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Semrush
SaaS solution for online content marketing
Last updated: February 2025
Table of Contents
Semrush - 2025 Pricing, Features, Reviews & Alternatives
Starting from
139.95
Per month
Semrush's key features
GetApp's analysis of 257 verified user reviews collected between July 2021 and January 2025 identified Semrush's most critical features and how it performs according to users.
Reviewers appreciate Semrush's robust SEO Management capabilities. They highlight tools for site auditing, backlink analytics, and content-building. Users report that Semrush helps increase SERP placement through keyword tracking, metadata optimization, and content generation. They find the integration with Wix beneficial for keyword checks. Users also value the comprehensive data and insights provided, aiding in competitor analysis and SEO strategy enhancement. They mention the intuitive interface and the ability to manage multiple SEO tasks efficiently. Of the 63 Semrush users who gave detailed accounts of their use of SEO Management, 98% rated this feature as important or highly important.
Reviewers indicate that Semrush's Keyword Rank Tracking is a valuable tool for monitoring keyword performance. They appreciate the accuracy and detailed insights, including SERP data, search volume, and competition. Users report that the tool helps in comparing rankings with competitors and making data-driven SEO decisions. They find the daily updates and email notifications useful for staying on top of keyword rankings. Some users mention limitations in keyword tracking on certain devices. Of the 94 Semrush users who gave detailed accounts of their use of Keyword Rank Tracking, 98% rated this feature as important or highly important.
Users report that Semrush's Keyword Tracking tool is essential for monitoring keyword performance and visibility. They appreciate the detailed reports and the ability to track keywords against competitors. Reviewers highlight the accuracy of the data and the ease of setting up keyword tracking. They find the historical data analysis and the ability to monitor keyword trends over time helpful. Some users note that the tool is reliable but not always 100% accurate. Of the 39 Semrush users who gave detailed accounts of their use of Keyword Tracking, 97% rated this feature as important or highly important.
Reviewers feel that Semrush's Performance Metrics are comprehensive and useful for tracking various marketing metrics. They highlight the ability to monitor website data, PPC traffic, organic traffic, and social media engagement. Users appreciate the detailed reports and the ability to export them for client presentations. They find the metrics helpful for identifying areas of improvement and optimizing SEO strategies. Some users mention occasional doubts about the accuracy of traffic numbers. Of the 39 Semrush users who gave detailed accounts of their use of Performance Metrics, 97% rated this feature as important or highly important.
Reviewers find Semrush's Keyword Research Tools highly effective for identifying valuable keywords. They appreciate the detailed insights, including search volume, keyword difficulty, and competitive analysis. Users report that the tools help in optimizing content and SEO strategies. They highlight the intuitive interface and the ability to generate accurate keyword lists quickly. Some users mention the integration with Wix and the usefulness of the keyword intent labels. A few users note that the tools could be more device-compatible. Of the 90 Semrush users who gave detailed accounts of their use of Keyword Research Tools, 97% rated this feature as important or highly important.
Reviewers highlight Semrush's Competitive Analysis tools for providing in-depth insights into competitors' strategies. They appreciate the ability to analyze competitor keywords, backlinks, and overall SEO performance. Users report that the tools help in identifying new opportunities and improving their own SEO strategies. They find the data on competitor traffic, organic research, and keyword gaps valuable. Some users mention the versatility of the tools and the ability to track multiple competitors effectively. Of the 68 Semrush users who gave detailed accounts of their use of Competitive Analysis, 94% rated this feature as important or highly important.
All Semrush features
Features rating:
Semrush awards
Semrush alternatives
Semrush pricing
Starting from
139.95
Per month
Flat Rate
User opinions about Semrush price and value
Value for money rating:
Of 121 reviews that provide robust commentary on Semrush's price and value, 36% mention it in a positive light.
Some users say Semrush offers a valuable array of tools and insights that justify its cost, especially for larger businesses and agencies. They appreciate the extensive keyword database, competitive analysis, and the ability to manage multiple client accounts with flexible pricing tiers. Users think the free version is helpful for small projects and initial learning, with some transitioning to paid plans as their needs grow. Reviewers appreciate the free trial period, which allows them to explore the tool's capabilities before committing to a subscription. They find the return on investment worthwhile due to the comprehensive data and features provided.
However, some reviewers feel the pricing is steep, particularly for small businesses and individuals. They report that many advanced features are locked behind higher-priced plans, making it difficult to access the full functionality without significant expenditure. Users also mention that the free version is limited and doesn't offer enough depth for thorough analysis. Some find the frequent upselling and additional costs for extra features frustrating. They indicate that the pricing structure can be a deterrent, and the cost per user can add up quickly, making it less accessible for those on a tight budget.
Check .
To see what individual users think of Semrush's cost and value, check out the review excerpts below.
Semrush integrations (67)
Integrations rated by users
We looked through 2,274 user reviews, to identify which products are mentioned as Semrush integrations, and what is the users perception.
“It puts everything in one place and makes a lot of the tools function in the first place. I feel like you pretty much have to do this.”
“Marrying the two for actionable and real-time data is key to making solid content and digital marketing decisions. ”
“viewing SEO performance on a daily basis is essential to driving additional revenue through our website. ”
“I think it's necessary to have that real-time data from Google syncing with SEMRush for more accurate use.”
Andrew Darling
Digital Marketing Specialist
“Pulling real data from GSC has helped me in many ways. I don't need to switch between platforms while running reports, plus the data all works together and helps me keep track of link health.”
“This integration is not that important to me because I have found that SEM rush is more accurate than Google search console ”
“Integration with Google search console give the more power to SEMrush to make the SEO campaigns work even better. ”
Sam Insalaco
Owner, SEO
“building my website with wix, being able to use the tools together was really helpful, wix even has some of semrush's tools built in.”
“Wix is the website that hosts my website. Being integrated makes it easier to be able to view the data on my website.”
erik dickerson
owner website designer
“Ad performance Measurement and Optimization Current Campaign Optimization and PPC data imports is Low”
Mrinal Bajaj
Digital Marketing Specialist
“We use this integration to scan our content before deployment so we can make sure we are using the right phrases, that our tone of voice is consistent, and that we have written enough words to have the chance to rank in Google.”
Josh Cary
Merchandising and SEO Coordinator
“We use Databox to share performance metrics with our clients. An accurate representation of metrics is extremely important. ”
Jessica White
Digital Marketing Strategist
“Part of the overall content marketing strategy. This is another key component.”
Keven Ellison
VP Marketing
“There are a few key reasons for using Semrush and Drive Sheets together:1. Semrush provides detailed, actionable data that can help you improve your website's performance.2. Drive Sheets allows you to easily track, monitor, and report on your website's progress.3. The two tools complement each other well, providing a complete picture of your website's health.”

Manuel Ángel Guerrero Murillo
SysAdmin
Semrush support options
Typical customers
Platforms supported
Support options
Training options
Semrush reviews
Overall rating
4.7
/5
2.2K
Positive reviews
96
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.69/10
1.5K
598
64
7
12
Semrush FAQs
Semrush has the following pricing plans:
Starting from: $139.95/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
Q. Who are the typical users of Semrush?
Semrush has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Semrush support?
Semrush supports the following languages:
Italian, Portuguese, Chinese (Simplified), German, French, English, Spanish, Russian, Vietnamese, Turkish, Japanese, Korean
Q. Does Semrush offer an API?
Yes, Semrush has an API available for use.
Q. What other apps does Semrush integrate with?
Semrush integrates with the following applications:
HubSpot Marketing Hub, Google Analytics 360, Google Docs, Trello, Yext, Databox, WordPress, Google Search Console, Google Ads, Majestic, TapClicks
Q. What level of support does Semrush offer?
Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat