We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.
Pros
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.
Cons
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.
Rating breakdown
Likelihood to recommend: 10/10
Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.
Pros
I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.
Cons
There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform.
Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.
Rating breakdown
Likelihood to recommend: 10/10
I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!
Pros
It has a lot of features, in dept analysis.
Cons
It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!
Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at mail@semrush.com and we will be happy to answer them!
Rating breakdown
Likelihood to recommend: 0/10
My overall experience was good with Semrush. However, I have since left them for a less expensive and equivalently effective SEO research software.
Pros
SEMrush has an extremely large collection of keyword data available. They do a good job of letting you search for a target keyword and then expand on the different variations people are searching Google for. I also like the scheduled crawling they perform on your website to scan for SEO issues.
Cons
I have found inconsistencies with keyword search volume between Semrush and other keyword research platforms - including Google Adwords. It makes me doubt the accuracy of that data. I also experienced a lot of false errors during my website scans.
In addition, Semrush is already very expensive for their minimum tier plan and makes you upgrade to a higher plan to use some parts of the software.
Rating breakdown
Likelihood to recommend: 7/10
It's ok, best if you read my 'cons' section.
Pros
How extensive the features are. I haven't even been able to use everything they offer.
Cons
There are so many features here I feel lost. Unfortunately, I have never had someone from sem rush reach out and ask if me or my team needed help. When I upgraded I was promised a 'class' for my team of some sort but never heard back. If I ever became frustrated, this could cause me to give up and go elsewhere.
Rating breakdown
Likelihood to recommend: 8/10
Pro: $$119.95/month
Guru: $229.95/month
Business: $449.95/month
Enterprise: upon request