Marketo Engage vs OneSignal

Brevo

Mailchimp

ActiveCampaign

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

A/B Testing

Access Controls/Permissions

Account Based Marketing

Action Management

Activity Dashboard

Activity Tracking

Advertising Management

AI/Machine Learning

Alerts/Notifications

Attribution Modeling

Audience Targeting

Automated Publishing

Automated Scheduling

Autoresponders

Backlink Monitoring

Behavioral Analytics

Behavioral Targeting

Behavior Analytics

Behavior Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Categorization/Grouping

Channel Management

Chat/Messaging

Churn Management

Click Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Content Analytics

Content Creation

Content Delivery

Content Library

Content Management

Content Publishing Options

Content Sharing

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

CRM Integration

Cross Channel Attribution

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Portal

Customer Profiles

Customer Segmentation

Customer Touchpoints

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Synchronization

Data Visualization

Design Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Experience Management

Form Builder

Forms Management

For Sales Teams/Organizations

Gamification

GDPR Compliance

Generative AI

HTML Editor

Image Library

Interaction Tracking

Keyword Rank Tracking

KPI Monitoring

Landing Pages/Web Forms

Lead Capture

Reviewers indicate that Marketo Engage provides valuable features and regular updates, and some users appreciate its ability to consolidate tools efficiently. However, reviewers frequently report high costs, limited flexibility, and challenges for small businesses or startups.

Value for money

The Marketo Engage integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 5.0 out of 5 for its integration with Marketo Engage.

Integrations

By industry, Marketo Engage reviewers are most commonly professionals in computer software (31%). The most frequent use case cited by reviewers is email marketing (71%).

Marketo Engage

Web-based

HubSpot Marketing Hub

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud

Keap

Act-On

EngageBay CRM

Growth

 Select

 Prime

 Ultimate

Persistent bugs and outdated interface

94% of reviewers feel negative about Marketo’s bugs and technical issues. Some users report frequent glitches, error messages, and system failures that disrupt their work. Reviewers mention that new features sometimes launch with unresolved bugs, and the user interface feels outdated and clunky. They say these issues can make the platform difficult to navigate and troubleshoot, leading to inefficiencies and frustration, especially during time-sensitive tasks.

Frequent slowdowns and lag

90% of reviewers feel negative about Marketo’s performance and speed. Some users report that the platform often experiences slow loading times, especially when handling large datasets or running complex campaigns. Reviewers mention frequent lags, freezes, and delays in processing tasks like pulling lists, updating records, or generating reports. They find these performance issues frustrating and disruptive to their workflow, sometimes overshadowing the platform’s functional strengths.

Limited and inflexible email builder

Senior Marketing Campaigns Lead

The UX is terrible, and the email design is extremely inflexible

41% of reviewers feel negative about Marketo’s email management tools. Some users report that the email builder is basic, inflexible, and difficult to use for creating highly stylized or dynamic emails. Reviewers mention challenges with formatting, template limitations, and a cumbersome editing interface. They say troubleshooting email issues can be time-consuming, and the overall experience feels outdated compared to other platforms. Some users feel these limitations hinder their ability to execute sophisticated email marketing strategies.

High and complex pricing structure

Manager 

Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses.

Social Media Consultant

The pricing can be prohibitive for those on a tight budget.

45% of reviewers feel negative about Marketo’s pricing. Some users report that the platform is expensive compared to alternatives, with additional costs for add-ons and advanced features. Reviewers indicate that the high price point can be prohibitive for small businesses or those on tight budgets. They mention that hiring specialized staff for implementation adds to the overall cost. Some reviewers feel the value does not always justify the expense, especially when considering the need for extra modules or support.

Slow and inconsistent customer support

Account Manager

Support takes a long time to respond,and it has some issues with core functionality which can be improved.

40% of reviewers feel negative about Marketo’s customer support. Some users report slow response times and difficulty reaching knowledgeable representatives. Reviewers indicate that support often lacks thoroughness and may require multiple follow-ups to resolve issues. They say that premium support comes at an extra cost, and standard support can be unhelpful or generic. Some reviewers feel that the quality of support has declined over time, making it challenging to get timely assistance for urgent problems.

Versatile email campaign management

Marketing Operations Manager

What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis.

Product Manager

Marketo has a lot of powerful features and tools for managing email marketing campaigns by segment and audience, with a powerful reporting infrastructure to measure campaign performance.

100% of reviewers feel positive about Marketo’s email campaign capabilities. Some users say the platform offers powerful tools for targeting audiences, designing visually appealing emails, and tracking campaign performance. Reviewers appreciate the ability to segment contacts, automate campaign steps, and analyze results through detailed reporting. They find features like cloning campaigns, customizing templates, and integrating landing pages make campaign management efficient. Some reviewers note that the system supports both simple and complex campaign structures, helping them achieve better engagement and ROI.

Active and resourceful user community

100% of reviewers feel positive about Marketo’s community support. Reviewers appreciate having access to a large, active user base that shares best practices, troubleshooting advice, and industry insights. Some users say the community forums, user groups, and knowledge base provide quick answers to questions and ongoing education. They find the abundance of resources and willingness of other users to help particularly valuable, especially when facing unique challenges or seeking guidance on optimizing their use of the platform.

Robust marketing automation engine

The ability to automate workflows and personalize content based on customer behavior was highly beneficial.

91% of reviewers feel positive about Marketo’s automation features. Some users report that the platform allows them to automate a wide range of marketing tasks, saving significant time and improving efficiency. Reviewers appreciate the flexibility to create sophisticated workflows and smart campaigns tailored to their business needs. They find the automation tools intuitive once learned, enabling them to personalize content and segment audiences effectively. Some reviewers say the automation capabilities help their teams focus on higher-value activities, and they value the integration options with CRM platforms for seamless data flow.

Scalable and customizable email marketing

Junior researcher

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and  customer engagement.

94% of reviewers feel positive about Marketo’s email marketing functionality. Reviewers indicate that the platform enables them to send highly personalized, automated emails at scale, supporting both simple and complex marketing strategies. Some users appreciate the integration with other marketing tools and CRM systems, which streamlines communication and data management. They find the analytics and reporting features useful for tracking engagement and optimizing campaigns. Some reviewers highlight the ease of managing large contact databases and executing targeted campaigns from a single platform.

Comprehensive lead management tools

96% of reviewers feel positive about Marketo’s lead management capabilities. Reviewers indicate that Marketo provides robust tools for lead scoring, nurturing, segmentation, and lifecycle tracking, which help them align marketing and sales efforts. Some users say the platform’s integrations with CRM systems and advanced analytics are valuable for tracking leads across the buyer’s journey. They find the configurability and personalization features essential for targeting specific segments and improving conversion rates. Some reviewers appreciate the ability to automate complex campaigns and report on marketing performance, which they feel streamlines their processes and drives better results.

Owner

the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way.

Digital Marketing Specialist

We were able to create far more intricate email campaigns with Marketo Engage letting us automate several steps we would otherwise have to conduct manually.

Brand Partnerships Manager

With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI.

I love the lead scoring and audience segmentation features, it help us make sure that we’re targeting the right people at the right time which is very important for a small marketing team like ours.

Manager

Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints.

Marketing Manager

The system makes it easy to go back and pull data from previous campaigns and run custom reports.

Training Manager

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations.

Senior project manager

Keeps records and distribution lists up to date as you can easily make updates.  

Managing Director

Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone!

I love the way Marketo Engage's file structuring allows for really detailed nomenclature.

The process of establishing smart campaigns and integrations took longer than I had anticipated, and it’s almost necessary to have someone who has a technical background or extra training to make full use of it.

Mktg Sr. Director

We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic.

Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action.

I like that it's an adobe product, and I like the tracking features and the UTMs

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Freelance Designer

It's ideal for designers working in larger marketing teams but might be too complex for those looking for a more straightforward design tool.

The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful.

It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation.

One aspect I liked most about Marketo Engage was its robust marketing automation capabilities, allowing for personalized and targeted marketing campaigns across multiple channels.

Digital Marketing Lead

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions.

Senior Director Product Marketing

In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner.

Marketing Director

Great way to do lead generation for our sales colleagues across subscriptions and sponsorship

Credit Risk Analyst

Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

To access consulting, we already paid for it as part of our contract, it takes more than 10 days.

Digital Marketing Manager

Dynamic segmentation and tailored communications enhance engagement.

It’s also not the most beginner-friendly platform.

Marketo Engage vs OneSignal Comparison (2026)

Marketo Engage

OneSignal

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives