Unbounce Pricing, Features, Reviews & Comparison of Alternatives


The Conversion Platform for Marketers

4.61/5 (147 reviews)

Unbounce overview

The Unbounce conversion platform helps marketers get more from their existing campaign traffic and budgets. By eliminating the usual tech bottlenecks, Unbounce empowers every marketer to build and test high-converting landing pages–including near-instant AMP landing pages, popups, and sticky bars. With our versatile builder, anyone can launch marketing campaigns fast - no coding skills required.

Unbounce complies with worldwide data privacy and security standards, namely GDPR, CASL, and PCI-DSS.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Australia, Brazil, Canada, Europe, Germany, United Kingdom

Supported languages

Unbounce screenshotMatch Your BrandUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshotUnbounce screenshot

Unbounce reviews

Value for money
Ease of use
Customer support
Caleb Baitz

Excellent drag & drop creation of landing pages

Used daily for 1-2 years
Reviewed 2018-11-15
Review Source: Capterra

Unbounce has allowed us to create hyper-targeted landing pages with verbiage and images tailored to the user based off any parameter we need. This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales. It's a critical tool for online marketers looking to target their efforts and drive conversions.The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Read the full review

Kristen Hay

Can't live without Unbounce!

Used daily for 1-2 years
Reviewed 2017-06-27
Review Source: Capterra

Unbounce is one of our primary tools for bringing in marketing qualified leads. Our Unbounce pages direct qualified traffic to our lead forms. The Unbounce pages are designed to specifically help with conversions so we end up bringing in more marketing qualified leads to pass off to our sales team. We've also been able to streamline our onboarding process by creating a series of landing pages that seamlessly walk new customers through the process. It's also nice to be able to hide these pages from search engines.When I say I can't live without Unbounce, I mean it. I'm in the software creating new pages or making updates almost every day. I love how customizable and easy Unbounce is to use. It helps us create attractive, niche pages and is so simple to use. Not only that, but even adding in custom Javascript for smooth scrolling on my pages was a breeze. The customer support rep I talked to was super helpful in explaining the simple process. The mobile preview version is also a great feature because I can hide content that wouldn't be necessary on the mobile version of the page.

Read the full review

Paola Peralta

Impressive landing pages in seconds!

Used weekly for 6-12 months
Reviewed 2018-08-29
Review Source: Capterra

Using it to deliver targeted landing pages for my own photography company and a number of clients who work with us in our marketing efforts.Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.

Read the full review


Unbounce for Lead Generation

Used daily for 2+ years
Reviewed 2019-04-14
Review Source: Capterra

Unbounce is a great tool that I’d recommend to people if they are focused solely on landing page design and lead generation. Don’t use it to piece together a full site as that’s not its purpose. This is aimed at marketers. Unbounce variant testing is very strong and easy to change on the fly. The design components are true drag and drop and there are a lot of well designed templates to get started from. If you can’t find what you want there it is easy to purchase a bundle of other designs for a small fee.

Read the full review


I love unbounce, there's very little you CAN'T do

Used daily for 6-12 months
Reviewed 2018-11-16
Review Source: Capterra

Easy, flexible software to create beautiful landing pages for clientsIs very easy to get the hang of, and the templates provided are top notch, or you can start completely from scratch. There's not much you can't do, you can add custom js, css to add features such as a sticky header or slideshows. There are tons of tutorials online and they're easy to follow. It's super flexible and I don't feel limited by it, unlike other drag and drop landing page builders. It has enough flexibility for a pro, but is easy enough that anyone can do it. Conversion tracking is also easy to set up

Read the full review

Unbounce pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14 day free trial, cancel anytime.

Essential: $79/month

Premium: $159/month

Enterprise: $399+/month

Unbounce features

A/B Testing
Customizable Branding
Drag & Drop Interface
Reporting & Statistics

Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Unbounce

Key features of Unbounce

  • A/B testing
  • AMP Pages
  • Automatic SSL encryption
  • Collaborative workflow & management system
  • Custom Popups & Stickybars
  • Custom domains
  • Customizable branding
  • Customizable templates
  • Drag & drop design
  • Drag and drop interface
  • Dynamic text replacement
  • Integrations
  • Landing page templates
  • Lead generation tools
  • Lead notification email
  • Multi-user & client management
  • Real-time stats
  • Script manager
  • Two-factor authentication
  • Visual landing page editor
View All Features


► Choose from over one hundred landing page templates or build your own custom page in the Unbounce drag-and-drop builder.

► Optimize your pages with in-app A/B testing, dynamic keyword insertion and advanced targeting options.

► Integrate your landing pages/popups/sticky bars with multiple applications including: WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, MailChimp, and 60+ other applications with our Zapier integration.

► Provide more value to your visitors with targeted overlays and sticky bars that you can place on any website. Get more from your existing web traffic and give prospects relevant info and products.

► Want to ensure that your landing page is actually performing? Use our Landing Page Analyzer to test your page's conversion power and get a free report of actionable tactics you can make to increase your conversion rates: unbounce.com/landing-page-analyzer

Over 15,000 businesses, including The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite, use Unbounce to drive leads and revenue. You should join them.

Wanna take the Unbounce builder for a test drive? Check out our live preview here (no sign up required): preview.unbounce.com