Raven Tools vs Semrush

Ahrefs

Moz Pro

SpyFu

BrightEdge

Acquisio

Moz Local

Compare Raven Tools and Semrush based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on  digital advertising campaign on Google, Facebook and Bing Ads. Marketers use their industry leading AI-powered PPC automation solutions to improve efficiency and scale their business.

With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, research every competitor and any keyword,

Audit Management

Backlink Monitoring

Campaign Management

Charting

Competitive Analysis

Content Management

Conversion Tracking

Customizable Reports

Dashboard

Data Visualization

Geolocation

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Management

Localization Automation

Mobile Keywords

Multi-Account Management

Post Scheduling

Reporting/Analytics

Search/Filter

SEO Management

Social Media Monitoring

Web Traffic Reporting

Raven Tools

Linux

Web-based

Windows

President

Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.

owner

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

Partner

I like the quick and easy reporting features. Love the big picture insights.

Owner

Was with the before and left, they changed a few things and now it's the best.

Digital Marketing Manager

I'm able to provide insight to my customers, with great report ]s and stats. Allows me to generate SEO audits and present these to my clients and work at resolving the issues.

Founder

We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most.

Partner + Director of Client Solutions

Overall good product with good infromation provided.

One of the many challenges is the loss of features.

Comprehensive and very user friendly, a lot of value for the money.

Easy to use with great customer support. Quick and easy to create reports.

Professor

The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures.

SEO Director

A big plus is the customer service. While you can't talk to them directly, they are very responsive to email inquiries and service requests.

Manager

The tool helps with organizing your SEO efforts in a very simple and easy to use interface making it usable to anyone.

I dislike having to look around to find features I'm looking for.

The site comparisons have been quite useful as well when we are working with clients in a crowded space.

Marketing and Digital Manager

It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.

When canceling the billing cycle, the usage stops, so you cannot login and use the software for the remainder that you have paid for.

Copywriter

The keyword research tool is hard to use with the forms/fields restarting with every search.

Raven Tools screenshot: Automate Your Site Audit to improve your site performance.

Raven Tools screenshot

Raven Tools screenshot: Accurately check SEO ranking changes in your traffic-driving keywords in 170+ countries across Google, Bing, Baidu, and Yandex with unlimited keyword groupings.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

@mentions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Advertising Management

AI/Machine Learning

Alerts/Notifications

Application Management

Automated Publishing

Automated Scheduling

Backlink Management

Benchmarking

Brand Tracking

Broken Link Discovery

Calendar Management

Campaign Analytics

Campaign Planning

Campaign Scheduling

Campaign Tracking

Channel Management

Client Management

Collaboration Tools

Commenting/Notes

Competitor Monitoring

Content Ideas

Content Marketing

Customer Engagement

Customer Journey Mapping

Customizable Branding

Customizable Templates

Data Import/Export

Editorial Calendar

Email Management

Engagement Tracking

For Marketing and Advertising

For PPC Campaigns

Geotargeting

Goal Setting/Tracking

Lead Generation

Link Analytics

Listing Management

Marketing Management

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multi-Location

Multiple Site Management

Pageview Tracking

Performance Metrics

Prioritization

Project Management

Rank Tracking

Real-Time Analytics

Referral Tracking

Reporting & Statistics

Scheduled/Automated Reports

Search Marketing

Self Service Data Preparation

SEO Audit

Site Search Tracking

Social Marketing

Social Media Integration

Social Performance Management

Tagging

Task Management

Template Management

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Semrush

Facilitator

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Cofounder

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

IT Manager

We love the ability to quickly view our site's performance through the easily accessible dashboards and reports. The position tracker really helps us keep a pulse on the health of our site.

Digital Marketing Director

Overall the experience has been great. I am also very pleased that they have a training section as my team has taken advantage of this knowledge share.

Head of Digital

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

Managing Partner

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

Very easy to use and simple to understand for anyone. The content tools are amazing also and have been extremely useful for our team.

Technical Sales Coordinator

It also allows you to gain insight to what your competitors are doing. Plus the continuing education, blogs, and academy are an amazing resource.

Marketing Manager

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

Consultant

Easy to get going, competitive pricing, library of learning material, innovative features, constantly improving.

VP, Director of Digital Marketing

SEMrush is easy to deploy, easy to use, has great customer service and provides ongoing training. What more could you want.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

Marketing Director

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Writer 

What I don't like about SEMRush is that most of its features are paid for. This can end up hurting those who are starting in Marketing, for example.

SDR/BDR

Its keyword and competitive research saved us dozens of hours immediately and provide us a way to analyze our client's digital landscapes rapidly.

Digital marketing

Easy to use and extent knowledge base with academy. Varied type of analysis for a SEO analyst and easy integrations with essential tools.

Semrush screenshot: Semrush One- It combines two toolkits under one subscription, giving you the data, insights, and workflows to win every search on search engines or AI chat platforms. SEO Toolkit meets our AI Visibility Toolkit in one solution



Semrush screenshot: Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Semrush screenshot: Semrush AI Visibility Toolkit helps brands see how they appear in AI-generated answers, giving insights into visibility beyond traditional search. It's specifically designed for SEOs and marketers to track their sites and competitors' positions.

Raven Tools vs Semrush Comparison (2026)

Raven Tools

Semrush

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives