Oktopost vs Facebook Business Suite

Publer

Hootsuite

Instagram

Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Escalation

Approval Process Control

Audience Targeting

Automated Publishing

Automated Scheduling

Badge Management

Behavior Tracking

Benchmarking

Brand Guidelines

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Charting

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Creation

Content Library

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Social Profiles

Customer Support

Customizable Reports

Dashboard

Dashboard Creation

Data Import/Export

Data Visualization

Digital Asset Management

Drag & Drop

Editorial Calendar

Employee Advocacy

Employee Database

Employee Engagement

Engagement Tracking

Feedback Management

Filtering

Gamification

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Lead Attribution

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Marketing Automation

Marketing Calendar

Media Monitoring

@mentions

Mobile Access

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Post Scheduling

Predictive Analytics

Publish Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Reporting/Analytics

Reporting & Statistics

Response Management

ROI Tracking

Role-Based Permissions

Search/Filter

Sentiment Analysis

SMS Marketing

Social Advertising

Social Listening

Oktopost

Web-based

iPad

Android

iPhone

Sprout Social

HubSpot Marketing Hub

Sprinklr

Customer Success Manager

In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor

Director of Sales

The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows.

VP Digital Marketing EMEA

It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent.

It provides an easy to use social media management and advocacy platform all in one, with very good analytics, lead syncing and the CRM integration is really helpful for sales advisors.

Social Media Manager

The analytics are robust, and the workflow makes managing multiple accounts effortless.

The platform was reliable, intuitive to use, and well-suited for teams that need clear visibility into the impact of their social programs.

Senior Digital Marketing Manager

Simple interface, easy and reliable scheduling and an employee advocacy board which means we can easily get brand content to our employees.

Highly recommend for anyone in sales / cs or anyone with a large social network who wants to regular post content on their sector or industry.

Digital Marketing Manager

Sometimes it is tricky to find specific metrics to report on, but that is to be expected with the wide range of choices available.

I wish there was more tips and tricks on best practice for being a social seller.

President

I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload.

Also experienced some bugs posting early on which we were quickly resolved.

Add-ons to the platform can drive up the price.

Content Marketing Manager

The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

Graphiste 

It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Global Social Media Manager

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

bachelor

What I appreciate the most is data and its ability to make my social media strategies scalable.

A lot more training and practical example of how to leverage the auto sync feature with Marketo would help a lot.

The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team.

This tool offers the capability to divide posts according to the campaign and facilitates an approval workflow process.

GED 

Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board.

Director of Digital Marketing

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Bugs were not communicated and we had to find out the hard way, but there were few of them.

We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.

Director of Brand Strategy 

Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable

What I liked the most about this platform is its comprehensive approach to social engagement.

Sr. Director Communications

First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob.

Marketing Manager - Operations & Technology

SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy.

Our account managers are friendly and supportive and pro-actively check in with us.

some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone.

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities.

Digital Marketer

We are not able to publish carousel on linkedin or the format does not look right.

We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team.

We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

It has been a real advantage for my business.

Social Media Content Strategist

With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.  

That being said, it's still among the top to consider.

The UI is pleasant and intuitive, making it simple to introduce new clients to the system.

Sr. Marketing Communications Manager

I like how easy it is to get a comprehensive view of our different social channels and what's being published.

Strategic Marketing Manager

Sometimes hard to tag organisations and individuals into posts

There should be more of a hands-on approach in helping us setup our crucial reports.

Head of Information Systems

Impressed with integrations into various social media platforms.

Digital Marketing Specialist 

What I would improve is the API intergration for some of the social media i.e. linked in and showing the peak engagement.

Marketing manager

It's user friendly, it's fast, I like all the features.

Global Marketing Manager

social media scheduling+ employee advocacy+ makes my work life so much easier

Social Media Management

Ease of Use

Integrations

Social Advocacy

Team Feedback

Reporting

Analytics

Large Enterprises

Mid-size Business

Small Business

Vista Social

Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Facebook Business Suite can be used to manage and monitor business activity across Facebook, Instagram, and Messenger. It can be accessed via desktops as well as iOS and Android devices. With this tool, users can access real-time social media activity, respond to messages, and create posts, stories, or ads across all platforms.

Oktopost vs Facebook Business Suite Comparison (2026)

Oktopost

Facebook Business Suite

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives