Lead Forensics Pricing, Features, Reviews & Comparison of Alternatives

Lead Forensics

Lead generation software with web traffic analysis tools

4.19/5 (16 reviews)

Lead Forensics overview

Lead Forensics is a web-based lead generation software for businesses of all sizes that helps gather sales leads based on anonymous web traffic. The software includes a visitor management database, an analytics dashboard, and a channel management feature to gain insight on the sources of all web traffic. Once an anonymous lead has been identified, Lead Forensics will automatically generate necessary contact information such as visitor name, job title, email address, and phone number to allow sales teams to be informed on their potential customers. In addition, the system will identify decision-makers for companies that outsource their web searching and separate potential leads by geographical location.

Lead Forensics provides an analytics feature that shows key information such as what visitors are searching for, how many times they have clicked on a specific page, and their time spent on each page. The software also comes with marketing source metrics, which shows how visitors are clicking on web pages from sources such as search terms, referring websites, page abandonment and engagement, and social media advertisements. The software can be integrated with multiple CRM systems such as Salesforce, Zoho, and Workbooks.
www.leadforensics.com

Pricing

Starting from
$0.01/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom

Supported languages

English
Lead Forensics screenshot: Advertising page to track history of promotionsLead Forensics: How it worksLead Forensics screenshot: Visitor history list that displays traffic generation sourceLead Forensics screenshot: Analytics dashboard page to view specific trends of visitorsLead Forensics screenshot: Lead generator that automatically provides contact information

Lead Forensics reviews

Value for money
Features
Ease of use
Customer support
  3.7
  3.9
  4.2
  4.0
Sean DeCrescenzo

Great resource for website lead capture.

Used daily for 6-12 months
Reviewed 2019-03-22
Review Source: Capterra

We used Lead Forensics to capture information on our website in order to generate new/support existing leads for our sales. We work in Saas and have demos on our website and with this, we were able to tell which company was on our site and watched a demo and pass this information along to a sales representative. Even one lead is extremely valuable for us as a company and Lead Forensics generated multiple so it essentially paid for itself!

Pros
Simple interface Enough detail to get the information you need Can look up individual IP at your request Useful for supporting sales staff Is a great tool to have for a lot of reasons

Cons
Limited to a certain number of direct IP searches per time period We made the switch to another provider for this reason however during the entirety of our contract Lead Forensics was more than enough for us to do our job effectively.

Response from Lead Forensics


Hi Sean,

Thank you for taking the time to leave us a review of your experience with Lead Forensics. We're really pleased to hear that you enjoyed the software and that you experienced a positive return on your investment.

It's also great to see that you have rated our customer service as 5 star. Lead Forensics strives to deliver world-class customer service and we're pleased to see that with your experience, there was no exception.

Thank you again for your feedback.

Kind regards,
Pete - Lead Forensics

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Great software but leaves something to be desired.

Used daily for 6-12 months
Reviewed 2019-02-16
Review Source: Capterra

We use lead forensics on our website to track possible customers for our product. Once we get their company name through the lead forensics tool we research the email addresses of individuals at this company with the applicable job title for us to go after and count them as new leads. We have gained sales strictly through the method before so overall this software works!

Pros
Best software in my opinion for its purpose Would recommend over many utilities used to track web traffic Works great with CRM integration Super fluid interface Makes communication between Sales and Marketing easier Expedites tasks that used to take multiple actions to complete and consolidates them into one process

Cons
Lacking certain information that other softwares have for this particular purpose however none are as flexible as this one Limited to the amount of individual IP addresses you may ask for even if you pay for the software and you have to contact customer service in order to track these specific IP addresses

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Fantastic product with measurable R.O.I.

Used daily for 6-12 months
Reviewed 2018-08-29
Review Source: Capterra

It took us some time to get used to putting it into our workflow but the return on investment in engaging casual browsers, as well as the insight it provided on everyone in our pipeline as well as the end result (customers) made this software an absolute no-brainer in terms of a business decision. Cannot recommend enough, a real game changer for a business, but I imagine you would need to have a fair amount of traffic for it to be as worthwhile as it was in my experience.

Pros
Absolute transparency- being able to see when cold, warm or hot prospects were engaging with the brand, and fully understanding how, as well as customers and even competitors as well. Clearly able to measure the ROI which is rare but valuable with Marketing software.

Cons
The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jay Urbaniak

Excellent Software With Real-Time Trigger Reports

Used daily for 1-2 years
Reviewed 2018-09-26
Review Source: Capterra

Pros
Lead Forensics DOES NOT rely on Google Analytics. They use their own proprietary database of companies that is constantly being updated. They also have a Data Manager feature where you can upload various lists of company domains and then you get an IMMEDIATE alert whenever someone from that company hits your Web site.

Cons
It is on the expensive side, but still well worth the money. If I had one piece of advice, it would be NOT to charge MORE money to get the contact information of people at any visiting company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Simon Murthwaite

Lead Forensics Once ou're past the sales call

Used daily for 1-2 years
Reviewed 2019-07-16
Review Source: Capterra

Much more in depth than analytics

Pros
Once using this it allows you to see not just new business opportunities but lost customers returning to your site, engagement with social and the journey a lead has taken, what they've viewed and who/how they've found and then shared it.

Cons
The initial sales bombardment. All be it they have to get the product to market but these guys are relentless. Having said this once you're on board they're just as engaged with current customers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Lead Forensics pricing

Starting from
$0.01/month
Pricing options
Free trial
Subscription
View Pricing Plans

Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website.

Lead Forensics features

Activity Dashboard
Activity Tracking
Automatic Notifications
Contact Database
Contact Management
Lead Capture
Lead Management
Sales Analytics
Search Functionality

API (153 other apps)
CRM Integration (128 other apps)
Collaboration Tools (56 other apps)
Customizable Templates (57 other apps)
Data Import/Export (57 other apps)
Email Integration (53 other apps)
Real Time Data (60 other apps)
Reporting & Statistics (59 other apps)
Sales Reporting (60 other apps)
Sales Tracking (51 other apps)
Third Party Integration (91 other apps)

Additional information for Lead Forensics

Key features of Lead Forensics

  • Contact Discovery
  • Contact Import/Export
  • Lead Database Integration
  • Lead Segmentation
  • Lead Verification
  • Source Tracking
  • Visitor Identification
View All Features