ReferralCandy vs Referral Factory

Yotpo

Viral Loops

Referral Rock

Smile.io

Mention Me

Rewardful

Compare ReferralCandy and Referral Factory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Referral and affiliate marketing on autopilot – more referrals, lower cost to acquire customers. Make it easy for customers to share on the platforms they use most.

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Activity Tracking

Affiliate Management

Brand Guidelines

Campaign Analytics

Campaign Management

Campaign Planning

Channel Management

Commission Management

Contact Management

Conversion Tracking

Customer Activity Tracking

Customer Segmentation

Customizable Branding

Customizable Templates

Digital Asset Management

Fraud Detection

Lead Engagement

Loyalty Program

Multi-Campaign

Multi-Channel Marketing

Performance Metrics

Referral Tracking

Reporting & Statistics

Rewards Management

ROI Tracking

Social Media Integration

Social Promotion

Third-Party Integrations

ReferralCandy

Web-based

Software Engineer

2 Swift Response: Her promptness in addressing our inquiries and resolving issues was impressive, resulting in efficient issue resolution.

This is the best tool yet to increase customer purchases. I love how it integrates with my website and the fact you can customize it.

Founder

He's right on any issues I have with my backend support needs and has been very helpful to me in upping our referral game. Thanks for some outstanding service, team.

Marketing Director

The customer account portal allows users to manage their referrals and see their rewards, which is nice. RC's customer service is always responsive and honest.

Email Marketing Specialist

I am currently on a free trial and love the support we have received from our main guy Tippy. He is has been so helpful in walking me through the setup process and integration of ReferralCandy.

ReferralCandy is an amazing UX app and easy to set it up. We really rely on friend referrals in order to expand our audience organically.

Ease of use , integration and great customer service at affordable rate.

Overall it's a great tool that helps increase conversions.

Marketing and Operations Manager

He was probably on the support chat with me for 2 hours. He explained everything, took me through the process, and found a perfect solution.

Sales Operations Manager

If you need a light weight, easy to implement solution, this is the best choice.

That it is not integrated with ECWID. I had a problem with the system to recognize INVOICES that were coming in.

Excellent Wordpress plugin for the management of Referral Marketing. It is complete, easy to use and original.

marketer

Great feature for both retention and acquisition.

Product is easy to use and helps increase revenue and traffic.

Frontend Engineer

Internally testing the functionality of a new referral program is a pain.

Body piercer 

It was confusing if it would work without my clients needing to use a payment.

ReferralCandy is a simple to use and cost effective app to grow your ecommerce referrals.

After selecting and installing the plugin in the new PATHS platform I made the mistake of not having seen that the Plugin was not free, but had a trial period.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Mention Me helps brands to identify, activate, and nurture loyal customers, turning brand fans into a powerful growth driver. Over 500+ global brands are already harnessing the power of advocacy with Mention Me, including PUMA, Charlotte Tilbury and Nutmeg.

Viral Loops is a cloud-based referral marketing platform that allows marketers to hype launches and acquire new customers by turning existing customers into motivated brand ambassadors. The template-based solution lets companies run simple campaigns across Shopify, Manychat, Messenger, and more.

Rewardful is an affiliate software that helps businesses set up and manage affiliate and referral programs. Managers can choose to make programs public, private, or invite-only, depending on their specific requirements.

Use AI to build a referral program or affiliate program in seconds. Track referrals. Automate rewards. Grow faster 🚀 No code needed.

Activity Dashboard

Alerts/Notifications

Campaign Segmentation

Customizable Reports

Data Import/Export

Discount Management

Email Marketing

Email Templates

Employee Referral Management

Engagement Tracking

For Customer Referrals

For Employee Referrals

Gamification

Incentive Management

Lead Capture

Lead Generation

Lead Management

Monitoring

Promotions Management

Real-Time Analytics

Real-Time Reporting

Referral Templates

Template Management

Referral Factory

Linux

Head of Customer Success

Great experience, the support team is amazing. Every time I've had a question or issue, they've been super friendly and knowledgeable, and they always respond quickly.

QA Analyst

Another great feature of Referral Factory is the number of offered third-party integrations. I was particularly impressed with the Hubspot integration, which was easy to set up and use.

Support team are always ready to help and I would love to appreciate [sensitive content hidden] for her help. Creating referral campaigns is very easy and you can track everything on real time.

Manager

You can use the available templates to build your referral campaigns. There are very good articles to answer your questions and the support team is very responsive, friendly and knowleadgable.

Vice President of Product

Very good...and I am happy to recommend them to others, especially interested in their primary use case. We wanted to launch a referral program in a short amount of time.

Communications Director 

Would highly recommend it and in the first 3 months, we have over 400 new customers and ha sbeen a huge success.

Digital Marketing Specialist  

Overall, I can confidently say that Referral Factory has been an excellent investment for my business.

Managing Director

We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

The template designs were great for inspiration, and allowed us to see the range of functionality for bringing in videos, which is what our business is premised on.

Lead designer

Overall great experience and we are happy with referral factory so far.

Content Specialist

I've had a positive experience with Referral Factory; it's extremely easy to use and the user interface makes it quick and easy to build an effective campaign - I can create a campaign within minutes.

The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress.

Digital Marketer

You are unable to generate coupon codes, but rather limited to uploading and distributing them.

Easy interface, friendly staff that helped us build our referral program. All round good experience.

Owner

The platform is easy to use and has made our campaigns more effective and efficient.

Marketing Manager

One potential con of Referral Factory is that it may be too complex and pricey for small businesses or entrepreneurs just starting with referral marketing and having a limited budget.

Marketing

It is hard to think of anything I don't like about Referral Factory. It saves me countless time every day.

The only downside that I experienced was that there’s a lot of information on the website, so it can be kind of overwhelming to navigate at first.

Referral Factory screenshot: Build your customer referral program or affiliate program in seconds using our AI-powered referral program generator. 

Referral Factory screenshot: Automate asking your customers for referrals. Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make, and more. Use webhooks or our API to integrate with your custom-built solution.

Referral Factory screenshot: Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook.

Referral Factory screenshot: Drag and drop builder for pages, widgets, pop-ups, and emails. You can fully customise your referral program to be 100% on brand.

ReferralCandy vs Referral Factory Comparison (2026)

ReferralCandy

Referral Factory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives