Taboola Pricing, Features, Reviews & Comparison of Alternatives


Web-based content marketing platform for writers & editors

3.0/5 (3 reviews)

Taboola overview

Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.

Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.

Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Australia, Brazil, Canada, China and 4 other markets, Europe, India, Japan, United Kingdom

Supported languages

English, Chinese (Simplified), Chinese (Traditional), French, German and 3 other languages, Hebrew, Japanese, Thai
Taboola screenshot: Publish content across top web sourcesTaboola - #ContentYouMayLikeTaboola screenshot: Share content on social media platformsTaboola screenshot: Design an interactive interfaceTaboola screenshot: Get listed on multiple sources to reach a wider audienceTaboola screenshot: Mobile optimized contentTaboola screenshot: Track and monitor campaign performanceTaboola screenshot: Analyse campaign performance across multiple sourcesTaboola screenshot: Add content to business appsTaboola screenshot: Generate revenue from sponsored ad links

Taboola reviews

Very good


Value for money
Ease of use
Customer support
Blake Wheeler

Hard to find a winner, and get approvals, but can work with a lot of testing

Used daily for less than 6 months
Reviewed 2019-02-13
Review Source: Capterra

The traffic is super cheap, once you get it up and running. You can just set a bid and you're good to go.

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Content distribution network with some high quality placements

Used weekly for less than 6 months
Reviewed 2018-05-15
Review Source: Capterra

I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider). It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

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Untargeted, worthless traffic

Used weekly for less than 6 months
Reviewed 2018-02-08
Review Source: Capterra

It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.

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Taboola pricing

Pricing options
View Pricing Plans

Contact Taboola for detailed pricing information or a quote.

Taboola features

Activity Dashboard
Campaign Analysis
Campaign Management
Customizable Branding
Customizable Templates
Engagement Analytics
Multi-Channel Marketing
Reporting & Statistics
Social Network Marketing

A/B Testing (152 other apps)
Content Management (189 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Media Integration (233 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Taboola

Key features of Taboola

  • Advertisement management
  • API
  • Audience engagement monitoring
  • Audience tracking
  • Complete end to end personalization
  • Comprehensive reporting
  • Content repository
  • Dashboard views
  • Drip campaigns
  • Dynamic content
  • Email automation
  • Email tracking & analytics
  • Increase brand awareness
  • Mobile ready templates
  • Multi-campaign management
  • Multi-channel marketing
  • Real time reporting & analytics
  • Revenue management
  • Segmentation & targeting
  • Social media engagement
  • Social network marketing
  • Template gallery
  • Track content reviews
  • Traffic and conversion tracking
  • Web traffic monitoring
  • Channels performance
  • Content library
  • Content filtering
  • Premium content
View All Features


• Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.

• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.

• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.

• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.

• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.