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Salesforce Marketing Cloud Account Engagement

Salesforce B2B marketing automation for marketing & sales

Last updated: January 2025

Table of Contents

Salesforce Marketing Cloud Account Engagement - 2025 Pricing, Features, Reviews & Alternatives

What is Salesforce Marketing Cloud Account Engagement?

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.

Benefits of using Salesforce Marketing Cloud Account Engagement

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Starting from

1250

Per month

Alternatives with better value for money

Salesforce Marketing Cloud Account Engagement’s pros and cons based on 650 verified reviews

To identify what users like and dislike about Salesforce Marketing Cloud Account Engagement, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

To determine these pros and cons insights, we analyzed responses from 650 verified reviews

Seamless CRM Integration

89% of reviewers feel positive about Pardot's CRM integration. Users appreciate the seamless connection with Salesforce CRM, which allows for easy synchronization of contacts and custom objects. They find the bi-directional communication between Pardot and Salesforce CRM beneficial for enhancing inbound marketing and prospect tracking. Reviewers also value the integration's ability to automate client acquisition and customize parameters for better attribution.

See related user reviews

“With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. ”

Nik Friedman TeBockhorst

Director of Marketing

“Pardot integrates seamlessly with Saleforce, so if you are using Salesforce for your CRM, this system will work well for you.”

Kristi Longballa

Marketing Manager

Enhanced Sales Management

85% of reviewers feel positive about Pardot's sales management capabilities. Users think the integration with Salesforce is a standout feature, providing real-time updates and a complete picture of the sales funnel. They appreciate how it facilitates collaboration between sales and marketing teams, improves data maintenance, and enhances the handoff process. Reviewers also find it valuable for tracking marketing activities that lead to customer conversions.

See related user reviews

“The integration with Salesforce is its best feature, and my sales team has really enjoyed the real-time updates provided by LeadDeck so they can strike while the iron is hot.”

Claire Berge Schmidt

Director of Marketing

“The smooth integration with Salesforce allows our sales team to keep track of which marketing activities resulted in customer conversion.”

Spener H

Effective Marketing Automation

85% of reviewers feel positive about Pardot's marketing automation. Users report that it allows them to easily create and automate personalized marketing campaigns, significantly improving customer engagement and conversion rates. They appreciate the comprehensive set of tools for managing customer accounts and executing targeted campaigns. Reviewers also highlight the platform's ability to analyze communication trends and organize marketing initiatives efficiently.

See related user reviews

“I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.”

Dave Adendorff

Marketing Operations Manager

“One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns.”

Marek Tyczyński

CEO

Robust Email Marketing

84% of reviewers feel positive about Pardot's email marketing features. Users find it effective for tracking and measuring the success of email campaigns, including A/B testing. They appreciate the automation capabilities, which streamline email communications and integrate seamlessly with Salesforce. Reviewers also value the ability to create detailed email logic, engagement programs, and mobile-friendly, personalized emails.

See related user reviews

“Pardot is awesome for the ability to track and measure the success of email and content campaigns, especially helping with our AB campaigns.”

Eric Smith

Content Marketing Manager

“Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team.”

Nick Stringfellow

Sr. Coordinator, Youth Marketing and Sales

Powerful Engagement Studio

83% of reviewers feel positive about Pardot's Engagement Studio. Users love how it simplifies the creation of drip and nurture campaigns based on prospect behavior. They find it easy to set up and use, making it possible to build engagement-driven campaigns without constant oversight. Reviewers also appreciate the feature's ability to track leads and interactions, helping them avoid spammy campaigns and stay off blacklists.

See related user reviews

“The engagement studio is the most helpful feature of the tool, organizing the flow of prospects according to their behavior on a website, landing page, etc.”

Antony Chaves

Marketing Operations Manager

“Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.”

Taylor Van Sickle

Digital Marketing and Analytics Consultant

High Cost Concerns

68% of reviewers feel negative about Salesforce Marketing Cloud Account Engagement's value for money/pricing. Some users report the platform provides good value for larger companies. Users think the pricing structure is expensive for small businesses. Reviewers indicate additional costs for essential features are prohibitive. They say the high cost is not justified by the features offered.

See related user reviews

“Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.”

Jessica Day

CMO

“The cost makes it an unviable option for small and medium-sized companies, even with the most economical plan.”

Gabriela Minchola

Support enginner

High Cost

59% of reviewers feel negative about Pardot's expensive rates. Users mention that the software is costly, especially for smaller companies. They find the pricing structure difficult to understand and feel that the product is overpriced even with discounts. Reviewers also note that adding basic features can make it even more expensive, making it less suitable for small enterprises.

See related user reviews

“This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face.”

Robert Regan

Client Relations Manager

“It gets rather expensive as you add what should be considered basic features nowadays.”

Katie Badeusz

Director of Marketing

Inadequate Support

58% of reviewers feel negative about Pardot's support. Users report slow response times and difficulty reaching support agents. They mention that basic questions can take hours or days to get answered, and the removal of chat support has worsened the experience. Reviewers also criticize the high cost of obtaining phone support and the overall lack of effective assistance.

See related user reviews

“I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered.”

Colleen Perone

Operations Manager

“Of all its many problems, how much you need to pay to get support other than by email with a 3+ day turnaround is outrageous.”

Cameron Corniuk

Marketing Technologist

Limited Landing Page Capabilities

57% of reviewers feel negative about Pardot's landing page capabilities. Users find the design options limited and difficult to customize without developer knowledge. They mention that the landing page builder is clunky, not user-friendly, and lacks mobile optimization. Reviewers also note issues with responsiveness and the need for custom builds to achieve desired results.

See related user reviews

“Pardot has limited design capabilities when creating e-mails and landing page templates.”

Chandler Karadsheh

Marketing Director

“I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing.”

Erik Viager

Sr. Manager, Strategic Development

Weak Reporting Features

56% of reviewers feel negative about Pardot's reporting features. Users indicate that the reporting capabilities are basic and lack customization options. They find it difficult to track ROI and report on marketing activities effectively. Reviewers also mention inconsistencies in tracking and the need for additional packages to access more robust analytics.

See related user reviews

“There is no way to create a custom report, making it very difficult for our team to track ROI.”

Jessica Lam

Demand Generation Marketing Manager

“The reporting and analysis component is not easy to pick up and in some cases not flexible enough to give valid reporting capabilities.”

Kevin Gamache

Senior Web Analyst

Salesforce Marketing Cloud Account Engagement's key features

Most critical features, based on insights from Salesforce Marketing Cloud Account Engagement users:

Marketing Automation

4.1

(32)

Email Marketing

4.2

(27)

Contact Database

4.3

(32)

Lead Management

3.9

(26)

Process/Workflow Automation

4.5

(13)

Segmentation

4.1

(15)

All Salesforce Marketing Cloud Account Engagement features

Features rating:

4.0

(650)

Conversion Tracking

4.4

(5)

CRM

4.8

(10)

Customer Database

4.0

(2)

Online Forms

3.0

(1)

Multi-Channel Marketing

4.7

(3)

Customizable CTAs

4.0

(2)

Customizable Fields

4.3

(17)

Multi-Channel Communication

4.0

(2)

Customizable Templates

4.5

(2)

Dashboard

3.4

(5)

Data Extraction

3.0

(1)

Data Import/Export

4.1

(7)

Data Visualization

5.0

(1)

Multi-Campaign

5.0

(5)

Dynamic Content

4.0

(4)

Email Campaign Management

4.5

(38)

Email Distribution

4.5

(6)

Email Management

3.8

(19)

Lead Verification/Validation

4.0

(1)

Lead Nurturing

4.0

(1)

Forms Creation & Design

4.0

(10)

Lead Generation

4.3

(7)

Interaction Tracking

4.1

(14)

Website Visitor Tracking

4.5

(2)

Access Controls/Permissions

4.1

(9)

Social Media Integration

5.0

(1)

Search/Filter

4.7

(3)

Archiving & Retention

5.0

(1)

Search Marketing

4.0

(1)

Sales Trend Analysis

4.0

(2)

Sales Activity Management

4.3

(3)

Campaign Analytics

4.5

(10)

Campaign Planning

4.6

(11)

Performance Metrics

4.6

(5)

Content Management

5.0

(1)

Collaboration Tools

5.0

(1)

Real-Time Reporting

4.5

(2)

Reporting & Statistics

4.0

(1)

Reporting/Analytics

3.5

(13)

Campaign Scheduling

3.9

(8)

Contact Management

4.1

(38)

Mobile Optimization

4.1

(27)

List Management

4.4

(23)

CAN-SPAM Compliance

4.5

(14)

ROI Tracking

3.9

(13)

Event Triggered Actions

4.3

(7)

Campaign Management

3.6

(12)

Engagement Tracking

4.0

(9)

Landing Pages/Web Forms

3.4

(8)

Lead Qualification

3.9

(17)

Customizable Forms

4.3

(4)

Social Marketing

4.0

(2)

Spam Blocker

4.3

(12)

A/B Testing

5.0

(1)

Drip Campaigns

3.8

(6)

Mobile Access

2.5

(6)

Image Library

2.0

(1)

Channel Management

5.0

(1)

Campaign Tracking

3.0

(1)

Response Management

(0)

Campaign Segmentation

(0)

Calendar Management

(0)

Sales Analytics

3.0

(1)

Sales Reports

(0)

Business Card/Badge Scanning

(0)

Autoresponders

(0)

API

(0)

Alerts/Notifications

(0)

Activity Tracking

(0)

Social Promotion

(0)

Source Tracking

5.0

(1)

Activity Dashboard

(0)

Template Management

4.3

(4)

Third-Party Integrations

(0)

Version Control

(0)

Visitor Tracking

(0)

Visual Analytics

(0)

Web Forms

(0)

Website Analytics

(0)

Workflow Management

(0)

WYSIWYG Editor

4.0

(2)

Keyword Tracking

3.0

(1)

Full Text Search

(0)

Lead Distribution

4.0

(1)

Forms Management

(0)

Lead Notifications

4.0

(1)

Event Marketing

(0)

Email Tracking

3.0

(1)

Email Templates

(0)

Email Monitoring

4.0

(2)

Marketing Calendar

4.0

(1)

Monitoring

(0)

Drag & Drop

(0)

Multi-Channel Attribution

(0)

Customizable Reports

(0)

Multi-Channel Data Collection

(0)

Customer Surveys

(0)

Multivariate Testing

2.5

(2)

Customer Segmentation

(0)

Conversion Rate Optimization

(0)

Pipeline Management

(0)

Prospecting Tools

3.0

(1)

Real-Time Analytics

(0)

Real-Time Data

(0)

Real-Time Notifications

(0)

Chat/Messaging

(0)

Salesforce Marketing Cloud Account Engagement alternatives

Salesforce Marketing Cloud Account Engagement

4.1

(650)

Starting from

1250

Per month

Free trial

Free version

Ease of Use

3.8

Features

4.0

Value for Money

3.8

Customer Support

3.9

Brevo

4.6

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.5

Customer Support

4.5

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Salesforce Marketing Cloud Account Engagement pricing

Starting from

1250

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

User opinions about Salesforce Marketing Cloud Account Engagement price and value

Value for money rating:

3.8

Of 57 reviews that provide robust commentary on Salesforce Marketing Cloud Account Engagement's price and value, 32% mention it in a positive light.

Reviewers appreciate that Salesforce Marketing Cloud Account Engagement offers a user-friendly interface and comprehensive functionality without requiring numerous add-ons. They find the native integration with Salesforce and dynamic content add-ons beneficial, and some users report that the platform provides good value for money, especially for larger companies. Users think the tool helps reduce long-term customer acquisition costs and enhances marketing campaigns. Some reviewers feel the platform is essential for growth and scaling, despite its high cost.

However, many users indicate that the pricing structure is expensive, particularly for small businesses or startups with limited budgets. They report that additional costs for essential features, such as a dedicated IP, and the need for expensive consultants for setup and support, make the platform less accessible. Some reviewers find the platform's pricing uncompetitive compared to other options and feel that the high cost is not justified by the features offered. They also mention that the lack of a free trial and the need for higher-tier plans to access the best features are significant drawbacks. Overall, users express that while the platform has potential, its high cost can be prohibitive.

Check .

To see what individual users think of Salesforce Marketing Cloud Account Engagement's cost and value, check out the review excerpts below.

“Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities.”

Marco Concordano

IT Expert

“The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers).”

Matt Nuguid

Director, Growth & Revenue Operations

“Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.”

Marek Tyczyński

CEO

Salesforce Marketing Cloud Account Engagement integrations (176)

Integrations rated by users

We looked through 650 user reviews, to identify which products are mentioned as Salesforce Marketing Cloud Account Engagement integrations, and what is the users perception.

Salesforce Sales Cloud

Integration rating: 4.7 (3)

“If you have Pardot for Marketing Automation, you NEED Salesforce Sales Cloud to take full advantage of the product ”

David Bernal

Growth Marketing Manager

Salesforce Platform

Integration rating: 5.0 (2)

Intercom

Integration rating: 4.0 (1)