Semrush Pricing, Features, Reviews & Alternatives

Semrush

SaaS solution for online content marketing

4.65/5 (1,331 reviews)

Semrush overview

What is Semrush?

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.
www.semrush.com

Pricing

Starting from
$119.95/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Italian, Portuguese, Chinese (Simplified), German and 3 other languages, French, Spanish, Russian
Semrush screenshotSEMrush 10 years: Product EvolutionSemrush screenshotSemrush screenshotSemrush screenshot

Semrush user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.6
  4.3
  4.4
Brooks M.

Truly an all-in-one digital marketing platform

Used daily for 2+ years
Reviewed 2019-11-20
Review Source: Capterra

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mike W.

SEMRush Vastly Improves SEO Efforts and is Worth the Investment

Used daily for 2+ years
Reviewed 2021-02-17
Review Source: Capterra

Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.

Pros
I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

Cons
There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform. Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tom V.

After 4 years being a customer this company rips me off

Used daily for 2+ years
Reviewed 2020-11-11
Review Source: Capterra

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros
It has a lot of features, in dept analysis.

Cons
It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from SEMrush


Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at mail@semrush.com and we will be happy to answer them!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Jared D.

Keyword Research and Tracking Software

Used daily for 6-12 months
Reviewed 2021-02-23
Review Source: Capterra

My overall experience was good with Semrush. However, I have since left them for a less expensive and equivalently effective SEO research software.

Pros
SEMrush has an extremely large collection of keyword data available. They do a good job of letting you search for a target keyword and then expand on the different variations people are searching Google for. I also like the scheduled crawling they perform on your website to scan for SEO issues.

Cons
I have found inconsistencies with keyword search volume between Semrush and other keyword research platforms - including Google Adwords. It makes me doubt the accuracy of that data. I also experienced a lot of false errors during my website scans. In addition, Semrush is already very expensive for their minimum tier plan and makes you upgrade to a higher plan to use some parts of the software.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Joseph O.

esyn review

Used daily for 1-2 years
Reviewed 2021-02-19
Review Source: Capterra

It's ok, best if you read my 'cons' section.

Pros
How extensive the features are. I haven't even been able to use everything they offer.

Cons
There are so many features here I feel lost. Unfortunately, I have never had someone from sem rush reach out and ask if me or my team needed help. When I upgraded I was promised a 'class' for my team of some sort but never heard back. If I ever became frustrated, this could cause me to give up and go elsewhere.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Semrush pricing

Starting from
$119.95/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Pro: $$119.95/month

Guru: $229.95/month

Business: $449.95/month

Enterprise: upon request

Semrush features

API
Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Performance Metrics
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Template Management
Third Party Integrations

Activity Dashboard (520 other apps)
Contact Management (374 other apps)
Multi-Channel Marketing (388 other apps)
Search/Filter (429 other apps)

Videos and tutorials

Additional information for Semrush

Key features of Semrush

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking
View All Features

Benefits

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.