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Semrush Logo

SaaS solution for online content marketing

Last updated: February 2025

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Table of Contents

Semrush - 2025 Pricing, Features, Reviews & Alternatives

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform.

With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases

- Over 43 trillion backlinks

- 21 billion keywords

- Over 10 million users who have tried Semrush

Benefits of using Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Starting from

139.95

Per month

start trial

Semrush's key features

GetApp's analysis of 257 verified user reviews collected between July 2021 and January 2025 identified Semrush's most critical features and how it performs according to users.

SEO Management

Reviewers appreciate Semrush's robust SEO Management capabilities. They highlight tools for site auditing, backlink analytics, and content-building. Users report that Semrush helps increase SERP placement through keyword tracking, metadata optimization, and content generation. They find the integration with Wix beneficial for keyword checks. Users also value the comprehensive data and insights provided, aiding in competitor analysis and SEO strategy enhancement. They mention the intuitive interface and the ability to manage multiple SEO tasks efficiently. Of the 63 Semrush users who gave detailed accounts of their use of SEO Management, 98% rated this feature as important or highly important.


Keyword Rank Tracking

Reviewers indicate that Semrush's Keyword Rank Tracking is a valuable tool for monitoring keyword performance. They appreciate the accuracy and detailed insights, including SERP data, search volume, and competition. Users report that the tool helps in comparing rankings with competitors and making data-driven SEO decisions. They find the daily updates and email notifications useful for staying on top of keyword rankings. Some users mention limitations in keyword tracking on certain devices. Of the 94 Semrush users who gave detailed accounts of their use of Keyword Rank Tracking, 98% rated this feature as important or highly important.


Keyword Tracking

Users report that Semrush's Keyword Tracking tool is essential for monitoring keyword performance and visibility. They appreciate the detailed reports and the ability to track keywords against competitors. Reviewers highlight the accuracy of the data and the ease of setting up keyword tracking. They find the historical data analysis and the ability to monitor keyword trends over time helpful. Some users note that the tool is reliable but not always 100% accurate. Of the 39 Semrush users who gave detailed accounts of their use of Keyword Tracking, 97% rated this feature as important or highly important.


Performance Metrics

Reviewers feel that Semrush's Performance Metrics are comprehensive and useful for tracking various marketing metrics. They highlight the ability to monitor website data, PPC traffic, organic traffic, and social media engagement. Users appreciate the detailed reports and the ability to export them for client presentations. They find the metrics helpful for identifying areas of improvement and optimizing SEO strategies. Some users mention occasional doubts about the accuracy of traffic numbers. Of the 39 Semrush users who gave detailed accounts of their use of Performance Metrics, 97% rated this feature as important or highly important.


Keyword Research Tools

Reviewers find Semrush's Keyword Research Tools highly effective for identifying valuable keywords. They appreciate the detailed insights, including search volume, keyword difficulty, and competitive analysis. Users report that the tools help in optimizing content and SEO strategies. They highlight the intuitive interface and the ability to generate accurate keyword lists quickly. Some users mention the integration with Wix and the usefulness of the keyword intent labels. A few users note that the tools could be more device-compatible. Of the 90 Semrush users who gave detailed accounts of their use of Keyword Research Tools, 97% rated this feature as important or highly important.


Competitive Analysis

Reviewers highlight Semrush's Competitive Analysis tools for providing in-depth insights into competitors' strategies. They appreciate the ability to analyze competitor keywords, backlinks, and overall SEO performance. Users report that the tools help in identifying new opportunities and improving their own SEO strategies. They find the data on competitor traffic, organic research, and keyword gaps valuable. Some users mention the versatility of the tools and the ability to track multiple competitors effectively. Of the 68 Semrush users who gave detailed accounts of their use of Competitive Analysis, 94% rated this feature as important or highly important.


All Semrush features

Features rating:

Website Monitoring
Website Management
Trend/Problem Indicators
Social Marketing
Site Search Tracking
Project Management
Multi-Campaign
Link Analytics
Lead Generation
Keyword Filtering
Keyword Discovery
Keyword Analysis
Geolocation
Backlink Management
Automated Scheduling
Website Analytics
Reporting/Analytics
Reporting & Statistics
Trend Analysis
Competitor Monitoring
Visual Analytics
Data Visualization
Monitoring
For PPC Campaigns
Web Tracking
Dashboard
ROI Tracking
Backlink Monitoring
Conversion Tracking
Benchmarking
Post Scheduling
Activity Tracking
Automated Publishing
Web Traffic Reporting
Content Management
Multi-Account Management
Audit Management
Campaign Scheduling
User Interaction Tracking
Campaign Planning
Data Import/Export
Multi-Channel Data Collection
Link Management
Real-Time Analytics
Google Analytics Integration
Ad hoc Reporting
Customizable Reports
Time on Site Tracking
Alerts/Notifications
Mobile Keywords
Advertising Management
Activity Dashboard
Campaign Management
Goal Setting/Tracking
Scheduled/Automated Reports
Social Media Integration
Engagement Tracking
Campaign Tracking
Customizable Branding
Campaign Analytics
Multi-Channel Distribution
API
Customer Journey Mapping
Social Media Monitoring
Customizable Templates
URL Shortener
Multi-Channel Attribution
Third-Party Integrations
Tagging
Localization Automation
Collaboration Tools
Referral Tracking
Marketing Automation
Editorial Calendar
Template Management
Brand Tracking
Broken Link Discovery
Calendar Management
Rank Tracking
Geotargeting
Application Management
Channel Management
Multi-Channel Campaigns
Charting
Client Management
Multi-Language
Multi-Location
Prioritization
Task Management
Multiple Site Management
Social Performance Management
Pageview Tracking
Email Management
Commenting/Notes
Customer Engagement
SEO Audit
Self Service Data Preparation

Semrush awards

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Semrush pricing

Starting from

139.95

Per month

Flat Rate

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Semrush price and value

Value for money rating:

Of 121 reviews that provide robust commentary on Semrush's price and value, 36% mention it in a positive light.

Some users say Semrush offers a valuable array of tools and insights that justify its cost, especially for larger businesses and agencies. They appreciate the extensive keyword database, competitive analysis, and the ability to manage multiple client accounts with flexible pricing tiers. Users think the free version is helpful for small projects and initial learning, with some transitioning to paid plans as their needs grow. Reviewers appreciate the free trial period, which allows them to explore the tool's capabilities before committing to a subscription. They find the return on investment worthwhile due to the comprehensive data and features provided.

However, some reviewers feel the pricing is steep, particularly for small businesses and individuals. They report that many advanced features are locked behind higher-priced plans, making it difficult to access the full functionality without significant expenditure. Users also mention that the free version is limited and doesn't offer enough depth for thorough analysis. Some find the frequent upselling and additional costs for extra features frustrating. They indicate that the pricing structure can be a deterrent, and the cost per user can add up quickly, making it less accessible for those on a tight budget.

Check .

To see what individual users think of Semrush's cost and value, check out the review excerpts below.

I started to use this tool with a free version and for a basic website its free version was very help full and then the website grows and after using it free for one year I purchased this tool to get more from the website.
It seems to me that due to the amount and accuracy of the information it provides, it is an indispensable tool for SEO. But I think they should incorporate a new paid plan with limited functions in order to be affordable for small businesses or freelancers.
They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall.

Semrush integrations (67)

Integrations rated by users

We looked through 2,274 user reviews, to identify which products are mentioned as Semrush integrations, and what is the users perception.

Integration rating: 4.7 (36)

It puts everything in one place and makes a lot of the tools function in the first place. I feel like you pretty much have to do this.

Marrying the two for actionable and real-time data is key to making solid content and digital marketing decisions.

viewing SEO performance on a daily basis is essential to driving additional revenue through our website.

I think it's necessary to have that real-time data from Google syncing with SEMRush for more accurate use.

AD

Andrew Darling

Digital Marketing Specialist

1/4

Integration rating: 4.7 (20)

Pulling real data from GSC has helped me in many ways. I don't need to switch between platforms while running reports, plus the data all works together and helps me keep track of link health.

This integration is not that important to me because I have found that SEM rush is more accurate than Google search console

Integration with Google search console give the more power to SEMrush to make the SEO campaigns work even better.

SI

Sam Insalaco

Owner, SEO

1/3
Wix logo
Wix

Integration rating: 5.0 (3)

building my website with wix, being able to use the tools together was really helpful, wix even has some of semrush's tools built in.

Wix is the website that hosts my website. Being integrated makes it easier to be able to view the data on my website.

ed

erik dickerson

owner website designer

1/2
Google Ads logo
Google Ads

Integration rating: 4.0 (8)

Ad performance Measurement and Optimization Current Campaign Optimization and PPC data imports is Low

MB

Mrinal Bajaj

Digital Marketing Specialist

Google Docs logo
Google Docs

Integration rating: 4.6 (5)

We use this integration to scan our content before deployment so we can make sure we are using the right phrases, that our tone of voice is consistent, and that we have written enough words to have the chance to rank in Google.

JC

Josh Cary

Merchandising and SEO Coordinator

Databox logo
Databox

Integration rating: 4.0 (2)

We use Databox to share performance metrics with our clients. An accurate representation of metrics is extremely important.

JW

Jessica White

Digital Marketing Strategist

Yext logo
Yext

Integration rating: 5.0 (2)

Part of the overall content marketing strategy. This is another key component.

KE

Keven Ellison

VP Marketing

Integration rating: 4.5 (2)

There are a few key reasons for using Semrush and Drive Sheets together:1. Semrush provides detailed, actionable data that can help you improve your website's performance.2. Drive Sheets allows you to easily track, monitor, and report on your website's progress.3. The two tools complement each other well, providing a complete picture of your website's health.

AvatarImg

Manuel Ángel Guerrero Murillo

SysAdmin

Integration rating: 3.0 (3)

Integration rating: 4.0 (3)

WordPress logo
WordPress

Integration rating: 5.0 (2)

Looker logo
Looker

Integration rating: 4.5 (2)

Google Drive logo
Google Drive

Integration rating: 5.0 (1)

Instagram logo
Instagram

Integration rating: 4.0 (1)

Zapier logo
Zapier

Integration rating: 5.0 (1)

Ahrefs logo
Ahrefs

Integration rating: 4.0 (1)

Loom logo
Loom

Integration rating: 5.0 (1)

Trello logo
Trello

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

YouTube logo
YouTube

Integration rating: 4.0 (1)

Jetpack logo
Jetpack

Integration rating: 5.0 (1)

Integration rating: 4.0 (1)

Semrush support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk
Phone Support
Knowledge Base
Chat

Training options

In Person
Documentation
Live Online
Webinars
Videos

Semrush reviews

Overall rating

4.7

/5

2.2K

Positive reviews

96

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.69/10
Rating distribution

5

4

3

2

1

1.5K

598

64

7

12

Pros
The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.
Cons
Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

Semrush FAQs

Q. What type of pricing plans does Semrush offer?

Semrush has the following pricing plans:
Starting from: $139.95/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Semrush?

Semrush has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Semrush support?

Semrush supports the following languages:
Italian, Portuguese, Chinese (Simplified), German, French, English, Spanish, Russian, Vietnamese, Turkish, Japanese, Korean


Q. Does Semrush offer an API?

Yes, Semrush has an API available for use.


Q. What other apps does Semrush integrate with?

Semrush integrates with the following applications:
HubSpot Marketing Hub, Google Analytics 360, Google Docs, Trello, Yext, Databox, WordPress, Google Search Console, Google Ads, Majestic, TapClicks


Q. What level of support does Semrush offer?

Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat

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