Adzooma Pricing, Features, Reviews & Comparison of Alternatives

Adzooma

Google and Facebook Ads Automation and Optimisation Tool

4.54/5 (13 reviews)

Adzooma overview

What is Adzooma?

Adzooma is a cloud-based campaign management and PPC solution which helps advertising agencies automate digital campaigns across multiple social platforms, to increase business performance and profitability. Using machine learning, Adzooma monitors marketing campaigns on Google Ads and Facebook Ads, providing custom suggestions to help optimize budget and ROI.

Key features of Adzooma include channel management, keyword tracking, account alerts, multi-campaigns, and event triggered actions. The rule-based solution automatically pauses advertising campaigns when users reach their spend limit and sends notifications to clients when poor performing keywords are detected. Enterprises can use the unified platform to manage multiple accounts, get an overview of all ad campaigns, and improve performance by adjusting marketing strategies.

Adzooma allows businesses to generate reports using custom templates, share them across teams, and send feature requests using social media platforms via the feedback portal. The platform also supports integration with various third-party applications, including Facebook, Slack, and more, helping to optimize audience targeting, as well as marketing campaigns.
www.adzooma.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Australia, Canada, Europe

Supported languages

English, Danish, Dutch, Finnish, French and 5 other languages, Hebrew, Irish, Italian, Norwegian, Swedish
Adzooma screenshot: Adzooma dashboard screenshotHow To Use AdzoomaAdzooma screenshot: Adzooma spell check screenshotAdzooma screenshot: Adzooma opportunities screenshotAdzooma screenshot: Adzooma campaign management screenshotAdzooma screenshot: Adzooma automation editing screenshot

Adzooma reviews

Excellent
9

Very good
3

Average
0
Poor
1

Terrible
0
Value for money
Features
Ease of use
Customer support
  4.8
  4.5
  4.8
  4.8
Jonny Colclough

Adzooma, a game changer in PPC account management.

Used daily for less than 6 months
Reviewed 2019-07-04
Review Source: Capterra

Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10.

Pros
Implementing Adzooma into our accounts and has been seamless, stress free and opened my eyes to new areas of account opportunities to create value. Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy. The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems. Also - a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We're looking forward to using the Facebook management features in the account as well. Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts.

Cons
Some of the opportunities presented go aren't necessarily going to help our account.

Response from ClickTech Solutions


Thank you for the feedback Jonny! Very much appreciated. We're happy to hear that you're enjoying using the platform.

We have recently launched Facebook features and continue to develop this as part of our working roadmap. If you are advertising on Facebook, get in touch and we can show you in more detail how this works.

Just noting the 'con' on the review, that's awesome feedback for us to take on board to implement improvements. With Opportunities, if you feel that any of them are not relevant, you can ignore these suggestions and our machine learning technology will work in the background to present more tailored suggestions to your advertising campaigns in the future.

Let the team know if you need any assistance in the future and thanks again for the awesome

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ted Velos

I fell in love with an app.

Used daily for less than 6 months
Reviewed 2019-12-03
Review Source: Capterra

Helps with overseeing ads finances, better spend for your buck!

Pros
Prior to Adzooma I am basically DIY on all my ads, spending countless hours looking at Google Analytics dashboard trying to understand what all the information being shown means. I can testify that Adzooma gives a good ROI as all the info shown are as easy to understand as it can be, specially for non technical like me.

Cons
Long loading times when you first integrate your ads account. It took mine about 30 minutes and it's only a fairly new ads account.

Response from ClickTech Solutions


Hi Ted,

At Adzooma we love to hear feedback from our customers who are not fully skilled with Google Ads. We are really glad to see you are enjoying the platform. Regards, Adzooma Community Support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Raymond Cheah

Great Tool for Advertising

Used weekly for free trial
Reviewed 2019-07-10
Review Source: Capterra

Pros
This tool allows automation rules and provides suggestions/opportunities based on its proprietary algorithm for your AdWords campaign which helps to save time and money advertising. Besides, its white labeled and customisable reports is a plus for agencies. Great tool!

Cons
Facebook ads integration and feature still at infant stage, hope the features will be more comprehensive in near future. Well, the team is actively taking user suggest and launching new features quick though.

Response from ClickTech Solutions


Hi Raymond, thank you for the great review. We are really pleased you're reaping all the benefits from the Adzooma platform. In regards to Facebook ads, you're right this is definitely in the early stages but we're constantly working on improving our services and we appreciate your feedback. If you need anything, don't hesitate to contact us. Kind Regards, Adzooma Community Support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Alex Lloro

Great idea but not working for me

Used weekly for less than 6 months
Reviewed 2019-07-19
Review Source: Capterra

Pros
The tool concept is great and the UI is really easy to use.

Cons
It is not working for me. It doesn't provide any insight at all. Also missing a better integration with Google Ads (creating ads, ad groups and even campaigns)

Response from ClickTech Solutions


Hi Alex, thank you for taking the time to share your experience so far on the Adzooma platform.

You mentioned 'it is not working' for you and I'd love to help resolve this, as we have thousands of satisfied customers that use Adzooma's suite of time saving tools and optimisation suggestions, to improve the performance of their campaigns.

If you could send an email to help@adzooma.com with your feedback and mark for the attention of Ben Marshall, I will look into this for you as a matter of highest priority, so you are getting the most from your Adzooma membership.

Looking forward to hearing from you soon.

Kind regards,
Ben Marshall

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Rod Hermiz

Much easier than Google Ads UI

Used daily for free trial
Reviewed 2019-07-05
Review Source: Capterra

Pros
The simplicity of the user interface. Coming from google ads and facebook ads manger, this is much more intuitive

Cons
Can't think of a big con right now. They did have some bug earlier in their process. They seem to have been worked out now

Response from ClickTech Solutions


Hi Rod, thanks for the great review. We're pleased to hear you're enjoying using Adzooma. We are constantly looking to improve the platform and make it a smooth process for everyone. Kind Regards, Adzooma Community Support.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Adzooma pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Adzooma is now FREE for all. Up until June 1st. No card details required.

Adzooma features

Campaign Analysis
Campaign Management
Customizable Templates
Engagement Analytics
Monitoring
Real Time Analytics
Reporting & Statistics

A/B Testing (195 other apps)
API (516 other apps)
Activity Dashboard (329 other apps)
Automatic Notifications (194 other apps)
Campaign Segmentation (194 other apps)
Content Management (253 other apps)
Customizable Branding (258 other apps)
Data Import/Export (235 other apps)
Drag & Drop Interface (246 other apps)
Email Marketing Management (193 other apps)
Multi-Channel Marketing (235 other apps)
Social Media Integration (302 other apps)
Third Party Integration (310 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Adzooma

Key features of Adzooma

  • Account Alerts
  • Analytics / ROI Tracking
  • Budget Management
  • Landing Pages / Web Forms
View All Features