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TrueClicks Logo

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PPC marketing campaign management software for Google Ads

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TrueClicks Pricing, Features, Reviews and Alternatives

TrueClicks product overview

Price starts from

0

Per month

Usage Based

What is TrueClicks?

TrueClicks is a cloud-based marketing software, which helps organizations create, launch, and manage pay per click (PPC) marketing campaigns on a unified portal. Designed for Google Ads, the platform lets marketers track campaigns, view activities, and configure account preferences to optimize advertisements’ impact and engagement with the target audience.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Phone Support
Chat

Training options

Webinars
Documentation
Videos

TrueClicks pricing information

Value for money

4.4

/5

41

Starting from

0

Per month

Usage Based

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

TrueClicks features

Functionality

4.3

/5

41

Total features

31

2 categories

Most valued features by users

Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Data Import/Export
Campaign Analytics
Alerts/Notifications

TrueClicks users reviews

Overall Rating

4.4

/5

41

Positive reviews

98

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.59/10
Rating distribution

5

4

3

2

1

18

22

1

0

0

Pros
A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.
Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.
Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.
Cons
Somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account. Response time of the tool is quite slow.
Doesn't include errors such as: broken keyword URL for landingspages.
I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

Overall rating contenders

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Jaap R.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Almost always worth the money

Reviewed 3 years ago

A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.

Pros

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Cons

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

Vendor response

Hi Jaap, we're happy to hear TrueClicks has become a 'no-brainer' for you! Concerning how long it takes before improvements are reflected in the TrueClicks score: this is something we have worked on in the last months, so it should be better now. Some audit checks are based on longer timeframes, so then it may take a couple of weeks before you see a significant uplift in your score.

MS
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Melissa S.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A Game Changer for Agencies

Reviewed 3 months ago

Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!

Pros

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization...

Cons

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

pb
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pontus b.

Marketing and Advertising, 201-500 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Trueclicks

Reviewed 3 months ago
Pros

Trueclicks makes it so easy to get an overview of an account and then audit it!

Cons

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

AR
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Verified reviewer

Marketing and Advertising, 51-200 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool for insights on each reporting level

Reviewed 3 years ago

The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.

Pros

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Cons

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

Cv
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Charissa v.

Marketing and Advertising, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great help for all our consultants

Reviewed 3 months ago
Pros

The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts

Cons

The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

TrueClicks FAQs

Q. What type of pricing plans does TrueClicks offer?

TrueClicks has the following pricing plans:
Starting from: $0.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of TrueClicks?

TrueClicks has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does TrueClicks support?

TrueClicks supports the following languages:
English


Q. Does TrueClicks offer an API?

Yes, TrueClicks has an API available for use.


Q. What other apps does TrueClicks integrate with?

TrueClicks integrates with the following applications:
Tableau, Google Data Studio, Microsoft Power BI, Microsoft Excel


Q. What level of support does TrueClicks offer?

TrueClicks offers the following support options:
Knowledge Base, Email/Help Desk, Phone Support, Chat

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