Opteo vs TrueClicks

Brandfolder

Optmyzr

Adalysis

Kaltura Video Platform

Adzooma 

EXADS

Compare Opteo and TrueClicks based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

A/B Testing

Account Alerts

Bid Management

Budget Control

Budget Management

Campaign Management

Conversion Tracking

For PPC Campaigns

Keyword Research Tools

Keyword Tracking

Monitoring

Multi-Campaign

Real-Time Monitoring

ROI Tracking

Task Management

Opteo

Web-based

Business Growth Consultant

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

Director of Digital Marketing

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

Marketing Manager

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

Manager

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Member Solutions

One of the best adwords software that has excellent customer care and service.

SEO Specialist

Love the interface, ease of use. I really like how it seems to be learning my account as I go on.

Pr and Marketing Director

My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars.

E-Commerce Marketing Specialist

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming.

Especialista Google Ads

It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy.

Digital Marketing Consultant

A Great, Cost Effective Solution for Google Ads Campaign Management.

Founder & PPC Specialist

I've had a seamless, perfect experience with Opteo.

Ease of use, constant in app improvement, substantiated recommendations.

Managing Director

The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Every once in a while I get an error where changes could not be pushed to Google ads.

Paid Search Specialist

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Founder

Seamless integration with Google Ads accounts. Ad optimization features.

Head of Media Buying

Regulary Email about Mayor Changes in Google Ads Accounts. Software very easy to use.

Performance Marketing Manager

Software to rapidly identify pain points in you google ads account.

Opteo screenshot: The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.

Opteo screenshot: Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.

Opteo screenshot: Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.

Opteo screenshot: KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.

Opteo screenshot: Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Adalysis is a PPC management solution designed to help marketers manage advertising campaigns on Google & Bing search engines. The platform comes with a customizable checks and alerts engine which scans campaigns for critical issues & monitors performance, providing optimization recommendations.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Kaltura provides the world’s first Open Source Online Video Platform. Use Kaltura’s flexible platform to enhance your websites, web services, and web platforms with advanced customized video, photo, and audio functionalities.


TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns.

Activity Dashboard

Activity Tracking

Advertising Management

Alerts/Notifications

Campaign Analytics

Campaign Planning

Campaign Segmentation

Channel Management

Customizable Reports

Data Import/Export

Multi-Channel Marketing

Performance Management

Performance Metrics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Third-Party Integrations

Trend Analysis

TrueClicks

Owner

A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.

PPC Account Executive

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

SEA Consultant

Somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account. Response time of the tool is quite slow.

Paid Search Assistant

Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.

Digital Team Lead

The organization by team member is also unmatched and has improved our workflow ten-fold. One more thing we love about TrueClicks is the customer service.

PPC Account Manager

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Head of Search

Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.

I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration.

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

SEA specialist

Doesn't include errors such as: broken keyword URL for landingspages.

I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

Truly the best customer service we have of any platform.

Head of Data & Analytics

TrueClicks is useful for agencies like ours. We use it for better quality control and budget monitoring over our client center while the team is working from home during the covid lockdown.

This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Opteo vs TrueClicks Comparison (2026)

Opteo

TrueClicks

Overview

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User reviews

Key features

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