MMT Mercury - 2026 Pricing, Features, Reviews & Alternatives

MMT Mercury is the System of Record for media operations: the foundational data and process layer beneath every campaign, brand and agency relationship. Briefings, media plans, approvals, bookings, spend data, inventory and performance live in one connected system instead of being scattered across spreadsheets, agency tools and disconnected platforms. One logic, one source of truth.

From brief to invoice

Mercury covers the full media lifecycle in a single workflow. Teams set up campaigns, plan scenarios and build detailed line-item plans with custom KPIs such as GRPs, reach, frequency, viewability and CPA. Plans are versioned and can be exported to Excel at any time. Role-based approval chains run across departments, insertion orders are created and sent directly from the system, and publishers can accept or decline them. Status tracking, audit logs and in-campaign communication keep every decision traceable.

Data you can trust

Mercury matches planned values to delivered data at line-item level using plan-item IDs. Cost and impressions can be sourced independently per line item, for example cost from the DSP and impressions from the ad server. Monthly reconciliation against negotiated publisher values shows planned, projected and realized figures in one view, so teams close each billing period on reliable numbers instead of manual spreadsheet checks.

Inventory, margin and measurement

For agencies with trading models, Mercury supports buy/sell modeling for principal-based inventory and margin monitoring across TV, DOOH, digital and retail media. An embedded marketing mix modeling module uses the structured planning and delivery data already in Mercury, so measurement insights flow straight back into the next planning cycle.

Reporting and AI

Near real-time dashboards, budget snapshots, campaign calendars with pacing and Excel-compatible exports replace the weekly manual reporting routine. AIDEM, the AI agent built into Mercury, answers questions in plain language, pulls live actuals, detects anomalies and triggers actions directly in the platform, working on structured data rather than guesswork.

Open by design

Mercury is API-first and MCP-ready. Open APIs deliver platform, reporting and metadata to BI tools such as Tableau and Power BI or to your own data warehouse. Through the Model Context Protocol, AI agents, whether AIDEM or agents built by your own team, can work with Mercury data through a standard interface. Integrations include Google (incl. Campaign Manager 360), Meta, Adform, Integral Ad Science, Nielsen, Celtra, Clinch, SAP, Sage, Asana and Jira.

Modular and agency-agnostic

Mercury adapts to how you work. Start with planning and add booking, inventory management, billing and measurement step by step, without a rip-and-replace project. Fees, labels, agency models and billing periods are fully configurable, and the platform supports multiple markets, currencies and languages. Because the infrastructure belongs to you, nothing resets when you change agencies.

Built for advertisers, agencies and publishers

Advertisers and brands use Mercury to own their media data, especially in in-house or hybrid models and when working with several agencies across countries. Independent agencies and agency networks use it to standardize and scale operations. Publishers, sales houses and retail media networks use it to manage inventory and connect with planning teams.

Secure, European, proven

Mercury was built inside one of the most demanding media operations environments in the DACH region and has been in production for more than a decade. GDPR compliance is part of the architecture, not an add-on. The platform runs on a cloud-based Kubernetes infrastructure with automatic scaling in European data centres, with granular permissions by brand, market, module or data source.

Pricing starts at EUR 1,000 per month on an annual contract, with unlimited users, unlimited campaigns and AIDEM included.