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With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of...
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.
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Starting from
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Verified reviewer
Banking, 11-50 employees
Used weekly for 6-12 months
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Raven Tools is a good tool overall, but falls short of tools SEMrush, ahrefs, and even Moz.
I think the keyword research side of Raven is the most attractive thing about the software. It's easy to use and gives great data.
I don't think it's super user friendly. There are a lot of tools, but they aren't all easy to find or navigate too.
Bill C.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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My biggest pro is the reports. It's currently the best software I know that can pull in Google Ads and Analytics as well as other data sources. Good resource for client reporting. Also the dashboard is well designed.
It doesn't have some tools of other platforms like Moz or Ahrefs. More of a middle of the road platform.
Kornel K.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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We have been using it for years.
We use Raven to generate monthly reports for our clients and use the built in set of tools for analysis.
The backlink analysis tool in my opinion does not pull good or accurate results, would love to see that comparable to ahrefs.
Ulysses G.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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I have been using them for years now and with only a few cons, the over-all program works great.
Customer service, price, and most of the features. Aside from some of the features that may be Ahrefs has above Raven, it would almost be deemed worthy enough and it could one day be referenced as a One-Stop Access Shop... Just not yet.. But looking forward to when it is and have faith one-day it might be.
It's operating system lags and can take time to propagate data, even on wired-fiber-optic internet.
Aditya S.
Information Technology and Services, 201-500 employees
Used daily for 6-12 months
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Overall it's a good product for site analysis and for keyword research
The main reason to choose Ahref is because of it's database it's the all in one SEO suit from keyword research to site audit and more.
Though it has the biggest database site crawling feature is very time taking as compared to other tools like raven, Semrush and screaming frog.
John M.
Music, 11-50 employees
Used daily for 2+ years
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Ahrefs is the best for me.
I really like this tool. Ahrefs is an amazing and powerful online marketing tool that I am using to rank my website. It is a big help for me because I can further improve my website by checking on my competitors, monitoring my keywords, backlinks and it also allows me to generate a lot of new topic ideas. Their Backlink Checker is really powerful, it shows almost all of my backlinks as well as my new or lost backlinks. They also have a blog and a lot of tutorials about SEO and online marketing.
Sometimes, their tools are slow to load.
Erik A.
Marketing and Advertising, 1-10 employees
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A full suite of SEO tools as needed for any level of digital marketer. I would highly recommend anyone trying these tools.
I liked the free trial and how easy it was to use. It also helps explain each issue and shows you how to fix the issues quickly.
The free trial could be longer but it is still a great value. I will be upgrading very soon when the time comes.
Jamila L.
Real Estate, 201-500 employees
Used daily for 6-12 months
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A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance. With its easy to use interface and valuable insights, Ahrefs is a great tool to improve your website's visibility and search engine ranking.
The tools is amazing, so no cons to report.
Thank you for the kind words, Jamila! Be sure to check our latest features on our product blog: https://ahrefs.com/blog/category/product-blog/ A 2022 feature round-up is coming soon!
Brian J.
Information Technology and Services, 11-50 employees
Used daily for 2+ years
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Ahrefs is expensive but if you know how to use the tool correctly, it easily pays for itself in the data you can't get anywhere else.
I use Ahrefs on a daily basis to analyze backlinks, research competitors, and do keyword research. Ahrefs is a tool I can't live without to improve SEO on my website. I've tried a lot of similar tools and Ahrefs' data is by far the best.
Ahrefs is definitely price, but most backlink database tools are.
Patrick M.
Marketing and Advertising, 11-50 employees
Used weekly for 1-2 years
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We have many SEO clients, and Ahrefs is an integral part of the equation due to it's ability to map out keywords positions between you and your competitors. It's also great to monitor the strength of your backlink plan, and to try to find additional options that are worth pursuing.
I love the ability to compare keywords you and your competitors are targeting. It offer several tools to help determine where you are making ground, losing ground, and also to find keywords and phrases your competitors are targeting that you are not. I also use the backlink analyzer very regularly. In my experience, it is the best tool for this purpose on the market. It is also very competitively priced compared to other tools in the SEO realm.
There are stronger tools on the market for PPC specifically.
Ron Elius S.
Marketing and Advertising, 11-50 employees
Used weekly for 1-2 years
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One of the best SEO Tools on the Market
Ahrefs is one of a kind, it’s too powerful. Accurate Keyword research, and did I mention it’s also reliable and efficient since it will give you the volume and trend of a certain keyword. It’s amazing how this SEO Tool gives me the right data at the right time. The Competitive Analysis of Ahrefs made Ahrefs super usable and powerful.
Maybe for a Small Business the pricing is steep but it’s reasonable since the features offered by Ahrefs are powerful.
Verified reviewer
Internet, 201-500 employees
Used daily for 2+ years
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Overall, this tool is a must-have for any SEO doing keyword research and link building. I couldn't do my job without it.
No cons, however, a few SEO tools have closed the margin.
Giorgi G.
Tobacco, self-employed
Used daily for 2+ years
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One of the best SEO tools I ever worked with
Using Ahrefs with SEMRush is what it all takes to get the overall deep understanding of the SEO for the project you are working for. Ahrefs is invaluable tool when it comes to the backlinks and their tracking. Apart from having the extensive SEO capabilities (tools, features, functions, etc - which all of them works very well) this tool is my number one go when I need anything - literally anything backlink related. I cannot even imagine analyzing the competitors backlinks or certain amount of them without using Ahrefs. It's the valuable and reliable source taking its permanent place in my SEO toolbox.
Nothing really. For the things I am using this platform for - it's irreplaceable. The only thing which I have experienced to see is the search volume for the keywords that seemed quite off the real ones. Though, overall, I am very happy with what this platform can provide.
Pshemislav K.
Internet, 11-50 employees
Used daily for 2+ years
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Many helpful tools, almost all an SEO guy needs. They keep updating their tools and data. Listen to users recommendations.
It could be cheaper. Or they could come up with a subscription plan that suits poorer countries needs.
Verified reviewer
Publishing, self-employed
Used weekly for 2+ years
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I personally love its UI along with the data it provides. The data is just for idea so I don't depend on it completely but for old keywords it provides amazing stats which helps a lot in generating traffic.
The pricing is little expensive but you can go with Group Buy tools.
Thank you! Please note that group buys violate our Terms & Conditions (https://ahrefs.com/terms). If you find Ahrefs on the more expensive side at the moment, please use our free plan called Ahrefs Webmasters Tools: https://ahrefs.com/webmaster-tools Or our free tools: https://ahrefs.com/free-seo-tools
Dinesh T.
Security and Investigations, 11-50 employees
Used daily for 2+ years
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I am viewing my site analytics and overview, which gives me the exact standing of my sites. After knowing my position and weakness, it is easier to make proper SEO strategy to rank higher on search.
I like keyword and site explorer tools on Ahrefs. These two tools help me to make SEO strategy of my site for higher ranking.
There is nothing that I can point out as a worse features. I really love almost all features and services they provides.
Mieke H.
Information Services, 11-50 employees
Used weekly for less than 6 months
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Ahrefs helped us to find new keywords to drive relevant traffic to our website, and helped improving overall SEO score of our website.
Overall the tool is easy to use and has all the features you need when starting out with optimizing your SEO. I particularly like the backlink and keyword tools, and the competitive insights the tool can offer. They have a huge content base that supports you with your SEO efforts, which is a big plus.
Like most SEO tools, it can be overwhelming when you are just starting out.
Omer S.
Printing, 51-200 employees
Used monthly for less than 6 months
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Very nice but expensive. Gives many features which other similar tools are missing.
If updates the site's stats regularly and displays the most accurate data. It is one of the best SEO tools for content optimization and has so many features to offer. It has everything and data filtration filters are so useful to see the required data. I like the feature to find out relevant sites and their rankings for keywords and DA PA etc.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month. For sites starting a new business, its backlink tool does not display accurate stats and DA and PA. There is a whole a lot of difference in DA and PA if compared with MOZ DA PA check. MOZ is considered to be the best and most accurate website analysis tool.
Marco Y.
Marketing and Advertising, 51-200 employees
Used weekly for 1-2 years
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The possibilities of SEO tools. Audits, dashboards, Analysis.
Maybe the Knowledge base could be more complex.
Marco, you can also check our Academy page (https://ahrefs.com/academy/how-to-use-ahrefs) packed with useful video tutorials on each feature. As well as our YouTube channel that gives practical tips on how to use Ahrefs in your SEO efforts: https://www.youtube.com/c/AhrefsCom/videos If you have any questions, you can always write in-app or at support@ahrefs.com, and one of our colleagues from support will help you out :)
Artur J.
Marketing and Advertising, self-employed
Used monthly for 2+ years
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- Unique tools - Effective data management - Useful datasets - Knowledge base
Price that is worth the quality, but still worth noting that it is a little high compared to many competitors.
Victoria Louise H.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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- Content gap feature is highly valuable - Easy way to compare what competing content is ranking for - Keyword tracking - In-depth backlink analysis - Easy to identify a site's top content
- There could be more guidance throughout the site - Can be pricey compared to other SEO tools
Markus G.
Financial Services, 1-10 employees
Used daily for 1-2 years
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Finally I am satisfied with the Tool and its features itself, but in the last Weeks for several Times some Bugs and also the "new" Pricing Model satisfy me not really.
Ahrefs deliver finally all necessary Elements to set up a good and efficient SEO Strategy. If it is about Tools to analyze and / or Tools for Improvement - everything is available
Biggest Point of Critic is - the Pricing Model. Every Modul cost extra, what can make this Tool finally extremely expensive. 2nd Point of Critic ist this Payment Rule of "used" Rows per Month. Here you have within your "Pack" a Limit and if you pass this Limit you have to pay with the next Invoice more as maybe expected. Ok - you can set in the Settings a Limit, but this is something you have to know. If not >> Trap!
Thank you for your feedback, Markus :) And apologies for the inconveniences caused by downtimes. However, when reports do not load successfully (during downtimes), no reports per month are consumed. This is a failsafe we put in regarding the usage of your subscription. As for the "Pay as you go" pricing, we're sorry it's not working for you. For Ahrefs, in general, it allows us to keep prices...
Muhammad I.
Writing and Editing, self-employed
Used daily for 1-2 years
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Ahrefs is one of the best tools for backlinks I ever used. It provides the option of content-gap through which we can find the most comitent sites for backlinks. It is the most trusted tools by the world professional SEO experts.
The best thing about Ahrefs is that it has a content-gap option that helps you to find websites from which you are competent in getting links Ahrefs shows the score of the site which help to find out the goodness of the site
I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes Sometimes it keeps blocking our access which cause the disruption
Happy to know you like the content gap tool, Muhammad! Can you write us at support@ahrefs.com about the time we blocked your access, as well as the accuracy of the data that you find questionable? If you're referring to the organic traffic that doesn't match the one in Google Search Console, that's because ours is an estimate. You can read more on how we calculate it here: https://help.ahrefs.com/en/articles/1863206-what-is-organic-traffic-in-ahrefs-and-how-do-we-calculate-it If...
Daniel D.
Marketing and Advertising, self-employed
Used daily for 1-2 years
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I can't imagine doing any SEO without it or a similar tool at the very least.
One of the best traffic-tracking tools. Its results get the closest to Google Analytics results. The on-site audit is awesome. Top 3 tools for link tracking and competitions analysis.
Keyword difficulty metric is kinda off. Sometimes it can lie to you a little bit, leading you into competing against tough players, when it showed KD as easy. The price makes it inaccessible for small business or private users.
Dexter T.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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Ahrefs is a powerful all-in-one SEO solution! It has a lot of great features that helped us to rank higher on search engines. With Ahrefs, I can spy on our competitors and see their keywords, backlinks and other useful data. I can also track our website's performance and optimize them. Their Backlink Checker tool is one of the best in the business. I also like their Keyword Explorer tool, it shows how competitive the keyword is by analyzing the top 10 results. I also loved their blog and video tutorials. They have a lot of guides and tutorials about SEO and on how to maximize their tool.
Sometimes, the tools loads slowly. I don't know if it is just on my end or not.
Khushbu P.
Information Technology and Services, 11-50 employees
Used daily for 6-12 months
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I find Ahrefs useful for analyzing the backlink profile of the competitors. It is handy for link building and link intersection. There are many other useful features as well that makes it a full suite of SEO tools from domain analysis to keyword research.
The keyword research tool does not provide any detailed info like other tools such as Ubersuggest and Semrush.
Kudos Khusbu! Would you mind telling us what detailed info other tools provide that we don't - please? In the meantime, please note that we have unique metrics that you won't find in any other keyword research tools, such as: - Traffic potential (shows you the traffic you'd get if you were to rank on position #1) - Parent topic (shows whether it's possible to rank for a broader keyword) In terms of unique keyword features, you can also benefit from: - Keyword ideas reports (Also rank for, Also talk about, Traffic share by page/domain) - SERP comparison tool (to compare the search intent of two different keywords) - Position and ad history Should you have further questions or want to locate the above features, don't hesitate to write us at support@ahrefs.com :)
James D.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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A useful SEO tool for auditing & identifying SEO issues with websites.
There are many tools on the market - this is perhaps not as straightforward as other software in market
Michelle H.
Education Management, 51-200 employees
Used weekly for 1-2 years
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This is one of the best tools for SEO research and strategy!
The pricing is more than what I'd like to pay. It would be great if they offered different price points that were based on size of business.
Verified reviewer
Marketing and Advertising, self-employed
Used daily for less than 6 months
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I like how effective and accurate Ahref is compared to other tools
Ahref starter plan is very very expensive and small businesses cannot afford it