Salesforce Marketing Cloud Account Engagement vs HubSpot Marketing Hub

Salesforce Sales Cloud

Mailchimp

Zoho CRM

Pipedrive

ActiveCampaign

Marketo Engage

Compare Salesforce Marketing Cloud Account Engagement and HubSpot Marketing Hub based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Autoresponders

Business Card/Badge Scanning

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Collaboration Tools

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Forms Creation & Design

Forms Management

Full Text Search

Image Library

Interaction Tracking

Keyword Tracking

Landing Pages/Web Forms

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Verification/Validation

List Management

Marketing Automation

Marketing Calendar

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Pipeline Management

Process/Workflow Automation

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Sales Activity Management

Sales Analytics

Sales Reports

Sales Trend Analysis

Search Marketing

Search/Filter

Segmentation

Social Marketing

Social Media Integration

Social Promotion

Salesforce Marketing Cloud Account Engagement

Android

Linux

Web-based

Windows

Director of Sales

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Marketing Automation Manager

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Assistant Director, Operations and Data Management

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Operations Manager

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Demand Generation Specialist

It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies.

Content Marketer

Pardot is wonderful and the customer service team on their side is quick and responsive.

Digital Marketing Specialist

I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point.

marketing ops

I really enjoy using Pardot to empower my sales team. I would strongly recommend taking a few courses at the start to make sure that you use and set up your system properly.

Co-founder

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Marketing

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Associate Manager

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues.

marketing

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Principal

The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user.

Creative and Digital Manager

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys.

Chief Content Officer

Occasionally the summary report fails to send. We haven’t been able to figure out why but it is a minor issue since we log in multiple times a day to retrieve lead information.

After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue.

When working with automation rules, everything works retroactively, causing potential problems.

Operations Analyst

There is a slight learning curve in using the software, it requires a significant amount of manual entry - though they have announced a drag and drop editor for next year.

Salesforce Marketing Cloud Account Engagement screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing.

Salesforce Marketing Cloud Account Engagement screenshot: Create, test, and send engaging and beautiful emails with the email editor.

Salesforce Marketing Cloud Account Engagement screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns.

Salesforce Marketing Cloud Account Engagement screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules.

Salesforce Marketing Cloud Account Engagement screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.

Salesforce Marketing Cloud Account Engagement screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Audit Management

Automated Publishing

Chatbot

Click Tracking

Competitive Analysis

Content Library

Content Marketing

Customization

Email Sequences

File Sharing

Filtering

Form Builder

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Lead Capture

Lead Segmentation

Link Management

Live Chat

Marketing Management

Multi-Account Management

Personalization

Post Management

Post Scheduling

Predictive Analytics

Real Time Editing

Responsive Web Design

Role-Based Permissions

SEO Management

Social Advertising

Social Media Monitoring

Social Performance Management

HubSpot Marketing Hub

Digital Marketing Director

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.

Owner and Operator

HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

Salesforce Marketing Cloud Account Engagement vs HubSpot Marketing Hub Comparison (2026)

Salesforce Marketing Cloud Account Engagement vs HubSpot Marketing Hub Comparison (2026)

Salesforce Marketing Cloud Account Engagement

HubSpot Marketing Hub

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives