ReferralCandy vs Okendo

Trustpilot

Yotpo

Referral Rock

Smile.io

REVIEWS.io

Feefo

Compare ReferralCandy and Okendo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

ReferralCandy

Web-based

Software Engineer

2 Swift Response: Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

This is the best tool yet to increase customer purchases. I love how it integrates with my website and the fact you can customize it.

Founder

He's right on any issues I have with my backend support needs and has been very helpful to me in upping our referral game. Thanks for some outstanding service, team.

Marketing Director

The customer account portal allows users to manage their referrals and see their rewards, which is nice. RC's customer service is always responsive and honest.

Email Marketing Specialist

I am currently on a free trial and love the support we have received from our main guy Tippy. He is has been so helpful in walking me through the setup process and integration of ReferralCandy.

ReferralCandy is an amazing UX app and easy to set it up. We really rely on friend referrals in order to expand our audience organically.

Ease of use , integration and great customer service at affordable rate.

Overall it's a great tool that helps increase conversions.

Marketing and Operations Manager

He was probably on the support chat with me for 2 hours. He explained everything, took me through the process, and found a perfect solution.

Sales Operations Manager

If you need a light weight, easy to implement solution, this is the best choice.

That it is not integrated with ECWID. I had a problem with the system to recognize INVOICES that were coming in.

Excellent Wordpress plugin for the management of Referral Marketing. It is complete, easy to use and original.

marketer

Great feature for both retention and acquisition.

Product is easy to use and helps increase revenue and traffic.

Frontend Engineer

Internally testing the functionality of a new referral program is a pain.

Body piercer 

It was confusing if it would work without my clients needing to use a payment.

ReferralCandy is a simple to use and cost effective app to grow your ecommerce referrals.

After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the Plugin was not free, but had a trial period.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

A customer review management tool that brings businesses and consumers together through reviews.

Founded in 2010, Feefo works with 6,500+ brands worldwide. Feefo invites verified customers to leave feedback, which results in reliable, fake-free feedback. Its reviews help boost customer confidence, as well as providing the foundation for smarter, data-driven decisions and actionable insights.

Reviews.io is a review collection tool for companies to collect merchant (company) & product reviews from genuine customers, then share these on Google

Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.

Activity Dashboard

Customer Profiles

Customer Surveys

Customizable Reports

Dashboard

Data Import/Export

Email Reminders

Multi-Channel Campaigns

Negative Feedback Management

Ratings/Reviews

Response Management

Review Badge Management

Review Monitoring

Review Notification

Review Request

Sentiment Analysis

Social Sharing

Widgets

Okendo

Linux

Windows

Managing Director

The amount of very positive reviews has been a boost not just to our marketing efforts but also affirms that we are doing a good job.

Marketing

We had a great experience with Okendo and now that is it set up, the reviews are pouring in. Love that it doesn't take maintenance.

VP Digital

Overall, the customer service was really, really good. It's been only a couple of weeks so far but very happy with the product and the customer service.

Proprietor

Also, an annoying issue for me, is when responding to a review, if I click away in Okendo, I lose what I typed, and that's most frustrating.

Sr Digital Marketing Specialist

The setting options are also very useful so that reviews meeting certain requirements can auto-publish. I also appreciate the option to customize the display of reviews on our site.

owner

My customers are also leaving reviews at a higher rate. I think it is from the wonderful email solution that is deployed.

Director

Easy to use and the team made our integration seamless. Very helpful throughout the merge of our current review data.

DIrector

Has been great and overall increased our sale conversions on the website.

Sr. Ecommerce Developer

Lack of customization of the Review Submission form. Time zone difference from their Support Team and our Office causes a 1+ day delay in communication typically.

It's very easy to use and the customer service is great.

E-commerce Sales

Customer support was very helpful in setting it up for me and answering all of my questions.I have seen an increase in sales since installing Okendo on my site.

So I have to pay an extra premium just to get them to sync. I already pay you both monthly why am I paying more.

Director of eCommerce & Digital Marketing

The excellent customer service and the usability of the back end system in Shopify.

Director of Digital Marketing

The app is really user friendly and we've greatly increased the amount of reviews that are on our site.

Head of Chocolate 

Great features and service for reasonable cost.

People seem to like Okendo to leave a review, well, nobody has made any negative comments. Okendo don't bother me like Yotpo did.

I'd like to integrate with Klaviyo but I am. Not at the stage that I can afford the power plan.

Customers respond to the review emails, we don't even have to offer them a discount. The review emails are easy for the customers to use & upload their own photos of the products.

Okendo screenshot: Okendo Reviews allows brands to capture product ratings, photos, and videos directly on-site, with customizable display options and moderation tools to manage authenticity and compliance.

Okendo screenshot: Okendo Loyalty provides customizable earning and redemption rules for purchases, reviews, referrals, and social actions. Brands can create unlimited tiers, set points expiry, and configure program design to align with their brand.

Okendo screenshot: Okendo Referrals enables brands to launch referral programs that trigger after purchase, survey, or review. Configurable rewards and automated workflows make it simple to acquire new customers through advocacy.

Okendo screenshot: Okendo Quizzes helps brands build interactive product recommendation quizzes. With flexible logic, integrations, and design options, quizzes capture zero-party data and provide personalized guidance to increase conversions.

Okendo screenshot: Okendo Surveys lets brands deploy surveys onsite, post-purchase, via email, or shareable links. Responses sync to customer profiles and connected tools, enabling actionable insights to optimize CX and marketing.

Okendo screenshot: Okendo provides hands-on support to help brands succeed at every stage. From dedicated onboarding to ongoing account management and 24/7 live chat, our team is invested in your long-term growth.

ReferralCandy vs Okendo Comparison (2026)

ReferralCandy

Okendo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives