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Marketo Engage vs Unbounce Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Unbounce helps you convert more visitors into leads, sales, & customers. Using our drag-and-drop builder, you can create...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

79

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

255

255

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

154

60

11

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Using their amazing features you can create attractive and converting landingpages that will bring more traffic to your lead/offer.
With Unbounce, it was easy creating landing pages, who perform best on mobiles. It has a great template gallery, that you can customize as you wish.
All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

The lack of integration with Pardot. Because there wasn't to utilize Pardot forms, we struggled to utilize this product.
Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain.
Simple expected things stop working. Overall is a mediocre tool that will drive you crazy.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features84
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing Managment
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Split Testing
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • Total features18
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing Managment
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Split Testing
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations432
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations145
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier