Optmyzr vs Madgicx 

Semrush

Opteo

Bïrch

charles

Marin Software

EXADS

Compare Optmyzr and Madgicx  based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by statistically relevant data

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations, Custom Reports, and Unique Data Insights.

A/B Testing

Account Alerts

Activity Dashboard

Advertising Management

Bid Management

Budget Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Data Import/Export

Data Visualization

For PPC Campaigns

Geotargeting

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

Multi-Campaign

Performance Management

Performance Metrics

Real-Time Monitoring

Real-Time Updates

ROI Tracking

Scheduled/Automated Reports

Third-Party Integrations

Trend Analysis

Visual Analytics

Optmyzr

Web-based

Campaign manager

Can not say enough great things about this product. Ease of use, and layout are terrific.

VP, Digital Strategy

The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.

Program Manager

There are countless options to improve efficiencies, establish workflows that save time, and ultimately money. Very powerful tool that is highly recommended as there are custom capabilities as well.

ppc director

The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.

Online Marketer

I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.

Owner Director

That and the weekly email highlighting top and bottom performers and the relative metrics is a good safety net.

Digital Marketing Executive

I also do "workouts" for ad accounts I am responsible for every fortnight, this highlights obvious and usually quite easy to fix issues based on data, and some of the best performing areas too.

Consultant Trafic & E-commerce

Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.

SEO Consultant & Founder

More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.

Digital Marketing Manager

It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it.

Performance Lead

Overall though, Opytmzer saves me a lot of time and helps point me in the right direction when looking to make account optimisations.

Digital Marketing Team Manager

I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things.

Tech Lead - Advertising Operations

Too bad I can't program the automatic reception of a Google Sheet.

Digital Marketing Consultant - Pay per Click, Search Engine Optimisation & Web Analytics

I am a little disappointed that the basic package is no longer available meaning that you have to get your client base to a certain level to be able to access this tool.

Owner

It's worth the price tag. I think it should be expensive considering all that it does for you.

This is the tool I use for my Google Ads reporting, it's very easy and quick to pull keywords lists in pdf or Excel sheet. Plus the option to receive it automatically by email helps a lot.

This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software.

Senior Paid Media Speciaist

No major cons at this time because I see the consistent upgrades which dismiss any concerns or issues.

Optmyzr screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Ads automation and management for Meta Ads, Google Ads, TikTok Ads and Snapchat Ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

Madgicx is a super app for Meta ads that helps E-commerce businesses run ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.

Activity Tracking

Ad hoc Reporting

AI/Machine Learning

Audience Targeting

Behavioral Targeting

Brand Tracking

Campaign Scheduling

Campaign Tracking

Channel Management

Click Tracking

Collaboration Tools

Commenting/Notes

Content Management

Customer Engagement

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Templates

Dashboard

Dashboard Creation

Data Blending

Data Classification

Data Clustering

Data Discovery

Data Mining

Display Ad Management

Drag & Drop

Dynamic Content

Engagement Tracking

Event Triggered Actions

Generative AI

KPI Monitoring

Lead Attribution

Marketing Automation

Mobile Retargeting

Modeling & Simulation

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multivariate Testing

Personalization

Predictive Analytics

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Recommendations

Reporting & Statistics

Reporting/Analytics

Retargeting Ads

Sales Analytics

Search/Filter

Segmentation

Social Advertising

Social Marketing

Social Media Integration

Social Media Monitoring

Social Media Retargeting

Social Promotion

URL Builder

Web Traffic Monitoring

Web Traffic Reporting

Website Analytics

Madgicx 

Linux

Windows

In conclusion, my experience with Madgicx was deeply disappointing. The platform failed to deliver on its promises, and the customer support was inadequate.

I love the audiences and how easy it is to set them up. The creative insights are enlightening.

Musician

I am thankful and I really hope I can make my ads works to a very profitable point with the help of Madgicx and its team. I am on a three month subscription and I am excited for what's coming.

Entreprenuer

Just recently sign up, but so far I am happy and satisfied with my experience. Looking forward for Madgicx to help me grow my business.

President

The automation rule functions and audience creation are fantastic. Even greater customer support to help you succeed.

Madgicx covers beautiful details, it's an all-in-one software. I love the simplicity that allows me to set up complex campaigns and automations.

Co-President

They have regularly offered me free consulting calls and strategy calls even though that is something that they charge for. They are passionate about making their tools better and it really shows.

E-commerce Manager

Automation - autopilot to help you sleep well at night without getting scared you will blow your budget. Creative clusters - a new way to view your best creatives and ad copy.

CEO & Founder

So, before the end of the trial, I already bought my package and since then, all that happened in my business was to earn more and more money. Great return on investment, right.

Founder

The ease of use and very reliable interface almost make it fool prove and help you with your day to day. Developed by media buyers for media buyers.

However, other issues persisted, including problems with catalog availability and Canvas Ads.

Marketing Director

I clicked the cancel button and guess what happened, i see a charge for another $147 leave my company account.

Set-up can be a bit confusing and not draft mode.

Madgicx allows us to quickly integrate new creative with tons of audiences in a matter of seconds.

Marketing Strategist/Investor

The automated tactics are spot on from the prebuilt ones made by top marketers that can be implemented at the click of a button or build your own.

One special aspect of Madgicx is their willingness to go above and beyond with customer support.

Madgicx  screenshot: Madgicx AI Ad Generator
Create thumb-stopping ads with the world's first LLM AI tool for Meta based on written or visual prompts - in one click!

Madgicx  screenshot: Madgicx Ad Library
Madgicx Ad Library
We know you have great ideas for ads, and you can spend your entire budget on testing them, but wouldn't it be easier (and safer) to learn from successful brands who have already done it before?

Madgicx  screenshot: Madgicx AI Marketer
Test creatives? Scale audiences? Set automation? The AI Marketer audits your account, identifies weaknesses and opportunities, and tells you exactly what to do next!

Madgicx  screenshot: Madgicx AI Bidding
Reallocate your budget to the most profitable audience segments without changing targeting or returning to the Learning Phase with a unique Meta feature only available on Madgicx!

Madgicx  screenshot: Madgicx Business Dashboard
If you're overwhelmed by Meta Ads Manager (and Google, TikTok, Shopify...), you're not alone. Ensure you never lose track of your ads with live dashboard and auditing tools that show insights you can't get anywhere else.

Madgicx  screenshot: Madgicx Cloud Tracking
Madgicx Cloud Tracking sends data from your server straight to Meta with first-party tracking, which means better and clearer results, alignment between Meta and store, growth without guesswork, and Meta's brain works for you again.

Optmyzr vs Madgicx Comparison (2026)

Optmyzr

Madgicx

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