Post Planner vs Buffer

HubSpot Marketing Hub

Hootsuite

Zoho Social

Sprout Social

Loomly

Later Social

Compare Post Planner and Buffer based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Publer

Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Instagram

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Most marketers struggle to get engagement on social media.

Publishing more posts is NOT the solution. You need to publish the RIGHT KIND of posts!

Activity/News Feed

Automated Publishing

Automated Scheduling

Blogs

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Categorization/Grouping

Collaboration Tools

Content Library

Content Management

Customizable Branding

Document Management

Document Storage

Drag & Drop

Editorial Calendar

Engagement Tracking

File Management

Group Management

Image Library

Keyword Filtering

Marketing Automation

Marketing Calendar

Media Library

Mobile Access

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Performance Metrics

Personalization

Post Scheduling

Publish Scheduling

Real-Time Analytics

Real-Time Data

Reporting/Analytics

Reporting & Statistics

Social Advertising

Social Marketing

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

User Profiles

Post Planner

Web-based

Windows

Linux

iPhone

Android

iPad

Chromebook

Starter

Solo

Business

Product head

Only analytics and user engagement feature needs to be little more comprehensive, although it is fine.

Availability of embedding graphics from a variety;

Marketing

PostPlanner has brought me back from the brink of extinction on posting for our business.  

Co-founder

Love the ease of use and time savings to bring our followers the latest news and articles relevant to our organization.

I love how it easily lets you plan and add for future posts.   

Social Media Manager

Very positive, [sensitive content hidden] was amazing at helping me understand some key features that I find really helpful.

Executive Director

In a small nonprofit having PostPlanner is like having another employee!

It is a pleasure to use, and it has very good UX and workflow for a publisher.

Digital Curator and Social Media Influencer

It has not only helped me manage multiple accounts & twitter handles easily, but has ensured that I reach over a million impressions on a single Twitter handle within a year and a half of its initiation!

Business & Marketing Coach

I've been using Post Planner as a professional social media manager for years now, and it continues to amaze me with better and better improvements.

Owner

it has Helpful  videos, Quick response to questions, advance scheduled posting and recycling and re-post options.

I had been with HootSuite for 4 years but apparently the owners are trying to support a Columbian Coke habit; their annual rate skyrocketed.

owner

I like inputting all of the pages and groups that share material I enjoy and know does well on my page, and quickly share that on my social media.

Web Designer

A reasonably priced social media scheduler that helps with easily finding and planning content and is a time saver for busy people.

Pediatrician

I grew my FB Page to over 145K followers with PostPlanner without having a social media manager (all done myself), and I can't stress enough how helpful the "Repeat" feature has been.

None

I like the analysis feature as well, and how easy it is to repeat-post my favourite and best-performing posts.

Designer

I love that you I can handle my social media accounts in one place.

Content (video, images or articles) are easily available and can be saved to different streams to add to the posting schedule.

Blogger

It helps me find content that's leading the industry and has become a big part of my weekly routine for social media publishing.

The recycling feature and the ability to create my own custom feeds of content.

There is also the option to " add to queue" or "share next" or "share now" or "schedule" a post alongside choosing to add to the Planner.

Post planner help me by not wasting my time to post on social media every day what I do really I post in the beginning of the month for all whole month

I don’t use the contents much, so I can't comment on this feature.

Post Planner removes the weight of finding top performing social media content so that I can spend more time connecting with my dream client.

Sometimes I screw up and would like to postpone a post by just a bit.

You can see at a glance your posts and schedule, and it is easy to re-order the posts or recurr posts and this can be viewed per profile or as a group of profiles.

Content is either new content, or content that has been provided over the past week or month or more, meaning that past content can easily be shared with your followers.  

Sorting your already published content to see what has done the best can be a little buggy in the history tab, but they are aware and are working on it.

Author

I also wish I could move a scheduled post back to draft and/or replace/add another social media to it, without having to recreate it from scratch.

I can select posts that will cycle around again and I can post across different platforms.

I switched from another service because Post Planner is cheaper and allows for a higher number of recycled posts than its competitor.

The editing tool for changing content or the date and time is one of the best.

An ideal time saving feature to have popular posts for shares and gain interest within your channel community and grow.

Data Scientist

In my company we take access of the social media accounts for a specific time each year, then, you have the option to post business related content to promote the company, etc.

I can post every half hour for the entire morning in advance and be done in less than 15 minutes.

There does not appear to be a notification of upcoming plan renewal either so this needs to be monitored separately.

Realtor

I would like to see the site provide the option to shuffle through a variety of times to run posts.

I wish I had more control over the main page so I could move features I don't use out of the way.

Founder

Limited flexibility to recycle posts to other social media properties

Media Head

Our initial offering with the Starter plan provided us with 300 posts per month.

Post Planner works even when I'm on holiday which save me time, and its not expensive.

I accidentally schedule content to the first alphabetical page all the time and that's annoying.

Online Entrepreneur

The content is also refreshed regularly so you've got lots of cool new things to choose from to post to your audience.

Best Social Media Management Tool 

It also provides insights into how your posts are performing. If you are looking for an easy way to manage your social media posts, then Post Planner is the tool for you.

I would recommend Post Planner to anyone that is needing a tool to help them post without having to sit on top of their social media at all times.

Owner 

The part I like least is not being able to schedule stories or reels.

Video Content Creator

I use for my Facebook group/page which is about travel in Northern California.  

The parts I liked least was that some of the content areas are showing as available are actually empty.

Sometimes, I need to set up the social media links and this takes time.

All the features are designed to save time while delivering quality content.

Social Media Management

Post Management

Content Scheduling

Post Recycling

User Interface

Plan Upgrades

Post Engagement

Article Management

Unresponsive and unhelpful support

There is nothing more irritating than paying for a product and you cant get response when you need help.

37% of reviewers feel negative about Post Planner’s customer support. Reviewers indicate frequent frustration with slow or unhelpful responses when seeking assistance. Users think the support team often fails to resolve issues, sometimes shifting blame or providing only generic apologies. Some users say unclear billing practices and difficulty obtaining refunds add to their dissatisfaction. Reviewers report feeling neglected or mistreated, with some describing the support as unresponsive or even unethical. They emphasize that poor customer service undermines trust and can overshadow the platform’s benefits.

Intuitive and simple workflow

Post Planner is easy to use and get started with

91% of reviewers feel positive about Post Planner’s ease of use. Reviewers indicate the platform is straightforward and intuitive, allowing them to quickly learn and navigate its features without confusion. Users think the simple interface saves them time and reduces the learning curve, making it accessible even for those new to social media management tools. Some users report that the clarity of the platform enables them to focus on content creation rather than technical setup. Reviewers appreciate how the uncomplicated design streamlines their workflow and makes daily tasks less burdensome.

Efficient multi-platform scheduling

85% of reviewers feel positive about Post Planner’s social media management capabilities. Users say the tool enables them to plan, schedule, and automate posts across multiple platforms, which saves significant time and effort. Reviewers appreciate features like content discovery, performance insights, and the ability to manage several accounts from one place. Some users report that automation and scheduling help maintain a consistent online presence, while others value the time-saving benefits for small teams or solo marketers. They find these capabilities essential for growing their audience and improving engagement.

Large Enterprises

Freelancers

Small Business

Mid-size Business

Vista Social

Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Alerts/Notifications

Data Import/Export

Data Visualization

@mentions

Multi-Channel Campaigns

Third-Party Integrations

By industry, Buffer reviewers are most commonly professionals in marketing and advertising (20%). The most frequent use case for Buffer cited by reviewers is social media management (64% of reviewers).

Users and use cases

Most reviewers indicate Buffer offers good value for money, especially for individuals and small businesses, and they appreciate the free plan. However, some reviewers feel advanced features and analytics are costly, and they find the pricing structure confusing.

Value for money

The Buffer integrations most frequently cited by reviewers are: Instagram (a social networking product rated 4.5 out of 5 for its integration with Buffer), Twitter/X (a social networking product, 4.8), and Meta for Business (a social media marketing product, 4.7).

Integrations

Buffer is a social media management solution with key features that include post scheduling, social media integration, automated publishing, content management, multi-account management, and more.

Buffer

Free

Essentials

Team

Operations

My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready.

Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting.

Writer

Buffer is brilliant for creating, planning and scheduling your social media posts all in one platform, it’s excellent for integrating future posts on calendar.

Account Manager

Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks.

Client Success Specialist

Buffer is a good scheduling tool for Google My Business posts and shares them across Google My Business pages, as well as other social media sites like Facebook.

Content Creator

I use Buffer to schedule my posts in one single shot for a whole week, which makes me save time, and I can bring changes at any moment

Communications manager

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text.

The AI generation tool has a learning curve about the business, and what posts actually work.

Digital Communications Director

It’s been great for making sure we’re posting consistently, even when we’re busy with campaign life and spending more time in cafes than at our desks.

Paid Media Strategist

I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva.

Post Planner vs Buffer Comparison (2026)

Post Planner

Buffer

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives