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Taboola

Web-based content marketing platform for writers & editors

Last updated: January 2025

see alternatives

Taboola - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Taboola?

Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.

Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.

Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.

Benefits of using Taboola

• Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.

• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.

• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.

• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.

• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.

Starting from

No pricing info

Alternatives with better value for money

Taboola's key features

Most critical features, based on insights from Taboola users:

Campaign Analytics

4.4

(26)

Reporting & Statistics

4.2

(19)

Audience Targeting

4.6

(16)

Conversion Tracking

4.2

(11)

Campaign Management

4.6

(18)

Advertising Management

4.5

(12)

All Taboola features

Features rating:

4.4

(50)

Budget Management

4.4

(7)

Campaign Planning

3.0

(1)

Real-Time Reporting

4.7

(3)

Content Library

(0)

Social Promotion

3.7

(3)

Social Media Monitoring

5.0

(1)

Drip Campaigns

5.0

(1)

Activity Dashboard

4.5

(13)

A/B Testing

4.4

(13)

Performance Management

4.6

(8)

Engagement Tracking

4.3

(4)

Multi-Campaign

4.8

(9)

Customizable Templates

4.0

(5)

Campaign Segmentation

4.7

(3)

Customizable Branding

4.8

(4)

Multi-Channel Marketing

4.3

(4)

API

4.6

(7)

Multi-Channel Campaigns

4.0

(2)

Monitoring

4.5

(4)

Customizable Reports

2.7

(6)

Template Management

4.5

(4)

Keyword Research Tools

3.7

(3)

Lead Generation

(0)

Keyword Tracking

(0)

Geotargeting

(0)

ROI Tracking

(0)

Social Advertising

(0)

Filtering

(0)

Customer Segmentation

3.0

(1)

Bid Management

(0)

Trend Analysis

(0)

Web Traffic Reporting

(0)

Website Analytics

(0)

Taboola alternatives

Taboola

4.4

(50)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.3

Customer Support

4.5

Loomly

4.7

(504)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.4

Value for Money

4.6

Customer Support

4.7

Adzooma

4.0

(22)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.0

Value for Money

4.2

Customer Support

4.3

Asana

4.5

(13.2K)

visit website

Starting from

13.49

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.3

Taboola integrations (34)

Integrations rated by users

We looked through 50 user reviews, to identify which products are mentioned as Taboola integrations, and what is the users perception.

HubSpot Marketing Hub

Integration rating: 5.0 (1)

Taboola support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

Email/Help Desk

Phone Support

Knowledge Base

Chat

Training options

Videos

Webinars

Documentation

Taboola reviews

Overall rating

4.4

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.79/10

Rating distribution

Pros

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly.

Nikhil B.

Media Buyer

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Verified reviewer

Anonymity request

Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with.

Greg D.

Marketing Lead

Cons

I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

James A.

CEO

The billing section is hard to manage, you cannot chose the amount billed.

Verified reviewer

Anonymity request

The UI is not pretty to look at, navigating can be difficult.

Andrea T.

Marketing

Read all reviews

Taboola FAQs

Q. Who are the typical users of Taboola?

Taboola has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money

Q. What languages does Taboola support?

Taboola supports the following languages:
Thai, English, Japanese, German, French, Chinese (Simplified), Chinese (Traditional), Hebrew, Italian, Portuguese, Portuguese, Portuguese, Spanish

Q. Does Taboola offer an API?

Yes, Taboola has an API available for use.

Q. What other apps does Taboola integrate with?

Taboola integrates with the following applications:
WordPress, HubSpot CRM

Q. What level of support does Taboola offer?

Taboola offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat