Outbrain Pricing, Features, Reviews & Comparison of Alternatives

Outbrain

Native Advertising Platform

4.27/5 (22 reviews)

Outbrain overview

What is Outbrain?

Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.
www.outbrain.com

Pricing

Starting from
$20
Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia

Supported languages

English
Outbrain screenshot: Outbrain Amplify DashboardHow Outbrain Amplify Works

Outbrain user reviews

Value for money
Features
Ease of use
Customer support
  3.9
  4.2
  4.3
  4.2
Hannah Garcia

Helps with page views

Used daily for 1-2 years
Reviewed 2018-07-28
Review Source: Capterra

Pros
Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons
You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Abdul Haseeb KHALID

Want to reach a wider audience?

Used daily for 6-12 months
Reviewed 2019-03-28
Review Source: Capterra

I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Pros
- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting.

Cons
- No ads preview once the campaign is live, - Cannot target Chinese market,

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Maria Clara

It was not a good experience

Used daily for 6-12 months
Reviewed 2019-08-14
Review Source: Capterra

Pros
The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

Cons
Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment

Rating breakdown

Ease of use
Features

Likelihood to recommend: 7/10

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rotem shay

An amazing way to reach new customers!

Used daily for 1-2 years
Reviewed 2018-06-11
Review Source: Capterra

wat to reach new users

Pros
It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons
It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Moises Cruz

Easy to use but also difficult

Used weekly for 1-2 years
Reviewed 2019-07-16
Review Source: Capterra

It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Pros
Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Cons
Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Outbrain pricing

Starting from
$20
Pricing options
Free
View Pricing Plans

Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

Outbrain features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Monitoring
Real Time Analytics
Reporting & Statistics
Social Network Marketing

Automatic Notifications (239 other apps)
Customizable Templates (330 other apps)
Data Import/Export (291 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (293 other apps)
Multi-Channel Marketing (267 other apps)
Social Media Integration (341 other apps)
Third Party Integration (404 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Outbrain

Key features of Outbrain

  • Content promotion (articles, videos...)
  • Advanced testing & conversion tools
  • Dedicated help center & support team
  • Mobile application
  • Customized modules
  • Responsive design
  • Content recommendation optimization
  • Video recommendation display
  • Native campaign support
  • Real-time recommendations
  • Instant headline & image testing
  • Content analysis
  • Content marketing
  • Naive Advertising
View All Features

Benefits

After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.

Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.

Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.