Meltwater vs Metricool

Hootsuite

Buffer

Later Social

Cision

Bïrch

EXADS

Compare Meltwater and Metricool based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

@mentions

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

AI/Machine Learning

Alerts/Notifications

Approval Process Control

Article Author Database

Audience Analytics

Audience Engagement

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Analytics

Benchmarking

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Tracking

Channel Management

Clippings Management

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Content Management

Content Publishing Options

Conversion Tracking

Customer Engagement

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Visualization

Digital Asset Management

Drag & Drop

Dynamic Content

Email Alerts

Email Distribution

Email Marketing

Engagement Tracking

Filtering

Hashtag Tracking

Impact Measurement

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Generation

List Management

Marketing Automation

Media Monitoring

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Natural Language Processing

Negative Feedback Management

Performance Metrics

Post Scheduling

Predictive Analytics

Press Monitoring

Press Release Builder

Real Time Comparisons

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Reputation Management

Response Management

Review Monitoring

ROI Tracking

Scheduling

Search/Filter

Sentiment Analysis

Social Listening

Social Marketing

Meltwater

Android

Linux

Web-based

Windows

iPad

iPhone

Development Manager

In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost effective too.

Director

Avoid this company at all costs. They have unethical and deceptive business practices.

The customer service and their business practices are just unethical and deceptive.

Senior Account Executive

A complex platform with the abilities to showcase great insight for communications and media professionals.

Marketing Business Development Manager

It is great at monitoring media mentions and pull data from everywhere. There are many sub-tools of Sysomos which are helpful in finding the relevant search results of the quiries you're looking for.

President

My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use.

Owner

It will give you all of the tools you need to effectively take your social media presence to the next level by comparing previous posts and finding what truly works best for your brand.

Communications Manager

We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something.

Founder

As a start-up manager of more than 20 employees, I was very disappointed by Meltwater services.

Analyst

Customer Service is responsive. Tool is very affordable.

Social Media Manager

Overall, this is a great tool for a PR and social media person to share and inform their work.

Customer Support Specialist

When presenting content to client and using Sysomos, I was embarrassed.

I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry.

Social media Analyst

First of all, it is very simple to use, user-friendly and quite good for small and medium companies. Data mining is very simple in it and one can extract data very easily.

PR Manager

I also think that their PR distribution (which is integrated into the platform) is better than what the other players have to offer.

Also abusive legal close to renew your contract with a 3 months notice period for a simple SAS and the sales person comes to you sending the invoice for the next period 2,5months before it ends.

Account Director

Unfortunately the other half of the time, there is no specific contact information or publications are not even logged in the Meltwater databases.

Meltwater screenshot: Dashboards provide real-time analysis, captured in a series of interactive widgets. You can view the data behind each analysis. As dashboards are custom-made, you can be as high-level or granular as you like.

Meltwater screenshot: Personalise your dashboard using widgets such as media exposure, share of voice, sentiment, trending topics, top publishers, top influencers, website traffic impact, geo presence and more!

Meltwater screenshot: Our advanced and easy to use 'boolean search' system helps you cut through the noise and find the conversations most relevant to you.

Meltwater screenshot: Create PR worthy press lists. Find relevant journalists who write on specific topics of interest to you, no matter how niche. Meltwater's innovative feature, Keyword Search, helps discover influencers based on the content of their recent articles.

Meltwater screenshot: Engage with journalists using personalised outreach. Send your press release and measure its impact in real-time with Meltwater readership analytics. Use insights to track your outreach efforts and optimise future releases.

Meltwater screenshot: Stay informed wherever you are with Meltwater's mobile app! The app is a modern and convenient way to keep tabs on a story in real-time. Get updated when an important event occurs via push notification.

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Campaign Scheduling

Customizable Branding

Image Library

Social Advertising

Social Media Monitoring

Social Performance Management

Social Promotion

Visual Analytics

Metricool

Metricool is super intuitive and easy to use. It makes funny and relaxed the social media management.

Software Engineer

The integration between Canva and Metricool is the best feature in my opinion. Also, the feature where I can see right in the schedule when my audience will be online the most is awesome.

Social Media Marketing Specialist

I love the approval and analytics w feature of this software. Metricool provides the most in depth information about my progress on social media and ads.

Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time.

Thanks to this, I have been able to make more informed decisions to improve my social media strategy and maximize my reach.

I love the way the social profiles are organized and the ability to analyze the data.

The ONLY complaint I had about Metricool was that you could not post the first comment on Instagram, and BAM. They just fixed that this week.

Lead Consultant

The ability to transition between accounts is very easy and intuitive.

Office Manager

This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post.

However, it is NOT possible to add a link to Pinterest Pins in Autolists which basically makes it useless. This needs to be worked on ASAP.

Co-founder

The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app.

Head of Ecommerce

I have used Metricool for a long time  even when the tool was not as good as it was now. It is easy to use and now have a lot of good features that I have to pay much more for in other solutions.

Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example).

Secretario Técnico de Gestión Web y Redes Socials

API allows us to get data from all sources saved on metricool.

Co-Founder

It's quite easy to setup everything and very intuitive to work with.

Podcast host

Overall, I'm really satisfied that I get all of this for free. If I had a higher budget though I would probably go elsewhere for more features.

Meltwater vs Metricool Comparison (2026)

Meltwater

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives