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Outbrain

Native Advertising Platform

Table of Contents

Outbrain - 2025 Pricing, Features, Reviews & Alternatives

What is Outbrain?

Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.

Benefits of using Outbrain

After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.

Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.

Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.

Starting from

One-time payment

Alternatives with better value for money

Outbrain's key features

Most critical features, based on insights from Outbrain users:

Contact Management

1.0

(1)

Campaign Management

3.0

(1)

Reporting & Statistics

4.0

(1)

Data Import/Export

2.5

(2)

Engagement Tracking

2.5

(2)

Customizable Branding

4.0

(1)

All Outbrain features

Features rating:

3.8

(31)

A/B Testing

5.0

(1)

Account Alerts

(0)

Activity Dashboard

1.0

(1)

Activity Tracking

(0)

Advertising Management

(0)

Affiliate Management

(0)

API

(0)

Audience Targeting

1.0

(1)

Auto Update

(0)

Automated Publishing

(0)

Banner Management

(0)

Behavioral Targeting

(0)

Bid Management

(0)

Billing & Invoicing

(0)

Budget Management

(0)

Campaign Analytics

(0)

Campaign Segmentation

(0)

Campaign Tracking

(0)

Categorization/Grouping

(0)

Channel Management

(0)

Click Tracking

(0)

Client Management

(0)

Collaboration Tools

(0)

Contact Database

(0)

Content Library

(0)

Content Management

4.0

(1)

Contextual Targeting

(0)

Contribution Tracking

(0)

Conversion Rate Optimization

(0)

Conversion Tracking

(0)

Coupons

(0)

Customer Segmentation

(0)

Customizable Reports

(0)

Dashboard

(0)

Data Visualization

1.0

(1)

Demographic Data

(0)

Digital Asset Management

(0)

Email Marketing

1.0

(1)

Filtering

(0)

For Democrats

(0)

For Republicans

(0)

Fraud Detection

(0)

Fundraising Management

(0)

Geotargeting

(0)

Goal Setting/Tracking

(0)

Landing Pages/Web Forms

(0)

Lead Capture

(0)

Lead Generation

(0)

Lead Management

(0)

Lead Verification/Validation

(0)

Location-Based Marketing

(0)

Mobile Retargeting

(0)

Monitoring

(0)

Multi-Account Management

(0)

Multi-Campaign

(0)

Multi-Channel Attribution

(0)

Multi-Channel Campaigns

(0)

Multi-Channel Marketing

(0)

Online Payments

(0)

Performance Management

(0)

Performance Metrics

(0)

Personalization

(0)

Post Scheduling

(0)

Press Monitoring

(0)

Press Release Builder

(0)

Real-Time Analytics

(0)

Real-Time Data

(0)

Real-Time Reporting

4.0

(1)

Recommendations

(0)

Reporting/Analytics

(0)

ROI Tracking

(0)

Search/Filter

(0)

Social Media Monitoring

1.0

(1)

Social Media Retargeting

(0)

Social Promotion

1.0

(1)

Status Tracking

(0)

URL Builder

(0)

Visual Analytics

(0)

Web Traffic Reporting

(0)

Website Analytics

(0)

Outbrain alternatives

Outbrain

3.8

(31)

Starting from

One-time payment

Free trial

Free version

Ease of Use

3.9

Features

3.8

Value for Money

3.5

Customer Support

3.7

Asana

4.5

(13.3K)

visit website

Starting from

13.49

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.4

Value for Money

4.4

Customer Support

4.3

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

Loomly

4.7

(504)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.4

Value for Money

4.6

Customer Support

4.7

Outbrain pricing

Value for money rating:

3.5

Starting from

One-time payment

Per Feature

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Outbrain integrations (32)

Outbrain support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

Chat

Email/Help Desk

Phone Support

FAQs/Forum

Training options

Live Online

Videos

Webinars

Documentation

Outbrain reviews

Overall rating

3.8

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.08/10

Rating distribution

Pros

It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

Balwinder P.

Student

I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

soufiane z.

Performance Marketing

It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Moises C.

Senior Web Application Developer

Cons

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company.

Yuri K.

Marketing Analyst

We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.

Verified reviewer

Anonymity request

The traffic is worthless. None of the audience is remotely targeted, and it results in zero conversions.

Verified reviewer

Anonymity request

Read all reviews