Optmyzr Pricing, Features, Reviews & Comparison of Alternatives

Optmyzr

Tools for PPC Pros

4.66/5 (163 reviews)

Optmyzr overview

What is Optmyzr?

Optmyzr provides time saving tools for PPC professionals who manage AdWords and Bing Ads. The interface has 4 main areas available to all subscribers.

One Click Optimizations™ offer suggestions for ways to improve accounts by adding or removing keywords, changing bids, updating ad text, changing placements on the display network, and making Google Shopping Campaigns more profitable.

Data Insights take raw data from Bing Ads and AdWords and turn it into data visualizations that help account managers see trends and highlights which can be used to guide optimization strategies.

The Report Builder can be used to create beautiful PDF and web based reports and dashboards that can be shared with clients and stakeholders to show the value that PPC ads are bringing to their companies.

Enhanced Scripts™ for AdWords make powerful automations available to non-programmers through an easy-to-use graphical user interface that updates the AdWords Scripts code.
www.optmyzr.com

Pricing

Starting from
$449/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, India and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English, Dutch, German, Hungarian, Italian and 3 other languages, Polish, Portuguese, Spanish
Optmyzr screenshotOptmyzr Explained In 60 SecondsOptmyzr screenshotOptmyzr screenshot

Optmyzr user reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.5
  4.5
  4.8
Amber Callan

The Best Paid Search Advertising Tools You'll Use

Used daily for 1-2 years
Reviewed 2019-10-14
Review Source: Capterra

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with [SENSITIVE CONTENT HIDDEN] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it!

Pros
Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Cons
This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Great Tool to Automate Paid Search Management

Used daily for 1-2 years
Reviewed 2020-02-25
Review Source: Capterra

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Pros
Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool.

Cons
Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Tim Davidson

A must in your PPC toolbox

Used daily for 6-12 months
Reviewed 2020-10-10
Review Source: Capterra

Optymyzr is only one tool in the PPC toolbox, but it a crucial one. Saves you time and shares you valuable insights that no other PPC tool has for me and I've used a lot.

Pros
Optymzr is a must for any PPC manager, but especially for anyone with more than one client. Optymzr has saved me countless hours on reporting and day to day management.

Cons
My only con is that we don't get the same ad analysis on responsive search ads that we do for expanded text ads. Being able to do this would be super helpful

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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kenji Croman

My Review of Optmyzr

Used daily for 1-2 years
Reviewed 2019-06-26
Review Source: Capterra

not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later on. Then I'll notice that recommended keyword will be back in the recommended option again. It's like a never ending loop, I've done this so many times. I add it, then move it, then delete it, then it's back in the que to add in again. The other features like the gender adjustment or the device bid adjustments are nice touch but sometimes I feel they are way off the mark so I don't even use them now. If I can make a suggestion, you should have weekly group webinars helping people on different discussions. If you do have them, I have never heard about it, but it's free for you and it will help us greatly. Perhaps have an option for private one on one sessions with screen sharing so we can see what you describe. I would say most subscriptions I have like, Ahref, BrightLocal, BuzzStream, Tidio, YouCanBookMe, SpyFu, etc...(there are plenty more I'm signed up with) offer some type of makeover on the dashboard or add new features but have an article to describe how to use that new tool or feature, or they have a video talking about it.. I don't see any of that stuff for you guys.

Pros
Scripts are very helpful. Dashboard is very nice when all accounts are displayed with their spent level. Oprmyzr Express Is Good

Cons
Not user friendly Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!) No real guidance of any sort No good articles/blogs about the industry and how your tools can help No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard. The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Chris Parker

Great Software and Exceptional Support

Used daily for 2+ years
Reviewed 2019-06-24
Review Source: Capterra

It enables me to manage a wide range of clients to a very high standards. It does everything I need very well and whilst I have tried other services, Optmyzr gets my choice.

Pros
Wide range of functionality Regular updates and innovation Time saver I can offer a much better service to more clients Support team highly talented and responsive

Cons
Interface is a little dated but the functionality makes this an insignificant issue

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Optmyzr pricing

Starting from
$449/month
Pricing options
Subscription
Free trial
View Pricing Plans

Optmyzr features

API
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Data Import/Export
Reporting & Statistics

Activity Dashboard (407 other apps)
Content Management (302 other apps)
Customizable Branding (309 other apps)
Customizable Templates (320 other apps)
Drag & Drop Interface (269 other apps)
Email Marketing Management (220 other apps)
Engagement Analytics (289 other apps)
Monitoring (265 other apps)
Multi-Channel Marketing (262 other apps)
Real Time Analytics (264 other apps)
Social Media Integration (336 other apps)
Social Network Marketing (216 other apps)
Third Party Integration (395 other apps)

Videos and tutorials

Additional information for Optmyzr

Key features of Optmyzr

  • AdWords Historical Quality Score Tracker
  • AdWords Scripts
  • One Click Optimizations™
  • A/B Ad Testing
  • Custom AdWords Report Designer
  • Hour of Week Analysis
  • Geo Heatmap
  • Search Terms Word Cloud
  • Performance Comparison
  • Landing Page Analysis
  • Shopping Campaign Bidder
  • Shopping Campaign Splitter
  • Optimization Dashboard
  • Optimization History
  • Google Analytics Reporting
  • Bing Ads Optimizations
View All Features

Benefits

Many PPC management tools focus on managing cross-platform campaigns but none take care of automatically optimizing accounts the way Optmyzr does. Optmyzr turns manual, repetitive account management tasks into quick optimizations and reports that save hours of time and let account managers devote more time to working on strategic initiatives instead of account management tasks.