Optmyzr Pricing, Features, Reviews & Comparison of Alternatives


Google AdWords Solutions for Advertisers, Consultants & Agencies

4.67/5 (112 reviews)

Optmyzr overview

Optmyzr provides time saving tools for PPC professionals who manage AdWords and Bing Ads. The interface has 4 main areas available to all subscribers.

One Click Optimizations™ offer suggestions for ways to improve accounts by adding or removing keywords, changing bids, updating ad text, changing placements on the display network, and making Google Shopping Campaigns more profitable.

Data Insights take raw data from Bing Ads and AdWords and turn it into data visualizations that help account managers see trends and highlights which can be used to guide optimization strategies.

The Report Builder can be used to create beautiful PDF and web based reports and dashboards that can be shared with clients and stakeholders to show the value that PPC ads are bringing to their companies.

Enhanced Scripts™ for AdWords make powerful automations available to non-programmers through an easy-to-use graphical user interface that updates the AdWords Scripts code.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 8 other markets, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Dutch, English, German, Hungarian, Italian and 3 other languages, Polish, Portuguese, Spanish
Optmyzr screenshotOptmyzr Explained In 60 SecondsOptmyzr screenshotOptmyzr screenshot

Optmyzr reviews

Value for money
Ease of use
Customer support
Daniel Offner

Optymyzr has been a great assistant to my PPC management and client management strategy

Used daily for less than 6 months
Reviewed 2018-03-13
Review Source: Capterra

- Tools like the QS tracker, report designer, Shopping campaign builder, AB testing for ads, PPC investigator and Traffic Sculptor are not even available in AdWords. Having functionality above the standard UI gives PPC managers using Optymyzr an advantage over ones that dont. This feels great and clients love it too. - Otymyzr helps me identify problem areas in an account faster. Usually I would have to crawl through data in the standard AdWords interface but the Dashboard & PPC investigator help me to reach a strategy much faster than looking through data manually. - Absolutely love the reporting. I've been using this on almost every account daily. The reporting lets me manage client expectations much easier and get better feedback from my client base. Extremely impressed with the functionality of this. Pulling assisted conversion data from Analytics into an AdWords report is a game changer. Clients love to see this information.

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Richard Clement

An excellent piece of software that saves us lots of time when managing our paid search clients

Used daily for 1-2 years
Reviewed 2017-11-07
Review Source: Capterra

Time saved, increased accuracy, helps with client retentionThe functionality of Optmyzr is excellent - saving lots of time when maintaining paid search clients. While it's great for small clients, where it really comes into its own is with large clients that have tens of thousands of ad groups. It does all of the hard work when trying to keep an eye on the basics such as negative keywords, non-converting keywords, bids and bid adjustments. Optmyzr also has some great functionality when it comes to maintaining Adwords shopping campaigns.

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Oleg Eremenko

Absolute time saver

Reviewed 2016-05-19
Review Source: GetApp

A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision

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Michael Berman

Saves PPC Managers A Fair Amount of Time

Used weekly for 2+ years
Reviewed 2019-01-15
Review Source: Capterra

Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding.The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts.

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David N Johnson

Everything I need to optimize my clients' campaigns. Priceless!

Used daily for 2+ years
Reviewed 2018-03-13
Review Source: Capterra

Optmyzr allows my team and I to optimize every aspect of our campaigns with speed and consistency. We use it to adjust bids, budgets and to optimize bid adjustments by the hour, by the device and by location. It allows us to increase clicks, reduce CPC, and increase client conversions. Optmyzr should be in every advertiser's toolkit. Optmyzr is very easy to use with powerful tools that save me a ton of time when it comes to optimizing client campaigns. Their support is second to none and they are always releasing new features and making the UI better and better. I've been using Optmyzr for a couple of years now and I can't imagine not using them. They make me look good!

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Optmyzr pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Regular: $249/month (billed monthly), $224/month (billed biannually), or $208/month (billed annually).
Pro: $499/month (billed monthly), $449/month (billed biannually), or $416/month (billed annually).
Enterprise: Contact Optmyzr for pricing.

Optmyzr features

Campaign Analysis
Campaign Management
Data Import/Export
Reporting & Statistics

A/B Testing (144 other apps)
Activity Dashboard (214 other apps)
Content Management (169 other apps)
Customizable Branding (179 other apps)
Customizable Templates (187 other apps)
Drag & Drop Interface (196 other apps)
Engagement Analytics (164 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Analytics (147 other apps)
Real Time Data (139 other apps)
Social Media Integration (216 other apps)
Social Network Marketing (138 other apps)
Third Party Integration (208 other apps)

Additional information for Optmyzr

Key features of Optmyzr

  • AdWords Historical Quality Score Tracker
  • AdWords Scripts
  • One Click Optimizations™
  • A/B Ad Testing
  • Custom AdWords Report Designer
  • Hour of Week Analysis
  • Geo Heatmap
  • Search Terms Word Cloud
  • Performance Comparison
  • Landing Page Analysis
  • Shopping Campaign Bidder
  • Shopping Campaign Splitter
  • Optimization Dashboard
  • Optimization History
  • Google Analytics Reporting
  • Bing Ads Optimizations
View All Features


Many PPC management tools focus on managing cross-platform campaigns but none take care of automatically optimizing accounts the way Optmyzr does. Optmyzr turns manual, repetitive account management tasks into quick optimizations and reports that save hours of time and let account managers devote more time to working on strategic initiatives instead of account management tasks.