Raven Tools vs Moz Pro

Semrush

Ahrefs

SpyFu

Screaming Frog SEO Spider

Yext

Acquisio

Compare Raven Tools and Moz Pro based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on  digital advertising campaign on Google, Facebook and Bing Ads. Marketers use their industry leading AI-powered PPC automation solutions to improve efficiency and scale their business.

With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, research every competitor and any keyword,

Audit Management

Backlink Monitoring

Campaign Management

Charting

Competitive Analysis

Content Management

Conversion Tracking

Customizable Reports

Dashboard

Data Visualization

Geolocation

Google Analytics Integration

Keyword Analysis

Keyword Discovery

Keyword Filtering

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Management

Localization Automation

Mobile Keywords

Multi-Account Management

Post Scheduling

Reporting/Analytics

Search/Filter

SEO Management

Social Media Monitoring

Web Traffic Reporting

Raven Tools

Linux

Web-based

Windows

President

Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.

owner

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

Partner

I like the quick and easy reporting features. Love the big picture insights.

Owner

Was with the before and left, they changed a few things and now it's the best.

Digital Marketing Manager

I'm able to provide insight to my customers, with great report ]s and stats. Allows me to generate SEO audits and present these to my clients and work at resolving the issues.

Founder

We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most.

Partner + Director of Client Solutions

Overall good product with good infromation provided.

One of the many challenges is the loss of features.

Comprehensive and very user friendly, a lot of value for the money.

Easy to use with great customer support. Quick and easy to create reports.

Professor

The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures.

SEO Director

A big plus is the customer service. While you can't talk to them directly, they are very responsive to email inquiries and service requests.

Manager

The tool helps with organizing your SEO efforts in a very simple and easy to use interface making it usable to anyone.

I dislike having to look around to find features I'm looking for.

The site comparisons have been quite useful as well when we are working with clients in a crowded space.

Marketing and Digital Manager

It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.

When canceling the billing cycle, the usage stops, so you cannot login and use the software for the remainder that you have paid for.

Copywriter

The keyword research tool is hard to use with the forms/fields restarting with every search.

Raven Tools screenshot: Automate Your Site Audit to improve your site performance.

Raven Tools screenshot

Raven Tools screenshot: Accurately check SEO ranking changes in your traffic-driving keywords in 170+ countries across Google, Bing, Baidu, and Yandex with unlimited keyword groupings.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualizations, conduct spell checks, generate XML sitemaps, and more from within a unified platform. It enables staff members to crawl websites to identify broken links and server errors.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Access Controls/Permissions

Activity Dashboard

Alerts/Notifications

Brand Guidelines

Broken Link Discovery

Categorization/Grouping

Customer Journey Mapping

Data Import/Export

Digital Asset Management

Issue Management

Link Analytics

Monitoring

Multi-Campaign

Multiple Site Management

Pageview Tracking

Performance Metrics

Prioritization

Problem Area Alerts

Rank Tracking

Reporting & Statistics

ROI Tracking

Site Search Tracking

Social Media Integration

Visitor Tracking

Website Analytics

Website Monitoring

Workflow Management

Moz Pro

Facilitator

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.

Marketing Communications Manager

Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

MarCom consultant

It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking.

Marketing Manager

Moz is also incredibly affordable compared to more enterprise solutions. Their training and support team is wonderful and they offer tons of great FREE resources on SEO training, best practices, etc.

SEO Manager

Poor navigation structure can make it difficult to find the tool you are looking for. It makes it less intuitive than suites such as SEMRush or AHREFs.

I like using MOZ with SEMRush and other tools. They compliment each other.

Blogger 

Also, there has a filter to find law difficulty keyword. That helps to identify the best keywords.

Digital Content Specialist

It's also slightly disappointing that some of the reports are not available until a week or more  after you load up the keywords.

Social media manager

The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost.

MOZ probably has one of the best support teams on the internet in the SEO industry. Huge props to this team. They are always there, always answering questions!).

Manager Customer Insight

If you compare the tool with competitors, it has in my opinion the best cost-benefit ratio.

Inbound Implementation Specialist

Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions.

Director of Professional Services

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Content Creator

Overall, Moz Pro has lost its luster. I think it is a matter of fashion, it is no longer seen as the cool object of other times, now that position has been taken by others.

Digital Marketing

Moz is a great tool for individuals wanting to capitalize on their online presence.

The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns.

Moz Pro screenshot: Explore by Keyword
Discover value and ranking potential of any keyword with search volume, difficulty, CTR, and Domain Authority. Get related suggestions and questions to uncover demand, assess SERP competition, and find the right content opportunities.

Moz Pro screenshot: Keyword Suggestions
Uncover new traffic opportunities with Moz Pro’s Keyword Suggestions. Explore keyword clusters, questions, and related terms by search volume, difficulty, and intent to expand your content strategy with confidence.

Moz Pro screenshot: Domain Overview
Quickly assess any site’s SEO health with Moz Pro’s Domain Overview. View Domain, Page & Brand Authority, backlinks, ranking keywords, and trends over time to track performance and spot opportunities.

Moz Pro screenshot: Campaign Dashboard
Track your site’s SEO with Moz Pro’s Campaign Dashboard. See search visibility, rankings, DA, backlinks, and traffic insights, plus competitor comparisons and weekly Insights to spot issues and growth opportunities.

Moz Pro screenshot: Link Research
Uncover and track backlinks with Moz Pro’s Link Research. See Domain Authority, inbound links, and lost vs. new links to monitor your profile, protect rankings, and find opportunities to strengthen your SEO strategy.

Moz Pro screenshot: Keyword Gap
Compare your site to competitors with Moz Pro’s Keyword Gap. Find keywords they rank for that you don’t, spot overlap, and uncover high-value opportunities to close ranking gaps and grow your traffic.

Raven Tools vs Moz Pro Comparison (2026)

Raven Tools

Moz Pro

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives