Referral Rock vs Referral Factory

ReferralCandy

Viral Loops

LeadDyno

Mention Me

Rewardful

Friendbuy

Compare Referral Rock and Referral Factory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

LeadDyno is a user-friendly, all-in-one affiliate marketing app for building and managing referral, influencer, or affiliate programs. Trusted by thousands of brands across the globe, LeadDyno helps businesses boost reach and get results fast, with a higher ROI than traditional online marketing. 

Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Activity Dashboard

Activity Tracking

Affiliate Management

Alerts/Notifications

Campaign Analytics

Campaign Management

Campaign Segmentation

Commission Management

Contact Management

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Discount Management

Electronic Payments

Email Marketing

Email Templates

Employee Referral Management

Engagement Tracking

For Customer Referrals

For Employee Referrals

Fraud Detection

Gamification

Incentive Management

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Multi-Campaign

Multi-Channel Marketing

Multi-Language

Performance Metrics

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Referral Templates

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

User Management

Visual Analytics

Referral Rock

Web-based

Business Development Manager

How easy it was to understand the process and the team at referral rock was amazing in helping set up our program.

Senior Tax Consultant

Ease of use, Referral system on steroids, Setup in min, Most important it's affordable, Great tech support, Great setup support.

Founder and Co-Creator 

It was so easy to design and set up our own program. It looks amazing and there is a sticky link on every page that a member uses giving them a great opportunity to refer friends and earn points.

Founder & CEO

Overall, I give them a good rating for an affordable product with great customer service.

Senior Manager Digital Campaigns

Experience has been great - customer support is excellent and the platform is so unique.

Marketing Lead

We are just about to launch, so I can't say anything about our results - but this is exactly what we've been looking to set up for a while and I'm super excited to get this ball rolling.

Marketing and PR Director

We needed an easy-to-use affiliate management and payout software that integrated seamlessly with our CRM, HubSpot. We've loved our experience so far and it's been easy for our affiliates to use.

Great functionality, very friendly and helpful support and good price.

Marketing Operations Manager

Great, straightforward product that will fulfill referral needs.

MarTech Manager

Great referral program with excellent HubSpot integration.

Executive Director of Business Development

He and the support team are very quick to respond to any question or concerns that comes up. I would highly recommend Referral Rock for any reward program you are launching.

Co-Founder

Once you get the hang of it and learn the vernacular it's pretty straightforward. And, it seems to have all the features I need without costing a fortune.

Director of Marketing and Communication

The team was helpful in quickly understanding our use case and helping us get everything implemented.

Co-Founder / CTO

The main drawback that I have encountered is the inability to edit the contact details of a referrer or to complete delete one if necessary.

National Manager - Digital Marketing 

Unfortunately, there was no available support in the Australian time zone which made it a challenge but hardly a con.

Operations and Customer Relations

People trust referrals but hate using the correct link.

Marketing Associate

He's really solution-oriented and is always going above and beyond to provide a solid experience.

All of these were minor and there was a workaround in place, would have been *ideal* if these were in place but nothing was a dealbreaker, just a minor inconvenience.

Referral Rock screenshot: Advocates can easily learn more and register for your referral program through a custom portal.

Referral Rock screenshot: Customize your own branded portal where advocates can learn about your referral program, share their unique link, and stay updated with their referrals and rewards.

Referral Rock screenshot: Add an instant share widget on individual portals or directly onto your own site.

Referral Rock screenshot: Templated messages and multiple sharing options encourage advocates to share in one click.

Referral Rock screenshot: Real-time stats and detailed reporting so you can manage impact as you scale.

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Viral Loops is a cloud-based referral marketing platform that allows marketers to hype launches and acquire new customers by turning existing customers into motivated brand ambassadors. The template-based solution lets companies run simple campaigns across Shopify, Manychat, Messenger, and more.

Rewardful is an affiliate software that helps businesses set up and manage affiliate and referral programs. Managers can choose to make programs public, private, or invite-only, depending on their specific requirements.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

Campaign Planning

Loyalty Program

Monitoring

Template Management

Referral Factory

Linux

Head of Customer Success

Great experience, the support team is amazing. Every time I've had a question or issue, they've been super friendly and knowledgeable, and they always respond quickly.

QA Analyst

Another great feature of Referral Factory is the number of offered third-party integrations. I was particularly impressed with the Hubspot integration, which was easy to set up and use.

Support team are always ready to help and I would love to appreciate [sensitive content hidden] for her help. Creating referral campaigns is very easy and you can track everything on real time.

Manager

You can use the available templates to build your referral campaigns. There are very good articles to answer your questions and the support team is very responsive, friendly and knowleadgable.

Vice President of Product

Very good...and I am happy to recommend them to others, especially interested in their primary use case. We wanted to launch a referral program in a short amount of time.

Communications Director 

Would highly recommend it and in the first 3 months, we have over 400 new customers and ha sbeen a huge success.

Digital Marketing Specialist  

Overall, I can confidently say that Referral Factory has been an excellent investment for my business.

Managing Director

We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

The template designs were great for inspiration, and allowed us to see the range of functionality for bringing in videos, which is what our business is premised on.

Lead designer

Overall great experience and we are happy with referral factory so far.

Content Specialist

I've had a positive experience with Referral Factory; it's extremely easy to use and the user interface makes it quick and easy to build an effective campaign - I can create a campaign within minutes.

The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress.

Digital Marketer

You are unable to generate coupon codes, but rather limited to uploading and distributing them.

Easy interface, friendly staff that helped us build our referral program. All round good experience.

Owner

The platform is easy to use and has made our campaigns more effective and efficient.

Marketing Manager

One potential con of Referral Factory is that it may be too complex and pricey for small businesses or entrepreneurs just starting with referral marketing and having a limited budget.

Marketing

It is hard to think of anything I don't like about Referral Factory. It saves me countless time every day.

The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first.

Referral Factory screenshot: Build your customer referral program or affiliate program in seconds using our AI-powered referral program generator. 

Referral Factory screenshot: Automate asking your customers for referrals. Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make, and more. Use webhooks or our API to integrate with your custom-built solution.

Referral Factory screenshot: Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook.

Referral Factory screenshot: Drag and drop builder for pages, widgets, pop-ups, and emails. You can fully customise your referral program to be 100% on brand.

Referral Rock vs Referral Factory Comparison (2026)

Referral Rock

Referral Factory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives