ReferralCandy vs Marsello

Mailchimp

Yotpo

Referral Rock

Smile.io

Customer Loyalty

charles

Compare ReferralCandy and Marsello based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

ReferralCandy

Web-based

Software Engineer

2 Swift Response: Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

This is the best tool yet to increase customer purchases. I love how it integrates with my website and the fact you can customize it.

Founder

He's right on any issues I have with my backend support needs and has been very helpful to me in upping our referral game. Thanks for some outstanding service, team.

Marketing Director

The customer account portal allows users to manage their referrals and see their rewards, which is nice. RC's customer service is always responsive and honest.

Email Marketing Specialist

I am currently on a free trial and love the support we have received from our main guy Tippy. He is has been so helpful in walking me through the setup process and integration of ReferralCandy.

ReferralCandy is an amazing UX app and easy to set it up. We really rely on friend referrals in order to expand our audience organically.

Ease of use , integration and great customer service at affordable rate.

Overall it's a great tool that helps increase conversions.

Marketing and Operations Manager

He was probably on the support chat with me for 2 hours. He explained everything, took me through the process, and found a perfect solution.

Sales Operations Manager

If you need a light weight, easy to implement solution, this is the best choice.

That it is not integrated with ECWID. I had a problem with the system to recognize INVOICES that were coming in.

Excellent Wordpress plugin for the management of Referral Marketing. It is complete, easy to use and original.

marketer

Great feature for both retention and acquisition.

Product is easy to use and helps increase revenue and traffic.

Frontend Engineer

Internally testing the functionality of a new referral program is a pain.

Body piercer 

It was confusing if it would work without my clients needing to use a payment.

ReferralCandy is a simple to use and cost effective app to grow your ecommerce referrals.

After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the Plugin was not free, but had a trial period.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Piggy is the all-in-one platform for increasing customer loyalty. Our software helps over 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships. 

Build your custom program, collect valuable data and automate your marketing - all from one dashboard.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Increase customer retention with an omnichannel loyalty platform that plugs into all your sales channels. Connect your POS & eCommerce apps and run a world-class loyalty program right out of the box, then harness your loyalty data to send targeted marketing campaigns that drive sales.

Activity Dashboard

Campaign Scheduling

Client Portal

Communication Management

Customer Accounts

Customer Engagement

Customer Profiles

Customer Surveys

Customizable Reports

Data Import/Export

Digital Wallet

Discount Management

Drag & Drop

Email Campaign Management

Email Marketing

Email Tracking

For Small Businesses

Image Library

Lead Capture

List Management

Loyalty Cards

Marketing Automation

Member Portal

Membership Management

Mobile Access

Multi-Channel Communication

No-Card Loyalty System

Point of Sale (POS)

Promotions Management

QR Codes

Reporting/Analytics

Reviews Management

Rewards Points

Rewards Program

Segmentation

SMS Marketing

Social Engagement

Surveys & Feedback

Workflow Management

Marsello

Windows

Owner

We are looking forward to contacting our customers with specific deals that will appeal to them. The over the phone customer support from Goody has been really great, very friendly (& tolerant.

2IC Challenge Oxford 

Good, relatively easy to learn. Good instructions and very helpful customer service from Goody which makes the overall experience fantastic.

Ties in quite well with out software which is always good. Staff at Goody are happy to help with any issues which is great.

dsag

Way too confusing for users, don't really even know what it is about. Just a bunch of bad screens that don't tell you anything.

Research Associate

It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner when I normally wouldn't have because i knew i could get a good discount.

I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has.

Venue Manager

I liked that is was so user friendly and was easy to teach to our staff (many of whom are young and need simple systems to follow). We also were walked through setup easily.

Restaurant Owner 

We have a very poor joining rate at our establishment. We have trained staff over and over again.

Director/Manager

Good overall system, integrated with VEND super easily.

Security Guard 

I have a key tag in my wallet as well in case I leave my phone in the car. It's good to see big chains like McDonald's using this software as well as the SME and Sole Traders.

Great Marketing Program works great with VEND.

Digital Marketing Manager

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Manager

Easy to use most place now have and i like the offers.

Director

Maybe and editing function when i make a mistake with peoples email addresses.

Hairdresser 

Easy to use, gives discounts and friendly services.

Office Manager

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.

Marsello screenshot: Marsello brings all your loyalty marketing into one place. Points, rewards and sales tracking all work seamlessly, in-store and online.

Marsello screenshot: Launch a world-class loyalty program right out of the box with omnichannel loyalty program software. Works in-store and online.

Marsello screenshot: Marsello is powered by your POS and eCommerce sales channels. Sync your in-store and online loyalty and order data for powerful omnichannel customer insights.

Marsello screenshot: Know your numbers with advanced loyalty and marketing analytics. See what marketing works, and understand your ROI, customer lifetime value, and repeat purchase rates at a glance.

ReferralCandy vs Marsello Comparison (2026)

ReferralCandy

Marsello

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives