Opteo vs Adzooma 

Trello

Brandfolder

Optmyzr

Kaltura Video Platform

charles

EXADS

Compare Opteo and Adzooma  based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

A/B Testing

Account Alerts

Bid Management

Budget Control

Budget Management

Campaign Management

Conversion Tracking

For PPC Campaigns

Keyword Research Tools

Keyword Tracking

Monitoring

Multi-Campaign

Real-Time Monitoring

ROI Tracking

Task Management

Opteo

Web-based

Business Growth Consultant

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

Director of Digital Marketing

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

Marketing Manager

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

Manager

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Member Solutions

One of the best adwords software that has excellent customer care and service.

SEO Specialist

Love the interface, ease of use. I really like how it seems to be learning my account as I go on.

Pr and Marketing Director

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

E-Commerce Marketing Specialist

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming.

Especialista Google Ads

It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy.

Digital Marketing Consultant

A Great, Cost Effective Solution for Google Ads Campaign Management.

Founder & PPC Specialist

I've had a seamless, perfect experience with Opteo.

Ease of use, constant in app improvement, substantiated recommendations.

Managing Director

The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Every once in a while I get an error where changes could not be pushed to Google ads.

Paid Search Specialist

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Founder

Seamless integration with Google Ads accounts. Ad optimization features.

Head of Media Buying

Regulary Email about Mayor Changes in Google Ads Accounts. Software very easy to use.

Performance Marketing Manager

Software to rapidly identify pain points in you google ads account.

Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.

Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.

Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.

Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.

Opteo screenshot: Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Freelancers

Large Enterprises

Mid Size Business

Small Business

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Kaltura provides the world’s first Open Source Online Video Platform. Use Kaltura’s flexible platform to enhance your websites, web services, and web platforms with advanced customized video, photo, and audio functionalities.


By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

Activity Dashboard

Activity Tracking

Advertising Management

Alerts/Notifications

Billing & Invoicing

Campaign Analytics

Campaign Planning

Campaign Scheduling

Channel Management

Click Tracking

Client Management

Collaboration Tools

Conversion Rate Optimization

Customizable Reports

Customizable Templates

Data Visualization

Dynamic Content

Engagement Tracking

Event Triggered Actions

Geotargeting

Landing Pages/Web Forms

Marketing Automation

Multi-Channel Marketing

Performance Management

Performance Metrics

Project Management

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Sales Analytics

Scheduled/Automated Reports

Search Marketing

SEO Management

Social Marketing

Status Tracking

Template Management

Trend Analysis

Web Traffic Reporting

Adzooma 

Bottom line, he painted this beautiful picture of it as one of the most profitable sources of leads an agency could have. Sounds good, so we sign up for the 30-day trial.

Marketer

Good for making sure all your campaigns follow best practices. Useful suggestions for getting more out of your ad budget.

Director

Considering the software is free, it provides an incredible wealth of information suited for beginner to even advanced PPCers.

Business Development Manager

It is a very simple software to use as it has a very great user friendly interface.

Now most of the suggestions are so relevant, I'm horrified I hadn't spotted them myself sooner.

Great company customer support is top notch. Always feel like I am a priority.

Navigating between accounts is a bit annoying.

Managing Director / Digital Marketing Consultant

The tool concept is great and the UI is really easy to use.

Owner

Virtually no traffic came from this investment. Adzooma insisted that they have users from all over the world, yet I got 2 visitors to my website in a month for $350 USD.

Opteo vs Adzooma Comparison (2026)

Opteo

Adzooma

Overview

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Pricing

User reviews

Key features

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