Analytics

(0)

Visitor Tracking

(0)

User Management

(0)

Trend Analysis

(0)

Third-Party Integrations

(0)

Target Account Identification

(0)

Tagging

(0)

Source Tracking

(0)

Social Promotion

(0)

Social Media Integration

(0)

Social Marketing

(0)

SMS Marketing

(0)

Single Sign On

(0)

Segmentation

5.0

(2)

Search/Filter

(0)

Search Marketing

(0)

Sales Analytics

(0)

Role-Based Permissions

(0)

ROI Tracking

(0)

Reporting/Analytics

(0)

Reporting & Statistics

(0)

Real-Time Updates

(0)

Real-Time Reporting

(0)

Real-Time Data

(0)

Key Performance Indicators

(0)

Customer Activity Tracking

(0)

CRM

(0)

Conversion Tracking

(0)

Conversion Rate Optimization

(0)

Contextual Targeting

(0)

Content Management

(0)

Contact Database

(0)

Click Tracking

(0)

Channel Management

(0)

CAN-SPAM Compliance

5.0

(2)

Campaign Tracking

(0)

Campaign Segmentation

(0)

Campaign Scheduling

(0)

Campaign Planning

(0)

Campaign Personalization

(0)

Campaign Analytics

5.0

(1)

Behavioral Targeting

(0)

Behavioral Analytics

(0)

Behavior Tracking

(0)

Autoresponders

(0)

Audience Targeting

(0)

Ad hoc Reporting

(0)

Ad hoc Query

(0)

Activity Tracking

(0)

Activity Dashboard

(0)

Access Controls/Permissions

(0)

Interaction Tracking

(0)

Image Library

(0)

GDPR Compliance

(0)

Forms Management

(0)

Engagement Tracking

5.0

(1)

Email Tracking

(0)

Email Templates

(0)

Email Management

(0)

Drag & Drop

(0)

Data Visualization

(0)

Data Synchronization

(0)

Data Security

(0)

Data Management

(0)

Data Integration

(0)

Data Extraction

5.0

(1)

Data Connectors

(0)

Data Capture and Transfer

(0)

Data Analysis Tools

(0)

Dashboard Creation

(0)

Dashboard

(0)

Customizable Templates

(0)

Customizable Forms

(0)

Customizable Dashboard

(0)

Customizable Branding

(0)

Customer Surveys

(0)

Customer Profiles

(0)

Ortto alternatives

Ortto

4.6

(112)

Starting from

509

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.4

Value for Money

4.4

Customer Support

4.5

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Brevo

4.6

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

NiceJob

4.9

(198)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.8

Value for Money

4.8

Customer Support

4.9

Ortto pricing

Value for money rating:

4.4

Starting from

509

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Ortto integrations (70)

Integrations rated by users

We looked through 112 user reviews, to identify which products are mentioned as Ortto integrations, and what is the users perception.

Segment

Integration rating: 5.0 (1)

Slack

Integration rating: 5.0 (1)

Chargebee

Integration rating: 5.0 (1)

Ortto support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

24/7 (Live rep)

Knowledge Base

Email/Help Desk

Chat

Training options

Live Online

Videos

Documentation

Webinars

Ortto reviews

Overall rating

4.6

112

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.7/10

Rating distribution

Pros

“Excellent, their customer service provides just that. They are knowledgeable and very responsive.”

Brian M.

Product Manager

“Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.”

Richard H.

Founder

“Their journey creator is flawless and even a non-techinical person can use it with ease. The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.”

Verified reviewer

Anonymity request

Cons

“To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating.”

John T.

“The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value.”

Verified reviewer

Anonymity request

“This was a real frustration, and I ended up just disconnecting Autopilot from the CRM in order to finish my test.”

Garrett G.

Marketing Manager - Technology

Read all reviews

Ortto FAQs

Q. What type of pricing plans does Ortto offer?

Ortto has the following pricing plans:
Starting from: $849.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Ortto?

Ortto has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Ortto support?

Ortto supports the following languages:
English

Q. Does Ortto offer an API?

Yes, Ortto has an API available for use.

Q. What other apps does Ortto integrate with?

Ortto integrates with the following applications:
WooCommerce, Lob, Calendly, PrestaShop, Zapier, Recurly, Instapage, Segment, Pipedrive, Twitter/X, Stripe, Salesforce Sales Cloud, Squarespace, SendGrid, Slack, Typeform, Google Ads, LiveChat, Meta for Business, Gorgias, Chargebee, Twilio, HubSpot CRM, Intercom, BigCommerce, Shopify, Zendesk Suite

Q. What level of support does Ortto offer?

Ortto offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat