Moz Pricing, Features, Reviews & Comparison of Alternatives


SEO & Social Monitoring Made Simple

4.46/5 (216 reviews)

Moz overview

Weekly crawls of your website
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

On-Page Optimization
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

Competitive Analysis
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

Continual Improvement
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

Keyword Difficulty Tool
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Australia, Canada, Europe, Germany and 4 other markets, India, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Moz screenshot: Users can analyze the difficulty of multiple keywords simultaneously and compare themKeyword Research in Keyword Explorer OverviewMoz screenshot: Keyword difficulty can be analyzed and scoredMoz screenshot: The site crawler identifies website issuesMoz screenshot: Users can track critical issues, warnings, redirects, content issues, and metadata issuesMoz screenshot: Redirect issues can be filtered by URLMoz screenshot: Keyword rankings can be tracked over timeMoz screenshot: Users can view their and their competitors' search visibilityMoz screenshot: Search visibility can be tracked across a range of search enginesMoz screenshot: Tracked keyword rankings and movements can be tracked

Moz reviews

Value for money
Ease of use
Customer support
Adam Draper

Provides solid SEO monitoring but is falling behind competitors.

Used daily for 2+ years
Reviewed 2017-08-15
Review Source: Capterra

This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Read the full review

Chamath Nimantha

One of a best SEO tool with awesome learning resources

Used monthly for 2+ years
Reviewed 2019-03-21
Review Source: Capterra

Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.

Read the full review

Rob Cote

Powerful but flawed

Used daily for 1-2 years
Reviewed 2019-05-27
Review Source: Capterra

As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it.

Read the full review

Ardalan Zandian

A must-have SEO tool

Used daily for 2+ years
Reviewed 2017-04-04
Review Source: GetApp

Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now.

Read the full review

Kevin Lee

MOZ Pro - a powerful tool for SEO

Used monthly for 2+ years
Reviewed 2018-10-24
Review Source: Capterra

Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO.

Read the full review

Moz pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Moz features

Activity Dashboard
Data Import/Export
Reporting & Statistics
Social Media Integration

A/B Testing (158 other apps)
Campaign Analysis (205 other apps)
Campaign Management (210 other apps)
Content Management (200 other apps)
Customizable Branding (198 other apps)
Customizable Templates (215 other apps)
Drag & Drop Interface (216 other apps)
Engagement Analytics (193 other apps)
Multi-Channel Marketing (169 other apps)
Real Time Analytics (172 other apps)
Real Time Data (157 other apps)
Social Network Marketing (153 other apps)
Tagging (151 other apps)
Third Party Integration (236 other apps)

Additional information for Moz

Key features of Moz

  • Weekly Crawls & Rank Tracking
  • On-Page Recommendations
  • Competitive Analysis
  • Continual Improvement
  • Open Site Explorer
  • Keyword Difficulty
  • Moz Toolbar
  • Beta access to new tools
  • PRO Training Webinars
  • PRO Q&A Forum
  • Comprehensive Q&A Database
  • Advanced Online Marketing Guides
  • Keyword prioritizing
View All Features


Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web