Name: OneSignal
Rating: 4.7 (106 reviews)

OneSignal vs Braze

Firebase

Salesforce Marketing Cloud

Twilio

AppsFlyer

Iterable

CleverTap

Compare OneSignal and Braze based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud storage, analytics, and messaging capabilities. Features include authentication, crash reporting, offline access,  alerts, remote configuration, and prediction.

Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Churn Management

Click Tracking

Communication Management

Contact Database

Contact Management

Conversion Tracking

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Geotargeting

HTML Editor

Interaction Tracking

List Management

Marketing Automation

Mass Texting

Message Personalization

Mobile Alerts

Mobile Optimization

Multi-Channel Communication

Multi-Channel Marketing

Multi-Language

Multivariate Testing

Notification Editor

Notification Scheduling

Personalization

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Scheduled Messaging

Segmentation

SMS Marketing

SMS Messaging

SMS Notifications

Tagging

Template Management

Third-Party Integrations

Visual Analytics

Visual Workflow Management

Web Notifications

Workflow Management

WYSIWYG Editor

OneSignal

Android

Linux

Web-based

Windows

iPad

iPhone

Director

It provide very good insight about the user interaction and its behavior. Also  AI delivery is my favorite as it improve the click rates of our notification.

Push notifications that work really great on web and mobile devices, clean interface with a bunch of features  that easy the way we develop and they have a great support.

Entrepreneur

Even if you're not, there are probably videos you can find that'll guide you through doing whatever you might want to achieve with it. Thank this to the awesome community build around it.

Musician/Developer

The slightest change (http to https) meant that I lost all my subscribers that I had worked hard to build over a few years. It was the biggest letdown before they added the paid service.

software developer

Great tool for marketing departments and to generate important amounts of traffic. Simple and effective GUI.

Web Developer

Their pricing plans are very accessible, and their free plan is great, it allows you unlimited subscribers up to 10,000 recipients per message.

Android App Dewveloper

What I liked most about OneSignal is its versatility and ease of use.

It is easy to use and the support is super if you need help.

Timely notifications to readers/listeners. Connecting with them almost instantaneously was a good feeling.

Developer

It was really simple to integrate with my website and I was able to get started for free which was great. I needed some assistance with a configuration issue and can vouch for their technical support.

IT Admin

Overall expierience is great. I'm happy with the platform.

Web developer

It is basically API based, so we start with a trial version, and I think it is perfect to create our new site or app marking with the help OneSignal.

Tech Lead

We were looking for a solution to implement push notifications for desktop, mobile and other platforms. And OneSignal did great job there.

Student and Learner

The ease of integration with push notifications is quite easy to implement.

Self Employed

They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services.

Software engineer 

Dashboard can be a bit a bit confusing at the beginning.

Doesnt have advanced features. Unless you are a beginner, using One signal might be boring for you.

I can't find something I really don't like about OneSignal, it is the # 1 Push Notification Platform.

OneSignal screenshot: OneSignal global outcomes

OneSignal screenshot: OneSignal customer journeys

OneSignal screenshot: OneSignal push notification dashboard

OneSignal screenshot: OneSignal segment creation

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Campaign Planning

Channel Management

Content Management

Contextual Targeting

Customer Engagement

Email Sequences

Generative AI

Landing Pages/Web Forms

Messaging

Multi-Campaign

Preview Functionality

ROI Tracking

Sales Analytics

Braze

IT Network Manager

The capabilities of Braze are brilliant. It is an effective email marketing service.

Marketing Project Manager

Customer Support has been wonderful and integration has been easy so far.

Android Developer

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Vice President Marketing

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Relationship Manager

It is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool.

Senior Director Product Marketing

In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively.

Braze has a more robust collection of features and capabilities, and it is always being refined and updated.

GM Brand

Overall good, managed to drive monetization and retention goals with 10% improvement over baseline.

Email Marketing Specialist

The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Systems Manager

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues.

Marketing Director

Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team.

Marketing Manager

Braze is reliable, secure and a very value for your money.

Braze's ease of use is by far the best feature of the platform.

Digital Marketing Manager

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Horrible Custom SAML SSO integration for Google Workspace companies.

Digital Marketing Associate

The analytics of braze in the canvas section is very confusing.

Digital Marketing And Loyalty Specialist

The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking.

Digital social media Marketer

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

OneSignal vs Braze Comparison (2026)

OneSignal

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives