Unbounce Pricing, Features, Reviews & Comparison of Alternatives

Unbounce

The #1 Landing Page Platform for 15,000+ Brands

4.6/5 (208 reviews)

Unbounce overview

What is Unbounce?

More leads, more sales, and more customers. Unbounce is the leading landing page platform that lets you create and publish your own landing pages, without needing a developer to code ‘em. It’s an easier and faster way to get more conversions from your traffic.

Unbounce helps marketers like you leverage conversion intelligence to enhance the intuition and skills you already have to ensure the best campaign performance every time. Take advantage of Smart Traffic, our first AI-powered product feature that automatically routes each user to the landing page where they’re most likely to convert.

Unbounce complies with worldwide data privacy and security standards, namely GDPR, CASL, and PCI-DSS.
unbounce.com

Pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
 
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, Germany, Brazil

Supported languages

English
Unbounce screenshotUnbounce Explainer_4.mp4Unbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshot

Unbounce reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.5
  4.5
Jordan Daley

Who knew spinning up landing pages could be this easy?

Used daily for 2+ years
Reviewed 2019-08-04
Review Source: Capterra

Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!

Pros
As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons
Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Response from Unbounce


Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life.

Cheers and happy converting,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ana Cabana

Easy and useful

Used weekly for 1-2 years
Reviewed 2020-02-14
Review Source: Capterra

In general, the experience is good and it allows you to create visually beautiful and mobile optimized landing pages.

Pros
It allows you to personalize every detail of the landing page without knowing HTML, CSS...

Cons
Some features need a bit of coding and we have to use external forms (HubSpot forms) because the ones with Unbounce have very limited options.

Response from Unbounce


Hi Ana,

Thanks for taking the time to give us this feedback! Good to hear that overall, Unbounce is working for you and your team! In the future, if you have form troubles, please don't hesitate to reach out to Support or explore the existing workarounds that are published in the Unbounce Community.

Cheers and happy converting!

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Sam Park

Simple Use and Navigation

Used weekly for 1-2 years
Reviewed 2020-06-10
Review Source: Capterra

When you're working with clients who are running multiple campaigns, it's easy to setup landing pages with Unbounce.

Pros
Easy to setup pages and integrate with WordPress. When you need to set a page up, this is the tool to use.

Cons
Some of the features like editor could use an improvement with the user interface. The page analytics can offer more insight.

Response from Unbounce


Hi Sam, thank you so much for taking the time to review us! We really appreciate the feedback and are glad you're finding it easy to setup and integrate Unbounce with WordPress.

Cheers,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Decent interface with big limitations, poor uptime, and awful support

Used daily for 6-12 months
Reviewed 2019-05-16
Review Source: Capterra

Unfortunately we're stuck there for now but definitely looking to move when convenient to do so!

Pros
The interface is very simple so any member of the team is able to create landing pages. They have integrations with Zapier that allow us to feed information between landing pages and CRMs.

Cons
Oh boy. First of all, they promise 99% uptime but their reliability is actually quite bad and they don't warn their customers when there is downtime (I presume because they hope they can fix before we notice). Their code rendering has big limitations. For example, simply styling a bullet is a massive chore. They also don't support many basic functions (tabs, collapsible pages, etc.) Anytime you have an issue with something, their support is slow and pretty unhelpful. An actual quote from a support agent: "we are not designers, so there is just so much we can support when it comes to custom code" -- this is simply because I was trying to change an ordered list from numerals to lower alphabetic, but their code rendering was not allowing this. Similarly, when trying to create a collapsible page, Unbounce support initially refused to help (despite providing the code). Their support is very slow and will take minutes to reply to a chat, but if you take more than a min or so to reply they'll close the chat assuming you're not there. Sorry if I don't stare at a screen waiting for a support person who takes forever to respond waiting for the response so I can respond right away. Oh - and remember how I talked about poor uptime? Never once has Unbounce offered compensation for losses caused by their terrible uptime.

Response from Unbounce


Hello,

Thank you for taking the time to review us and for speaking candidly about your experiences using Unbounce.

To address some of your concerns, over last 90 days we have maintained a 99.98 % uptime according to https://status.unbounce.com/. However, we understand that any downtime is a serious issue for our customers and we're always working to continuously improve this number. If we do experience significant issues, our top priorities are to notify customers to stop sending paid traffic to their pages and mitigate the damage.

In terms of our support, since customs scripts are not a built-in supported product feature, Unbounce is unable to support or guarantee these codes. However, we do have a robust community where our experts and members are happy to help: http://community.unbounce.com. In addition, if chat isn't the best way for you to receive support, we also offer phone and email.

Hope that this helps clear up some of the confusion around our processes.

Jennifer

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Anonymous

Outstanding Landing Page Building software

Used weekly for 6-12 months
Reviewed 2020-05-16
Review Source: Capterra

Very easy to implement overall. This software struck a balance that is hard to find -- it made both the developer and designer happy.

Pros
Wow, this platform makes it incredibly easy to quickly stand up great looking landing pages. Upon purchasing the software, I was able to quick build 20 landing pages that same day. There are a wealth of templates built in to choose from AND you can go to Envato theme forest to find even more premium templates. This software also has nice built in integrations with email marketing software and Salesforce. Also - the stats panel is nice.

Cons
Honestly, at this point there is not much to not like about this software. Given that my organization is call based, it would be nice to have a way to integrate a call tracking software into this so that that the data wouldn't just be form fills but also calls. That's on the wish list for this.

Response from Unbounce


Thank you so much for your awesome feedback! We're thrilled to hear how fast you've been able to get up and running with Unbounce.

In terms of integrating call tracking software, we do have a couple options like CallRail.

You can learn more about how it can integrate with your landing pages here: https://unbounce.com/landing-pages/callrail-case-study-call-tracking/

Cheers,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Unbounce pricing

Starting from
$79/month
Pricing options
Subscription
Free trial
 
View Pricing Plans

14 day free trial, cancel anytime.

Essential: $79/month

Premium: $159/month

Enterprise: $399+/month

Unbounce features

A/B Testing
API
Customizable Branding
Drag & Drop Interface
Monitoring
Reporting & Statistics

Activity Dashboard (367 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Campaign Segmentation (208 other apps)
Content Management (277 other apps)
Customizable Templates (294 other apps)
Data Import/Export (264 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (251 other apps)
Social Media Integration (320 other apps)
Third Party Integration (359 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Unbounce

Key features of Unbounce

  • A/B testing
  • AMP Pages
  • Automatic SSL encryption
  • Collaborative workflow & management system
  • Custom domains
  • Customizable branding
  • Customizable templates
  • Drag & drop design
  • Drag and drop interface
  • Dynamic text replacement
  • Integrations
  • Landing page templates
  • Lead generation tools
  • Lead notification email
  • Multi-user & client management
  • Popups & sticky bars
  • Real-time stats
  • Script manager
  • Smart Traffic
  • Two-factor authentication
  • Visual landing page editor
View All Features

Benefits

► Add, remove, or customize any part of your landing pages with just a few clicks. Anyone can use our drag-and-drop builder, no coding skills required.

► Start building landing pages in minutes by choosing from our gallery of 100+ high-converting templates—or make your own design from scratch.

► Have a winning formula? Save time by duplicating and editing your most successful landing pages for new campaigns or variants.

► After you’ve customized the look of text or forms, simply copy and paste these elements from one landing page to another—no need to recreate from scratch.

► Need added functionality? Unbounce lets you add custom JavaScript, CSS, and HTML to any page.

► Have your custom scripts apply universally across multiple landing pages using Unbounce’s Script Manager.

► Boost your conversion rates by creating AMP landing pages that load up to 85% faster than standard mobile pages. .

► Automatically convert your desktop landing page into a near-complete mobile version with one click. Just a few tweaks and you're publish-ready–or start from scratch and design your mobile view to be completely different.

► Publish landing pages to any WordPress site with one click. No DNS record or CNAME setup needed—just install the plugin and go.

► Turn on Smart Traffic, our AI-powered optimization feature, and automatically deliver the best landing page to each visitor. See results in as few as 50 visits.