SEMrush Pricing, Features, Reviews & Comparison of Alternatives


Online visibility management and content marketing SaaS platform

4.6/5 (303 reviews)

SEMrush overview

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Chinese (Simplified), English, French, German, Italian and 3 other languages, Portuguese, Russian, Spanish
SEMrush screenshotSEMrush 10 years: Product EvolutionSEMrush screenshotSEMrush screenshotSEMrush screenshot

SEMrush reviews

Value for money
Ease of use
Customer support
Calin Hess

I've used this in a few different positions working on a wide range of SEO campaigns.

Used daily for 2+ years
Reviewed 2018-05-30
Review Source: Capterra

It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do. This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up. Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

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Greg Dungan

I use SEMRush to monitor the SEO health of all my clients.

Used daily for 6-12 months
Reviewed 2017-10-10
Review Source: Capterra

From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share. I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization. Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

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Josh Ogg

Pretty standard for SEO and digital marketing teams

Used daily for 2+ years
Reviewed 2018-11-13
Review Source: GetApp

SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).

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Kristy Boiano

Dive Deeper into Your Site's Analytics with SemRush

Used daily for 2+ years
Reviewed 2018-11-08
Review Source: Capterra

We are starting our 5th year of business in 2019 and have SemRush to thank for much of our success.I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.

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One of the best SEO tools to monitor website health and kw positions

Used weekly for 2+ years
Reviewed 2018-11-21
Review Source: Capterra

Overall, a very rich tool - in information and easy to understand graphics. What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business. A great one is the Site Audit feature - which sums up pretty much all kinds of issues you're currently having with your website - like craw issues, hreflang conflicts, pages with 4xx status codes, broken links, duplicate or missing meta information. The competitor analysis feature is awesome - you can analyze your competition and where you stand comparing to them and perform gap analysis - where they rank where you don't, etc. I like the backlink audit tool, because it was useful in detecting "toxic" backlinks we weren't aware of. The number of analyzed links is low in comparison to our overall backlink profile, but still, it's a very useful feature since it analyzes links based on criteria that detects link/website spam - which saves us a ton of manual work.

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SEMrush pricing

Starting from
Pricing options
View Pricing Plans

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

SEMrush features

Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (143 other apps)
Activity Dashboard (208 other apps)
Drag & Drop Interface (194 other apps)
Multi-Channel Marketing (148 other apps)
Real Time Data (136 other apps)
Social Network Marketing (136 other apps)

Additional information for SEMrush

Key features of SEMrush

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking
View All Features



SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.


You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.


We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.


Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.