Unbounce Pricing, Features, Reviews & Alternatives

Unbounce

The #1 Landing Page Platform for 15,000+ Brands

4.6/5 (222 reviews)

Unbounce overview

What is Unbounce?

More leads, more sales, and more customers. Unbounce is the leading landing page platform that lets you create and publish your own landing pages, without needing a developer to code ‘em. It’s an easier and faster way to get more conversions from your traffic.

Unbounce helps marketers like you leverage conversion intelligence to enhance the intuition and skills you already have to ensure the best campaign performance every time. Take advantage of Smart Traffic, our first AI-powered product feature that automatically routes each user to the landing page where they’re most likely to convert.

Unbounce complies with worldwide data privacy and security standards, namely GDPR, CASL, and PCI-DSS.
unbounce.com

Pricing

Starting from
$79/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, Germany, United Kingdom

Supported languages

English
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Unbounce user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.4
  4.5
  4.5
Jordan D.

Who knew spinning up landing pages could be this easy?

Used daily for 2+ years
Reviewed 2019-08-04
Review Source: Capterra

Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!

Pros
As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons
Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Response from Unbounce


Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life.

Cheers and happy converting,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Thiago R.

Amazing tool, but a little pricey

Used daily for 1-2 years
Reviewed 2020-08-13
Review Source: Capterra

Fast and easy to create landing pages, with a great amount of possibilities to integrate with other tools.

Pros
Huge amount of possible integrations, easy to use, robust.

Cons
A little expensive, for Brazilians with such a devalued currency.

Response from Unbounce


Hi Thiago, thanks so much for taking the time to review us! We really appreciate your feedback.

Cheers and happy converting,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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scott b.

Does the job, but could be better

Used daily for 2+ years
Reviewed 2021-03-19
Review Source: Capterra

As a tool for building custom landing pages for paid advertising campaigns, it is more than adequate. FOr advanced functionality you may want to look elsewhere.

Pros
Unbounce makes it relatively easy to build landing pages, even for someone with limited design experience.

Cons
There are certain features I'd like to see, such as dynamic geolocation insertion, that are not included. You have to use custom javascript, which can have mixed results. The reporting feature are also very sparse.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Decent interface with big limitations, poor uptime, and awful support

Used daily for 6-12 months
Reviewed 2019-05-16
Review Source: Capterra

Unfortunately we're stuck there for now but definitely looking to move when convenient to do so!

Pros
The interface is very simple so any member of the team is able to create landing pages. They have integrations with Zapier that allow us to feed information between landing pages and CRMs.

Cons
Oh boy. First of all, they promise 99% uptime but their reliability is actually quite bad and they don't warn their customers when there is downtime (I presume because they hope they can fix before we notice). Their code rendering has big limitations. For example, simply styling a bullet is a massive chore. They also don't support many basic functions (tabs, collapsible pages, etc.) Anytime you have an issue with something, their support is slow and pretty unhelpful. An actual quote from a support agent: "we are not designers, so there is just so much we can support when it comes to custom code" -- this is simply because I was trying to change an ordered list from numerals to lower alphabetic, but their code rendering was not allowing this. Similarly, when trying to create a collapsible page, Unbounce support initially refused to help (despite providing the code). Their support is very slow and will take minutes to reply to a chat, but if you take more than a min or so to reply they'll close the chat assuming you're not there. Sorry if I don't stare at a screen waiting for a support person who takes forever to respond waiting for the response so I can respond right away. Oh - and remember how I talked about poor uptime? Never once has Unbounce offered compensation for losses caused by their terrible uptime.

Response from Unbounce


Hello,

Thank you for taking the time to review us and for speaking candidly about your experiences using Unbounce.

To address some of your concerns, over last 90 days we have maintained a 99.98 % uptime according to https://status.unbounce.com/. However, we understand that any downtime is a serious issue for our customers and we're always working to continuously improve this number. If we do experience significant issues, our top priorities are to notify customers to stop sending paid traffic to their pages and mitigate the damage.

In terms of our support, since customs scripts are not a built-in supported product feature, Unbounce is unable to support or guarantee these codes. However, we do have a robust community where our experts and members are happy to help: http://community.unbounce.com. In addition, if chat isn't the best way for you to receive support, we also offer phone and email.

Hope that this helps clear up some of the confusion around our processes.

Jennifer

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Kristina M.

Great service for quick landing pages

Used daily for less than 6 months
Reviewed 2021-02-04
Review Source: Capterra

Overall, I had a great experience with it and I would definitely recommend it!

Pros
I really liked the ease with which I could create landing pages, make different variations to test, implement tracking/hot spots etc. Even if you have no design background, you can create pretty decent looking landing pages in a matter of minutes instead of hours and it really makes a difference.

Cons
Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain. Wish there were some more tips and tricks for these details with an easy access. Slight design pointers would be great too.

Response from Unbounce


Thanks for reviewing us, Kristina! Glad to hear that you're finding Unbounce easy to use for the most part. Please let us know if there's anything we can do to help. We're happy to offer pointers anytime, just send an email over to support@unbounce.com.

Cheers and happy converting,

Jen

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Unbounce pricing

Starting from
$79/month
Pricing options
Free trial
Subscription
View Pricing Plans

14 day free trial, cancel anytime.

Essential: $79/month

Premium: $159/month

Enterprise: $399+/month

Unbounce features

API
Customizable Branding
Customizable Templates
Reporting & Statistics
Reporting/Analytics

Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Analytics/ROI Tracking (385 other apps)
Campaign Analytics (429 other apps)
Campaign Management (690 other apps)
Contact Management (381 other apps)
Content Management (456 other apps)
Data Import/Export (480 other apps)
Engagement Analytics (401 other apps)
Multi-Channel Marketing (395 other apps)
Performance Metrics (371 other apps)
Search/Filter (434 other apps)
Social Media Integration (394 other apps)
Template Management (415 other apps)
Third Party Integrations (514 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Unbounce

Key features of Unbounce

  • A/B testing
  • AMP Pages
  • Automatic SSL encryption
  • Collaborative workflow & management system
  • Custom domains
  • Customizable branding
  • Customizable templates
  • Drag & drop design
  • Drag and drop interface
  • Dynamic text replacement
  • Integrations
  • Landing page templates
  • Lead generation tools
  • Lead notification email
  • Multi-user & client management
  • Popups & sticky bars
  • Real-time stats
  • Script manager
  • Smart Traffic
  • Two-factor authentication
  • Visual landing page editor
View All Features

Benefits

► Add, remove, or customize any part of your landing pages with just a few clicks. Anyone can use our drag-and-drop builder, no coding skills required.

► Start building landing pages in minutes by choosing from our gallery of 100+ high-converting templates—or make your own design from scratch.

► Have a winning formula? Save time by duplicating and editing your most successful landing pages for new campaigns or variants.

► After you’ve customized the look of text or forms, simply copy and paste these elements from one landing page to another—no need to recreate from scratch.

► Need added functionality? Unbounce lets you add custom JavaScript, CSS, and HTML to any page.

► Have your custom scripts apply universally across multiple landing pages using Unbounce’s Script Manager.

► Boost your conversion rates by creating AMP landing pages that load up to 85% faster than standard mobile pages. .

► Automatically convert your desktop landing page into a near-complete mobile version with one click. Just a few tweaks and you're publish-ready–or start from scratch and design your mobile view to be completely different.

► Publish landing pages to any WordPress site with one click. No DNS record or CNAME setup needed—just install the plugin and go.

► Turn on Smart Traffic, our AI-powered optimization feature, and automatically deliver the best landing page to each visitor. See results in as few as 50 visits.