Moz Pricing, Features, Reviews & Comparison of Alternatives

Moz

SEO & Social Monitoring Made Simple

4.43/5 (266 reviews)

Moz overview

What is Moz?

Weekly crawls of your website
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

On-Page Optimization
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

Competitive Analysis
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

Continual Improvement
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

Keyword Difficulty Tool
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.
moz.com

Pricing

Starting from
$99/month
Pricing options
Free
Subscription
Free trial
 
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, India, Germany

Supported languages

English
Moz screenshot: Keyword difficulty can be analyzed and scoredKeyword Research in Keyword Explorer OverviewMoz screenshot: Users can analyze the difficulty of multiple keywords simultaneously and compare themMoz screenshot: The site crawler identifies website issuesMoz screenshot: Users can track critical issues, warnings, redirects, content issues, and metadata issuesMoz screenshot: Redirect issues can be filtered by URLMoz screenshot: Keyword rankings can be tracked over timeMoz screenshot: Users can view their and their competitors' search visibilityMoz screenshot: Search visibility can be tracked across a range of search enginesMoz screenshot: Tracked keyword rankings and movements can be tracked

Moz reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.3
  4.3
  4.5
Joshua Titsworth

Moz Local is a MUST for any small business owner

Used daily for 2+ years
Reviewed 2019-05-04
Review Source: Capterra

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros
This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons
I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Amy Spreadborough

A great high-level SEO platform for Marketing Executives

Used monthly for 1-2 years
Reviewed 2019-07-30
Review Source: Capterra

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros
Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons
The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Sam Park

A Must for Digital Marketers

Used daily for 2+ years
Reviewed 2020-06-10
Review Source: Capterra

This is an extremely important tool to use if you're in the digital marketing industry.

Pros
The software offers a deep level of data and information that anyone in digital marketing would appreciate.

Cons
In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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David H. Deans

Search Engine Optimization (SEO) tool with basic features

Used daily for 2+ years
Reviewed 2018-05-28
Review Source: GetApp

Pros
I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons
The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Mélissa Nadal

Nice tool but incomplete

Used daily for 2+ years
Reviewed 2020-07-20
Review Source: Capterra

Nice tool, interesting insights but imcomplete information.

Pros
Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO.

Cons
However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Moz pricing

Starting from
$99/month
Pricing options
Free
Subscription
Free trial
 
View Pricing Plans

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Moz features

API
Activity Dashboard
Data Import/Export
Monitoring
Reporting & Statistics
Social Media Integration

A/B Testing (208 other apps)
Automatic Notifications (214 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Campaign Segmentation (208 other apps)
Content Management (277 other apps)
Customizable Branding (284 other apps)
Customizable Templates (294 other apps)
Drag & Drop Interface (261 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Multi-Channel Marketing (247 other apps)
Real Time Analytics (251 other apps)
Third Party Integration (360 other apps)

Videos and tutorials

Additional information for Moz

Key features of Moz

  • Weekly Crawls & Rank Tracking
  • On-Page Recommendations
  • Competitive Analysis
  • Continual Improvement
  • Open Site Explorer
  • Keyword Difficulty
  • Moz Toolbar
  • Beta access to new tools
  • PRO Training Webinars
  • PRO Q&A Forum
  • Comprehensive Q&A Database
  • Advanced Online Marketing Guides
  • Keyword prioritizing
View All Features

Benefits

Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web