ReferralCandy vs InviteReferrals

Yotpo

Referral Rock

EmployeeReferrals

Bïrch

Smile.io

Yarnit

Compare ReferralCandy and InviteReferrals based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Viral Loops

Viral Loops is a cloud-based referral marketing platform that allows marketers to hype launches and acquire new customers by turning existing customers into motivated brand ambassadors. The template-based solution lets companies run simple campaigns across Shopify, Manychat, Messenger, and more.

UpViral

UpViral is a cloud-based referral marketing platform designed to help businesses create, run, and manage viral contests to promote products and services and engage with the target audience. The application allows organizations to design and conduct sweepstakes campaigns, offer rewards, and display participants’ performance on a leaderboard.

Referral Factory

Businesses of all sizes can launch a whitelabelled customer referral program and automatically track referrals and issue rewards 🚀 

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

The ReferralCandy integration most frequently cited by reviewers is Klaviyo, an email marketing product rated 4.6 out of 5 for its integration with ReferralCandy.

Integrations

Reviews for ReferralCandy come from a wide variety of industries, including health, wellness and fitness (13% of reviewers), retail (11%), and food & beverages (8%). The most frequent use case for ReferralCandy cited by reviewers is referral programs (87% of reviewers).

ReferralCandy

Web-based

Basic

Grow

Scale

Operations Specialist

The referral workflows are fully automated and beautifully designed, which helps create a seamless experience for customers.

First of all, I was seeking for a good referral program app which is ideal for Shopify and referralcandy is the nonplusultra for that.

Digital Expansion Project Manager

I really like the strong anti-fraud system they use and how easy it is to manage referrals.

It’s a reliable, scalable tool that adds real value to our DTC marketing strategy.

IT and Platforms

Very helpful customer support and the site is feature rich.

Marketing and Growth Manager

For example: the discount codes are easy to get mixed up (referrer code vs referee code) and creating an audience segment.

Founder

I was having problems with my DKIM in email setup and the customer support team were incredibly helpful and stayed in touch with me until the issue was resolved.

Marketing Manager

Can be hard to follow the referrals report, as some might missed (vs Shopify)

Vice President, Communications and Entertainment

The integration process was a bit more confusing than I expected, and the backend isn’t the most intuitive.

International Marketing and Logistics Administrator

We experienced an issue with the mass unsubscription of our clients without any apparent reason

I can confirm that the functions and tools are very professional and flexibel.

Marketing

What's more, the customer service from [sensitive content hidden] was incredibly fast and provided me with detailed solutions.

Marketing Specialist

A little bit hard to understand the app intially.

Chairman

The app is indeed very user-friendly and ease to use/configure.

Client and sales support

I honestly wouldn’t have been able to get everything set up properly without her guidance.

Brand Loyalty Manager

Owner

She helped answer all my questions and even edited a product photo for me so that it met the size requirements for the app.

The support and easy platform, become a key revenue driver for my business.

Email Marketing

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UI/UX Designer

It appears that tracking referrals may sometimes fail, possibly due to configuration issues or compatibility problems with our platform.

I ran into some issues with setup, but it was all easily resolved thanks to the help of [sensitive content hidden]

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Manager/Fisherman

some of the load times are very slow for the forms that are built into web pages.

The support from [sensitive content hidden] was fantastic.

They have great customer support team - [sensitive content hidden] is the best.

Ecommerce Lead

ReferralCandy has helped us save when it comes to having a referral program to serve our customers.

It's easy to setup and the customer service is excellent

Software Engineer

Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

Ambassador Program Coordinator

We have a home-grown ecommerce system which made it a little tricky to get it started, but Innah was there to help every step of the way!

Sr Customer Experience Manager 

As a subscription-based company, coupons need to be manually applied for advocates.

Marketing Coordinator

Transferring customers into our newsletter program to include all new sign ups.

In regards to Customer Support received - I reached out for help on questions I had regarding functionality and how to access languages.

sales director

My least favorite thing is the limited Widget Customization

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Operations Coordinator

When we first started there seemed to be some errors with issuing rewards, but customer support was able to assist quickly.

Referral Candy integrated easily into our Shopify store.

Customer Support Manager

At times, we do find it difficult for our students to log in to track their referrals and we get a klot of customer service questions on our end about this.

Head of Growth

Ability to send customers the financial rewards automatically.

Would recommend to others looking to build a touch-free, reliable, and automated referral program.

head of content

The costs are not very transparent to me. If I wanna know exactly where our money is going I have to click in all the details because the invoice doesn't display the costs detailed enough for me.

I wish there was a checklist to follow for setting up a referral program.

Marketer

Great experience, and super reactive customer support!

Great customer support help, easy to implement.

Director

Global Customer Support

The case was solved promptly and the guest was happy to confirm that the reward was resent to his Paypal successfully.

Customer Support

Referral Program

User Interface

Bugs and Issues

Setup

Pricing

Rewards

Email Customization

Ease of Use

Freelancers

Large Enterprises

Small Business

Mid-size Business

Anafore

Buyapowa

The Buyapowa platform powers innovative advocacy and refer-a-friend programs for some of the world's leading brands, including GAP, Sprint, Expedia, boohoo, and many more. We allow brands and retailers to identify their biggest advocates, and motivate and reward them for bringing in new customers.

Ambassify

Ambassify is an employee advocacy platform that turns employees into brand ambassadors. One-click social sharing, built-in social media training, personal post creation with AI writing assistance, gamification, and comprehensive analytics to measure advocacy ROI. ISO 27001 and GDPR compliant.

Influitive

The Influitive platform helps B2B companies discover, nurture, and mobilize their customers, developers, partners, and employees to shorten sales cycles, amplify marketing, increase retention and drive product innovation.

InviteReferrals is a powerful and yet simple to integrate referral program software that helps to grow your business and acquire new customers.

Activity Dashboard

Advocate Management

Alerts/Notifications

Automated Publishing

Banner Management

Communication Management

Customer Advocacy

Customer Surveys

Data Import/Export

Data Visualization

Discount Management

Employee Referral Management

Engagement Tracking

Event Triggered Actions

Forms Management

Gamification

Gift Card Management

Incentive Management

Lead Generation

Lead Management

Loyalty Cards

Member Portal

Multi-Account Management

Multi-Language

Multi Level Marketing (MLM)

Nomination Tracking

Promotions Management

Reference Usage Tracking

Reporting/Analytics

Rewards Program

Search/Filter

Social Engagement

Widgets

InviteReferrals

Linux

iPad

Android

iPhone

Windows

Co-founder & Marketing Director

The rewards system is a great way to incentivize customers to refer their friends and family, and the reports are comprehensive and helpful in understanding the performance of the program.

The customer service team is always available to help with any issues I may have, and the rewards system is a great way to incentivize customers to refer their friends and family.

Senior Marketing Strategist

Their referral program is fully customizable from A-Z as it empowers you to design the complete campaign from referring a friend widget to all the emailers and that too without the help of a coder.

Digital Marketer

You can choose the tasks you want your referrers to take to perform, set the type of rewards for each task they perform, add custom tasks, set notifications up, set integrations up.

Digital Marketing Specialist

The platform shortens the “quote to cash” period and helps win more deals with one-sided or two-sided rewarding at multiple events such as sharing, app downloads, etc.

Head of Digital Marketing

I like the way InviteReferrals allows users to customize their campaign as we wanted to entice customers as per our product.

Investor

The tool provides daily updates of everything- the clicks, shares, registrations, mobile app installs, and sales.

Senior SEO Specalist

Customer support, integration, APIs, scalability, white labeling, customization abilities, referral campaign analytics,  …..

Lead Product Manager

InviteReferrals referral software analysis feature accommodated us to get precise information about the campaign and even helped us plan better.

ReferralCandy vs InviteReferrals Comparison (2026)

ReferralCandy

InviteReferrals

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives