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Moz Pro Logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Table of Contents

Moz Pro - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Moz Pro overview

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Based on 349 verified user reviews

What is Moz Pro?

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

What do users say about Moz Pro pricing?

Reviewers appreciate the balance of features and affordability, especially for small businesses, and they value the free trials. Some users report that advanced features require higher tiers, and they find recent price increases reduce value.

What are the most popular integrations for Moz Pro?

The Moz Pro integration most frequently cited by reviewers is Google Analytics 360, a web analytics product rated 4.7 out of 5 for its integration with Moz Pro.

Starting price

49flat rate /
per month

Alternatives

with better value for money


Pros & Cons

SEO

Rank Tracking

Features

High and increasing subscription costs

Moz Pro’s user interface

Ease of use rating:

Moz Pro pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(5)
3-4(140)
5(204)

What do users say about Moz Pro?

By industry, Moz Pro reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Moz Pro cited by reviewers is SEO (90% of reviewers).

Select to learn more


Who uses Moz Pro?

Based on 349 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Computer Software
Broadcast Media
E-Learning
Others

Use cases

SEO
Website Optimization Tools
Competitive Intelligence
Web Analytics
Marketing Analytics

Moz Pro's key features

Most critical features, based on insights from Moz Pro users:

Keyword research tools
Performance metrics
Competitive analysis
Reporting & statistics
Dashboard
Google analytics integration
Link management
Content management
Website analytics

All Moz Pro features

Features rating:

Access controls/permissions
Activity dashboard
Alerts/Notifications
API
Audit management
Backlink monitoring
Brand guidelines
Broken Link Discovery
Campaign management
Categorization/Grouping
Competitive analysis
Content management
Conversion tracking
Customer journey mapping
Customizable reports
Dashboard
Data import/export
Data visualization
Digital asset management
Geolocation
Google analytics integration
Issue management
Keyword rank tracking
Keyword research tools
Keyword tracking
Link analytics
Link management
Monitoring
Multi-Campaign
Multiple Site Management
Pageview Tracking
Performance metrics
Prioritization
Problem area alerts
Rank Tracking
Reporting/Analytics
Reporting & statistics
ROI tracking
Search/Filter
SEO management
Site Search Tracking
Social media integration
Visitor tracking
Website analytics
Website Monitoring
Web traffic reporting
Workflow management

Moz Pro alternatives

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Starting from

49

Per month

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Features
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Free trial
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Wix logo

Starting from

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Ease of Use
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Customer Support

Moz Pro pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

49

Per month

Contact vendor for more details

Standard

99

Per month

Features included:

  • 100000 Pages Crawled/Week
  • 10000 Rows Per Backlink Query
  • 10000 Rows Per Keyword Query
  • 100 Keywords Per List
  • 100 Links Per List
  • 150 Keyword Queries/Month
  • 1 Link Tracking Lists
  • 1 User Seats Included
  • 200 Rank Checker Queries/Day
  • 24/7 Support
  • 300 Keyword Rankings
  • 3 Campaigns
  • 5000 Backlink Queries/Month
  • 5 Keyword Lists
  • 5 On-Demand Crawls/Month
  • 60 Performance Metrics: Tracked URL
  • 6 Performance Metrics: On-Demand Urls/Week
  • Mobile Rankings
  • No Speed Crawl
  • Unlimited On-Page Grader Reports
  • Unlimited Scheduled Reports
  • 2 AI Content Briefs

Medium

179

Per month

Features included:

  • 10 Campaigns
  • 1500 Keyword Rankings
  • 20000 Backlink Queries/Month
  • 200 Performance Metrics: Tracked Urls
  • 200 Rank Checker Queries/Day
  • 20 Performance Metrics: On-Demand Urls/Week
  • 24/7 Support
  • 2 User Seats Included
  • 30000 Rows Per Keyword Query
  • 30 Keyword Lists
  • 30 Link Lists
  • 30 On-Demand Crawls/Month
  • 40000 Rows Per Backlink Query
  • 500000 Pages Crawled/Week
  • 5000 Keyword Queries/Month
  • 500 Keywords Per List
  • 500 Links Per List
  • Mobile Rankings
  • Unlimited Branded Reports
  • Unlimited On-Page Grader Reports
  • Unlimited Report Templates
  • Unlimited Scheduled Reports
  • 2 AI Visibility Dashboards
  • 100 Tracked Prompts per month
  • AI Prompt Suggestions Tracking
  • 10 AI Content Briefs

Large

299

Per month

Features included:

  • 1250000 Pages Crawled/Week
  • 15000 Keyword Queries/Month
  • 24/7 Support
  • 25 Campaigns
  • 3000 Keyword Rankings
  • 3 User Seats Included
  • 50000 Rows Per Backlink Query
  • 50000 Rows Per Keyword Query
  • 500 Performance Metrics: Tracked Urls
  • 500 Rank Checker Queries/Day
  • 50 Performance Metrics: On-Demand Urls/Week
  • 60 Keyword Lists
  • 60 Link Lists
  • 60 On-Demand Crawls/Month
  • 70000 Backlink Queries/Month
  • 750 Keywords Per List
  • 750 Links Per List
  • Mobile Rankings
  • Unlimited Branded Reports
  • Unlimited On-Page Grader Reports
  • Unlimited Report Templates
  • Unlimited Scheduled Reports
  • 4 AI Visibility Dashboards
  • 200 Tracked Prompts per month
  • AI Prompt Suggestions Tracking
  • 50 AI Content Briefs

User opinions about Moz Pro price and value

Value for money rating:

Of 75 reviews that provide robust commentary on Moz Pro's price and value, mention it in a positive light.

Some users say Moz Pro offers a good balance of features and affordability, especially for small business owners or those on a budget. Some reviewers feel the free tools and trials provide significant value, allowing users to test core functionalities before committing to a paid plan. Reviewers appreciate that the basic version includes enough features to meet most needs, and they note the availability of discounts and exclusive free trials as a benefit. Users think Moz Pro’s paid plans pack a lot of value, but they also report that certain advanced features are only available at higher tiers or require extra payments. Some reviewers find Moz Pro’s pricing similar to competitors, but others indicate that more robust alternatives are available at lower costs. Some users report that the subscription can feel expensive, especially for small businesses or those not using the tool daily, and they question whether the cost is justified given the feature set. Reviewers indicate that recent price increases and the migration of features from free to paid plans have impacted perceived value for money. Some users say the cost can add up quickly, making it difficult to justify for limited use or smaller organizations.

, and

Moz Pro integrations (1)

Integrations rated by users

We looked at 349 user reviews to identify which products are mentioned as Moz Pro integrations and how users feel about them.

Integration rating: 4.7 (10)

To know, how many people actually visited my website, and how are my Google ads performing.

MS

Muskan S.

Fouder

Moz Pro customer support

What do users say about Moz Pro customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Moz Pro customer support.

Widely noted by reviewers, Moz Pro offers fast, detailed responses and a helpful support team that's easy to contact.

A significant portion of users appreciate the active expert community and forums for quick, knowledgeable advice.

A limited number of users report receiving generic or unhelpful responses that don't fully address their issues.

Support options

Email/help desk
Faqs/forum
Knowledge base
24/7 (live rep)

Training options

Webinars
Live online
Documentation

To see what individual users say about Moz Pro's customer support, check out the review snippets below.

“A big shoutout to the customer support team - [SENSITIVE CONTENT] is a joy to interact with and is always ready to help whenever there is an issue.”

SP

Santosh P.

Digital Marketer

“I also don't like that I reached out to customer support and just received a generic copy-paste response that didn't address my query at all.”

SB

Skyler B.

Content Writer

Moz Pro FAQs

Q. What is Moz Pro used for?

Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestions tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.

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