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Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestions tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.
Typical customers
Platforms supported
Support options
Training options
Starting from
99
Per month
Flat Rate
Starting from
39.20
Per month
Other
Value for money
4.1
/5
339
Starting from
99
Per month
Flat Rate
Value for money contenders
Functionality
4.3
/5
339
Total features
51
10 categories
Functionality contenders
Overall Rating
4.5
/5
339
Positive reviews
197
113
24
3
2
Overall rating contenders
Dylan C.
Digital Marketing Manager
Information Technology and Services, 51-200 employees
Review source
Transcript
Dylan C.: My name is Dylan. I'm a demand gen manager, and I rate Moz Pro a four out of five. And for...
Michael F.
CEO
Marketing and Advertising, 11-50 employees
Review source
Transcript
Michael: Hello, my name is Michael. I am a CEO, and I give Moz Pro five Stars. For more reviews like...
Muneeb K.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
Review source
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It's a great tool but requires technical understanding of SEO
Moz's SERP checker and site auditing functions are very popular because they work very well. It is also very easy to differentiate spammy sites by using their spam score tool.
Moz is more expensive than other tools and some key features require extra payments.
Thanks for your review, Muneeb! Glad to know SERP and site audit features are helpful for you. As for pricing, considering the number of tools and features provided, we do believe Moz is competitively priced.
Zev S.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.
There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available.
Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.
Verified reviewer
Internet, 11-50 employees
Used daily for 2+ years
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MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set.
I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently.
Removing Site Explorer was a big negative for me, it used to be my go to resource.
Devin O.
Insurance, 51-200 employees
Used weekly for 2+ years
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Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research.
Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff.
The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.
Billy H.
Marketing and Advertising, 51-200 employees
Used monthly for 2+ years
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While Mozpro is something i'd really like to like as a Seattle native, but it's not something i actually used in practice even with my company provided license. I use their training and webinars but not the tool as Semrush and Ahrefs is superior
Moz has just about everything you could need to run a SEO business or just do SEO for your own website. With good support articles, help section, and support they know what they're doing and want your site to succeed.
Moz, in my own experience compared to other software, consistently gave different results for things like rank and volume. This was terrible when i was using multiple services at once to double check work. The other issue is the design layout is not easy to use nor intuitive.