QuestionPro vs Google Forms

UmfrageOnline

SurveyMonkey

UmfrageOnline provides businesses with a multi-language survey creation platform, as well as multi-channel survey distribution and real-time reporting. Features include logical workflows, customizable branding, mobile device compatibility, dynamic content, answer piping, and more.

Google Forms

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

VP-Communication

QuestionPro support has also been extremely helpful and responds quickly to questions on our account.

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

360 Degree Feedback

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Anonymous Feedback

Audience Targeting

Benchmarking

Commenting/Notes

Conditional Logic

Contact Database

Contact Management

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Data Analysis Tools

Data Cleansing

Data Import/Export

Data Security

Data Visualization

Discussions/Forums

Drag & Drop

Dynamic Content

Email Marketing

Email Reminders

Employee Database

Employee Onboarding

Employee Recognition

Engagement Tracking

Feedback Management

Filtering

Gamification

Group Management

Mass Texting

Member Directory

Message Personalization

Mobile Access

Mobile Alerts

Mobile Survey

Moderation

Multi-Channel Distribution

Multi-Language

Multiple Question Types

Multiple User Accounts

NPS Survey Structure

Offline Access

Offline Response Collection

Panel Management

Pulse Surveys

Question Branching

Question Library

Question Piping

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reminders

Reporting/Analytics

Reporting & Statistics

Response Quotas

Response Validation

Search/Filter

Sentiment Analysis

Site Intercept Survey

Skip Logic

SMS Messaging

Social Media Integration

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Survey/Poll Management

Survey Sample Management

Surveys & Feedback

Template Management

Templates

Third-Party Integrations

Trend Analysis

URL Customization

User Management

Visual Analytics

By industry, QuestionPro reviewers are most commonly professionals in non-profit organization management (47%). The most frequent use case cited by reviewers is survey (93%).

Users and use cases

Most reviewers indicate that QuestionPro delivers strong value for money, especially praising its generous free plan and cost-effectiveness. However, some reviewers feel the pricing is high compared to competitors and dislike the tiered pricing structure.

Value for money

QuestionPro is a survey program offering key features such as a survey builder, customizable questions, data import/export, reporting and analytics, question branching, and skip logic, among others.

QuestionPro

Web-based

iPhone

iPad

Android

XM for Strategy & Research

Jotform

Alchemer

SurveyLegend

Delighted

Survey Planet

Sogolytics

GetFeedback

Surveys & Research- Essentials

Surveys & Research- Team Edition

Surveys & Research- Advanced

Surveys & Research- Research Suite

Customer Experience

Employee Experience

Conservation Social Scientist

There are tons of good options for different types of survey questions, and I appreciate the automatic generation of charts and graphs that are sometimes ready to use for presentations as-is.

Communication Specialist

It’s been dependable for running surveys, collecting feedback, and analyzing results. Once you get used to the interface, it’s efficient and handles both basic and advanced surveys well.

Marketing Manager

However, the interface can feel a bit unintuitive for complex surveys, and some advanced analytics features are only available in higher-tier plans.

Director

We use it to collect the data of our members from all over the world, for this reason we need to compare the data obtained between them and QuestionPro allows us to download reports in Excel files, text files and Power Point files.

Research Director

QuestionPro was a lifesaver when I left my academic institution and needed a software program to collect data for my nonprofit. When starting up a nonprofit it is hard to find the funds for something like software so QuestionPro not only came through as an option but also met our needs in terms of a survey solution.

I appreciate most is the wide variety of question types and customization options. Whether I needed a simple multiple-choice question or a more complex logic-based flow, QuestionPro handled it smoothly.

It is a great tool for collecting social science data and collecting feedback on workshops that my organization runs.

Executive Director

We asked if we could sign up for the monthly license like they have for their basic level and were told that they only offer an annual rate.

Program and Impact manager

Question Pro has saved our organization time and has allowed us to streamline our assessment and survey administration.

President

QuestionPro allows our non-profit organization to easily poll our members through customizable surveys that help us to stay connected with our members and to ensure we are supporting them properly.

CIO,COO

This not only saves us time but also ensures data integrity and community trust, ultimately giving us clearer insights to guide our healthcare and community projects.

The ability to quickly copy a survey and edit it specific for an event makes it easy to deploy. Plus reporting is available that enables our partners to extract information most pertinent to their program and grant deliverables.

It fits teams that need real data and consistent output without having to build everything from scratch.

Chief Engagement Officer

QuestionPro allows me to ask complex polling questions at meetings and events and engage my audiences with a convenient online platform accessible by a QR code.

Clear, intuitive, and genuinely helpful in helping us identify trends and make data-informed decisions for our programs, allowing us to focus on interpreting insights that matter.

System Administrator

This allows us to direct our survey's to certain populations of our consumers in a way to help develop services, offer services etc.

As a non-profit agency, their nonprofit license allows us to connect with our consumers in a way which helps develop and enhance our service programming.

Advanced analytics and customization options are limited to higher-tier plans.

Super easy to create surveys, and the analytics make sense without needing a data science degree. If you’re looking for a hassle-free way to collect feedback, definitely check it out

Membership Coordinator

Their Non-Profit Program allows us to allocate our funds where they are needed most, maximizing our impact.

Overall, it’s a solid tool for standard survey needs, with room for improvement in usability and advanced reporting.

Senior Director of Education and Outreach

With our software we're able to design the type of surveys we need and the branching options are very helpful.

President and Founder

Like that we can easily customize the surveys and share with our target audiences with a simple, customized link.

Our members are located all around the world and QuestionPro provides the option for us to create the same survey in multiple languages.

It allows us to create easy-to-complete online surveys, that can be undertaken easily on many devices.

Parent Educator

We greatly appreciated the format of the reports, particularly the survey report in PDF format, as it can be easily shared.

Its weird its making me write at least 100 characters when I dont have anythjnf negative to say.

QuestionPro has been a great tool for my organzation to gather feedback and engage members and stakeholders, especially during live meetings in person or online.

For social science projects this can reduce validity and response rates.

Development Manager

Sometimes, the system can crash, and firewall restrictions can be a pain. If at all possible, it would be nice for more than 1 person to have access to the nonprofit license.

One of the most significant advantages for us is the ease with which we can obtain data in a usable Excel format.

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We use it fur community surveys in our Neighbourhood Forum.

Research and Evaluation Manager

It allows me to meet multiple stakeholder needs in one product.

QuestionPro has allowed us a sophisticated survey design for our clients and is very intuitive.

It’s flexible enough for simple surveys and more complex projects.

Policy and Grants Manager

I still need to create a codebook to translate answer choices that export as 1,2,3,4 into never, sometimes, often, always, etc.

Reliable data collection and basic reporting features.

I am honored to share a link to their program on our website landing page.

We also appreciate the cross-tab analytics as well as the powerpoint reports and full data set presentation.

Engagement Director

We'd like to see some increased capacities in the ways we are able to view and filter data.

Chairperson, Call to Entry Committee

The uplink for including pictures in the survey was an added benefit.

PRESIDENT and CEO

We have been able to design advanced surveys and the analytics are a time saver.

Marketing specialist

Some advanced features aren’t always clearly explained so extra time is spent figuring it out by yourself.

There are no easy or affordable solutions to help us better achieve our goals.

Survey Developer and Technical Writer

The nonprofit plan lacks several features we need; we’d prefer access to the complete feature set.

Innovative Solutions Manager

The analytics can sometimes be a little trickier to showcase the specific data we want, but it can be modified or imported into excel easily,

Web Coordinator

We recently stumbled upon a limitation that left us baffled: some complex questions aren't included in the analytics dashboard.   But there isn't even a list of them to refer to ahead of time.  

We use the free nonprofit license and it sometimes limits certain functionality.

Chief Strategy Officer

I love that QuestionPro has different types of questions to choose from especially conditional formatting.

QuestionPro vs Google Forms Comparison (2026)

QuestionPro

Google Forms

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives