Salesforce Marketing Cloud Account Engagement vs Lead Forensics

Mailchimp

HubSpot Marketing Hub

Marketo Engage

Dealfront

CANDDi

Snitcher

Compare Salesforce Marketing Cloud Account Engagement and Lead Forensics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Autoresponders

Business Card/Badge Scanning

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Collaboration Tools

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Forms Creation & Design

Forms Management

Full Text Search

Image Library

Interaction Tracking

Keyword Tracking

Landing Pages/Web Forms

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Verification/Validation

List Management

Marketing Automation

Marketing Calendar

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Pipeline Management

Process/Workflow Automation

Prospecting Tools

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Sales Activity Management

Sales Analytics

Sales Reports

Sales Trend Analysis

Search Marketing

Search/Filter

Segmentation

Social Marketing

Social Media Integration

Social Promotion

Salesforce Marketing Cloud Account Engagement

Android

Linux

Web-based

Windows

Director of Sales

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Marketing Automation Manager

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Assistant Director, Operations and Data Management

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Operations Manager

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Demand Generation Specialist

It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies.

Content Marketer

Pardot is wonderful and the customer service team on their side is quick and responsive.

Digital Marketing Specialist

I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point.

marketing ops

I really enjoy using Pardot to empower my sales team. I would strongly recommend taking a few courses at the start to make sure that you use and set up your system properly.

Co-founder

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Marketing

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Associate Manager

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues.

marketing

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Principal

The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user.

Creative and Digital Manager

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys.

Chief Content Officer

Occasionally the summary report fails to send. We haven’t been able to figure out why but it is a minor issue since we log in multiple times a day to retrieve lead information.

After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue.

When working with automation rules, everything works retroactively, causing potential problems.

Operations Analyst

There is a slight learning curve in using the software, it requires a significant amount of manual entry - though they have announced a drag and drop editor for next year.

Salesforce Marketing Cloud Account Engagement screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing.

Salesforce Marketing Cloud Account Engagement screenshot: Create, test, and send engaging and beautiful emails with the email editor.

Salesforce Marketing Cloud Account Engagement screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns.

Salesforce Marketing Cloud Account Engagement screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules.

Salesforce Marketing Cloud Account Engagement screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.

Salesforce Marketing Cloud Account Engagement screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Snitcher identifies anonymous website visitors so B2B teams can convert high-intent traffic the moment it lands.

CANDDi is a sales and marketing automation software designed to help teams increase conversions, generate more leads, and close more deals by identifying website visitors and tracking their activities, including page views, case-studies, downloads, products, and more

Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.

Behavior Tracking

Lead Capture

Lead Segmentation

Predictive Analytics

Sales Forecasting

Source Tracking

Visitor Tracking

Web Traffic Reporting

Lead Forensics

A more basic, cost-effective version of the tool could be a great option for companies like ours that may not be frequent users but still want to benefit from the core functionalities.

Marketing Manager

There's limited to say negatively about the platform. They provide great customer service, the insights are great and their pipeline of upcoming features sounds brilliant.

Marketing Specialist

The Lead Forensics Community offers a wealth of resources for sales and marketing teams, including a comprehensive library of product guides, webinars, and access to their outstanding support team.

I have been super impressed with Rikki, our customer success manager's willingness to keep us moving forward to ensure that we get the most out of our subscription.

Director

Great lead capture tool and very pro-active support from the team. We've generated many good customers, based off the insights Lead Forensics has provided about their websites visits.

Managing Director

The actual system is very thorough and clever. Brilliant customer service from [sensitive content hidden.

Head of Marketing

It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets.

Vice President 

This Company does not have a review section, so I will post here. This is a SCAM, do not do it.

Operations Specialist

So far, we are very satisfied with the information Lead Forensics is pulling from our website. The information is insightful and helpful.

Business Development Executive

Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential success.

Sales and Marketing Director

And it is expensive, and after a while useless tool as we never felt we got value from it after a while.

Lots of issues with the tool itself: the integration with Hubspot is a premium and is not included, the design of the platform is very poor. The data you get is not that actionable or precise.

Product Marketing

They do a good job onboarding you and teaching how to leverage it. Very talented sales team that is ready to overcome any objection you might have.

Founder

And the seamless integration to LinkedIn allows you naturally engage with your target audience.

GTM Business Development

Ease of use, simplicity is the biggest thing for me.

Salesforce Marketing Cloud Account Engagement vs Lead Forensics Comparison (2026)

Salesforce Marketing Cloud Account Engagement

Lead Forensics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives