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Semrush Pricing, Features, Reviews and Alternatives

Semrush product overview

Price starts from

119.95

Per month

Usage Based

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform.

Key benefits of using Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk
Phone Support
Knowledge Base
Chat

Training options

In Person
Documentation
Live Online
Webinars
Videos

Semrush pricing information

Value for money

4.3

/5

1.8K

Starting from

119.95

Per month

Usage Based

Pricing options

Free plan
Subscription
Free trial
Pricing range

Semrush features

Functionality

4.6

/5

1.8K

Total features

98

19 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Templates

Semrush users reviews

Overall Rating

4.7

/5

1.8K

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.74/10
Rating distribution

5

4

3

2

1

1,288

468

44

4

7

Pros
The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.

SK

Sunaina K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.
AvatarImg

Nell V.

Cons
Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

MV

Michael V.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

MV

Michael V.

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

BD

Brennan D.

Overall Rating

I love SEMrush

Reviewed a year ago

Transcript

Destiny E.: Hi, I'm Destiny, and I'm an internal communications director, and I give Semrush a four out...

AvatarImg
AvatarImg

Kyle W.

Corporate Videographer

Automotive, 201-500 employees

Review source

Overall Rating

SEMrush Review

Reviewed a year ago

Transcript

Kyle: Hi, there. My name is Kyle. I'm a videographer. I give SEMrush a four out of five rating. For more...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Best Software for website visibility and target audience

Reviewed a month ago

It solved our SEO problem by creating a friendly website and content that is more engaging. We've also been able to identify keywords for our PPC campaigns as well as track the ones that our competition is using.

Pros

I love having the option to do a site audit, particularly since, supposing that I execute changes and I don't know whether I did it accurately, the site audit will quickly let me know if I did. Semrush is the most exceptional web application loaded with devices for watchword revelation, rank following, and on-page auditing It covers all the web vitals expected to rank top in the web crawlers. I love its itemized revealing dashboard, which features every one of the basic subtleties and gives important bits of knowledge. Besides, it offers a liberal free arrangement first that incorporates all fundamental highlights including contender investigation and email cautions. It's the most have application to remain ahead in the field of cutting-edge site design improvement.

Cons

It only provides keywords that our competitors are using. The pro version is quite expensive per month and if you're not earning more money you may lose your subscription. The dashboard provides good insight but it loads slowly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My CRITICAL Tool for All Things SEO

Reviewed 17 days ago

I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.

Pros

I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.

Cons

There are a few things that I wish didn't cost extra to use.... such as the Agency platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Ease of understanding data

Reviewed a month ago
Pros

The data returned to you is easy to read and search within the interface

Cons

I consider it a bit expensive for what it is (from my point of view and the functionalities that I use), there are cheaper options

This review was translated from Spanish. Read original review

Vendor response

Hi there! Thank you for the feedback. Our pricing follows industry standard models, but we of course would love customers from all over the world to be able to afford to use Semrush for their tasks. Please keep in mind that you can always DM us with your contact info so that we can help you to identify the right subscription level for your needs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

One of the best Marketing tools but very expensive

Reviewed 2 months ago

As a tool, the more than 4 years that we have used it has satisfied us a lot, but there comes a time when we do not use it as much since we also have ahref, si tris and screamingfrog, and the cost is already very high.

Pros

It has a very complete set of applications for both web and social networks, although I don't use half of them because we are more dedicated to ppc and SEO

Cons

It is a very expensive expense for our agency and that is why we have decided to look for other more affordable tools that cover our task.

This review was translated from Spanish. Read original review

Vendor response

Hi Ivan! Thank you for the feedback. We of course would love customers from all over the world to be able to afford using Semrush for their tasks. We don't want to see you go - we'd love to connect 1:1 to help you to identify the optimal package for your needs. And you can always use our free plan, it is limited but still could be helpful!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Incredible tool for SEO research

Reviewed 21 days ago

Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and guesswork about which keywords to target, and I've been able to help my clients grow their organic traffic more efficiently.

Pros

The most valuable part of SEMrush for me is the Keyword Magic Tool. I love that I can easily view related keywords and get suggestions for more competitive keywords that weren't on my radar yet. Volume and Keyword Difficulty are the metrics I use the most. They have helped me rank on the first page of Google for clients with certain keywords. In addition, the Intent feature is really helpful for knowing why people are searching for a particular keyword.

Cons

I do wish the Keyword Magic Tool would bring up more suggestions sometimes. For example, I might search a keyword that popped up on Google suggestions but that SEMrush shows no data for. It would be helpful if the software brought up any related keywords even if there's no data for the exact wording I'm using. However, this is a small nickpick. The other tough pill to swallow is the price. I'm a solopreneur, so paying the monthly fee for Pro is steep. However, I do think their pricing is competitive with other tools.

Semrush FAQs and common questions

Q. What type of pricing plans does Semrush offer?

Semrush has the following pricing plans:
Starting from: $119.95/month
Pricing model: Free, Subscription
Free Trial: Available


Q. Who are the typical users of Semrush?

Semrush has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Semrush support?

Semrush supports the following languages:
Chinese (Simplified), English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese


Q. Does Semrush offer an API?

Yes, Semrush has an API available for use.


Q. What other apps does Semrush integrate with?

Semrush integrates with the following applications:
HubSpot Marketing Hub, Google Analytics 360, Google Docs, Trello, Yext, Databox, WordPress, Google Search Console, Google Ads, Majestic, TapClicks


Q. What level of support does Semrush offer?

Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat

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