Salesforce Marketing Cloud Account Engagement vs Klaviyo

Mailchimp

HubSpot Marketing Hub

Brevo

Omnisend

Marketo Engage

Drip

Compare Salesforce Marketing Cloud Account Engagement and Klaviyo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Autoresponders

Business Card/Badge Scanning

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Collaboration Tools

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Forms Creation & Design

Forms Management

Full Text Search

Image Library

Interaction Tracking

Keyword Tracking

Landing Pages/Web Forms

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Verification/Validation

List Management

Marketing Automation

Marketing Calendar

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Pipeline Management

Process/Workflow Automation

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Sales Activity Management

Sales Analytics

Sales Reports

Sales Trend Analysis

Search Marketing

Search/Filter

Segmentation

Social Marketing

Social Media Integration

Social Promotion

Salesforce Marketing Cloud Account Engagement

Android

Linux

Web-based

Windows

Director of Sales

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Marketing Automation Manager

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Assistant Director, Operations and Data Management

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Operations Manager

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Demand Generation Specialist

It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies.

Content Marketer

Pardot is wonderful and the customer service team on their side is quick and responsive.

Digital Marketing Specialist

I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point.

marketing ops

I really enjoy using Pardot to empower my sales team. I would strongly recommend taking a few courses at the start to make sure that you use and set up your system properly.

Co-founder

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Marketing

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Associate Manager

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues.

marketing

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Principal

The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user.

Creative and Digital Manager

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys.

Chief Content Officer

Occasionally the summary report fails to send. We haven’t been able to figure out why but it is a minor issue since we log in multiple times a day to retrieve lead information.

After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue.

When working with automation rules, everything works retroactively, causing potential problems.

Operations Analyst

There is a slight learning curve in using the software, it requires a significant amount of manual entry - though they have announced a drag and drop editor for next year.

Salesforce Marketing Cloud Account Engagement screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing.

Salesforce Marketing Cloud Account Engagement screenshot: Create, test, and send engaging and beautiful emails with the email editor.

Salesforce Marketing Cloud Account Engagement screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns.

Salesforce Marketing Cloud Account Engagement screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules.

Salesforce Marketing Cloud Account Engagement screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.

Salesforce Marketing Cloud Account Engagement screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

Audience Targeting

Automated Responses

Behavior Tracking

Behavioral Analytics

Click Tracking

Customer Profiles

Customizable Branding

Data Integration

GDPR Compliance

Generative AI

Lead Capture

Mass Texting

Message Personalization

Mobile Coupons

Multiple Data Sources

Personalization

Predictive Modeling

Preview Functionality

Real-Time Monitoring

Scheduled Messaging

Shortcodes

SMS Marketing

SMS Messaging

Spam Blocker

Template Management

Third-Party Integrations

Web Forms

Website Visitor Tracking

WYSIWYG Editor

Klaviyo

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Salesforce Marketing Cloud Account Engagement vs Klaviyo Comparison (2026)

Salesforce Marketing Cloud Account Engagement vs Klaviyo Comparison (2026)

Salesforce Marketing Cloud Account Engagement

Klaviyo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives