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SaaS solution for online content marketing

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Semrush Pricing, Features, Reviews and Alternatives

Semrush FAQs

Q. What type of pricing plans does Semrush offer?

Semrush has the following pricing plans:
Starting from: $129.95/month
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Semrush?

Semrush has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Semrush support?

Semrush supports the following languages:
Italian, Portuguese, Chinese (Simplified), German, French, English, Spanish, Russian, Vietnamese, Turkish, Japanese, Korean


Q. Does Semrush offer an API?

Yes, Semrush has an API available for use.


Q. What other apps does Semrush integrate with?

Semrush integrates with the following applications:
HubSpot Marketing Hub, Google Analytics 360, Google Docs, Trello, Yext, Databox, WordPress, Google Search Console, Google Ads, Majestic, TapClicks


Q. What level of support does Semrush offer?

Semrush offers the following support options:
FAQs/Forum, Email/Help Desk, Phone Support, Knowledge Base, Chat

Semrush product overview

Price starts from

129.95

Per month

Flat Rate

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform.

Key benefits of using Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Email/Help Desk
Phone Support
Knowledge Base
Chat

Training options

In Person
Documentation
Live Online
Webinars
Videos

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Why am I seeing this?

Semrush pricing information

Value for money

4.3

/5

2.2K

Starting from

129.95

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Semrush features

Functionality

4.6

/5

2.2K

Total features

103

21 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Data Import/Export
Customizable Branding

Semrush users reviews

Overall Rating

4.7

/5

2.2K

Positive reviews

96

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.7/10
Rating distribution

5

4

3

2

1

1.5K

582

60

6

12

Pros
The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.
Cons
Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.
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Kyle W.

Corporate Videographer

Automotive, 201-500 employees

Review source

Overall Rating

SEMrush Review

Reviewed 3 years ago

Transcript

Kyle: Hi, there. My name is Kyle. I'm a videographer. I give SEMrush a four out of five rating. For more...

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Destiny E.

Marketing Communications Director

Financial Services, 51-200 employees

Review source

Overall Rating

I love SEMrush

Reviewed 3 years ago

Transcript

Destiny E.: Hi, I'm Destiny, and I'm an internal communications director, and I give Semrush a four out...

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Brooks M.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Truly an all-in-one digital marketing platform

Reviewed 5 years ago

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

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Danielle S.

Sporting Goods, 5,001-10,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent Resource for Complete Evaluation

Reviewed 10 months ago

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Vendor response

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost. If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

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Soubhik C.

Online Media, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Not customer friendly, limited usability

Reviewed 2 years ago

Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

Pros

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

Cons

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables...

Vendor response

Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business! Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and...

AR
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Verified reviewer

Design, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Keyword research

Reviewed 4 months ago
Pros

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons

PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

MT
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Md. Tanvir Bin N.

Education Management, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best for SEO and Promotional purpose

Reviewed 8 months ago

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best. Paying for a plan is highly costly.

Vendor response

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

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