SEMrush Pricing, Features, Reviews & Comparison of Alternatives

SEMrush

Online visibility management and content marketing SaaS platform

4.62/5 (897 reviews)

SEMrush overview

What is SEMrush?

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.
www.semrush.com

Pricing

Starting from
$99.95/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Simplified), French, German, Italian and 3 other languages, Portuguese, Russian, Spanish
SEMrush screenshotSEMrush 10 years: Product EvolutionSEMrush screenshotSEMrush screenshotSEMrush screenshot

SEMrush reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.6
  4.3
  4.4
Brooks Manley

Truly an all-in-one digital marketing platform

Used daily for 2+ years
Reviewed 2019-11-20
Review Source: Capterra

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros
A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons
The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Eligreg López

A SEO tool for those who want to get things done

Used daily for 6-12 months
Reviewed 2019-08-15
Review Source: Capterra

I got a taste of everything SEMrush can do after attending one of their great seminars (they're really good at content marketing and that includes events), that made me purchase the tool and I'm in a hurry to make my money's worth of SEO audits.

Pros
Everything around SEO and content marketing gets absolutely DONE. SEMrush really goes out of its way to help the user (and more importantly, every business owner) get the results they want with every single tool they can think of. From SEO auditing (in seconds) to Social Media Marketing, SEMrush is the tool to handle all your inbound efforts.

Cons
As a freelancer SEO consultant, SEMrush can get a bit pricey for the work I do. For businesses is great, but us the freelancers take the punch with the pricing, given the frequency of our income.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Tons of features for a high price

Used weekly for free trial
Reviewed 2020-05-07
Review Source: Capterra

Keyword position tracking is great, although limited in free version. Even though I would love to use it in full, it's not even close to being affordable for our business -- keeping in mind that this tool is only one of the many needed to run a successful digital business. And one of the most expensive ones.

Pros
It has a ton of features and is very customizable, with a vast array of possibilities. You can build an incredible dashboards to oversee your digital efforts. The free keyword position tracking tool is very useful.

Cons
Most of the features are subscription-based, which costs a shocking $99 per month at the cheapest level, which makes it completely unaffordable for a small or medium-sized business that is not exclusively in the advertising business. We can't afford to pay 1,200 USD extra a year on dashboards and improved analytics operating a single business that has "just the regular" combination: GA, Google ads, Fb pages, Fb ads, Insta, LinkedIn, keyword tracking, other google products -- a dashboard to aggregate all this info would already be very useful, but the price is quite prohibitive (for our business in Central Europe, at least).

Response from SEMrush


Thank you for your feedback. We deeply appreciate input from our users at all subscription tiers. SEMrush is an SaaS-based software system that offers different subscription levels based on functionality. Our pricing follows industry standard models. Please DM us your contact info and we will help identify the right subscription level for your needs.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

Minimize review

Jonny Crossley

An okay tool for quick SEO insights and report generation

Used weekly for 2+ years
Reviewed 2018-07-21
Review Source: Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros
SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons
I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

Sarah Raymond

A must-have tool for digital marketing agencies!

Used daily for 1-2 years
Reviewed 2020-02-17
Review Source: Capterra

The best online visibility and analytics tool on the market!

Pros
The breadth of offerings that this software offers is unmatched in this industry. We use this every day in our agency and it provides so much value. As an SEO practitioner, I generally use the site audit tool and the keyword overview tool. Using these tools provides so much insight into our clients sites and how well they are performing. It is also very helpful at tracking the success of our various SEO initiatives. I can't imagine not using this tool!

Cons
The one thing I like least about SEMrush is the limit on the amount of keywords we can track without having to pay an extra fee. Especially considering that tracking one keyword on multiple devices counts as multiple keywords tracked.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

SEMrush pricing

Starting from
$99.95/month
Pricing options
Free
Free trial
 
Subscription
View Pricing Plans

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

SEMrush features

API
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Monitoring
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (201 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Segmentation (202 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Multi-Channel Marketing (242 other apps)

Videos and tutorials

Additional information for SEMrush

Key features of SEMrush

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking
View All Features

Benefits

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.