Outbrain vs Taboola

Meta for Business

Google Ads

Brandfolder

Bïrch

EXADS

Yarnit

Compare Outbrain and Taboola based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Taboola

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Wrike

Wrike is an AI-powered enterprise work management platform that enables teams to build, connect, and scale workflows with comprehensive visibility. The software offers task management, resource planning, and visual collaboration tools alongside AI agents that automate routine tasks. Wrike integrates with numerous applications including Microsoft, Google, and Adobe products while providing enterprise-grade security with role-based access control.

Adalysis

Adalysis is a PPC management solution designed to help marketers manage advertising campaigns on Google & Bing search engines. The platform comes with a customizable checks and alerts engine which scans campaigns for critical issues & monitors performance, providing optimization recommendations.

Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

A/B Testing

Account Alerts

Activity Dashboard

Activity Tracking

Advertising Management

Audience Targeting

Automated Publishing

Auto Update

Behavioral Targeting

Bid Management

Billing & Invoicing

Budget Management

Campaign Analytics

Campaign Management

Campaign Segmentation

Campaign Tracking

Categorization/Grouping

Channel Management

Click Tracking

Client Management

Collaboration Tools

Contact Database

Contact Management

Content Library

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Dashboard

Data Import/Export

Data Visualization

Digital Asset Management

Email Marketing

Engagement Tracking

Filtering

Fraud Detection

Geotargeting

Goal Setting/Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Mobile Retargeting

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Marketing

Performance Management

Performance Metrics

Personalization

Post Scheduling

Press Monitoring

Press Release Builder

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Recommendations

Reporting/Analytics

Reporting & Statistics

Retargeting Ads

ROI Tracking

Search/Filter

Social Media Monitoring

Social Media Retargeting

Social Promotion

Status Tracking

URL Builder

Visual Analytics

Website Analytics

Web Traffic Reporting

Outbrain

Web-based

Basic

I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics.

It has been a waste of money, segmentation is not precise, we get a lot of clicks but 0 conversion.

Owner

They do fake clicks, there is no customer service I have not received a reply to a single message over the last month just automatic message replies.

Software Developer

At first it was a bit difficult to understand how the platform works, but with a little practice everything was easier later.

Pricing

Customer Support

Ease of Use

2-10

1000+

201-500

Self-Employed

Teamwork.com

Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client projects, profitably.

Similarweb

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Campaign Planning

Customizable Templates

Drip Campaigns

Keyword Research Tools

Keyword Tracking

Multi-Language

Social Advertising

Template Management

Trend Analysis

Web Traffic Monitoring

Geschäftsführerin

What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience.

Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense.

Taboola has become our third-largest traffic source and generates half of news.de's display revenue.

Co-Founder

Not every placement works for our clients and we haven't had a ton of need for their content creation support.

I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan.

It was easy for our team to get up to speed with their relaunch and has made campaign and ad management easy to use.

Head of programmatic and AdOps

Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.

Client relationship director

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING!

Group Head

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

We've really enjoyed having a chance to work with their different internal teams and learning their new platform.

I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help.

They have a know issue where they add, intentionally or unintentionally, locations to your campaign.

Sr. Digital Media Manager

We have been able to expand beyond Prospecting while maintaining great CPA numbers.

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.

Senior Manager

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates.

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

I got as far as setting my my card info, and their qualifications.

Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Director

Multiple number of sites & huge amount of traffic for every country.

They state the customer added it but after reading so many reviews this is clearly a known issue on their end.

Managing Director

Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Platform UI is very intuitive and easy to use.

Tech lead

It took about a day to get the ads and landing pages approved. Once the algorithms had some time to understand the best placements, our campaigns started bringing in positive ROI.

She does not properly read e-mails, either.

Media Buyer

I want Taboola to increase thr speed of adding funds, for me it takes whole 24hours to add in balance.

The account manager relationship is valuable and we always have someone to address issues.

head os growth and media

Whatsapp communication methods, i prefer slack and email

Founder

Would love to have a bit more control on the placements.

Programmatic Manager

Collaborating with the team, learning about new products and working together has been such a pleasure

Digital Solutions

The platform is incredibly easy to use, with great ad formats and support from the onshore team.

However, once fine-tuned, results are highly scalable

Like most content marketing, there’s a learning curve.

Campaign manager

Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Director of Content Distribution

Huge inventory, Great conversions, good policy system

Founder and Managing Director

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

We look forward to exploring even more features to continue scaling

Marketing Lead

Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Senior Paid Media Executive 

site bidding features was best for me. And Yes integration with our business process was smooth with taboola.

Executive Business Consultant

The AI feature reworded out Headline to an even more powerful message.  

Marketing

A big con is that you cannot appear on a specific website but it depends on the user's experience.

I know it's difficult but I wouldn't mind  to have less impressions and less money spent for less results ( spend limitation )

The dashboard is pretty easy to use, and will look familiar to anyone who's run campaigns with Meta or Google. But I think there's still room for improvement in the UI in some areas.

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy.

Loving our new team & [sensitive content hidden] always steps in when we need it.

Outbrain vs Taboola Comparison (2026)

Outbrain

Taboola

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives